Tag: printing belfast

Stand Out with your Brand Strategy

Posted on by Ellen Turbett

When starting a business, there are so many exciting areas of thought, preparation and execution. From the location, the products and services, to the name and logo design; we can often become completely consumed and forget to pause and reflect on the purpose and goal of the brand. The brand strategy is an essential piece of the puzzle when it comes to starting or re-branding an organisation. It is often considered the driving force across all aspects of the organisation.

Having a robust and well thought out strategy will be a massive benefit to your success. Whether your focus is a product or service, it is crucial to hold reachable goals that are outlined and identifiable through a road map that guides and shapes your project. Incidentally, a well thought out brand strategy will be an essential asset in guaranteeing the utmost prospect to be successful in the long term.

What is a Brand Strategy?

A brand strategy is a detailed and comprehensive plan. The goal is to clearly outline the purpose of your brand, what it aspires to achieve, how it plans to do that and the reasons for your project.

Creating a Brand Strategy

In order to create a robust and attainable brand strategy, there are numerous areas that should be discussed and implemented into the plan.

It is important to consider your brand objectives, this includes the goals and aspirations of your organisation. When developing brand objectives, people often incorporate the SMART acronym, including smart, measurable, achievable, relevant and time-measured objectives.

Secondly, it is a must that you consider the key customer attributes or personas. Modern day customers must be treated with the greatest importance to safeguard loyalty and satisfaction. When creating a brand strategy, it is paramount to consider the position of customers and ensure they are wholeheartedly incorporated into the strategy for success.

Finally, to succeed in creating a successful brand strategy, an organisation must highlight their definition of success within the project. The success of an organisation is often subjective and can be difficult to clearly measure. Yet, it is important to carefully consider and highlight a specific definition of success that is unique to your organisation.

Professional Brand Development

Involving a professional team of brand creators into your project will be massively beneficial for your organisation. Collaborative and experience driven discussions will aid the development of a justifiable and attainable strategy.

No matter the type of business, whether it is a new-start, an established company looking to rebrand or an international firm seeking a strategy revamp, we can help. The team at Kaizen Brand Evolution are experienced industry experts who are more than happy to assist in the creation of your brand strategy. Our outstanding industry knowledge in developing strategies for products and services is second to none.

How to Create a Successful Brand Strategy

Through collaborative discussion, we will assist you in defining the purpose and goals of your organisation. These elements will contribute to the development of a successful strategy that conveys the personality and motivation of your business.

The creative experts at Kaizen Brand Evolution are qualified in identifying measurable objectives, key persona profiling and driving success. We take pride in our ability to precisely recognise the areas that stand out to potential customers and clients, as well as the key factors that influence consumer decision-making.  

The Ever-Changing Environment

A brand strategy must remain variable throughout an organisations progress to allow for amendments and evolution to suit the success and expansion of the project if applicable. On the other hand, a brand strategy must also remain variable to adapt and overcome any implications that may occur unexpectedly.

In the modern day, our environment and popular culture is constantly evolving and changing. It is important to ensure that organisations consider these ever-changing ideologies and adapt their strategy to meet the current demands, trends and purposes. Doing this will ensure your business remains relevant, purposeful and successful in the long term, not simply through a passing phase.

Brand Strategy at Kaizen Brand Evolution

At Kaizen Brand Evolution, we have assisted numerous businesses in the creation and development of their brand strategy. If this is something that you are considering, please get in touch with our team of experts to discuss your strategy on 028 9507 2007 or via our contact form on our website and we’ll arrange a meeting.

Better your Business with a Brand Audit

Posted on by Ellen Turbett

In order to progress and evolve, it is important to monitor our successes and failures to learn and grow from them. This is extremely important when it comes to running a successful business. To understand your organisation’s position in the market, you must conduct a brand audit.

A brand audit is an excellent method used to discover the inner workings of our business through analysing why certain things work and why other things do not. Additionally, it will create a clear outline of your organisation’s strengths, weaknesses, opportunities and threats.

