Tag: retail design belfast

The Important Elements of Retail Design

Posted on by Ellen Turbett

For organisations who work within the retail industry, it is imperative to withhold both a successful brand identity and retail design, as well as a retail identity with a positive shopping experience.

In order to achieve an engaging identity that can be implemented into a physical retail store, your organisation must initially build an innovative, relatable brand identity of its own. Bringing your brand identity into your retail store requires careful consideration and detailed design, ensuring that all elements of your brand blend within the physical store.

Consistency is Key

A brand identity within a retail store aims to create a memorable and positive shopping experience for customers. To ensure this brand identity ties into your retail design, it is paramount that consistency is maintained. All customer touch points must tie into your brand identity, incorporating a consistent logo, font, assets such as brochures, posters, signs and packaging and finally, the look and feel must fit in with the retail design.

Elements to Involve in Retail Design

Logo Design

When designing your logo, it is important to incorporate elements that are relatable to your organisation. Doing this will ensure a consistent and recognisable association between your logo and your brand. This will encourage customers to develop an affiliation with your design and incidentally your physical retail store.

No matter the scale of your organisation, your logo must clearly convey your purpose. The use of a professional logo design will guarantee your organisation prime positioning for the products and services that you offer.

The overall goal with logos when it comes to retail design is to develop an association with shoppers, wherein they are aware of your offerings and want to visit your store, time and time again.

Poster Design

Poster design is a very powerful, traditional tool in advertising for business, particularly in retail. Although many would consider the concept to be old fashioned, it holds an imperative position in a retail promotional campaign to this day. Particularly when it comes to promoting your retail store, posters can be situated on the windows of your physical location, in areas surrounding it and also in relevant locations to entice customers to seek out your store.

To ensure that your retail brand identity is maintained, it is advised that posters are designed incorporating the relevant brand identity used throughout your retail store. This will boost customer recognition as well as increase your brand identity amongst consumers.

Wayfinding Design

Many organisations who function in a retail setting fail to recognise the endless opportunities that are available in boosting brand identity and recognition. Right down to the finest detail, including that of wayfinding design can be a useful tool in retail design.

When developing a brand identity, it is vital to incorporate your brand guidelines and house style into all elements of your business. This is equally as important when it comes to internal assets, such as wayfinding. To promote and represent your brand highly, it is important to remain consistent in your design.

Using wayfinding is an innovative way to further promote your brand identity and unique character through providing an exciting, collaborative and engaging journey through your store. Promoting a clear and unique brand character is a beneficial tool for organisations as it encourages shoppers to remember and think fondly of your brand and retail store in the future.

Packaging Design

Whether it is packaging that will appear pride of place in your retail store or packaging that will be photographed and promoted through your online store, it is important to stand out, remain consistent and boost your brand identity.

Incorporating important elements such as logo, colour palette and relevant graphic on packaging design is key. Customers who purchase products in retail stores essentially become promoters once they leave the premises, through carrying your product through the town centre or sharing it on social media. The more premium the packaging design, the more likely a customer will be encouraged to show it off.

Retail Design at Kaizen Brand Evolution

At Kaizen Brand Evolution, our team of experienced graphic designers are innovative industry leaders across numerous sectors, including the retail industry. Our first-hand knowledge and insight provide us with a brilliant understanding of the retail environment, what works and what should be avoided.

Ensuring your organisation maintains a consistent and inviting personality is the overall goal and we look forward to discussing a retail design project with you and your team.

Get in Touch

To discuss a creative project in retail design for your business, get in touch with our team via the contact form or on 028 95072007.

Revamp your Retail Design with Kaizen

Posted on by Ellen Turbett

Although online shopping has evolved into a primary buying habit for many spenders, in-store retail shopping is extensively encouraged to save the High Street and #ShopLocal. For retailers who own physical stores, it is paramount to possess a recognisable brand identity and retail design that invites customers into an experience they will want to relive over again.

The last 20 months has presented extraordinary complications for the retail sector, with massive loss in sales, lockdowns and store closures. As we slowly but surely get back to a sense of normality within the retail industry, there is an enhanced emphasis on the importance of shopping local. This presents a massive opportunity for retail businesses who operate in a physical setting. There is no time quite like the present to revamp your retail design, reintroducing shoppers to the wonderful and exciting world of local retail stores.

Brand Identity

When creating a retail design, it is important to base your project around brand identity. Incorporating your retail brand identity into your physical store boosts customer recognition which will only bring people back. The end goal of a retail design campaign is for customers to identify your brand, know what you sell and understand your company goals.

Consistency is Key

Retail stores are unique, there is no pop-up advertisements, notifications or email alerts to entice customers into the store. It relies on the visual design and store presentation to engage with passing footfall. Incidentally, when it comes to developing your retail design, it is paramount to maintain a uniform focus across all branding. From storefront displays and shopping bags to webpages and social media, there must be a consistent design that is recognisable amongst all company elements.

Eye-Catching Engagement

Retail stores rely on their merchandise to catch the attention of shoppers. Essentially, current customers are representing the brand by carrying a shopping bag around town, influencing others into the store. To ensure you stand out to shoppers, perfecting your retail design is key. Having a design that stands out amongst the crowd is a necessity, enticing people to explore what you have to offer in-store.

Let your Retail Design do the Talking

Brilliant designs tell stories. Let your retail design speak for itself by ensuring it incorporates the personality of your brand. When revamping your retail design, it is important to envisage what a brand-new shopper would experience…

  • Does the design tell your story?
  • Will it represent your goals and aspirations?
  • Does it appear engaging and interesting?

No matter how good your retail store is, poor representation through retail design can reduce footfall, sales and consequently, success.

To successfully convey your retail company, incorporate your personality. This can be implemented through colour, font, slogans and design. Often overlooked, these elements are extremely important, catching the attention of customers and delivering a lasting first impression. As mentioned previously, it is equally important to implement this across all promotional platforms, be it in-store, online or through advertising to ensure consistency.

Boost Reputation and Trust

Reputation and trust are undoubtedly two of the most important achievements for a business. These are attained through professional and strategized planning and implementation. It is understandable that shoppers prefer to spend their money in retail stores that have polished branding and design. Through an established retail design, shoppers will turn into customers as they engage with what your business through building trust and understanding of what you have to offer. 

Contact Kaizen to Revamp your Retail Design in 2022

At Kaizen Brand Evolution, our graphic design team is made up of some of Ireland’s most qualified professionals. Our first-hand experience within the retail industry is a reassuring bonus for customers. We guarantee a unique understanding of both the obstacles and opportunities presented to your business. With this knowledge, we strive to deliver a high-quality service that will boost your retail design massively.