Hey! Welcome to the Blog. Here you will find our thoughts, ideas and opinions. We’ll be sharing our work and processes on a fairly regular basis. Please enjoy!

We are living in the new, digital era. Social media is single handily the most powerful tool for business and it is important to capitalise on this. From Instagram to Twitter, to TikTok and Facebook. Each platform has a different […]

In the modern era of online social sharing, writing a blog holds a massive opportunity for your company. The power of blogging will give your company a competitive edge, boosting your products and services into the online community in an […]

A brand design is the visual illustration that the public hold of your organisation. Your brand is the associative feeling that people get when considering your product or service. From first impressions, to long-lasting associations, it is important that your […]

Deciding on a name for your brand can initially seem like an easy task. In some situations, this can be the case. Some organisations may have been decided on their name for a long time, which is great. Yet, in […]

Brand Implementation is a massively important component of brand development that ensures continued success and interest. Developing a new brand is a massive achievement and getting that far is a huge success in itself.  Yet, a common misconception suggests that […]

In the modern, digital world, we often fail to consider the continuous benefits of traditional marketing concepts, for example brochure design. It is undeniable that the benefits of digital platforms in some situations, massively outweigh the perks of traditional platforms. […]

When it comes to packaging design, consideration of the printed output and knowledge on how to achieve this is critical to the project success. Carefully considered packaging will ensure your brand is developed at every touch point of the purchase […]

Posters, a powerful marketing tool that has been utilised for centuries across the world. Securely positioned at the forefront of promotion since its inception, poster design remains a powerful and influential tool for businesses universally. The Perks of a Poster […]

Logo design is extremely important to any brand or organisation. A logo is the primary identifier for your brand that will immediately engage with the public. Acting as a symbol to represent the brand, your logo plays a key role […]

Yes, it is approaching that time of year again. No, we can’t believe it either! Some are excited and others filled with that all too familiar seasonal dread. If the latter is you, don’t panic! Kaizen Brand Evolution are here […]

We know, we know! Summer has just begun, but winter is coming… faster than you think. Although winter is an unfavourable season for many reasons; the cold, the dark and the dreary, it does have its exceptions. Winter is the […]

Wayfinding design is an enlightening experience, guiding and steering people through their surroundings. From arrow markers to directional stickers, the opportunities are endless to deliver a simply understood wayfinding design. Whether you own a small warehouse or a skyscraper block […]

Label Design is an important element of your marketing plan for any product at the point of sale. Whether your product is highly regarded and recognisable or brand new to the market, the importance of a premium label design remains […]

Blogging for your business is an extremely advantageous opportunity. Say how you feel, deliver information in an unfiltered way and educate your audience, all through your own blog. The mass uptake in online communication in recent years has been immensely […]

Graphic designers are creative experts who produce visual concepts both digitally and traditionally. Creating complex and innovative designs, a graphic designer aspires to inform and inspire audiences. From website design, brochures, posters and social media graphics, graphic designers hold widespread […]

Billboards are a very important marketing tool in the modern day, particularly due to the extensive reach they can achieve. Regardless of the digital age in which we now live in, billboards continue to play an important role in the […]

The menu. The most vital graphic an eatery can have. The importance is second to none. When creating a menu design for your eatery, there are numerous areas to consider, in order to get it right. Unlike the majority of […]

In a digitally dominant world, many mistakenly overlook the traditional methods of promotion in favour of modern methods. Yes, the digital promotional tools are fast, efficient and grant widespread exposure for organisations. Yet, it is important we do not disregard […]

Advertising provides a massive opportunity for organisations. If implemented correctly, brands can evolve their identity massively through advertising, particularly through print and digital platforms. When it comes to advertising design, whether it is a complete campaign review, or simply a […]

Some may argue that retail stores are on the downward spiral when it comes to popularity. Unfortunately, this is the case in some situations, with consumers swapping out their shopping sprees with scrolling, but it is important we do not […]

Whether we like it or not, social media has quickly become a huge part of our day to day lives. From Instagram, Facebook, Twitter to LinkedIn, it is crucial that brands create an engaging presence online, promoting their products or […]

It isn’t uncommon for organisations to evolve and outgrow their initial branding concept. Think of it logically, we as individuals do not remain the same over time, we advance and grow, leading us down new avenues and directions in life. […]

Logo design is extremely important to any business or brand. It is the primary identifier of your organisation and frequently clients will associate it with the experience they have with your business. Consider your favourite brand, and you will instantly […]

Great campaign designs are something that a brand can really shout about. Additionally, these brands strive to generate a positive public interest, encouraging them to shout also. Marketing campaigns present massive opportunities for organisations. Yet, those campaigns that succeed require […]

Firmly positioned in the digital era, it is imperative that business owners place a considerable importance on securing an impressive website design. Once upon a time, there was a minority of industries that thrived online. Website design was merely an […]

When developing a recognisable brand identity, a recognisable colour palette is one of the most important elements in the brand suite of assets. Many identify brands based solely on their colour palettes, used to develop elements such as advertisements, logos […]

We are now firmly positioned in the new digital age. A generation that are now heavily relying on the use of digital platforms in order to function productively and successfully. Now, more than ever, we place a considerable importance on […]

Strong website design is vital for success. Maintaining an online presence is without a doubt the most important presence any organisation can have in the modern day. We live in a fast-paced, no-nonsense society, where positive first impressions are crucial. […]

Starting a business? How exciting. The opportunities and possibilities are endless. If your business plan has been in the pipeline for a while now, chances are you have had a lot of time to consider important decisions and ideas. From […]

Once upon a time, websites were created to be viewed on a computer screen. The design was simple, straightforward and the same for all. Fast forward to now, a computer screen is primarily used during working hours and have a […]

Pitch deck design is an extremely important tool in the business world. When it comes to investments, it is crucial to have a showstopping pitch deck design to capture the attention of potential investors, partners and stakeholders. We now live […]

We now live in a fast-paced environment, where everything is changing constantly. Everyone can update their profiles with the click of a button, changing their profile picture, their interests and their engagements instantaneously. We have become very comfortable with our […]

Advertising is an extremely important promotional tool for organisations large and small. Whether your product or service is highly regarded in society, or brand new to the market, advertising design is crucial in order to generate the recognition and admiration […]

An annual report design is an important piece of communication between organisations and their key stakeholders. The annual report is an integral document of information that outlines the functioning of an organisation over a yearly basis. From finances to future […]

Finally… Spring has sprung here at Kaizen Brand Evolution and we cannot wait to see what the season has in store. With the much-anticipated time change at the weekend, we have most definitely blossomed into the Spring time mood. When […]

As we finally relax back into the swing of events, why not consider a revamp? There is no time like the present to inject some newness into your event design assets. Many organisations attend or host numerous events across the […]

For organisations who work within the retail industry, it is imperative to withhold both a successful brand identity and retail design, as well as a retail identity with a positive shopping experience. In order to achieve an engaging identity that […]

Label design is one of the most important features when creating a product. Undoubtedly, label design plays a pivotal role in consumer decision-making, particularly in a physical setting, such as a supermarket. When creating a label design, it is extremely […]

We are living in the new digital age. An age wherein content is king and digital is queen. In the digital age, we often forget how important the traditional methods of communication once were in our society, such as brochure […]

Whether it is a family day out, a visitors’ tour tea break or a summers day dinner, your menu design must be prepared and meet customer demands. Menu design is an ever-changing concept that must be carefully monitored to maintain […]

Creating a justifiable and engaging packaging design is extremely important for businesses, large and small. The packaging design for a product is often a primary element of association for customers, clients, competitors and stakeholders. Particularly in a physical setting, such […]

In the modern day, we can create huge, large-scale campaigns. These campaigns stretch far and wide across social platforms, websites and digital advertisements. Yes, these campaigns are innovative and will hold an impressive reach in audience but will it stop […]

Poster design is a very powerful, traditional tool in marketing and advertising for business. Although many would consider the concept to be old fashioned, it holds an imperative position in a promotional campaign to this day. When creating a promotional […]

Logo design is undoubtedly, one of, if not the most important design tool for a business starting out. It is the overall and primary identifier of your organisation. Often the first and most recognisable design element for customers, clients and […]

