graphicdesignbelfast Archives - Kaizen Brand Evolution

Crack the Consumer with Label Design

Posted on July 5, 2022July 5, 2022 by Ellen Turbett

Label Design is an important element of your marketing plan for any product at the point of sale. Whether your product is highly regarded and recognisable or brand new to the market, the importance of a premium label design remains the same. The design of your packaging is a key way to generate new interest amongst customers, as well as target those who are familiar with your brand.

Aside from looking good on the shelf, labels provide important and necessary information to customers, helping you create an enlightening and explanatory first impression of your product.

Your label is your voice

Your label acts as a voice for all of your hard work. After the detailed creation, development and finalisation of your product, the label design is considered. No matter how amazing your product is, without an impressive label, it can easily go unnoticed. Your product needs an exciting and attractive label promotion in order to catch the attention of consumers and generate the desired and deserving sales.

The power of a label

We all do it. Scan the shelves for an attractive label to assist us in our consumer decision-making. The power of label design plays a pivotal role in product perception. Hence, the importance of ensuring your label design is up to standard is imperative.

What makes an attractive label? Like everything, beauty is subjective and you are not going to please all audiences with your design. Yet, it is undeniable that some product labels seem to jump out on the shelf, whilst others go unnoticed.

Some characteristics, combined with various psychological factors, can easily determine whether your label catches someone’s attention or gets lost in a sea of similar products. Studies have shown that the most successful of all product labels tend to share some very simple, common attributes.

Brand identity in label design

Like absolutely everything, sticking to your brand identity when creating a label design is key. Brands should always be striving to boost their identity with new audiences, as well as maintain recognition with their existing customers.

Following through with a consistent design for all items in your portfolio will be extremely rewarding for your brand identity. Upholding an unvarying design in all of your product labels will be a rewarding process. This will boost brand recognition and persuade consumers to repeat purchase it if they hold positive opinions towards your brand.

Font and colour, keep it consistent!

When designing a label for your product, it is important to maintain consistency across the board. This means across all areas, including font, imagery and colour scheme. To the average person, these features may consciously go unrecognised but do not question the power minor elements hold in the bigger picture.

Fonts are a vital element in the process, delivering arguably the most important details on the label, the product outline and information. Limiting the number of fonts being used when creating a label design is key. Striving for a uniform, premium design is the goal and alternating fonts will reduce this, making your label design look informal and difficult to read.

Whilst font patterns can often go unnoticed, colour patterns do not. As consumers, we often recognise a brand through their colour palette before anything else. We are all attracted to colours, particularly bright ones.

As said time and time again, consistency is key. Every organisation maintains an in-house colour palette in which they use as part of their brand identity. When developing your label design, it is crucial that you stick to this and implement your recognisable brand colours. The goal is to make the product jump off the shelf to the attention of consumers and the combination of lively and joyful colours will undoubtedly lead to a fetching label design.

Label Design at Kaizen Brand Evolution

At Kaizen Brand Evolution, our team of graphic designers have extensive experience working with a wide range of organisations to create exciting and attention-grabbing labels.

We can design a label that elevates your brand, without compromising on design or performance. Labels are a popular way for every business to add a personal touch to their product. On top of that, they can be a cost-effective method with a great return.

To discuss a project for your business, get in touch via the contact form or on 028 95072007.

Create the Perfect Menu Design

Posted on June 13, 2022June 9, 2022 by Ellen Turbett

The menu. The most vital graphic an eatery can have. The importance is second to none. When creating a menu design for your eatery, there are numerous areas to consider, in order to get it right.

Unlike the majority of your marketing efforts, your menu will be seen by all of your customers and visitors. This is a unique advantage that few other businesses have. So, nailing the design of your menu is a key effort in your overall marketing plan.

Represent your brand through menu design

Your menu should represent your eatery’s atmosphere, centre around your general business objectives, boost your productivity and entice your customers. To achieve those objectives, you need to focus on your menu building. It’s not as basic as mindlessly listing your food and drinks and listing a cost. You must carefully deliberate it and consider the customer at all times.

Spoiled for choice

It is already hard enough to decide where to go for dinner! We have all done it, spent hours of our time scanning google, trying to make a decision on where to eat out. The last thing you want is to spend even more time deciding what to order, when you finally agree on where to go.

