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Campbell & McCrudden
Deliverables
- Brand Identity
- Website Design
M D Loughrey Solicitors was founded in 1978 by Desmond Loughrey LL.B who retired in 2016. Lynn McCrudden LL.B and Brenda Campbell LL.B became partners in the business and continue to provide a professional, friendly and affordable legal service to the people of Newtownabbey and the surrounding areas. In 2021, Lynn McCrudden and Brenda Campbell decided to rebrand the firm with their own name and Campbell & McCrudden was established.
Challenge / Opportunity
Brand Identity
We recently worked with Campbell & McCrudden Solicitors (Formerly MD Loughrey) to develop a fresh brand identity and website design. The team behind Campbell & McCrudden wanted to portray that whilst the firm’s name has changed, the commitment to providing solid legal advice to clients remains stronger than ever.
Process
Modern & Ambitious
Campbell & McCrudden is a well-established firm, dedicated to providing a friendly and professional approach to all clients, old and new. To convey their dedicated nature, we wanted to create a brand identity that positioned Campbell & McCrudden as a modern and ambitious business, whilst representing and incorporating the all-important heritage of the firm.
Solution
Bold & Professional
We introduced a bold and professional colour system as well as including a beautiful ampersand in the graphic language which is used solo across the brand assets. Paired with the ornate type, we created a set of line illustrations to enhance services within Campbell & McCrudden.