A brand design is the visual representation that people hold of your business. From the initial first impressions, to the lasting familiar image, it is paramount that your organisation holds a relatable and innovative brand design that will catch the […]

In order to generate an understanding and build ideas of an industry, business or environment, we must conduct thorough research and development. By completing a successful research and development process, organisations can collate in-depth information, brand-new ideas and methods to […]

Congratulations on your new brand, a wonderful achievement for your business. However, the evolution does not stop there. The next steps are just as crucial to ensure your branding is presented in the highest value possible. Brand Implementation is an […]

In order for a product or service to excel, it needs to have an appropriate, relatable brand profiling. Additionally, it is important that the business holds a detailed understanding of customers, clients and potential investors. Arguably, many business owners hold […]

When starting a business, there are so many exciting areas of thought, preparation and execution. From the location, the products and services, to the name and logo design; we can often become completely consumed and forget to pause and reflect […]

In order to progress and evolve, it is important to monitor our successes and failures to learn and grow from them. This is extremely important when it comes to running a successful business. To understand your organisation’s position in the […]

Wayfinding design is an informative experience, guiding and navigating people through their surroundings. From arrow markers to social distancing stickers, the opportunities are endless to deliver an easily understood wayfinding design. The goal of wayfinding design is to steer individuals […]

In recent times, the involvement of online communication and digital presentations has increased in our daily lives. Whether it is meetings, events or presentations, we now have multiple options for the structure of this communication; be it in person, on […]

It can be argued that our mobile phones are the most used, most valued and most important item in the modern day. With instantaneous access to online platforms, providing the ability to search, discover and purchase, it is paramount that […]

Strong website design is vital for any business. Online presence is without a doubt the most important presence any organisation can have in the modern day. Before we even consider purchasing a product or service, we conduct research online, navigating […]

We are all guilty of the constant scroll, image after image, click after click; an endless trance, often failing to take in the information at hand. The overall goal with digital content is to catch the attention of users. We […]

With any organisation, brand identity is essentially the most important tool in the road to success. From brand new companies to established firms, brand identity is revolutionary; shaping businesses, products and services worldwide. Dedicating time and effort into creating an […]

Unfortunately, like almost everything, events have taken a backseat over the last 2 years. The anticipation surrounding the planning and preparation is something we all miss and hope to once again experience in the near future. As the world begins […]

The importance of an eye-catching and engaging label design is significant. Labels are not only informative and explanatory, they are a gateway into the exploration of a product or service. Label design is a key marketing tool for any product […]

Advertising design is arguably the most powerful tool within any organisation’s marketing strategy. Aimed at generating exposure, sales and brand awareness, advertising campaigns are imperative in the success of your business. Advertising can be implemented in many ways and with […]

If implemented correctly, pitch deck design is a powerful tool used to communicate with potential investors, clients, stakeholders and partners. The goal of a pitch deck is to attract, engage and impress those who will be an invaluable asset to […]

The Annual Report is a critical part of a good business marketing strategy, both internally and externally.  Above all, it is the story of your business, whether it be for your investors, your customers or even your employees.  Annual Reports […]

Marketing campaigns are an extremely powerful industry tool. With the correct implementation, a marketing campaign can generate mass exposure, increase sales and boost brand identity and representation. In order to succeed, a marketing campaign requires intense planning and preparation, in […]

When it comes to menu design, keeping things fresh is key. Whether you run a Michelin Star restaurant, a diner or a café, your menu is essentially the most important asset to your business, which is why it is so […]

A common misconception surrounding graphic design is that can be a DIY project. Unfortunately, many companies initially fail to recognise the importance of hiring a graphic designer, often leading to a design-at-home project. The renowned reasoning behind this excuse often […]

Amongst the noise of the marvels of modern-day marketing, traditional methods are often overlooked. Yes, we are in a new era, wherein digital, online and instant are key, yet the traditional and physical forms of marketing remain prevalent, in their […]

Naming your brand, company or organisation… initially seems a simple task, doesn’t it? Often, organisations jump at the first name they think of. Doing this fails to consider the vast opportunities presented to them when choosing a brand name. A […]

A new year brings endless opportunities. It is a time for change, a time for evolution, a time for doing better. This should be no different in your business. As your organisation enters 2022, take time to consider the areas […]

To this day, posters have an extremely important role in organisations marketing, advertising and promotional strategies. Although a relatively traditional method of communication, posters remain essential for businesses worldwide. According to Forbes, people are 70% more likely to remember a […]

A company logo is an important, stand-out design that will immediately engage with the public. A symbol to promote brand recognition, logos are a key element in the buying process, encouraging customers to invest in your company. In the modern […]

Although online shopping has evolved into a primary buying habit for many spenders, in-store retail shopping is extensively encouraged to save the High Street and #ShopLocal. For retailers who own physical stores, it is paramount to possess a recognisable brand […]

2022. A year holding massive anticipation.  A year we hope to once again prosper, flourish and succeed. A year we hope to once again celebrate in style at events, launches and awards. The much-anticipated return of normality within the industry […]

Social media is undoubtedly one of, if not the most powerful tool for your company. Whether its Instagram, Facebook, Twitter or TikTok, it is paramount to get out in front, promoting what you do to the endless stream of scrollers. […]

In the modern era of online social sharing, blogging holds a massive opportunity for your company. Commonly associated with casual topics of discussion, such as beauty, travel and entertainment, the purpose of a blog often fails to gain recognition as […]

Modern day marketing and advertising promote a driving force on digital exposure and online engagement. Often, the benefits of traditional advertising fail to receive deserved recognition, due to the old-fashioned associations it holds. It is paramount for organisations to remain […]

An annual report is a vital puzzle piece for any company, showcasing pertinent information to clients, stakeholders, shareholders, employees, the public and media. A brilliant annual report will not only provide relevant company information for those who are currently involved […]

From the left: Linsay Fenton, Digital Development Manager, Kaizen Brand Evolution; Croia Gallen, Programme Manager, HMC Global and Amy Barron, Business Development Associate, HMC Global We are proud to announce our new partnership with HMC Global. HMC Global, a brilliant […]

An annual report provides a robust and comprehensive understanding of the operations and financial standing of your organisation in any given financial year. By their very nature, the content contained within an annual report is detailed and data heavy. It […]

A brand logo is possibly the most powerful marketing tool for businesses and companies. In fact, it is a crucial part of brand identity alongside the brand name, slogan, and theme. It has the ability to help businesses achieve their […]

Sooner or later, every business feels the need to re-invent and rebrand themselves. Different businesses feel the need to do this for different reasons – a changing of the guard, a change of focus and direction, a change in business […]

A logo is a quick visual representation of a company, business, or organization. It briefly explains the people about your company, products & services, and the benefits you provide to them. Simply and straightforwardly, it is a visual identification of […]

When it comes to highlighting your online presence, there are several things that you need to put into great consideration. What does this actually imply to online marketers? Basically, the act of establishing your online presence does not simply end […]

For years, motion design and animated videos have been a fun way to inform and entertain customers and employees alike. Producing a custom animation that delivers your message can sometimes cost more than you want to spend. If you are […]

What is a logo? A logo design is a combination of text and visual imagery that serves two purposes. It tells people the name of the company and it creates a visual symbol that represents your business. Some logos have […]

Establishing a startup business is just like turning dreams into reality. Many entrepreneurs have a business idea in their minds. Some of them are pretty sure about its success, but they cannot dare to turn them into reality due to […]

Billboards have always been very important in the world of advertising primarily because of their extensive reach. Even with the growth of technology and online marketing, the billboard continues to play an important component as a marketing tool. As a […]

When we speak about brands or branding, the temptation is always to think very big. To think that brand focus is a practice reserved for globally recognised entities. The Coca-Cola Brand, The McDonalds brand, Apple branded products. The very term […]

Like an individual whose personal identity makes him unique, similarly, a brand identity is vital for any business that sets it apart from competitors. And brand identity design is something that reflects the identity of any business at its best. […]

When we think of traditional printed marketing collateral, Brochures are the first thing that comes to mind. Brochures are an integral part of marketing for a company despite the growing popularity of various online marketing tools. With brochures, we can […]

Moving your business online is an obvious step for most people, but choosing the right type of website for your business is another question.  Brochure Websites and EComm Websites couldn’t be more different. And so choosing the right one for […]