In our ever-changing world, it is extremely important to always reflect on your business and ensure it continues to function at the highest of standards to safeguard success and return on investment. If your organisation begins to fall behind in terms of progress, there will be a rapid decline in interest, success and position in the market. Therefore, the importance of reflection and development is key.

This is when a brand audit can come in to save the day.

What is a Brand Audit?

A brand audit is a project that is implemented by industry professionals, to discover and highlight your businesses prospects. Within a brand audit project, research is conducted to understand your business and the markets that you operate in. Brand Audits take a respectful review of your market, and outline the opportunities that you can take advantage of, as well as the challenges you may face and how to manage these.

Why choose us to conduct your Brand Audit?

At Kaizen Brand Evolution, we are an esteemed team of experts who aspire to assist your business in their growth as much as possible. Through widespread experience, we have worked with organisations across numerous sectors, including start-ups, established businesses and international firms.

Incidentally, we have a detailed understanding of the requirements of all types of businesses and believe we have the knowledge and expertise to deliver a brand audit successfully for your business, no matter its status or sector.

Refresh your Position

Understandably, it can be difficult to recognise the strengths and weaknesses within your business from an insider point of view, therefore the involvement of an external expert is massively beneficial.

Whether you want to better your position in your current market through an evolved unique selling point, or if you want to excel in a brand-new market that you have never explored before, a brand audit will unveil the areas in which you can refresh your position.

We understand the potential reluctance and hesitancy to change your brand. To ensure an organic and natural transition, we respectfully challenge your position in the marketplace and work collaboratively with you to fully understand the opportunities and challenges that your business faces.

With a collaborative approach, our team can work alongside your organisation to gain an informative insight that will enable a detailed and correct brand audit to highlight numerous ways to evolve as a brand.

Focusing in on the areas that your organisation is not performing to the expected standard in, we will take an all-encompassing approach and outline ways in which you could improve both in that specific area and overall. Additionally, a brand audit will seek out areas that your business does not have a presence in and consider the potential benefits of introducing a presence in these areas.

The 3-Step Brand Audit Process

At Kaizen Brand Evolution, once we have completed a detailed brand audit for your business, we will create and present 3 individual brand concepts to your management team. It is important to note that a brand audit will result in a brand refresh, not a complete company rebrand, therefore the concept is not as scary and overwhelming as it may initially seem.

Concept No.1 – The Safe Option

The first concept that we will present to your business is that of a safe method. This concept will be a detailed evolution of your existing brand design to provide a much-needed refresh. Although a safe option, it will still deliver in boosting your position in the market.

Concept No.2 – Exploring your Design

Secondly, we will step out of your comfort zone slightly and objectively explore designs and opportunities that meet and exceed the requirements of your organisation.

Concept No.3 – Wild Card

In the third brand audit concept, we love to push the boundaries and exceed all expectations. We utilise our creative flair and pitch an evolved, objective brand that completely transforms your businesses current position.

Why 3-Steps?

At Kaizen Brand Evolution, we have conducted hundreds of brand audits for numerous businesses and have found that by providing 3 individually thought out and researched brand options, we encourage collaborative discussions and assist in the decision-making process. Additionally, we often find that businesses take elements from each of the 3 concepts, which can be extremely beneficial.

A Successful Brand Audit at Kaizen Brand Evolution

Once carefully executed, an effective brand audit will have visibly acknowledged and placed your organisation in high regard in both existing and new markets.

Our brand audit projects are executed with utmost effort and detail. To ensure your brand audit is implemented successfully, we enforce a 4-week timeline to allow our creative team of experts the appropriate amount of time to research and develop your audit.

We understand that time is an extremely important asset for any business and aim to be as productive as possible when conducting your audit. Nonetheless, we also understand the importance of a detailed, premium and robust execution that we believe is worth the wait.

When it comes to cost, each and every business is different. Depending on a variety of factors unique to your organisation, we will create a unique quote for a brand audit with us. Get in touch with our team of experts for an initial discussion on your potential brand audit and we will be able to provide all the important details you need to make the all-important decisions.