Although having lots of choice is great for some people, it can be quite daunting and a difficult experience. Initially, the idea of endless choices is great but when it comes to choosing, the task can seem almost impossible. Additionally, it adds time onto a customers visit which overall will reduce the footfall of your eatery.

To combat this, a carefully curated and simplified menu is preferred.

To create a perfectly presented design, it is advised that restaurants carry out a trailing process. This allows you to gather widespread opinion of the potential menu, ensuring the final meals you choose are favourable.

Doing this avoids the possibility of being spoiled for choice and customers feeling overwhelmed. Additionally, it allows you to focus in on a carefully curated menu, allowing you to perfect it and excel in your trade.

First impressions are key

Not every customer is going to spend a significant amount of time looking at your menu design. For many, it takes little to no time to decide what they are having and then the menu is quickly discarded. Hence, it is important to consider this consumer when creating your design.

Capture attention with innovative, brand-focused and engaging designs. Create an affiliation between your brand and your menu, ensuring customers maintain brand recognition.

When creating a menu design, it is also important to consider the scientifically proven patterns in which people read menus. Researching this pattern of behaviour will be extremely beneficial as it affords you the insight into the most popular areas of attention and allows you to organise your menu accordingly.

Consider your menu colour palette

We as human beings are no strangers to the power of colour and association. From the very early stages of our education, we are taught to associate colours with feelings and emotions. Hence, many of us have deeply engrained connotations that we often subconsciously enforce when we see a particular colour.

It can be argued that we subconsciously associate certain colours with certain foods. For example, blue may be associated with fish, as they are commonly connected with the sea. Red may signify meat, due to its strong, dominating colour. Hence, the use of red in a steakhouse or burger bar may be ideal. Lighter colours, such as pastel pinks can often be associated with desserts, this may be due to the sweet nature of the food.

Menu design at Kaizen Brand Evolution

As a design studio our team understand the psychology of menu design and how important it is for us to deliver a menu that not only looks good, but functions well and plays on the psychology of your customers.

At Kaizen Brand Evolution we have designed hundreds of menus for bars, restaurants and cafes all across the country. Our understanding of many market sectors and the ability to draw from our experience, ensures we are experts in menu creation. We have one of the largest design studio teams in Belfast or Dublin and our focus is always on developing the best menu to suit your business needs.

To discuss a creative project for your business, get in touch with our team via the contact form or on 028 95072007.

Top tips to create the perfect brochure design

Posted on June 9, 2022June 9, 2022 by Ellen Turbett

In a digitally dominant world, many mistakenly overlook the traditional methods of promotion in favour of modern methods. Yes, the digital promotional tools are fast, efficient and grant widespread exposure for organisations. Yet, it is important we do not disregard some of the most tried and tested opportunities to engage with customers, clients and stakeholders.

A method of traditional promotion that remains popular to this day is brochure and booklet design. Continuing to hold an approved reputation, brochures provide opportunities for your business to develop sales and marketing opportunities in a physical setting.

Tip 1: Involve the industry experts

It can be very easy for organisations to say “it is cheaper if we do it ourselves”. Yes, this may be the case but it will be obvious. If implemented poorly, this can be detrimental for your brand reputation. The involvement of industry professionals is advised when creating brochure and booklet designs.

Kaizen Brand Evolution are one of the leading graphic design agencies in Belfast and have helped create thousands of brochures and booklet designs for businesses across numerous industries. Our experience and knowledge of type, layout and photography ensures we position your brand perfectly, while providing opportunity to meet the strategic goals of the project.

Tip 2: Create both print and digital brochure design

When designing brochure or booklet in the modern day, we are asked the following: print or digital? Often, the outcome is either one or the other, rarely both. A huge tip is to avail of both opportunities and target audiences in both arenas. Here at Kaizen Brand Evolution, we understand that the delivery of your brochure may take many forms and so our team of graphic designers can expertly output your brochure design for both print and digital delivery.

Printed brochures are a convenient, physical method of promotion, particularly when out and about. We design printed brochures for every conceivable use and industry. From reports to manuals, promotional brochures and information booklets, we have detailed insight into what works.

