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Gather By The Fire
Deliverables
- Brand Identity
- Brand Name Generation
Gather By The Fire
Gather By The Fire is one of Ireland’s most interesting and creative workshop experiences. Specialising in Ceramics, Fine Art and Wood Work, Gather By The Fire offers a unique opportunity to learn a new skill and make new friends whilst being creative.
Challenge / Opportunity
A New Identity
The task was to develop a new identity for Gather By The Fire, focusing on areas that made their brand unique and exciting. Hailing from the scenic Mourne district in Northern Ireland, the workshops bring the beauty of nature and traditional craft to the big City.
Process
An Inviting Atmosphere
Meeting with the team behind Gather By the Fire, we developed a true understanding of their brand. Gather By The Fire embraces an admirable passion in their work and boast a friendly and inviting atmosphere through their communication. With these qualities in mind, we wanted to create an inclusive and welcoming identity and brand name.
Solution
Gather By The Fire
Gather By The Fire have a distinct creativity and desire to connect people through passion. Capturing this enthusiasm, we created a cosy and welcoming brand name, boasting warmth and inclusion. The new identity and graphic language collate illustrations and hand-drawn imagery to showcase the imagination of the brand, throughout each touchpoint. The chosen colourway encapsulates influence from the great outdoors through green and the evident splash of personality within the brand through pink.