To discuss a project with us, contact Kaizen Brand Evolution on 028 9507 2007 or email us via the contact page.

Why not update your Wayfinding Design?

Posted on by Ellen Turbett

Wayfinding design is an informative experience, guiding and navigating people through their surroundings. From arrow markers to social distancing stickers, the opportunities are endless to deliver an easily understood wayfinding design.

The goal of wayfinding design is to steer individuals in the correct direction in difficult to navigate settings. To achieve these goals wayfinding design must incorporate the correct language, typography, colour palette and represent your brand identity clearly.

When designing wayfinding, it is important to understand the visual and physical clues that are beneficial and often necessary to pull people through a space without the need for intensive and unpleasant signage.

Wayfinding plays an important part of each and every interpretive journey. Undoubtedly, signage and notices have a significant role in navigating and leading visitors through spaces. Though the benefits of wayfinding prove overriding and effective, providing an intuitive, comfortable and enjoyable experience for guests.

Whether you need to kit out a small workplace or a massive company warehouse or head office, it is paramount that attendees are appropriately directed through your space using wayfinding design.

Invest in your Brand Identity through Wayfinding Design

Many make the neglectful decision to purchase cheap and typical signage for their business. Failing to invest in wayfinding can result in complications for your visitors, leading to confusion and mix-ups for.  Additionally, choosing to use poorly designed and created signage can depreciate your organisations reputation and brand identity.

When developing a brand identity, it is vital to incorporate your brand guidelines and house style into all elements of your business. This is equally as important when it comes to internal assets, such as wayfinding. To promote and represent your brand highly, it is important to remain consistent in your design.

Provide Comfort and Clarity for your Visitors

When visiting your business, you want attendees to feel comfortable and secure in their surroundings. Creating informative and engaging wayfinding design will enforce an understandable and interactive navigation tool for visitors. This will not only ensure they are aware of where they are, where they have to go and how to get there, but it will also enforce a sense of security in their visit. 

Promote your Brand Character through Innovative Design

Through creating and using wayfinding design that is unique to your organisation, massive opportunities are available. Using wayfinding is an innovative way to further promote your brand identity and unique character through providing an exciting, collaborative and engaging journey through your brand location.

Promoting a clear and unique brand character is a beneficial tool for organisations as it encourages visitors to remember and think fondly of your brand in the future.

The Different Types of Wayfinding Design

According to wayfinding expert Ernest Dwight, there are four different types of wayfinding design, including identification, directional, informational, and regulatory signs.

Identification

Identification wayfinding design provides an informative explanation to visitors, outlining where they are currently located. Commonly recognisable identification wayfinding signage is used in offices, outlining rooms such as ‘Meeting Room’ ‘Canteen’ and ‘Boardroom’. Additionally, identification wayfinding is commonly used when outlining ‘Toilet’, ‘Bin’ and ‘Parking’.

Directional 

The most common form of wayfinding design is directional. Directional wayfinding assists in navigating individuals in their journey around a particular location. Common directional signs point out entrances, exits, staircases and overall, provide direction when necessary.

Regulatory

Regulatory wayfinding is a particularly important design, notifying individuals of regulations, rules and laws. These signs are essential when it comes to ensuring safety and compliance. Providing individuals with necessary information, including warnings, guidance and alerts, common regulatory wayfinding can be identified as ‘No Parking’, ‘No Smoking’ and ‘Wear a Mask’.

Informational

The final type of wayfinding design is informational. Providing beneficial information to individuals, informational wayfinding is commonly used to provide answers to frequently asked questions, including ‘WIFI Available’, ‘Free Parking after 6pm’ and ‘Children go FREE’.

Wayfinding Design at Kaizen Brand Evolution

At Kaizen Brand Evolution, we can help you evolve and boost your brand identity through wayfinding design. We can help you with the design and execution, ensuring this is implemented correctly and successfully.