Creating a brand identity adds value to your business. It contributes to building powerful recognition, credibility and boosting sales and revenue generation as well.  However, creating a powerful brand identity is not a cakewalk, and it doesn’t happen overnight. It […]

Are you looking to increase awareness about a new or existing product or service? Well, billboard advertising is the best way to do it right. Just like other marketing methods, there are some costs associated with billboard advertising. Here’s what […]

Rebranding offers the opportunity to clarify your image and new business goals, which in turn could lead to a more productive discussion of your key benefits and solutions. A company rebrand is something which must be considered very seriously before […]

In today’s business world more and more marketers have taken it upon themselves to draw up and design their own assets and campaigns. This trend has increased in recent times for a number of reasons. Some of the motivations behind […]

A blog is a common feature of many modern websites. Whether writing about industry news, sharing best practices or updating customers on what’s been happening in the company, blogs can be used for publishing a wide range of content. Blogs […]

An annual report is a detailed report of a company’s activities performed throughout the preceding year. It typically involves: The summary of the company’s financial data Financial statements General corporate information Auditors’ report  Accounting policies Some highlights of the financial […]

A well-written logo design brief is what puts designers on the right track towards designing the perfect logo for your business. Before you start your brief, it’s important to understand the key components of a creative brief, as well as […]

What is a business rebrand? When a business rebrands itself, it changes the way it presents itself to the public through every channel (not just the website). A rebrand can impact the design of the brand (logo, color palette, typography, […]

A pitch deck is a presentation or proposal that startups and entrepreneurs prepare for raising funds from investors. In general, they prepare a pitch deck using either Microsoft PowerPoint or Keynote.  On average, a standard business pitch deck consists of […]

Whilst some marketers may be consumed by digital platforms and channels in the modern age, there remains a significant demand for Out-of-home (OOH) advertising amongst UK business-owners.  Billboards arguably represent the most versatile and cost-effective OOH marketing channel in the […]

An annual report is a crucial part of a business marketing strategy. It plays a vital role in attracting and engaging investors and influencing their decision-making.  It also helps a business stand apart from its competitors and expand its market […]

Recently, we were engaged to review the Ashton Recruitment Brand Identity, Web Presence (https://www.ashtonrecruitment.com) and create a Billboard Campaign for them. Our aim was to create a new Brand Identity for Ashton Recruitment, one that would reflect where they were […]

Label Design is a key marketing tool for any product at the point of sale. No matter whether you’ve been crafting a recognisable brand for years, or you’re a new company just setting up, the design of your packaging and […]

Despite claims that infographics are just a passing fad, they’ve managed to stick around. And why wouldn’t they? Infographics are great for engaging and educating audiences, especially in Annual Reports. If you’re trying to explain something complex, infographics are a […]

An annual report is a necessity for companies as it acts as a medium to share information to inform stakeholders on how your company is different from the others. It displays information on the investments and returns obtained on those […]

When it comes to the visual identity of your brand, consistency matters, from your website design and your social media pages to your storefront sign and your business cards. Consistency is what helps to strengthen your brand identity. As such, […]

A new £3 million fund to help retail micro-businesses in Northern Ireland looking to grow their business online. Many of the Kaizen Brand Evolution Clients who are looking to develop their online selling ability and capacity may be eligible for […]

Company annual reports provide information on the health of your company to shareholders, stakeholders, the media and your community. Annual report design can come in many formats, ranging from basic typewritten pages to full-color, glossy publications. Understanding the purpose of […]

Branding is an important marketing practice in which a company decides its name, logo, and design. These all are elements that are associated with the identity of any business or company. They help to identify a business product and differentiate […]

Graphic designer skills are important for all businesses. A skilled graphic designer will translate your company’s message, services and product information using eye-catching visuals. Graphic designers strategically use a combination of technology, art, text, and images to convey messages that […]

As a business enthusiast or entrepreneur, you better know that you need financing to start or keep running your business. It is often not possible to raise that fund or capital from your own capital and your partners’ capital. It […]

A pitch deck matters a lot for startup companies and businesses as it is an important marketing tool to attract investors and impact on their decision-making. It helps them raise capital from investors, establish their business, and start operating their […]

In business, nothing ever stays the same. Fresh competition could be hot on your heels, your business may have grown, or you’re identifying new trends in the market. The world’s most successful businesses learn to reposition and evolve their brands […]

Rebranding your business can be a tough decision. It’s a little bit like when your favourite item of clothing becomes too tight or worn out. You know it’s time for an upgrade, but nostalgia makes it difficult to make the […]

Motion graphics are one of the most powerful tools for branding and marketing. Video marketing and animation grows year on year. It’s effortless to consume, it’s effective at conveying information, and when done well, it’s a joy to watch. But […]

Our design studio have created thousands of brochure designs for businesses, charities and other organisations spanning every conceivable market sector. Our experience and knowledge of type, layout and photography ensures we position your brand perfectly, while  providing opportunity to meet […]

How many times did you stop to check out a product simply because the packaging design caught your attention? When you had to choose between two similar products, did the way those products look influence your decision? While we should […]

You’re almost nearing the end of presenting a pitch deck design to a room full of suited and booted individuals. In your mind, everything was covered in your presentation, you spoke and deliver with confidence and the end result is […]

Belfast is a wonderful, vibrant city, that is producing some of the world’s greatest graphic design talent. We have design agencies leading world-wide world-class companies through strategic design support and the emerging talent from our local Universities is a testament […]

So what does a Graphic Designer in Belfast do…. We have worked on hundreds of graphic design projects in Belfast. From working with clients in the Hospitality industry, to the Medical Industry and from Professional Services to Sporting Governing Bodies, […]

After having some time to reflect on our own site over the past 6 months, we decide it was time to redesign and rebuild our website. Evolve it, if you will. Our internal team got to work on what would […]

Pitching a business presentation deck to investors is a very challenging task as well as an extremely nerve-wracking process. It is so because it is something that forms the base of the future of a business or company. The fear […]

As graphic designers, brochure design is one of the most common projects we undertake for clients daily. However for many of our clients, this is a relatively uncommon project. It could be the first project of this nature they are […]

The Minister for the Economy has launched a new £1 million COVID-19 Digital Selling Capability Grant (DSCG) from Invest Northern Ireland Aimed at helping retail and wholesale businesses grow online sales, DSCG is part of a wider COVID-19 support package to […]

Designing a logo seems like a cakewalk, but in the real sense, it is a quite tough and challenging task. It is not just a process of selecting and combining particular shapes, colors, and text together into one element. It […]

If you are an entrepreneur, then you must be aware of what the brochure is and what its significance is. A brochure is considered as a common marketing tool used to publicise any business, its product, or services. It is […]

After the first week at Kaizen I was given my first project, which was to design and build a website from scratch. Although I found the task challenging, I believe that this was the best way to enhance my skills […]

The company’s annual report is an important document that tells about the health of any company to its stakeholders, shareholders, media publications, and your community. You can find different annual report designs, formats, and shapes. It ranges from basic typewritten […]

When crunching the numbers, good graphic designers in your camp can often be considered a nice-to-have rather than a business necessity. Well, truth be told, design is as important as any other part of your business, if not more so. […]

Strong website design is vital for any business and organisation, not just those selling online. At Kaizen Brand Evolution we match creativity and passion with the technical capability to develop your website into one your customers will love. Online business […]

If you have established a new business and are thinking of making it popular through print media, then you must understand that this is not going to work. It is important for businesses to be present online these days. Because […]

An annual report is a lengthy document that represents a comprehensive report on a company’s transactions or activities (selling & buying of products, investments, charities, etc.) throughout the preceding year. It transparently explains the expenses, profits, growth & degrowth, and […]

This year has been a funny old one. We’re mid-July but it still feels like the longest March ever. At this stage we’re pretty tired of the words unprecedented and lockdown. That said, this period has been one of the […]

A pitch deck is through which businesses, companies, and professionals try to effectively interact, influence, and engage their clients, business partners, investors, and employees with their business. We can say, it is one of the most important and valuable tools […]

A pitch deck plays a vital role in businesses and industries. It helps them to easily and effectively explain to their clients and staff about their products, services, visions, achievements, status in the market, etc. Today, every business, small and […]