Furthermore, we have a massive benefit when it comes to printing. Kaizen Print is our partner in business; hence, we have the unrivalled knowledge of understanding what is required to create a premium printed brochure that stands out against the competition.

To guarantee adaptability and functionality, we ensure that our brochure designs also work in digital formats. With digital brochure and booklet design, there are numerous opportunities that can be availed of. The implementation of hyperlinks, UTM tracking codes and motion graphics can be extremely advantageous, particularly in gaining leads, tracking where traffic is coming from and entertaining your audience.

Tip 3: Plan before you place

It can be easy to get excited when creating a brochure design but it is important that you strategize and create a calculated page plan, prior to any implementation. When creating this plan, it does not have to take days to create. It can be rough and simplistic, as long as it conveys the important information clearly. Following a plan is crucial as it ensures no content is missed out in the design stages and all of the important areas are covered.

Tip 4: Organise your brochure design elements

When creating a brochure or booklet design, it is important that you present your organisation in a recognisable way. This requires the use of your brand suite of assets, including logos, photographs, specific fonts and colour palettes.

Prior to approaching a graphic design company, it is important that you organise your elements and decide what you wish to appear as part of your design.

The boring (important) information…

When supplying logos, it is important that you present it as a vector file; in pdf, eps or ai formats. This guarantees the best possible quality for your brochure design.

It is equally important that all photography is high resolution, avoiding any pixelation in printing.

Content is king. Carefully curate content for your brochure design. The material must be catchy and informative, delivering the message in as little reading as possible. It is crucial that you consider the intention of your brochure when writing your content. Representing your call to action at all times throughout key areas in your brochure.

Don’t have a finalised brand suite of assets? Don’t fret! Kaizen Brand Evolution would be happy to help develop your brand identity, as well as create a showstopping brochure design.

Tip 5: Check, check and check again

Like everything, proofreading is a must. Prior to completion of brochure or booklet design, it is important that you request a final draft and carefully go over everything with a fine-tooth comb. It is recommended that numerous people are involved in the proofing process, as some may notice typos or errors that others do not.

Brochure and booklet design at Kaizen Brand Evolution

To start a project with Kaizen, get in touch via the contact form or call us 028 9507 2007.

Campaign designs to shout about in 2022

Posted on May 12, 2022May 17, 2022 by Ellen Turbett

Great campaign designs are something that a brand can really shout about. Additionally, these brands strive to generate a positive public interest, encouraging them to shout also.

Marketing campaigns present massive opportunities for organisations. Yet, those campaigns that succeed require intense planning, co-ordination and considered implementation.

The overall goal of conducting a brand campaign is to promote a product or service, generating exposure across numerous platforms. If executed effectively, a campaign will provide an organisation with a huge boost in reputation and interest.

The power of platforms

In the modern day, we have access to numerous communication platforms that allow us to share and explore campaigns universally. Successful campaign designs not only have the power to succeed on a local scale but the opportunity to go viral is also presented. In recent years, we have seen campaigns take over the world, sparking excitement, emotions and opinions.

Viral campaign designs in 2022

‘Should have gone to Specsavers’

Specsavers are renowned for their light-hearted campaigns, showcasing clever associations between restricted vision and daily mishaps.

Recently, Specsavers sparked success with their 2022 campaign, that aspires to progress their famous slogan even further. The campaign in question proved particularly successful, with their billboard element going viral on social media platforms worldwide.

Specsavers enlisted a theme of accidental mishaps across their billboards, showcasing a number of errors in their design. It is important to note that these errors are not made inadvertently but with calculated consideration.

The display of incorrect product placing is to represent the consequences of restricted vision and the impact that this can have on your performance. Through wrongly positioned sentences, upside down designs, and a billboard actually swallowing a ladder behind it, Specsavers certainly delivered their message.

This campaign sparked excitement across the world, achieving the coveted viral status on platforms including Twitter, LinkedIn and Facebook. It is with no doubt that those who were unfamiliar with Specsavers before are well in the know now.

‘If you can dream it, tweet it’

Twitter is an established social media platform. The site permits users the opportunity to project their opinion instantaneously to a large audience. For their recent campaign, Twitter cleverly merged two very powerful influences, celebrities and the average twitter user.

