Tag: packaging design belfast

Prove it with Packaging Design

Posted on by Ellen Turbett

Creating a justifiable and engaging packaging design is extremely important for businesses, large and small. The packaging design for a product is often a primary element of association for customers, clients, competitors and stakeholders. Particularly in a physical setting, such as in retail stores, events or on display.

Packaging design is undoubtedly one of the most important design features for an organisation, particularly for organisations who specialise in products.

Packaging is as important as Products

A common misconception when it comes to promoting products is that as long as the product itself is top quality, the rest will fall into place. This couldn’t be further from the truth. Unless each and every element of the process is premium, you will drastically fall down in success.

Incidentally, organisations with this narrow perception will likely struggle to understand why their top of the range product is not performing to the high standard that had been anticipated.

Yes, you may have a premium, high-quality product, but unless the packaging design that houses the product is to the same standard and level of professionalism, the entire product will reduce in customer value and fail to achieve the deserving and justified success.

Packaging Design that Fits

Once you have understood the importance of packaging design, it is time to ensure that it is created to a standard that maintains your brand identity and promotes your organisation in a justifiable and relatable manner.

Consistency is King, Identity is Queen

When people see your product on the shelf or in a store, the desired goal is recognition. We all aspire to create engaging, exciting and recognisable brands. For example, you go into the corner shop and spot a red metallic can with large lettering… instantly you recognise this as Coca-Cola.

Recognisable and eye-catching brands generate their infamous and instantaneously familiar identities through consistency in promotion, design and packaging.

Quality Consideration

As previously mentioned, packaging design can receive the short straw when it comes to planning and implementation. Often, people get so caught up in the product itself, that the packaging becomes an afterthought.

It is crucial this does not happen and rest assured if it does, people are going to catch on. Have you ever purchased something and instantly felt unimpressed due to the poor-quality packaging? Never judge a book by its cover… unless it has atrocious packaging design.

Whether it is a gift bag that gives way as soon as a drop of rain falls or a box that starts to collapse when lifted off the shelf, people take note and quickly form an opinion on the product inside. No matter how great it may be.

With this in mind, it is imperative that your packaging design is high quality and true to your brand identity.

Involve the Industry Experts in your Packaging Design

When creating packaging, it is advisory to involve industry experts, particularly graphic designers in the process. Considered packaging will ensure your brand is developed at every touch point of the purchase process.

At Kaizen Brand Evolution, our team of creative experts have widespread industry experience. This insight has afforded our team an understanding in consumer purchase behaviour. This enables us to deliver what works and avoid what doesn’t. We can create a packaging design that will target the customer you hope to impress.

Packaging Design: What does it cover?

Depending on what your product is, packaging can come in many different shapes and sizes. At Kaizen Brand Evolution, we can cater to numerous different types of packaging design. From labels, boxes and sleeves for food or products to drinks industry labels and packaging, we have you and your product covered. 

Packaging Design with Kaizen Brand Evolution

To begin your project with Kaizen Brand Evolution, get in touch with our client services team. From the initial consultation, right through until the final product, we take care and consideration to guarantee we deliver what is right for you and your brand.

We work in partnership with packaging printers all across the UK & Ireland to ensure our packaging and labelling designs can be expertly output in the most effective and efficient manner.

Get in touch via the contact form or call us on 02895 072007.

Rejuvenate your Packaging Design in 2022

Posted on by Ellen Turbett

A new year brings endless opportunities. It is a time for change, a time for evolution, a time for doing better. This should be no different in your business. As your organisation enters 2022, take time to consider the areas that could do with a revival and refresh.

An asset in organisations that often gets overlooked is packaging design. Yes, it is essentially the final step in the buying and selling process for your company but is a massively important asset to your brand identity.

Whether it is packaging that will appear pride of place in your retail store, packaging that will be photographed and promoted through your online store or packaging that will be used for online orders and delivered to your valued customers door, it is important to stand out, remain consistent and boost your brand identity.

They say “don’t judge a book by its cover” but believe it or not, we all do it, especially as a consumer. Often, a packaging design alone is enough to draw your attention to a product, be it online or in-store. Incidentally, the design of your packaging has the power to make or break a customer’s buying decision.

Make a Stand-Out First Impression with your Packaging Design

First impressions are key. This is no different in the buying process. We often find ourselves gravitating towards products that hold exciting designs, be it online or instore, the likelihood is, if the design stands out, you will investigate.

On the other hand, we often find ourselves overlooking products that have poorly designed packaging. This often links to our belief on first impressions – ‘if the packaging isn’t exciting, the product inside probably isn’t either’.

This is an area wherein many organisations face issues. You can invest a fortune in your product, website, brand identity, but if your packaging fails to showcase how brilliant your product is, it is likely to fail.

Let your Packaging Design Tell your Story

When developing a packaging design, it is important to consider a brand-new customer, one who has never heard of your products or services. Taking this approach will ensure your packaging tells a story about your brand, guaranteeing that customers will understand what you are aiming to achieve.

Packaging must be educational and informative in order to work. Although it is desired that customers recognise your brand identity, this is not always the case and you must be prepared for this eventuality.

The 5 W’s

Who, When, What, Where and Why?

When creating a design for your products, it is advisory to incorporate the trusty 5 W’s. Who are your target audience? When are your target audience going to realise what the product is based on the packaging? What is the product inside the packaging and does the design represent this? Where are your target audience going to come into contact with your packaging? Why have you chosen to design your packaging in a particular way?

Consider the Logistics

Although the design is our primary focus with your packaging, it is paramount to ensure that it is a manageable design, boasting the correct elements to guarantee functionality. Your packaging must be a protective shield for the product inside, as well as providing the necessary information for a customer to know what the product is. Additionally, your packaging design must be eye-catching on the shelf or the web page, this is so important, ensuring it draws the customers attention to your product, over a competitor’s product.

Packaging Design with Kaizen

At Kaizen, we recognise the importance of packaging design. We hold esteemed relationships with packaging printers across the UK and Ireland to guarantee our packaging can be proficiently developed to ensure success for your product.

Kaizen can create packaging design for a wide variety of products, including food packaging sleeves, gift bags, gift boxes, labelling and essentially all types of outer packaging.

With esteemed clients such as Bushmills Whiskey, Slims Healthy Kitchen and Thompsons Rum, Kaizen have an outstanding team of experts, who have advanced packaging design for many products, ensuring they appear pride of place in-store and online.