Tag: poster design belfast

Perfect your Poster Design to target Summer Strollers

Posted on by Ellen Turbett

Poster design is a very powerful, traditional tool in marketing and advertising for business. Although many would consider the concept to be old fashioned, it holds an imperative position in a promotional campaign to this day.

When creating a promotional poster for your organisation, it is advised that you involve experts in design. This ensures the involvement of the required experience and expertise to create a ground-breaking poster.

Catch the Commute 

It can be argued that the most beneficial time of the year to deliver a surge of posters would be during the nicer, warmer months. The reason for this simply being, more people are out and about.

In the winter, we seldom spend our time strolling through the town or city. If we do, it is often accompanied by a vision restricting coat or an umbrella. Hence, autumn/winter poster campaigns can often go unnoticed and the benefits are unrecognisable.

On the other hand, in the summer, we are out and about. Whether you decide to walk to work or take a relaxing evening stroll, it is undeniable that more people are taking advantage of the outdoors. The footfall in towns and cities multiples during the spring and summer months, with more people taking note of their surroundings, including that of promotional advertising.

Catch their Attention

It is no secret that the modern individual has a reduced attention span. This is due to the instantaneous speed in which we receive our online information. With this in mind, it is important to deliver an eye-catching poster that will capture the attention of the public, quickly and informatively.

Involve the Experts in your Poster Design

When creating a poster, there are numerous elements that require deep consideration, from the typography, the colourway and the imagery selection.

The people who are going to see these posters on shop windows, nightclub walls and on public transport have to be impressed, recognising the call to action instantaneously.

The public must understand what exactly is the purpose of the poster and this must encourage them to act upon your sales message. Whether you need an A3 short run digital poster or an A0 nightclub poster, the attention to detail is equal and the involvement of a graphic design expert is advised.

Designing a Poster

At Kaizen Brand Evolution, we take pride in our poster designs. We can make your posters stand out from the crowd and catch the required attention it deserves.

Using our tried and tested design techniques, we have an experienced team of graphic designers on hand to deliver impressive results. From local businesses to international organisations, we have produced impressive poster campaigns that deliver in a successful marketing and advertising campaign. 

Kaizen Brand Evolution take a considerate and responsible approach to creating your poster design. We create with purpose and through comprehensive research, we recognise your company vision and design your poster accordingly.

Where do I put my posters?

Starting a poster campaign can be an overwhelming and often unknown territory for some. The task of poster campaigns stretches far beyond that of designing the poster itself. Creative consideration must be granted to deciding the location of the poster, whether it will be inside or outside, or both.

Additionally, the area in which the poster is situated must be carefully considered. Research must be carried out on areas to determine where the target audience will mostly reside. This will help you decide the prime location for your posters.

Once that is decided, it is important to consider the size of your poster and the distance from which it will be viewed and the level of content that is added.

All of these important decisions can be daunting to approach, however with the involvement of an experienced graphic design team, they can be agreed on with practised insight and expertise.

Opportunities with Poster Design

Poster design, although a traditional marketing and advertising method, holds endless opportunities. At Kaizen Brand Evolution, we are proud to be a part of Belfast’s leading printing companies. We have created posters for numerous sectors across Belfast and beyond. From retail to nightclubs to university posters, we have you covered.

Step-by-Step Poster Design

At Kaizen, our clients are at the heart of everything we do. If you decide to involve our expertise in your poster design, we will take you through a step-by-step process and involve your opinion at every stage.

Initially, we will conduct a meeting with you and once the primary stages are outlined, our client services team will be in touch with our design briefing sheets. Once you have provided us with all the required elements and a detailed brief, including content, logos, brand guidelines etc., the fun can begin. 

To discuss a creative project in poster design for your business, get in touch with our team via the contact form or on 028 95072007.