Yet, cleverly, these individuals were actually one in the same. Dominating major cities in the USA, Twitter showcased billboards that presented well known celebrities, including Niall Horan and Demi Lovato. These billboards included an original tweet by the global star prior to their fame, tweeting out their ambitions, alongside an image of them living out that dream in reality.

Twitter embraced their privileged position as one of the most popular social media platforms out there, aware they did not necessarily require any additional exposure, they decided to go a different route. The slogan ‘if you can dream it, tweet it’ is an evolutionary concept, targeting the emotions of the public. Hence, instead of trying to sell a product or service with this campaign, Twitter simply showcased to the world the power of hard work, determination and drive, all qualities that those who appeared on the billboards had in abundance.

Welcome Back – Guinness

Over the last 2 years, we have all suffered many consequences of the pandemic. As we began to see a return to normality, Guinness saw the perfect opportunity to strike with a clever, emotional and sincere campaign.

The campaign was rolled out primarily on TV, with a short but sweet advertisement showcasing times throughout the pandemic, when we could not socialise with friends. As the video plays out, it becomes clear that they are conveying the beloved black and white Guinness through other objects. With a door, a pair of socks, a bin and many more, the familiar black to white ratio could be seen throughout the vacant, still towns and cities. Finally, at the end of the advert, we saw friends rejoice in their own company, with a pint of ‘the black stuff’ in hand, returning to a sense of familiar normality.

This campaign, similarly to Twitter, targets the emotions of the consumer directly. Showcasing the hardships that many organisations have faced in recent times, Guinness delivered a positive message, proving in the darkest of times, there will always be light at the end of the tunnel.

Create campaigns designs that will spark conversation

Innovative campaigns get people talking. The desired outcome of a campaign design is to spark conversation, interest and generate a return on investment.

The goal is to create eye-catching designs that drive conversations. To ensure the conversations align with the campaign goals, it is paramount you enforce a clear message in your campaign. At the end of the day, if people are noticing and talking about your campaign, they are assisting in the promotion by spreading the word far and wide.

Campaign Design at Kaizen Brand Evolution

At Kaizen Brand Evolution, we take pride in creating campaign designs that outsmart competitors. Developing campaign designs that follow a precise timeline, Kaizen guarantees your time and money are utilised wisely and productively. Through widespread experience, across numerous industries, we take an all-encompassing approach to achieve your objectives, exceeding campaign goals.

Our esteemed design studio is experienced in developing striking content that will make your campaign stand out from the crowd. From digital design, including newsletters, social cards and digital advertisements. To traditional printed design, including posters, billboards, flyers and packaging design, we have you covered.

To discuss a creative project, get in touch with our team via the contact form or on 028 95072007.

Wow with your Website Design

Posted on May 9, 2022May 3, 2022 by Ellen Turbett

Firmly positioned in the digital era, it is imperative that business owners place a considerable importance on securing an impressive website design.

Once upon a time, there was a minority of industries that thrived online. Website design was merely an additional asset for business, yet not entirely necessary. Firms relied on the hustle and bustle of the high street, word of mouth promotion and over the counter purchases. Oh, how the tables have turned.

The past two decades has seen the escalation of e-Commerce, the wonder of websites and the intensification of internet. We now live in a business world where organisations must maintain a predominant position online. If they fail to do so, they risk invisibility with a large market of consumers.

The importance of an impressive website design

The internet provides us with an endless platform of research opportunities. Our online exposure provides us with a wealth of knowledge into what makes an intelligible website and what does not. Incidentally, years of surfing the web has afforded online users with a level of knowledge, wherein they become frustrated if a website does not meet the anticipated expectations.

First impressions are key and, in many situations, your website will be a consumers first impression of your brand. With this insight in mind, it is crucial that when developing a website design, you take into consideration the introduction of your brand and all it has to offer.

Instantaneous society expectations

We live in a fast-paced society, where everything is prompt and accessible. With this luxury comes expectations. We as a society are likely to favour products and services that meet our fast-paced expectations and quickly disregard those that fail to do so.

It is crucial to consider this pattern of behaviour when developing a website design. An impressive website design must be prompt, easily navigated and provide the ability to either find necessary information easily or purchase a product or service effortlessly.