Getting your name out there can be tough. But, as a business, it’s vital to your long-term stability and profitability that you make your products or services known in the marketplace. While that once required a sizeable advertising budget, the […]

“Branding” is one of those terms that is often misunderstood – but it’s crucial that you get it right in order to make it work for your business. People often mistake branding for simply having a logo or mark that […]

Generally, people misunderstand and misuse the term “Branding or Brand Designing.” They often consider branding and marketing the same thing but it’s not so. Both are completely different aspects of business promotion. Branding is simply a creation of an identification […]

As a design studio working with businesses engaged in delivering new ideas, raising awareness or indeed looking for funding for their start up, Pitch Deck Design is one of the most popular design services we undertake. We work with brands […]

Focal Media is Ireland’s leading digital solutions provider. From their headquarters in Dublin, they serve a wide range of markets including: Retail, Automotive, Hospitality and Military the experience Focal Media brings to running and managing digital signage networks is second […]

Lean Bean approached us to create a unique brand identity as the business was faced with significant growth across Dublin and Ireland. Lean Bean is a well-established Fresh Food Outlet in the centre of Dublin, serving up some of the […]

The Westville Hotel is a longstanding boutique hotel situated in the heart of Enniskillen. For many years the Westville has grown in popularity for its diverse range of high spec rooms, service and entertainment, not to mention food outlets across […]

Understanding the Brand The newest player in the CrossFit arena, ‘Boundary CrossFit’ came to us to create create a unique brand identity and system to showcase their brand new high-end facility, to help them prepare it for launch and growth […]

Writing content and providing a structure for a website can be a daunting task. There is so much information to include, how do you make sure that you say everything that you need to say? And beyond this, how do […]

As marketers and business owners we are all currently faced with a unique challenge. One that has and will change our industries forever. It will change the way we do business, change how we sell our services and also change […]

At Kaizen Brand Evolution we’re all about helping brands achieve fantastic results with smart design. Our many years of experience and expertise help us to get the very best for our amazing clients. We work closely with our clients to […]

No matter how good your product is, first off you need to convince consumers to buy into what you are offering – Thats where packaging design comes in. While quality is of course vital to a product’s success (or failure) […]

As a restauranteur your menu is a critical piece of brand collateral. Your menu is both a necessary requirement and a piece of marketing material. Unlike the majority of your marketing efforts, your menu will be seen by all of […]

Scarlett Aubrey I was hired at Kaizen Brand Evolution in January, starting the year off on the right foot. New country, new year, and a new job. At the end of last September, I decided to move away from my […]

Rightpath Recruitment, based in Armagh approached Kaizen Brand Evolution to create a new name and identity for their brand to develop into an innovative force that makes an impact on the recruitment industry across the construction, IT and finance sectors. […]

PJ Brogan Opticians are a pillar in their respective communities across Lisburn and Ballynahinch, known for their expertise and reputation in optometry. This family-run business has kept ahead of the curve in terms of their offering and adapted with the […]

Your website is the heart of your business. And yet whenever it gets mentioned you feel the need to apologise for it. If this is you then that is probably a tell-tale sign that you need a new website. There […]

In a world of ever-increasing noise, making your brand stand out from the crowd has never been so hard. There has never been so much choice and there have never been so many different ways to buy or research. So […]

Where did the last 10 years go? This is the question that has been on everyone’s lips since the turn of the decade. Ten years on and (if you’re anything like us) added a few distinguished-looking grey hairs and wrinkles. […]

Billboard advertising can be a little daunting for a lot of marketers. Many brands may be put off because they think billboard advertising belongs to bigger brands. They may view it as a higher risk project than other more measurable […]

In the businesses, an annual report plays an important role in highlighting the company’s growth and other important activities throughout the year. It informs and educates the clients, partners, employees, and shareholders to see how the company has performed during […]

Ulster GAA, have recently appointed Kaizen Brand Evolution as their creative agency, after a competitive tendering process. Ulster GAA is the provincial council and governing body of the Gaelic Athletic Association sports of Hurling, Gaelic football, Camogie & Handball in […]

It is very important for you to understand that, how you present is very important as what you present. So, you would never want your design to let you go down anyway. If you are not a designer, there is […]

Introducing our Web Development Team If your company is considering a website refresh, Our team brings experience and knowledge to help overcome those issues. If you are keen to improve your user experience, achieve a higher conversion rate or improve […]

It may seem unfair, but a great logo design can make or break a brand. While it might seem like such a small part in the grand scheme of what you have to offer, it is vital that it sticks […]

An annual report is one of the crucial elements for every public company. It is basically a marketing opportunity for businesses as one can show their organization’s identity and vision through the annual report. Moreover, an annual report also helps […]

Know Your Objective Before looking for brochure design services and moving ahead with the designing process, take your time and have a clear vision about the objective of the brochure. Are you going to promote a concert, a newly launched […]

Branding is one of the most important things in a business. It is basically a marketing strategy under which the business creates a name along with a symbol or a design that is easily identifiable as belonging to the company. […]

Building a more premium brand is more easily said than done and moving from one type of brand to another brings with it a series of potential hurdles such as the challenge of; Adapting internal processes Adapting long-standing employees Overcoming […]

Have you ever seen a big brand without a logo? No, because there is no brand that does not have a personal logo design. It is true, that through the logo design your customers will perceive your brand. In order […]

Horse Racing Ireland have appointed Kaizen Brand Evolution to deliver Graphic Design Services to promote Irish thoroughbred horse racing internationally, following a competitive tendering process. Horse Racing Ireland (HRI) are the national authority for thoroughbred horse racing in Ireland. They […]

When we think of great website design, we tend to think of the websites that have done something a little (or a lot) different. We tend to think of websites that incorporate a background video, sliding graphics, animations, big and […]

How to choose colours and fonts that fit your brand Choosing the right colours and fonts for your brand is about more than just going for something that looks kind of nice and appeals to you personally. And while this […]

You’re proud of the work you have produced over the years, and your design portfolio provides a little glimpse into a history of your professional working life. Almost like moving house, or having a clear-out of some of your belongings, […]

Having a great design portfolio can be the difference between winning and losing at your next pitch. A sharp well thought out, and tailored portfolio will make you stand out from the crowd and can help you put your best […]

Branding can mean the difference between winning over your customers or losing them. It can be the difference between being known and unknown, trusted or put off. But why is branding such a powerful tool for your business? Here’s our […]

The top brands all have a few key things in common. They provide an exceptional customer experience at every possible customer touchpoint. They keep their employees happy and they have a memorable brand. Whether it’s Starbucks, Nike, Apple or Google, […]

Your brand is more than selecting a few colours and deciding upon a font that you like, your branding is the gateway to your business. It tells your audience and your customers who you are and what you stand for. […]

How branding and marketing work together. Branding is all important to marketing. Without a strong brand then any number of marketing activities can fail before they’ve even got off the ground. Great branding on the other hand, tells your audience […]

Firstly, what is a pitch deck? A pitch deck is a set of designed presentation slides used for the purposes of presenting information to an audience. Typically pitch decks are presented on platforms like Microsoft Powerpoint or Keynote by Apple.  […]

Working with businesses across almost every conceivable market sector, we get to understand and learn from many of the most innovative business people across the country. We also get to work within Industries that support this development and innovation within […]

BeyondHR focus on a relationships based approach to Human Resources, their headquarters are based in Ballymena, Northern Ireland, with another office based in Glasgow, Scotland. Previously named Personnel and Training Services (PTS), our rebranding project was undertaken to reposition the […]

This year has been the most challenging, yet rewarding and enjoyable year of my time at university. The industry experience I’ve gained while being on placement at KBE has been invaluable and just as importantly the work has been thoroughly […]

A refresh of one of the world’s most recognised Antibody Humization brands with updates to the iconic antibody mark and a design language that allows the brand to live outside of the lab. Fusion Antibodies is one of the world’s […]

When it comes to graphic design, obviously the main tools you are going to be using are your software, for example, the Adobe Creative Cloud software package and your choice of machine, whether it is a laptop or desktop computer. […]

Whiterock Finance are an independent alternative funding company based in Belfast, Northern Ireland. Previously named Whiterock Capital Partners, our brand audit project was undertaken to reposition the business within current and new markets. Traditionally such businesses are branded in a […]