Wayfinding can be confusing and inconsistent if it is difficult to understand and interpret. Our graphic designers are experienced in creating clear, attractive and unique wayfinding designs, allowing visitors to experience a smooth and enjoyable journey.

We aspire to create wayfinding designs that make visitors almost spend as much time looking at it as they do with whatever they are on-site to see.

To discuss a creative project in for your business, get in touch with our esteemed team of graphic designers via the contact form or on 028 95072007.

Discover with Digital Presentations

Posted on by Ellen Turbett

In recent times, the involvement of online communication and digital presentations has increased in our daily lives. Whether it is meetings, events or presentations, we now have multiple options for the structure of this communication; be it in person, on zoom or via communication platforms such as email.

The importance of creating an engaging and interactive digital presentation has never been more important. Due to the massive increase in digital screentime, we get bored more quickly and we lose focus more easily. Unless continuously stimulated and engaged, people fail to take in information. Essentially, your presentation can fall on deaf ears and hazy eyes.

Nevertheless, these occurrences can be avoided by creating breakthrough and engaging content, particularly through digital presentations. To make an impact, people must be impressed. Impressive presentations include ground-breaking graphics; including animation, eye-catching imagery and appropriate and engaging content.

Additionally, impactful digital presentations take time, effort and experience. It is important to consider the reputation of your presentation and invest accordingly. Involving a professional graphic design team will be an invaluable tool when developing a presentation, taking a cutting-edge approach and exceeding your competitors standards. 

Reasons to Invest in a Digital Presentation

The benefits of a professionally created digital presentation are endless. A premium presentation will position your organisation as a top-quality brand, allowing you to showcase your work to clients, customers and colleagues smoothly, professionally and confidently.

If you are an independent professional, potentially running your own business, you are likely to often run your own events or attend trade shows. In this situation, a digital presentation is extremely beneficial, providing a one-click performance to fit in with your busy schedule.

Additionally, if your role requires a one to one meeting with clients, customers or even interviewees, a digital presentation could be an essential tool in boosting your productivity. Involving a professional graphic designer allows you to focus your time and attention on other areas, with knowledge that your digital presentation is in good hands, with the professionals.

Digital Presentations at Kaizen Brand Evolution

At Kaizen Brand Evolution we have vast industry experience in creating exciting, informative and interactive digital presentations. Our creative leaders host business, branding and design presentations all over the country and more recently to an international audience via Zoom.

We understand just how tough it can be to keep an audience’s attention without the appropriate resources. That’s where we come in! Using our experienced background in design, we can help tailor fit your digital presentations and pitch deck designs to ensure your audiences large and small are impressed and engaged.

A digital presentation with Kaizen could be enormously advantageous for your business. Rest assured that your presentation will be purposeful, stylish and align with your company tone of voice and brand identity.

How Do We Create Digital Presentations?

To create a revolutionary digital presentation, our team of graphic designers will initially work collaboratively with you to incorporate all the necessary assets, such as content, images, logos and brand assets. We are understanding that not all organisations have a bank of elaborate assets, therefore we will do our best to accommodate you with licensed imagery to suit your brand identity and your digital presentation if necessary.

In our experience, less is more when it comes to creating memorable and engaging designs. We recommend keeping copy to a minimum, allowing you to do the explaining collaboratively with your audience.

Once we have worked with your team to gain an in-depth understanding of your brand and digital presentation brief, we will begin the design journey. To ensure you are happy with the content, we will work on a small number of slides initially and share these with you for approval. Once you are happy with the progress, our team of graphic designers will work their magic on your presentation.

Need to Edit your Digital Presentation?

We understand that things are changing constantly. The importance of easy access to editing functions is key, ensuring figures, dates and content remains relevant.

When initially discussing your digital presentation design with you, our team will confirm your chosen software platform. We recommend using a software platform that you are proficient in and are comfortable using for editing and making amendments. Our most popular presentation software platforms are Powerpoint, Keynote, Visme and Prezi. However, if you use a bespoke system, we can work to accommodate this. 