The wonderful world of websites

When it comes to developing a website, there are numerous different platforms to choose from.

e-Commerce Website Design

An e-Commerce website is used by organisations who wish to sell products or services online. Familiar brands who function through e-Commerce sites include Amazon, Etsy and eBay. Similar to organisations who operate out of a physical store on the high street, e-Commerce firms require the resources to make sales, yield currency and provide confirmation of purchase.

Technically speaking, there are two elements to an e-commerce website, a storefront and a checkout. These terms are transparent in their meaning, an online storefront mirrors that of a real-life shopfront, allowing brands to display products or services for customers to browse through. A checkout is the part of the site that permits purchase and conformation of sale.

Is an e-Commerce site for you?

If your business wishes to sell products and services online, an e-Commerce site is suitable for you. It is extremely beneficial for brands to afford consumers the opportunity to purchase their products or services online. This platform allows brands to widen their target market and appeal to customers on a global scale.

Brochure Website Design

A brochure website can be described as an informative website. Consider it similar to that of a real-life brochure, providing detailed information on a product or service. These websites do not offer the service of buying or selling, the platform is strictly for informative and display purposes only.

Popular brochure websites include Primark, B&M Bargains and Poundland. Brochure websites require detailed information, striking visualisations and engaging content.

Is a Brochure site for you?

A brochure website is a brilliant platform to deliver detailed information to consumers, without wishing to sell directly online. Advantageously, brochure design websites require little maintenance once established, beyond minor updates when and if required. Additionally, new-start businesses often begin their online journey with a brochure design site, affording the opportunity to build their presence before taking a leap into e-Commerce.

If your business wishes to promote a product or service online, without requiring a purchase method, a brochure site is suitable for you. Industries that commonly avail of a brochure site would be real estate agents, hair and beauty salons, as well as educational organisations.

Start your website design with Kaizen Brand Evolution

At Kaizen Brand Evolution, we have a team of experienced digital experts who have developed websites for organisations universally. Whether you are interested in an e-Commerce site, a brochure site or require some professional insight into which would work best for your brand. Whatever your website design project, we would love to hear from you.

Ready to start your website design journey today? Get in touch with our design team via the contact for or call us on 028 95072007.

Deliver through Digital Presentations

Posted on May 2, 2022May 3, 2022 by Ellen Turbett

We are now firmly positioned in the new digital age. A generation that are now heavily relying on the use of digital platforms in order to function productively and successfully.

Now, more than ever, we place a considerable importance on digital services when working, partaking in leisurely activities and communicating with others.

Digital Presentation Remotely

Over the last two years, we seen a surge in digital communication, forcing us to adapt our skills and evolve our understanding of working remotely. An extremely beneficial tool within this time has been digital presentations, that are easily adaptable.

We have become accustomed to attending Zoom, Teams and online workshops. Many of these interactions fail to make their mark and become a distant memory quite quickly. In order to successfully make an impact through a remote digital presentation, it is crucial to create an exhibition that will be engaging, memorable and interactive.

Digital Presentation to a Live Audience

As we finally return to the prospect of live events, in-person meetings and networking, the pressure is on to dust off the presenter personality and deliver digital presentations to a live audience once more.

One way to reduce the presentation qualms is confidence in your content. Involving the experts in your digital presentation design can guarantee an exciting presentation that will undoubtedly impress audiences.

When considering what content you wish to incorporate in your presentation, it is important to envisage what the audience expect. Collaborative communication is a brilliant way to maintain the audience’s attention. This can be done through asking the audience for their participation, asking engaging questions and including interesting videos. Large amounts of text and monotone discussion can be quite off-putting and tedious so it is crucial to consider how the audience will react.

What makes a great Digital Presentation?

In order to catch the attention of attendees, a digital presentation must be striking and memorable. A great presentation requires consistency, using company logos, imagery and assets that represent and boost your brand identity. Additionally, presentations that are original and innovative will capture attendees and make them remember. To create influential impression, the inclusion of revolutionary graphics; including animation, striking imagery and fitting and attractive content.

Digital Presentations at Kaizen Brand Evolution

At Kaizen Brand Evolution, we have a team of experienced graphic designers who have created and evolved digital presentations over the years. Our team recognise the importance of authenticity and involve the client in every step of the process to ensure the final presentation represents your brand in all of its glory.