I think it is safe to make the assumption that we now live in a digital world. When things like AR and VR are becoming more and more common in the real world, it’s hard not to notice. The way […]

As many of you know, we’re not normally the ones to shout about our own greatness. Rather the king maker than the king! However with this year being one of big change within the studio, we decided as a company […]

Many of our clients have historically know our business for its brand development projects. However there are a large proportion of our clients who task Kaizen Brand Evolution with the day to day graphic design Belfast services that keep their […]

When making your way into the world of graphic design or when working with a graphic designer on a project, one of the most important elements that you will come across is that of Typography. Typography is stated like this:  […]

Wednesday past saw the UEFA Euro 2020 qualifiers start with Northern Ireland winning 2-0 over Estonia. Yeooow! Now that that’s out of the way, some of our studio was in attendance for the match and were treated to the visual […]

Taking on a rebrand is a serious commitment. You need to be sure that this is what’s needed for your business to move forward but also that you know what you need before going into it. It may seem daunting, […]

Leaflets and flyers are used by many businesses across the world, whether they are advertising a new product or talking about the services that they offer. However, when it comes to a flyer it is important to make sure that […]

Every business has to start somewhere, as they aim to become the market leader in their industry. One thing that will help them do this, almost more than anything else is their brand. It is vital for anyone, whether you […]

We’ll start with the obvious: Branding is very, very important for any business. There isn’t any ‘might’ or ‘could be’, it just IS. But why is it important? What does a brand do for you and your business exactly? Within […]

If you were recently enthralled by the Fyre Festival documentary on Netflix, you’ll certainly have some questions about the investors and how they came to the decision to invest in the “Greatest Festival That Never Happened”. Below as you can […]

At the end of January, we here at Kaizen Brand Evolution held our first event/workshop of the year, titled Apples & Mermaids. This was a workshop detailing the importance the logos play in our lives and just how important they […]

As expert graphic designers in Belfast, we have helped thousands of businesses with their creative projects. From full brand development to basic flyer design no project is too large or too small. Engaging with a graphic designer for the first […]

When branding a new venue, whether restaurant, hotel, nightclub or bar, thee are considerations we must make as your branding partner. Our initial discussion will focus on customer demographics, market opportunities and the heritage of the business in the case […]

November was a busy month for all of us here at Kaizen Brand Evolution as we had not 1 but 2 events on. These were during Belfast Design week at the beginning of the month, with one of them even […]

Here in the Kaizen Brand Evolution studio, we use typography every single day in our work. In every brand that we generate, on every website that we design and in every logo that we create, it’s always there and always […]

Recently we branded Glo Beauty, a new Beauty Salon in Belfast. This undertaking included: full brand development, logo design website design and social media campaigns. The client’s ambition was to create a modern beauty salon offering a customer service in […]

When it comes to Brochures, they can often be one of the best pieces of marketing material that you can own. For something being quite small, it can be so important, as they can carry a lot of important information, […]

The Number Three is a traditional Bar & Restaurant based in Limerick with a contemporary audience. Previously trading as Tom & Jerry’s it has since changed owners, the new proprietors wanted a brand to reflect the new services that they […]

When you own a business, it is safe to assume that you have at least thought about the idea of having a website. It is a good idea, as in this day and age nearly everything is online, and having […]

Kaizen Brand Evolution was born nearly 4 years ago as its own stand-alone studio under the Kaizen moniker. It is the job of Kaizen Brand Evolution to help our clients even further. If a client wants a completely new brand, […]

A logo does the talking for you; it’s your salesperson in the room when you’re not there, it’s your badge of honour, your declaration that you run a successful brand. A logo can ‘say’ these things correctly for you as […]

United Wine Merchants approached the brand team at Kaizen Brand Evolution with the objective of repositioning their brand identity and communications to be more in line with their unique service, product and reputation. With over 36 years in business, United […]

A logo is a symbol that is synonymous with your brand, a sign of your business, your seal of approval and more often than not, the key for a consumer’s decision making. In a world that is saturated with branding […]

Sports Medicine NI approached Kaizen Brand Evolution wishing to create a new brand to go with their new premises in Windsor Park. In their own words “Sports Medicine NI offers a comprehensive management service for athlete injury and health. Using […]

Changing a business’s logo or brand can bring a number of feelings to the surface. It can spark debate, raise opinion and change feelings amongst staff, clients and competitors alike, this leads us to the question of ‘how often you […]

A Logo is Simplicity, Flexibility and Attraction. If you want to say something about the business you want to keep it simple as not to alienate or worse make someone feel stupid. You need a logo to be flexible and […]

How much does a rebrand cost? This cost of a rebrand is reflective of how much value it can bring to your business. In order for us as brand designers to evaluate this, it is very important to understand what […]

One of the most powerful and effective times to re-brand is when a business sees a great change in circumstance, a takeover, a merger a new product line or direction. The benefits of rebranding now are so you have the […]

McQuillan companies approached the branding team at Kaizen Brand Evolution to re-position and revitalise their brand identity. The family-owned business is well established across Northern Ireland and is specialists in civil engineering, quarrying, waste management and outdoor cleaning services to […]

3 signs that you need a new logo A Logo may be made of type, they could have a mascot or a symbol, logos could have hidden meanings or monograms, negative space or a smile. Logos are power, they are […]

Tonic is a friendly, caring Pharmacy based in the heart of Derry/Londonderry. The Pharmacy began in February 1987 with John MacCafferty (originally with the name MacCafferty’s Chemist) with a belief that focusing on the delivery of a personal customer experience. […]

Belfast’s most music station Blast FM approached Kaizen Brand Evolution to design and develop a new brand identity system for their group of radio stations across the UK and Ireland. Blast FM has been live on air for a number […]

The client’s ambition was to supply top of the line Italian and Scandinavian fashions online with an eventual ‘bricks and mortar’ store in Northern Ireland.  The brand had no name, identity, narrative or visual strategy. It was our job to […]

The family business of GB Poultry contacted Kaizen Brand Evolution wanting to their refresh the identity of their well known brand. GB stands for Gregory Bell which is the family name of the business established since 1982 that has been […]

Belfast Men’s Health Group (BMHG) is made up a group of people across the community of Belfast and volunteer organisations across Northern Ireland, all with a strong interest in the health and well being of men, by raising awareness of […]

Day and Age, creators of short films, use video to make sure the little moments are never forgotten. Kathryn approached Kaizen Brand Evolution when she wanted to steer Day and Age in a new direction, when she wanted to hand […]

Graze is a restaurant based in Ballyhackamore, East Belfast. They love serving tasty little dishes (also know as tapas). These dishes are full of flavours using quality local produce, paired with your favourite wines. Graze is a great place to […]

1.What has working in Kaizen Brand Evolution taught you about the design industry? The main thing it’s taught me is adaptability. The world of design is fast moving and it’s so important to evolve with it and to be able […]

Codefixer are a small web design and development company based on the Malone Road, Belfast. They design websites for a range of clients  across many different industries all over Ireland. Codefixer are one of the few companies that specialise in […]

Holywood based Active Health Solutions approached the team at Kaizen Brand Evolution to reposition their brand identity to tie in with their plans to build a new website and a re-fit to their facility on Hibernia Street. Investment into their […]

Mongey Communications tasked the Kaizen Brand Evolution studio with a full company rebrand of their hugely successful communications business based in Co. Kildare. The work that Mongey carry out is instantly recognisable across the island of Ireland with reach across […]

1. What has working in Kaizen Brand Evolution taught you about the design industry? From only being here a week, I’ve noticed how fast-paced the studio can be, you always need to be on the ball. 2. Desert Island Design […]

In 2009 Dublin opened it’s doors to a new and exciting conference for design creatives. Starting out in the Liberty Hall, with 411 seats to fill, the Offset festival has significantly grown. The conference now takes over the Bord Gáis […]

Poppogoblin are a healthy focussed café/juice bar situated on Alfred St, Belfast. They have garnered a reputation for fantastic, delicious healthy alternatives for lunch and for having warm friendly staff that make the entire experience with Poppogoblin one to remember. […]

1. What has working in Kaizen Brand Evolution taught you about the design industry? Other than all the practical do’s and don’ts, form and function.  Working in Kaizen Brand Evolution has taught me a lot about the customer focus, everyone […]