POWER UP YOUR POSTERS

Posted on by Ellen Turbett

To this day, posters have an extremely important role in organisations marketing, advertising and promotional strategies. Although a relatively traditional method of communication, posters remain essential for businesses worldwide.

According to Forbes, people are 70% more likely to remember a business promoted in print in comparison to businesses promoted solely through online communication platforms. 

With this in mind, it is pertinent to place considerable importance on the development of posters through research, the involvement of graphic designers and the opinions of those with experience and expertise.

The Perks of Posters

Exposure

A massive benefit of using posters as a method of promotion for your business would be the heightened exposure they generate. As a static piece of information, posters have the power to captivate people in ways scrolling on social media cannot.

In order to achieve the highest exposure possible, it is paramount that your organisation considers the importance of poster location. Choosing a position that will reach high volumes of footfall is key, catching the attention of as many people as possible.

Additionally, posters hold the power of flexibility. They can be stuck up on a wall, placed on a table, handed out to commuters… the possibilities are endless. Hence, the importance of a carefully crafted poster design to stand out amongst the crowd.

Recognising your target audience is key. Posters can be often overlooked when it comes to target marketing. Through internal monitoring of engagement, your business should hold a clear idea of a target market. With this information, your business holds the opportunity to engage with interested consumers through visiting areas in which the target audience would frequent to distribute posters. For example: youth clubs, universities, gyms.

Cost Effective

A massive perk to promoting your business through posters links to the cost. The creation, printing and distributing of posters is a relatively cost effective and rewarding initiative.

The longevity of posters enables an impressive return on investment, particularly in comparison to a digital poster, in which will disappear in as little as a *refresh*. Digital posters, although an incredible piece of promotion, are short-lived, remaining on social timelines for short periods of time. Opposingly, printed posters hold a more permanent position, at a similar or lesser cost.

Posters Boost Trustworthiness

It is a well-known fact that online media holds its limitations when it comes to reliability and trustworthiness. Particularly in recent years, the epidemic that is fake news has resulted in a mass reduction of faith in online communication platforms. With this in mind, print media once again holds massive opportunities that were once seen as outdated. Incidentally, the use of posters to promote your business can be seen as a reputable and credible point of communication with consumers.

Increase Brand Awareness

When creating a poster design, it is important to consider your brand identity in the hopes of increasing brand awareness. Businesses should aim to engage with their audience in a consistent way to encourage brand recognition and association.

Kaizen believe that poster design should encompass a recognisable and undeviating design, increasing brand awareness consistently.

Kaizen promote that a poster design should incorporate:

  • Company logo
  • Consistent Colour Scheme
  • Call to Action (contact details / web address)
  • Company Text / Font

Kaizen can help YOU

At Kaizen Brand Evolution, our team of experienced graphic designers have worked on a remarkable number of print campaigns, including poster design. Kaizen have an experienced and dedicated team of graphic designers, and have helped many local and national companies get their print marketing campaign right. We design with purpose and through a measured conversation with you, we will recognise and design your poster accordingly. Whether you need an A3 short run digital poster or an A0 nightclub poster, we’ve created thousands of poster designs for companies like yours.

Poster Portfolio

Kaizen are proud to maintain a competitive and considerable portfolio of poster designs for businesses, proudly promoted throughout the following industries:

  • Hospitality
  • Medical Practices
  • Retail Stores
  • Universities and Schools
  • Art Galleries
  • Council Offices
  • Third Sector Organisations
  • Nightclubs and Bars

At Kaizen, we recognise that developing a poster design is a very unique process that requires careful thought surrounding the design, the distribution and content and the measurements. With wide-spread experience, our graphic designers will create the perfect poster design to meet your promotional goals.

Contact Kaizen to discuss the development of a poster design today.

Revamp your Retail Design with Kaizen

Posted on by Ellen Turbett

Although online shopping has evolved into a primary buying habit for many spenders, in-store retail shopping is extensively encouraged to save the High Street and #ShopLocal. For retailers who own physical stores, it is paramount to possess a recognisable brand identity and retail design that invites customers into an experience they will want to relive over again.

