Tag: graphic design northern ireland

Graphic Designers: The Key to Design Success

Posted on by Ellen Turbett

A common misconception surrounding graphic design is that can be a DIY project. Unfortunately, many companies initially fail to recognise the importance of hiring a graphic designer, often leading to a design-at-home project. The renowned reasoning behind this excuse often links to saving money. Yet, the question to ask yourself is, “you are saving money, but are you wasting time?”.

Jack of all Trades, Master of None

Amateur DIY graphic design more often than not, stands out from the crowd, for all the wrong reasons. A logo designed on Microsoft Word, a newspaper advertisement manufactured on Paint, Website Artwork crafted through Photoshop – all resourceful measures, yet the lack of creative expertise could cost your company credibility.

It is important however to acknowledge that this is not the case for all DIY graphic designers. It is becoming more common for those with a creative flair in the marketing, advertising and digital industry to evolve their skills and step into the world of graphic design. If done correctly, this can be a functional and accessible tool for organisations. Yet, it is still advised that a graphic designer is involved to implement the technical design for your business.

The Benefits of Involving Graphic Designers

Involving a graphic designer in the design process for your business provides endless opportunities. This involvement provides your business with guaranteed credibility through a professional visual portfolio. Additionally, a graphic designer aims to create a recognisable and stand-out design that will inevitably boost brand recognition and identity.

Time is Money – Save it!

As mentioned previously, companies often fail to consider the involvement of a graphic designer due to the cost involved. There is an incorrect connotation connected to graphic design, suggesting it can be done in-house, for free, begging the question, why waste the money?

Unfortunately, this statement is vastly incorrect and those who believe it, often face issues relating to time management, failing to meet deadlines and failing to showcase the company with a deserving design concept. Although investing in a graphic designer costs more money than DIY design, it saves massive amounts of time for your organisation.

As the saying goes ‘Time is Money’ and instead of wasting countless hours trying to implement a technical graphic design campaign in-house, it is advised that you invest your money in a professional graphic designer, who can produce exceptional content, in a fraction of the time.

Consistency is Key

A business should always aim to hold a recognisable brand identity. To ensure this, organisations must implement consistent designs to create and maintain a familiar company recollection with customers, clients and competitors.

Remaining consistent in design is key and without professional training, it can be difficult to maintain this. Graphic designers are accustomed to remaining consistent through brand guidelines, sticking to agreed fonts, design, colour palette and measurements. Doing this will ensure a distinct brand, constantly boosting brand identity and remaining competitive in your industry.

Ask the Expert: Graphic Designers

Supplementary to designing all of your content, a graphic designer can provide your organisation with ground-breaking insight into the industry. Graphic designers are experts in their field, with a creative flair like no other. They hold first-hand insight into the dos and don’ts of the design industry and this awareness can be crucial to your success.

Make a Lasting First Impression

Like everything in life, first impressions are key. According to Paradigm, first impressions are 94% design related. With this statistic in mind, the involvement of a professional graphic designer is paramount, ensuring the visual design is excellent, achieving the desired first impression.

Graphic Designers at Kaizen Brand Evolution

At Kaizen, graphic design is our speciality. We have implemented a huge portfolio of design projects in both Northern Ireland and the Republic of Ireland.

From logo design, to billboard design, we have you covered. Our design studio boasts dedication and expertise, ensuring your graphic design is implemented to the highest standard possible.

If you are interested in involving a Graphic Designer, please contact our studio by calling us on +44 (0)28 95 072 007, emailing us at studio@kaizenbrandevolution.com or filling out the form on our contact page.

What’s the Name of the Game?

Posted on by Ellen Turbett

Naming your brand, company or organisation… initially seems a simple task, doesn’t it? Often, organisations jump at the first name they think of. Doing this fails to consider the vast opportunities presented to them when choosing a brand name.

A name has a massive impact on your company. It is an associative term used by customers, competitors, clients and more. It is paramount that your organisation presents a name that links with the company goals, aims and offerings. 

When in the name stage of a company establishment, it is advisory to involve the expertise of a brand studio. Doing this will not only involve fresh ideas but also offers the opportunity to evolve existing concepts, providing an accomplished opportunity to explore the available options.

A Name to Remember

The importance of a brand name is endless. Be it in-store, online or through word-of-mouth, it is the one term that will be consistently used to refer to your company. The importance of getting it correct is key.

Along with eye-catching visionary branding, the name of your business is the point of first impression. In order to make an outstanding first impression, your company name must stand-out and resonate with your brand. The goal is to make an impression to remember, ensuring your name is ingrained in an individual’s memory.

A memorable name creates a memorable company. 

A Name with Optimum Online Opportunities

When making any decision for your organisation, your online presence must be considered. Unfortunately, it can be an area that is overlooked until it is too late when it comes to choosing a company name.

Your company name will be the point of contact for absolutely everything online. This includes website name, social media handles, advertisements and hashtags. If your name is unique to your business, there should be no issues in getting the best possible domain names and social handles, which will elevate the position of your organisation online. However, if the chosen business name is a common phrase, your organisation may face numerous hurdles, resulting in a less identifiable and clean online presence.

Easy to Recall Brand Name

In the modern day, there are an endless supply or organisations in every industry. To ensure your company stands out from the crowd, it is important to hold a recognisable brand identity and primarily an easy to recall brand name.

With an engaging company name, you will gain credibility and achieve a memorable association with customers, clients and competitors. Holding this recollection amongst the public is the key to success. The goal is to be the first name considered in your industry. This is a common occurrence in the modern day, with company names holding industry related connotations.

  • McDonalds – Fast Food
  • Nike – Trainers
  • Hoover – Vacuum Cleaners.

Additionally, if your business name is easily recalled, it will often boost your search engine optimisation. Customers who are seeking out services in your industry are likely to search for your organisation by name, as opposed to searching for a service.

Create your Brand Name with Kaizen

Kaizen Brand Evolution have widespread first-hand experience in developing brands for organisations just like yours. Whether it is creating a brands identity from scratch, rebranding an out-of-date company or creating a revolutionary brand name, we have you covered.

Kaizen recognise the importance of your company name in the process of developing your brand. Whether your naming journey is established or unidentifiable, Kaizen have an incredible team of creative experts that can discover unique insights into your organisation to create an incredible name. 

In order to creative an authentic and convincing brand name, Kaizen conducts intense research into your organisation, involving their experienced team as well as conducting an intense client consultation. Doing this enables an in-depth understanding of the organisation which will incidentally produce a limitless quantity of ideas.

To make the process of choosing your brand name an enjoyable experience, the Design Director at Kaizen will collaborate all developed ideas into justified and appropriate list of concepts. This process enables you to creative informative and measured decisions on your brand name.

Get in Touch with Kaizen to create your Brand Name

At Kaizen, we pride our creativity and attention to detail. If you are considering a brand name and would like to involve an experienced brand studio, get in touch today.

Boost North West 200 Design

Posted on by YBmMqGwLx0

Boost Energy drinks have been working with Kaizen Brand Evolution in the design and development of localised advertising campaigns for the past year. Boost needed an eye-catching campaign for the North West 200 that spoke to bikers and the general public to drive sales of the drink and link the racing week with the boost brand. We developed a series of messages that set boost ahead of the other brands, using a striking back drop with functional typography the ad campaigns seen fruition in print online and even commissioned art murals in Coleraine – home of the North West 200. The campaign was successful in increasing sales and awareness of Boost Energy Drinks in the North Coast and continues to strengthen the brand as it grows in popularity across Northern Ireland.