Once your digital presentation is completed, we will provide a final document in your chosen format, allowing you to edit and amend, when and if you need to. This feature will ensure your digital presentation is up to date and relevant. Additionally, we will also provide your presentation as screen-ready in PDF format for your convenience.

Are you considering involving a professional graphic design team to create your digital presentation for your next event, meeting or pitch? Look no further. Our experienced graphic design team are happy to discuss a project with you. Through knowledge and expertise, we can assist you in your digital presentation journey, every step of the way.

Get in touch with our team on 028 9507 2007 or email us via the contact form.

Modernize with Mobile Design

Posted on by Ellen Turbett

It can be argued that our mobile phones are the most used, most valued and most important item in the modern day. With instantaneous access to online platforms, providing the ability to search, discover and purchase, it is paramount that our online experience with mobile design is smooth, accessible and user-friendly.

Mobile Phone: A Pocketsize Portable PC

Gone are the days where mobile phones were primarily used for phone calls and text messages. We are now firmly living in the new digital age, where convenience is king and smartphones are queen.

To search for a website is no longer a case of turning on the laptop or desktop, letting it get warmed up and tackling the internet. It is now as simple as a quick search on google and instantaneous mobile friendly results.

The Importance of Incorporating Mobile Design into your Website

When it comes to creating a website, or even implementing a website redesign, we can often become consumed by the desktop design and appearance. Indeed, the desktop design is extremely important and is likely a primary platform that businesses will be viewing your website on. However, mobile design is paramount and must not be overlooked.

Scrolling with the Touch of a Finger (Trackpads are so Last Year)

The user experience when it comes to browsing a website on a mobile phone is very different to that of browsing on a desktop or laptop. Whilst the information should remain the same, the layout will be much different.

In order to ensure all of the website information is displayed in an attractive and engaging way, the screen orientation on a smartphone will appear condensed and tailored. As we are scrolling with a touch of a finger, instead of a mouse or trackpad, it is paramount to consider this and ensure all touchpoints are easily accessible and straightforward.

Nonsensical Navigation will Lose Leads

Designing a website experience to meet the needs of mobile users is key. It is important that they have a positive journey, that will encourage them to revisit the site in future. A poor website experience can leave a lasting impression and deter users from visiting again. Therefore, first impressions are key.

Desktop Design on a Smartphone: A Tiny Text Terror

We have all been there. Scrolling contently online via our smartphones, effortlessly navigating purposively designed websites and then we hit an issue. Desktop design on mobile. A tiny text terror, complemented with a compressed layout and grainy graphics, requiring intense concentration to simply click a touchpoint.

Although your website may be fantastic, incorporating all the elements needed to impress, if it does not appear in a mobile design format, smartphone users will be deterred instantly.  

Websites incorporating mobile design should boast easily navigated pages, with large text and images. Essentially, a simplistic version of your desktop website to deliver convenience and instantaneous information to mobile users.

Smartphone Users Spend More Time Online

Admit it or not, we are all guilty of the hypnotising scroll. Once we fall into the trance, it is hard to snap out of it. Surprisingly, the addictive nature attached to smartphone usage can be a massive benefit for companies who run an online business.

Arguably, we spent a lot more time online via our mobile devices than we do on our desktops. This is likely due to the portable, instantaneous access and it is paramount that businesses take advantage of this through creating an impressive mobile design for their website.

Whether it is on the bus, on the couch or on lunch, people are always using their mobile phones online. Catch their attention with your website and you could be onto something good.

Mobile Design for your Website with Kaizen Brand Evolution

Here at Kaizen Brand Evolution, we work collaboratively with organisations to ensure they receive a website that meets their needs as well as adhering to the latest trends and styles of mobile design.

With more people on the move and using their mobile devices to communicate with others, Mobile Design is vital. It is important that that people can access your business from anywhere at any time and using any device.

When designing a website, it is our duty and priority to ensure that your website is desktop and mobile compatible. This ensures it is both functionable and accessible for all online users.

To start a conversation about mobile design, please call 028 9507 2007 or email us via the contact page