The last 20 months has presented extraordinary complications for the retail sector, with massive loss in sales, lockdowns and store closures. As we slowly but surely get back to a sense of normality within the retail industry, there is an enhanced emphasis on the importance of shopping local. This presents a massive opportunity for retail businesses who operate in a physical setting. There is no time quite like the present to revamp your retail design, reintroducing shoppers to the wonderful and exciting world of local retail stores.

Brand Identity

When creating a retail design, it is important to base your project around brand identity. Incorporating your retail brand identity into your physical store boosts customer recognition which will only bring people back. The end goal of a retail design campaign is for customers to identify your brand, know what you sell and understand your company goals.

Consistency is Key

Retail stores are unique, there is no pop-up advertisements, notifications or email alerts to entice customers into the store. It relies on the visual design and store presentation to engage with passing footfall. Incidentally, when it comes to developing your retail design, it is paramount to maintain a uniform focus across all branding. From storefront displays and shopping bags to webpages and social media, there must be a consistent design that is recognisable amongst all company elements.

Eye-Catching Engagement

Retail stores rely on their merchandise to catch the attention of shoppers. Essentially, current customers are representing the brand by carrying a shopping bag around town, influencing others into the store. To ensure you stand out to shoppers, perfecting your retail design is key. Having a design that stands out amongst the crowd is a necessity, enticing people to explore what you have to offer in-store.

Let your Retail Design do the Talking

Brilliant designs tell stories. Let your retail design speak for itself by ensuring it incorporates the personality of your brand. When revamping your retail design, it is important to envisage what a brand-new shopper would experience…

  • Does the design tell your story?
  • Will it represent your goals and aspirations?
  • Does it appear engaging and interesting?

No matter how good your retail store is, poor representation through retail design can reduce footfall, sales and consequently, success.

To successfully convey your retail company, incorporate your personality. This can be implemented through colour, font, slogans and design. Often overlooked, these elements are extremely important, catching the attention of customers and delivering a lasting first impression. As mentioned previously, it is equally important to implement this across all promotional platforms, be it in-store, online or through advertising to ensure consistency.

Boost Reputation and Trust

Reputation and trust are undoubtedly two of the most important achievements for a business. These are attained through professional and strategized planning and implementation. It is understandable that shoppers prefer to spend their money in retail stores that have polished branding and design. Through an established retail design, shoppers will turn into customers as they engage with what your business through building trust and understanding of what you have to offer. 

Contact Kaizen to Revamp your Retail Design in 2022

At Kaizen Brand Evolution, our graphic design team is made up of some of Ireland’s most qualified professionals. Our first-hand experience within the retail industry is a reassuring bonus for customers. We guarantee a unique understanding of both the obstacles and opportunities presented to your business. With this knowledge, we strive to deliver a high-quality service that will boost your retail design massively.

Keeping up with Kaizen: Rebranding

Posted on by Ellen Turbett

2022. A year holding massive anticipation. 

A year we hope to once again prosper, flourish and succeed.

A year we hope to once again celebrate in style at events, launches and awards.

The much-anticipated return of normality within the industry has provoked an inspiring hunger within companies to excel, rebrand and surpass their previous reputation.

At Kaizen Brand Evolution, our main focus is creating brilliant concepts to evolve your brand and achieve incredible company results. Kaizen work directly with clients to gain an accomplished understanding of their goals and ambitions. Kaizen take pride in their passion and dedication and through our knowledge and expertise, we guarantee admirable outcomes.

Have you been thinking about rebranding, improving your design, or changing your logo?

There has never been a better time to change things up. As we (hopefully) reintroduce ourselves back into normality, why not make some changes to your company that will make you stand out from the crowd.