Founded in 1928 by Vincent Steer, ISTD has pioneering roots. From as early as 1911 Steer described himself as an ‘advertising typographer’ on his business card. His background in printing had given him the opportunity to observe the trade in […]

Directors Neil and Ben took the decision to rebrand an established firm Boyd Rice as they took control, naturally they spoke to us!  They wanted to stands out against competitors and announce that they have changed directorship. Boyd Rice aimed […]

Design solves business problems; it’s that simple. Struggling to reach your target audience? Join us for the 4th event in our #ImWithTheBrand series, where we’ll take you through our full design process and help you grow your business with design thinking. […]

Backlash is a brand new culinary offering in Belfast, serving up the meatiest, freshest burgers paired with beautiful craft beer and ale, what more could you ask for? Backlash is exciting new venture from local food tycoon Gary McIldowney that […]

The Skinny Sauce Company approached Kaizen Brand Evolution to create an engaging brand identity and packaging strategy for the launch of their exciting new Skinny Sauce product range. The brand story begins with the owner and entrepreneur Maria Doran. Maria’s […]

Rosie came to Kaizen Brand Evolution seeking a brand for her Naturally Rosie naturally hand-made animal products, a balm for animals paws, an oil for fur and a toothpaste for their gums. Rosie has been selling her products at local […]

We successfully won the Belfast City Centre Management pitch to create a brand identity for the new Belfast Central Business District. Following the success of Belfast City Centre Management establishing Belfast One as Belfast’s first Business Improvement District (BID) on […]

Punchestown approached Kaizen Brand Evolution to perform a re-brand for their established and celebrated racecourse and entertainment venue. We re-positioned the Punchestown brand by creating an engaging narrative and strategy for the business. With focus on the new ‘Town’ campaign […]

Northern Ireland is known for punching above its weight in many industries, and design is no exception. Join us for #NIceDesign, the third installment of our #ImWithTheBrand event series. Four creatives from across Northern Ireland will come together to share […]

We’ve got a busy few weeks ahead of us, so here’s the full run down on what we’re up to in November. / Belfast Design Week / Helvetica Screening / 08.11.17 First up, we have a few events at Belfast […]

Richie Lavery is an established photographer specialising in all aspects of high-end imaging, from portraiture and architectural to interior and exterior photography. Richie’s business has gained some major traction since working across Northern Ireland on high spec building projects and […]

Giant Property approached Kaizen Brand Evolution to brand their Serviced Apartments business. Offering some of the best locations across Northern Ireland and Belfast Giant Serviced Apartments where established online running under the Giant Property brand identity. As the business evolved […]

Watch Portfolio Management is a well-established business specialising in financial guidance with many clients reaching from the UK to Australia. Watch Portfolio Management is based in Lisburn, Northern Ireland, and is known for their financial advice that leads businesses that […]

A few months ago we hosted our first ever brand masterclass in association with Women in Business NI. It was so successful that we’ve decided to host a few more masterclass sessions, starting with our “3 Steps to a Successful Brand” […]

The Cookie Jar is a well-established bakery situated in the beautiful surroundings of the Mourne Mountains. Since 1965 The Cookie Jar have been baking some of the country’s best known breads and sweet treats, from Wheaten bread to Soda bread, […]

Jane McClenaghan owner of Vital Nutrition – Northern Irelands leading nutrition and healthy lifestyle brand approached Kaizen Brand Evolution to create an identity for herself in preparation for Jane’s evolution as a leading, national healthy lifestyle consultant. Jane has featured […]

During my final year studying BDes Hons Graphic Design and Illustration at Belfast School of Art, I was given the opportunity to work part time at Kaizen Brand Evolution. I finished my degree and completed my end of year show […]

Every brand meet we have with a client or potential client focuses on one theme: Telling your story! Whether you are a nutritionist, a pet food manufacturer, a restaurant owner or a marketing manager, it’s our job to help you […]

On 6 June I had the pleasure of addressing an array of Women in Business members on the Importance of Branding at the Crowne Plaza Hotel, Belfast. The opportunity to present to such a prestigious gathering of female entrepreneurs and […]

One year on from my graduation and finishing final year of BA Hons Graphic Design and Illustration in Ulster University Belfast, I find myself working in Kaizen Brand Evolution for one full year. The time has truly flew in! I […]

Little Hands Little Feet are a leading day-care and afterschool facility that pride themselves on providing a fun, safe environment right in the heart of South Belfast. We’ve been working with Little Hands Little Feet for a number of years, […]

On Thursday 2nd of June our Design Director, Ryan Stanfield, and Head of Brand, Lynsay Spence, got the opportunity to have a sneak preview of the annual University of Ulster Graphic Design and Illustration Degree show! Invited to a lunchtime […]

The team behind Belfast Music Production Academy contacted us recently with the request to design and build their online presence. After researching the marketplace both online and locally we decided to build a content led website focusing on the courses […]

On 1 April this year I travelled to DIT Grangegorman to meet up with old friends and colleagues in the International Society of Typographic Designers for the Irish ISTD Assessments. It’s full day of assessing student submissions from the island […]

We’ve been working closely with The Down Royal Racecourse over the past few years creating engaging advertising campaigns, race festival materials and digital ads. On the run up to the 2017 Summer Festival the Down Royal Racecourse approached Kaizen Brand […]

Evolution is defined online as ‘the process by which different kinds of living organism are believed to have developed from earlier forms during the history of the earth’ or ‘the gradual development of something.’ It is a term that we […]

Stand back! We’re ready to create something! The KBE team is rejuvenated and inspired after a weekend in Dublin for #OFFSET2017. iloveoffset.com. This was our third year as a creative team at one of the top design conferences, OFFSET. Last […]

Loco approached Kaizen Brand Evolution to create a contemporary brand identity, menus, website and interior graphics for their fresh new pizza place situated in the East Point Entertainment Village, Dundonald. Loco’s mantra ‘mad about pizza’ highlights their passion for great […]

Who are you most excited about for this year’s #offsetDUB? Here is the run down of our top picks for this year’s Offset. The ultimate set of design talks hosted in Dublin, bringing together some of the best names in […]

Solv got in touch with us with plans to undertake a brand audit. They required an update to the established identity to keep them ahead of the curve. Solv pride themselves on offering a personal service. Engineers turn up on […]

Breda Academy required a fresh brand identity to set them apart from their competitors as part of the 2017 marketing cycle. Breda approached Kaizen Brand Evolution to create a refreshing brand campaign that spoke to their three key audiences, future […]

The owners of Wonderwall by Nobletts approached Kaizen Brand Evolution with the vision of re-branding their well-respected and established business in the heart of Belfast City Centre. Nobletts are a Long-standing family-run shop with 2 floors of paint, wallpaper, brushes […]

We were approached by Adam / Founder and Director of the Future 17 Conference to develop a new brand identity and strategy for the up and coming tech conference for teens. Future was born out of frustration at the lack […]

Here at Kaizen Brand Evolution we are big music and fashion fans, so are eager to participate in this year’s ‘Wear Your Old Band T-Shirt To Work Day’ by Radio 6 on the 25th November. We have our tees picked out, […]

This month in Kaizen Brand Evolution we had the pleasure of working on the concepts and design of Boojum’s brand new offering –The Boojum Food Truck. The Food truck is now available for bookings across the whole of Ireland for […]

The Down Royal Racecourse has long been a stage for some of the most exciting spectacles in Northern Ireland, and this is exactly what we try to capture when we produce work for them. One of the most exciting projects […]

Slim’s Healthy Kitchen is one of the longest standing clients on the Kaizen Brand Evolution roster. Since their fruition, we have developed the brand, from the brand identity, tone of voice and brand personality to their website, social media design, […]

Snapchat is one of the most powerful ways of communicating today, short and sweet bursts of messages between you and a friend on your phone that disappear before you have a chance to react, it’s the fast-paced engagement and the […]

Design and Music go hand in hand and we are certainly inspired by the creativity of the music we listen to in and out of the studio. This week we’ve asked the graphic design studio to show us what music has […]

1. What has working in Kaizen Brand Evolution taught you about the design industry? In the few months that I’ve been at Kaizen Brand Evolution, I have learnt about presenting for design and how to present a client’s brief back […]

