Client
Ulster GAA
Deliverables
- Graphic Design
- Brand Language
- Creative Direction
- Digital Marketing
The Future of GAA Sports
Ulster GAA is the provincial council of the GAA sports of Gaelic Football, Hurling, Camogie, and Handball in Ulster. Headquartered in Armagh, its reach extends over 9 counties, 584 GAA clubs and over 150,000 members. Since 2019, Kaizen Brand Evolution have supported the organisation with all graphic design, digital and brand requirements.
Challenge/Opportunity
Delivering Strategic Support
Ulster GAA have a somewhat unfathomable reach across the country. Alongside developing competitive sports, Ulster GAA is dedicated to the communities that surround the organisation. With national activities, local campaigns and internal strategic documents all being delivered side by side, our graphic design projects must strengthen, support and remain true to the Ulster GAA brand.

Process
Constant Communication
Communication is key to any long term strategic design partnership. Through discussion and trust in information sharing, we as brand guardians and graphic designers can better support our clients. Ulster GAA are fully transparent in their organisational goals and the expectations in projects large and small. Within every project we aim to deliver strategic direction through design to meet and exceed these.

Creative Output
Brand Evolution
With national and local competitions, internal and external stakeholder communications, we manage and deliver many concurrent Ulster GAA projects across the calendar year. These projects vary across both traditional and digital outputs including: Campaign Creative, Annual Report Design, Digital Ad Materials, Programme Design, eNewsletters and Social Media With robust systems in place, we are primely placed to work both proactively and reactively as our clients need.

Ticketing


Branding assets