Keeping up with the constantly evolving trends in society is a massive task but doing so will be rewarded. Kaizen believe it is important to evolve your company brand to boost engagement and productivity. When choosing how to brand your organisation, it is paramount that it clearly reflects exactly what your company stands for. If done correctly, a company rebrand can be a ground-breaking transformation, boosting your organisation’s brand exposure, recognition and awareness.

Why rebrand in 2022?

Has your company focus progressed?

We have all overcome massive obstacles, improved our workforce and boosted our productivity. Sometimes organisations change and outgrow their initial company focus. Many organisations have ventured into areas they never deemed possible before. This is all wonderful but if people cannot recognise this from your brand, you’re missing a trick.

Keep up with the evolving industry by rebranding

The last 2 years have resulted in unanticipated change that nobody could have prepared for. The way we function as professionals has evolved through vast adaptability… working from home, shopping online and communicating remotely are all phrases we have become accustomed to. Very few companies escaped the mass commotion that the pandemic presented, resulting in widespread changes.

Kaizen believe it is paramount that your company has a brand that is relatable and up-to-date, hence the decision to rebrand may be pertinent for you at the moment. The constantly transforming industry has resulted in out-of-touch company branding and what was once considered brilliant, may no longer hold relevancy in a post-pandemic world.

Curb your competitors

Standing out from the crowd is so important. Reaching the target audience ahead of competitors is key and holding a clear and diverse image will enable that. Authenticity is to be admired in the modern day and it is paramount to seek methods to be conspicuous above competitors.

When considering a rebrand, it is important to look at the evolution that has occurred in your industry.

  • Has there been an influx of competitors since your previous brand update?
  • Have your available products and services changed?
  • Do you have a revolutionary unique selling point you believe you could promote further?

It is anticipated that the majority of answers to the above questions are ‘yes’. To ensure your organisation holds a stand-out reputation, it is important to remain ahead of the curve, ensuring you uphold existing clients, target future customers and engage with competitors’ clients.

Kaizen recognise a reoccurring pattern; companies are afraid to change. ‘Why fix what isn’t broken?’. Unfortunately, sitting tight with the safe option frequently consequences a company getting lost in an intensifying crowd of competitors. In order to excel, you must implement calculated thought into being an innovative organisation and incidentally endorse this through unique branding.

An effective rebrand can open doors into new markets, target new customers and position your organisation with an updated demographic and appropriately showcase your company focus.

Motivate your company to do greater things by rebranding

In all aspects of life, remaining consistently motivated is tough. Sometimes all we need is change to reignite the fire within – be it new trainers for the gym, a new diary for work or brand-new rebranding.

Think of it this way… if you are passionate about something, it is important to invest heavily into ensuring it excels. A company rebrand could boost your organisation into the next level, motivating the introduction of even greater things.

Rebranding gains recognition and this is the perfect opportunity to reach out into the industry, taking the plunge and trying new things. Rebranding offers a clean slate for your organisation, utilise this opportunity to introduce brand-new products/services, boost your social media presence and explain your goals and aspirations.

Keep up with Kaizen

At Kaizen, we specialise in brand identity, graphic design, digital, packaging, websites and animation. Evolving brands, Kaizen create modern identities that you will love.  We aim to tell you the truth, designing work that resonates with clients and customers.

With widespread branding experience, we have worked across a vast industry base, including hospitality, finance, IT, print and science, effectively delivering company messages truthfully, communicating their stories and delivering evolution.

It is expected that organisations will evolve over time, expanding their brand identity and focus. In other cases, an organisation may fail to recognise the importance of their branding until they are struggling. Kaizen acknowledge your individual circumstances and will focus on rebranding to suit you.

At Kaizen Brand Evolution, the customer is at the heart of everything we do. We will work directly with you to create a brand that suits your vision and focus, showcasing your company to the highest of standards.

Have we convinced you that 2022 is the perfect time to rebrand your company?

Get in touch with Kaizen about rebranding today.