1. What has working in Kaizen Brand Evolution taught you about the design industry?  Reputation is everything, building a good reputation across industry in invaluable and keeping the creative momentum simply nurtures the reputation. 2. Desert Island Design Studio, which typeface […]

1. What has working in Kaizen Brand Evolution taught you about the design industry? KBE has taught me to always push myself to do the best – What I personally think is best for the design project I am undertaking. It […]

1. What has working in Kaizen Brand Evolution taught you about the design industry? Probably how to manage time more effectively. There are so many things going on in the studio ranging right the way through from client graphic design work, […]

1. What has working in Kaizen Brand Evolution taught you about the design industry? That it is the team that you build around you and the studio culture that you craft that can be credited for the success of a studio. It’s that, that […]

1. What has working in Kaizen Brand Evolution taught you about the design industry? You need to be fast, accurate and very, very good. I learn so much each day in the studio, and thankfully have a supportive and talented and […]

Thank you to everyone who came down to GHBranded for Culture Night 2016. Super fun night branding your Social Media accounts! Everyone’s photos can be found here: bit.ly/GHBrandedPhotos Please tag, link and share your images, and of course use them […]

On Friday 16 September Culture Night Belfast 2016, we are offering to “Get Him/Her Branded”. Kaizen Brand Evolution raises the profiles of clients we work with and so we are setting up a mini version of our process to enhance […]

On Friday 16 September Culture Night Belfast 2016, we are offering to “Get Him/Her Branded”. Kaizen Brand Evolution raises the profiles of clients we work with and so we are setting up a mini version of our process to enhance […]

On Friday 16 September Culture Night Belfast 2016, we are offering to “Get Him/Her Branded”. Kaizen Brand Evolution raises the profiles of clients we work with and so we are setting up a mini version of our process to enhance […]

On Friday 16 September Culture Night Belfast 2016, we are offering to “Get Him/Her Branded”. Kaizen Brand Evolution raises the profiles of clients we work with and so we are setting up a mini version of our process to enhance […]

‘Open sourcing’ or perhaps ‘open publicity’, we couldn’t help but be curious to see the concepts being considered and there annotations on reasoning. Whilst we appreciate a much greater strategy may be propping up the concepts behind the scenes and […]

The Rio logo was unveiled on News Year’s Day in 2011. Designed to represent the citizens of Rio De Janeiro, and to showcase the nation to the world. Since then there has been negative press surrounding the games, fears of kidnapping, […]

Boojum Belfast celebrated the opening of their seventh store last night and they invited the KBE studio to explore the store, sample the Burritos and more. It was an fantastic atmosphere. The new Great Victoria Street premises are certainly very […]

We love seeing a brand do so well from its fruition in the Kaizen Brand Evolution Studio. Working closely with Panacea Drinks in their brand evolution has proven a massive success for the company with features in Vogue magazine, tastings […]

We love when businesses grow and reach new levels of success through hard work and considered business direction. It’s our goal to help them get there through great graphic design and web site design. Today we’d like to show how […]

– A New Mobile Design Trend Coined as Complexion Reduction by Michael Horton (UX/UI Designer at Swarm) this stark, monotone, type led mobile design trend of 2016 has seen companies such as Instagram, Airbnb and Apple climbing aboard. The design […]

The owners of Parker Pharmacy desired to re-brand their business to appeal to the communities in which they were situated. With the name change to Comber Pharmacy they required a modern brand identity with a nod to the classic branding […]

Shebelle required a brand identity to reflect high end, ethically sourced hair extensions and associated beauty products. During a temple ritual in India women donate their hair to the gods. The temples used to burn this high quality human hair but now they […]

We had the pleasure of working closely with Robert Roberts on their brand and marketing materials recently. With the launch of their new range of flavours, based on famous landmarks across Northern Ireland we designed the advertising campaigns. Using the […]

This week Hootsuite hosted a rather interesting conference. There were exhibit stands, a networking get together and talks held in a conference room, the difference being it was all done online. In the talks we listened on how to effectively […]

The Power of Video Conference was held on Monday 6th June in the newly finished Waterfront Belfast and brought together some of the internet’s biggest stars, including Casey Neistat (Youtuber of the year) and our very own Cian Twomey (Facebook […]

On Friday eve our team popped down to the annual University of Ulster Degree Shows to see the latest talent emerging from Graphic Design in Belfast. It was a pleasure as always to catch up with course tutors, Richard McElveen, […]

Belfasts’ newest restaurant, Sylvester’s approached Kaizen Brand Evolution to create a contemporary brand identity and logo design which celebrated the owner’s late grandfather ‘Sylvester.’ They required a brand identity that reflected the close knit family atmosphere that the owners pride […]

Mirror Media approached Kaizen Brand Evolution to give the prestigious Pride of Ireland Awards a brand refresh. They required brand identity, strategy and direction for print, online and event material. The Awards ceremony celebrates the achievements of Ireland’s unsung heroes. […]

Nothing gives us more pleasure than to see a brand created in the Kaizen Brand Evolution go live. Working with the management at White’s Tavern we designed the brand identity for Vandal. On Friday night the Kaizen Brand Evolution team […]

On Tuesday night we had the honour of congratulating Sinead McGreevy on completing an HND in Graphic Design at South Regional College. Sinead had been gaining experience in our studio for over 6 months and had been an asset to […]

Freshly baked GIANT cookies, as fond lovers of sweet things in our office, we knew this website was going to be right up out street. With Ooh and Aah (sister company of Little Treats NI) required an e-commerce website that […]

The French Village Bakery brand is one that we have evolved from conception, when the guys at French Village Catering came to us to discuss building a website, it was one we couldn’t wait to get started on! The French […]

Love or hate it, the new Instagram logo design is certainly creating a big fuss worldwide. Dubbed “A New Look For Instagram”, the brand has updated the look and feel of their identity both through their appstore icon and the […]

From the very inception of the Slim’s Healthy Kitchen idea, Kaizen Brand Evolution have been creative partners providing all manner of brand support from identity and brand language, to marketing and strategic positioning for all stakeholder communications. For many clients, our service goes […]

Babble required a forward thinking brand identity that showcased them as the one stop shop for a career in the call centre industry. As well as the launch of their Babble Jobs brand (online jobs board) they required an accompanying […]

Jordanstown Village will soon boast a nuovo ristorante! Working closely with the team at Bureau by the Lough to expand their offering and launch an Italian experience, we conducted a naming process incorporating some design thinking picked up at the […]

Boojum approached us to create a concept for the launch of their new ‘Win a trip to Mexico’ Campaign for Cinco De Mayo. We developed an online and printed campaign strategy that revolved around a ‘holiday tag.’ Using the tag […]

The owners of the White’s Tavern came to us with an idea to brand the floor above the traditional Irish pub into a one of a kind bar/eatery. Stepping away from the long-standing tradition of White’s the new addition was […]

Offset is a massive design conference hosted in Dublin, this year saw record numbers of attendees from across the globe. We were treated to hear from all sectors of the creative industries, makers at the top of their game, discussing their […]

Who are you most excited about for this year’s #offsetDUB? Here is the run down of our top picks for this year’s Offset. The ultimate set of design talks hosted in Dublin, bringing together some of the best names in […]

Last week we attended Cache. An event designed to discuss bringing together the creative industries under one banner, hosted by Noribic at the Mac in Belfast. We were greeted with smiles, wine, and music by local singer/songwriters Travis is a […]

Senior designer Ryan Stanfield popped into BBC Radio Ulster ‘Good Morning Ulster’ this morning to talk brand. How it’s come about It has been built on a solid foundation of 6 years of creativity, the studio was producing work across the island of […]

I travelled to DIT (Dublin Institute of Technology) Grangegorman last weekend, 5 March 2016 for the Annual ISTD (International Society of Typographic Designers) Student Assessment. Every year design students from across Ireland take part in what Erik Spiekermenn described ‘The […]

Sylvester’s needed a contemporary brand identity that held up the legacy of the owner’s Grandfather ’Sylvester.’ The new Belfast eatery is a full circle restaurant serving breakfast, lunch and evening meals in style. The owner’s family have a longstanding hospitality […]