To begin your digital presentation project with Kaizen Brand Evolution, get in touch with our client services team. From the initial consultation, right through until the final product, we assure that we will deliver what is right for you, your organisation and your clients.

Get in touch via the contact form or call us on 02895 072007.

Re-branding for Summer

Posted on April 14, 2022April 26, 2022 by Ellen Turbett

We now live in a fast-paced environment, where everything is changing constantly. Everyone can update their profiles with the click of a button, changing their profile picture, their interests and their engagements instantaneously. We have become very comfortable with our ever-changing and evolving personal branding. Hence, it is important to make sure we keep up with the instantaneous society within our business branding.

Remaining consistent with the ever-evolving trends is a full-time job in itself. Yet, doing so is very beneficial for organisations. When starting a business, the first thing the majority of organisations do is create their branding. An organisation relies on their brand to showcase what they have to offer, what they represent and the personality of their business.

We all start somewhere. We also all aim to evolve, grow and surpass expectations. In most situations, organisations start small, with the goal of someday expanding into something bigger and better.

Has your Organisation Evolved?

Over time, organisations change, hopefully for the better. In certain situations, these brands outgrow what was once their core brand concept and require a change to represent their evolution. Brand identity is a key concept for organisations and this must remain up-to-date.

Whether your organisation has grown in size, taken on a new direction or simply feels that a revamp would be a beneficial implementation. If done correctly, a business re-brand can be a revolutionary transformation, enhancing your organisation’s brand exposure, recognition and awareness.

Flex your Flexibility by Re-Branding

Over the course of the pandemic, we have all had to become adaptable to many different, unpreceded circumstances. As professionals, it is undoubtable that we have all become extremely flexible, taking on tasks that a mere two years ago we wouldn’t have dreamed of.

Has your organisation adapted to change through evolving the products or services offered? If so, why not showcase this in a company re-brand. From remote working, to the introduction of brand-new services, it is important to showcase these in our brand identity and to generate the recognition deserved for the hard work and resilience shown.

Over the last two years, organisations worldwide have overcome extraordinary complications. Through dedication and perseverance, many organisations have come out the other end with a more productive, efficient and satisfied workforce. Many may discover that their initial brand image and company focus is no longer relevant due to their new ventures and evolution. It is important to take advantage of your company achievements and introduce this into your branding.

Compete with Competitors

Now more than ever, it is important to stand out from the crowd. Industries are becoming more and more saturated and the ability to excel is becoming more difficult.

To break through the competitive industry saturation, your organisation must have an individuality to it and this must be evident in your branding. We have all heard it, a unique selling point is necessary to come out on top. This has never been more important.

To guarantee a robust brand reputation in the industry, it is imperative to get ahead of the curve. Overtaking competitors requires careful consideration, constant evolution and carefully curated re-branding.

A re-brand to showcase your unique selling point, as well as your competitive edge above similar organisations will safeguard your relationships with existing clients, customers and stakeholders. Additionally, re-branding may target new customers who are intrigued by your distinctive brand identity and updated offerings.

Re-Branding at Kaizen Brand Evolution

At Kaizen Brand Evolution, our team of creative experts are experienced in developing brands, as well as evolving existing brands. Through collaborative communication with your team, our graphic designers will develop an innovative brand identity for your organisation.

Representing your organisation and showcasing what it has to offer, the team at Kaizen Brand Evolution will provide a variety of branding options for you to consider. To ensure you make the correct decision when it comes to re-branding, our team will design a prototype for your brand identity to allow you to get a feel for the design in real life. This will be implemented through digital images, giving you a detailed perception of what the brand could look like and feel like.

At Kaizen Brand Evolution, we specialise in brand identity, evolving brands to create modern identities that you will love. The customer is at the heart of everything we do. Therefore, we will work collaboratively with you to produce a brand that represents your visualisation and goals.

To discuss a creative project in retail design for your business, get in touch. Our team are contactable via the contact form or on 028 95072007.

How to Implement an A* Advertising Design

Posted on April 11, 2022April 11, 2022 by Ellen Turbett

Advertising is an extremely important promotional tool for organisations large and small. Whether your product or service is highly regarded in society, or brand new to the market, advertising design is crucial in order to generate the recognition and admiration deserved.

Advertising offers widespread prospects for businesses, across numerous sectors and industries. From traditional print advertising through newspapers, posters, billboards to modern, digital advertising through social media, websites and online advertisements, the opportunities are endless.

When beginning an advertising campaign, it is important to take a step back and complete a thorough and comprehensive mind mapping session. When creating an advertising design, regardless of the scale or size of the project, it is imperative to ensure everything is implemented successfully, ensuring organisation reputation is maintained, brand identity is boosted and the desired promotion is achieved.

At the end of the day, advertising design is what customers, competitors, stakeholders and clients see when you are promoting your product. This exposure will lead individuals to generate opinions towards your organisation and it is crucial that the best possible outcome is achieved to guarantee success. To safeguard your business reputation throughout an advertising campaign it is paramount to ensure the right message is portrayed at every step of the process, through considered design and implementation.

Traditional Advertising Design through Print Media

As previously outlined, advertising campaigns take numerous different forms, from traditional to modern, to online and offline. When we think of advertising, we often go straight to the traditional concept, including posters, flyers, direct mail and billboards. These traditional methods of advertising design are crucial in order to generate exposure for your organisation offline.

There are widespread benefits to traditional media that are often disregarded by those who idolise the digital, instantaneous advertising opportunities. Yes, undoubtedly digital advertising is an incredible tool for promotion but the power of print media is not to be overlooked.

The Benefits of Traditional Advertising

Print advertising is a unique tool for organisations to take advantage of, wherein the published material holds a lasting impression through permanent print. Be it a poster on a busy street, or an advertisement in a newspaper, it is not going anywhere (until it is removed that is). Unlike digital advertising, print media will linger in the view of consumers for a considerable period of time. Digital media relies on an instantaneous algorithm wherein it pops up on your screen and with a quick refresh, you may never see it again.

Additionally, we have become accustomed to receiving emails and notifications on our devices and this has unfortunately resulted in a sense of disregard and disinterest in some cases. When it comes to receiving communication, the roles have certainly reversed. Once upon a time, individuals scorned at the sight of a direct mail letter arriving in their letterbox and revelled at the opportunity to open an email. Whereas now, many appear disassociated with their overflowing email inbox and take more interest in their infrequent delivery of direct mail.

Finally, there is something so magical about print media. The design, the colours, the finish are all elements that catch our attention whilst out and about. Whether we notice a billboard whilst driving on a busy motorway, or we catch sight of a poster in a shop window, or we come into possession of a business flyer whilst walking through the city centre. There is something so special about eye-catching, innovative advertising design. If implemented correctly, it can obtain a widespread reach and lasting impression amongst the public.

Modern Advertising Design through Digital Media

We are now well and truly living in the digital age. We are completely reliant on electronic devices for almost all of our everyday activities. It is important that organisations take advantage of this digital craze and implement a robust and consistent advertising campaign.

The advantages that come with promotion through digital platforms are massively advantageous for organisations large and small. From affordability to widespread reach, with an impactful advertising design, the opportunities are endless.

The Benefits of Digital Advertising

Digital advertising is an extremely powerful tool when it comes to promotion. If implemented correctly, it can have an incomprehensible reach, all at an affordable cost.

A massive advantage of digital advertising is that in some situations, it is free. Yes, there is an element of sponsorship and promotion that requires investment and this is strongly advised in order to achieve the deserving reach for your firm. Yet, the use of free digital services is not to be disregarded and a simple post on social media, if implemented correctly, can excel beyond expectations.

Advertising design promoted through digital platforms also holds an important element of flexibility. In our ever-changing environment, information can change almost instantaneously. In order for your organisation to remain relevant and up-to-date, the use of digital advertising is advised. This will enable a sense of flexibility wherein you can amend advertising design quickly and easily where necessary, when required.

Advertising Design at Kaizen Brand Evolution

At Kaizen Brand Evolution, we work globally with organisations at a large and small scale, creating advertising design campaigns to be implemented both digitally and traditionally. From seasonal campaigns to reactionary creative concepts, we are always on hand to understand the creative brief and output the highest quality advertising designs.