Kaizen Brand Evolution join Women in Business We are excited to be part of Women in Business, one of the largest and ever growing business network’s for females in Northern Ireland. Lynsay from a design perspective, and Glenda from sales are […]

Connecting Homes Roadshow Here’s one you don’t get everyday! Lizi Daley from our Digital team has been working with BBC Digital and Farset Labs to create an interactive roadshow showing the evolution of digital technology in the home. The walk […]

Valuing brand with Robert Bau Tuesday saw the alarm clocks set for 3.30am for Glenda and Lynsay as they embarked on a road trip to Dublin to attend a workshop hosted by the Institute of Designer’s Ireland with guest speaker […]

At Kaizen Brand Evolution it’s our job to communicate our skills and services eloquently to our clients. Selling a “non-tangible” product makes our jobs harder initially, but much easier upon completion when the work speaks for itself. Our Client Showcase […]

On Dec 10 2015 the design team at Kaizen Brand Evolution took a trip to the Connor Lecture theatre at Ulster University for a talk by Pentagram’s Harry Pearce. The University of Ulster Design department really pulled it out of […]

This week our creative team have been having some fun coming up with campaign ideas to make Sprite as synonymous to St Patrick’s day as Coke is to Christmas. After a brainstorming session that aired ideas across the team we […]

The Mourne Mountains Brewery approached the team at Kaizen Brand Evolution for some creative concepts for the up and coming launch of their festive spiced lager. Naturally we jumped at the chance to pitch for the client, working with such […]

Kaizen Brand Evolution created the branding and designed every touch point you will see from Slims Healthy Kitchen, Slims being one of our longest standing clients, a client that is constantly growing, succeeding and as Slim grows in business as […]

Southern Regional College We have embarked on a partnership with Southern Regional College to work with students who are undertaking the graphic design course. To help develop industry skills and prepare students for live in a studio we are submitting […]

Ireland’s premier burrito bar and Mexican fast food restaurant Boojum, are firm favourites in the KBE studio. Friday is most definitely a Boojum day, as is Monday and a regular late night. We’re fully fledged #boojumaddicts and proud. When the […]

Watching our customers move into different markets and business ventures is amazing and we’re always happy to assist with their own business development. The owners of Friends Daycare & Nursery, Belfast approached us to develop the brand for their new […]

Gary came to us for the launch of his new Belmont Road Store in Belfast, the third Slims Healthy Kitchen in Belfast. Gary was approaching on new territory and we prepared a number of brand progression scenarios for him. The brand […]

Today myself and Vicki were invited to the lovely setting of the Grand Opera House in Belfast where Nick Pickles of Twitter was discussing the ins and outs of twitter. As usual the Chamber put on a great spread for […]

‘St George’s Market Bar & Grill’ becomes ‘George’s of the Market’ Our creative team relish creating brands as much as turning around inherited brands. George’s of the Market logo was presented to us as a blank canvas to create the […]

Voice Box is Northern Ireland’s national joke competition for school pupils, designed to raise awareness among children of the fun and importance of communication by the Royal College of Speech and Language Therapists. Our challenge was to consider a new approach […]

The next time you are travelling from Belfast international airport we hope you are well Fed & Watered! Our brief was to inject some soul into the outlet whilst protecting the balance of the customers perception of a high end […]

Chartered Institute of Marketing’s Annual Ireland Board Chair’s Lunch Exploring the phenomenon that context is replacing content as King of the Digital Marketplace, Lynsay Spence and Connor McAuley attended the event hosted at Malmaison Hotel Belfast. Guest speaker, Chris Fielding-Martin, […]

Simon Brien Estate Agents approached Kaizen Brand Evolution to design the advertising campaign for the Launch of their brand new website. Simon Brien are a forward thinking company with an extensive history in the Northern Ireland real estate industry and […]

The International Society of Typographic designer’s is the staple for excellence in worldwide typography. This year I was invited to assess the Irish submissions for the Awards. The assessments involved a full day at DIT Grangegorman with Ireland’s top design […]

The team at Kaizen Brand Evolution had the opportunity have a sneak preview of the 2015 student submissions for the graphic design and illustration courses final year exhibitions at the University of Ulster Belfast in the afternoon before the big […]

Long term city centre client  Snax ’n the City approached us to rethink how their food-to-go bags could look. Briefing there desire to move away brown bags, we set about exploring new ways for the brand packaging to evolve. We […]

Hootsuite University Congratulations to Vicki, from our digital team, who graduated from the Hootesuite University. Hootsuite’s education and certification programmes are developed by industry-leading experts and feature up-to-date resources to drive meaningful results on social media. This management tool allows […]

Boost Energy drinks have been working with Kaizen Brand Evolution in the design and development of localised advertising campaigns for the past year. Boost needed an eye-catching campaign for the North West 200 that spoke to bikers and the general public […]

IDI Registration The Institute of Designer’s Ireland is Ireland’s largest and oldest association of design professionals. Our creative team are proud to be members of the Institute as a studio collective with Senior Designers Ryan Stanfield and Lynsay Spence qualifying […]

When it comes to design religion the creative community pray south, towards Offset. It is a pilgrimage for the Kaizen Brand Evolution studio every year, trumping birthdays, Christmas and St Paddys’ day for the top spot in the calendar year. […]

Kaizen Brand Evolution were asked to develop design concepts for the release of two of Ministry of Sounds new CD releases – Throwback and the Ibiza Sessions 2015. We designed the concepts from brief and were successfully awarded positioning of […]

Boost St Patricks Day Graphic Design With Boost Energy Drinks being a market leader in independent retailers across Ireland they approached Kaizen Brand Evolution to develop an advertising campaign to link St Patrick’s Day with Boost. We set out to […]

McCartney’s Butchers of Moira approached Kaizen Brand Evolution to Design and develop their marketing materials in store. They required new menu design for the Deli and high impact posters and signage throughout. McCartney’s are a world famous brand with award […]

French Village Bakery Delivery Fleet French Village Bakery are expanding their fleet of livery to deliver their tempting treats from the bakery to their Botanic Bistro and across Northern Ireland to their hospitality clients. Our brand team worked on concepts […]

Little Treats NI were an established baking company with plans to re-launch a cookie-based company known as ‘Ooh & Aah’. Their tastes for brand direction lay in contemporary French design and with this we pitched 3 brand concepts. The Ooh […]

Slim took on the pod in Victoria Square Belfast as a brand new venture. His plan was to turn the old Victoria square kiosk and transform it into a one-stop juice bar for shoppers. The idea was great and we […]

Bakehouse Belfast approached Kaizen Brand Evolution for a branding project to set them apart as the top B2B supplier of baked goods across Ireland. Already established in some of the countries top hotels they required a fresh brand that would […]

with NI Design Alliance We are proud to be part of Northern Ireland Design Alliance, a group of practising professionals who believe that great design makes things better for people. That’s what we do at Kaizen Brand Evolution, we pride […]

The release of the new logo for the Tokyo Olympics in 2020 sparked the interest of the Kaizen Brand evolution studio and here’s some thoughts on the mark itself. The logo comprises four geometric shapes forming a T, L, R […]

A long time customer, SBD Events, came to us with a unique challenge. Working in such a visually focused industry, their website design needed to reflect the vast nature of their business, but also remain completely usable from a customers […]

Access Through Music Identity and Magazine Design Working with the team from Armstrong Learning, Belfast over the past few years, we were engaged to provide the brand identity for a new UK wide initiative entitled “Access Through Music”. Not only […]

We successfully won the contract to design and code the Action Renewables new web portal. Coming up against stiff competition, our ability to implement industry leading graphic design as well as integrating with their existing CMS, put us in an […]

The management behind Aircore were one of Kaizen Brand Evolutions very first customers. Understanding our approach to design, we were instructed to create a brand identity that could present an air of authority in an already busy marketplace. Through focus […]

Beannchor are one of Belfast’s’ most prominent hotel and licensed venue hospitality groups. Owning other amazing venues including The Merchant and Yardbird, Belfast, we were delighted to be invited to present our concepts for their latest venture “ The National” […]

John J Doyle are one of Belfast’s leading chimney specialists. Looking at their market and the supply chain, they identified a market for Kiln dried wood to prolong the life of the chimneys they sold. Working closely with the marketing […]