Tag: graphic design agency dublin

Pitch Perfect with Pitch Deck Design

Posted on by Ellen Turbett

Pitch deck design is an extremely important tool in the business world. When it comes to investments, it is crucial to have a showstopping pitch deck design to capture the attention of potential investors, partners and stakeholders.

We now live in a world where it takes a lot to impress. Advanced technology and our accessibility to that has massively impacted how we view digital content and projects. It now takes considerably more to excite an audience and in order to excel in a business pitch, this is essential.

Pitch deck design: explained

A pitch deck design is a useful tool used by organisations who are aiming to advance their position in the business world. A pitch deck is usually utilised to showcase a particular area within your business that requires funding to evolve or prosper. The overall goal of a pitch deck design is primarily to achieve a financial investment from potential stakeholders.

The design of your pitch deck is extremely important. As previously mentioned, it is crucial to create an exciting and innovative design in order to achieve the attention deserved. Typically, we would recommend no more than 15 slides in total. Remaining within the 12-15 slide maximum will allow you to deliver a user-friendly, informative and engaging presentation, without overwhelming or appearing tedious to viewers.

When aiming to achieve an investment, it is paramount that your design places a significant importance on speaking directly to the investor. It is important that the investor generates an in-depth understanding of your organisation, your plans, visions and goals.

Deliver a pitch deck design to remember

When it comes to delivering a pitch deck design, the content is undoubtedly the most important element to be delivered. Yet, the way in which this content is delivered is equally significant. The design implemented within your pitch deck is key.

An organisation that portrays utmost professionalism will be viewed in high regard. The level of competence that is displayed in a pitch will represent and mirror your potential to investors and play a considerable role in their decision to capitalise or not.

There are numerous different platforms in which pitch decks can be created on. From InDesign to PowerPoint to Keynote, no matter the device or software, there is a platform available to create an incredible presentation.

Digital or Printed?

Digital is king. When we think of a pitch, we picture an individual standing in front of a digital presentation and delivering it to a room of potential investors. In more recent times, a pitch may be commonly delivered across virtual platforms, such as Zoom or Microsoft Teams. Yet, in order to ensure you observe all possible needs and preferences, it is important to consider the traditional print version of your pitch deck.

Pitch Perfect Pictures

Pitch deck design aims to deliver a presentation and convince potential stakeholders that your organisation is worth investing in. In order to achieve this outcome, it is important to deliver an engaging pitch that is exciting, informative and not overwhelming.

Text can be terrifying if there is too much of it. Yes, providing a detailed document of data can be informative but it will also appear boring, disengaging and difficult to take in. It is advised that a brilliant pitch deck design will showcase a blend of visualisations to break up the important and interesting text, facts and figures.

The involvement of pictures is an innovative way to deliver information in a more digestible manner, potentially through coloured graphs, images and graphics. Incorporating visualisations in your pitch deck will also engage with viewers and hopefully leave a lasting impression and create a memorable association.

Pitch Deck Design at Kaizen Brand Evolution

As pitch deck design is an extremely important area for your organisation and its future success, it is advised that you involve a professional graphic design team in the process.

The industry insight and expertise afforded through working with a professional graphic design team is invaluable, guaranteeing your pitch will be designed to the highest of standards.

At Kaizen Brand Evolution, our experienced team of experts conduct a robust design strategy to deliver an innovative, engaging and informative pitch for organisations just like yours. Working collaboratively with you, our team will create a professional presentation that represents your brand, goals and vision.

To begin a project with Kaizen Brand Evolution please get in touch with our client services team via the contact form or call us on 02895 072007.

Boast about your brand on Billboard & Adshels

Posted on by Ellen Turbett

In the modern day, we can create huge, large-scale campaigns. These campaigns stretch far and wide across social platforms, websites and digital advertisements. Yes, these campaigns are innovative and will hold an impressive reach in audience but will it stop people in their tracks and catch their attention?

The answer to this question is hopefully and often, yes. Online campaigns are extremely successful if implemented correctly. However, we can sometimes find ourselves guilty of overlooking the digital promotions that pop up on our screens. In some cases, we are even oblivious to the fact a campaign is attempting to catch our attention. This is undoubtedly due to overexposure through online platforms. Incidentally, it is important that we consider the potential disregard of campaigns primarily implemented through online means and look at incorporating more areas of promotion. 

Although the use of traditional platforms in advertising and marketing campaigns primarily does not hold the potential to reach audiences at an incomprehensible scale universally, it can leave an all-important lasting impression.

An area of traditional marketing that has an overwhelming role in catching attention is that of billboards and adshels. These large-scale promotional tools are targeting audiences in a bold and unapologetic way.

Bold and Unapologetic Billboard & Adshels

Billboards sit head and shoulders higher than other forms of promotional platforms. Situated at a height, in highly populated areas, billboards aim to make their mark through catching the attention of those out and about and commuting.

Position your Billboard Effectively

A massive benefit of billboards is that they are not tied down to an audience in a specific area. If strategically placed, a billboard can catch the attention of numerous spectators. A genius location for billboards is on a busy dual carriageway or motorway, a passageway for commuters to travel from locations far and wide. An eye-catching billboard design can engage with these commuters instantaneously if implemented correctly, which is the overall goal.

Day or Night: Let there be Light!

Alongside the beneficial use of billboards is the incredibly useful Adshel. Adshels are an innovative promotional tool, appearing on the side of bus stops, in highly populated areas and in shopping centres.

Offering a large area for promotional coverage, adshels are engaging and if designed correctly, really eye-catching. A unique and massively beneficial element of Adshels is their backlit light boxes.

Many traditional forms of promotional platforms are excellent, but only showcase what they have to offer in the daylight. When the sun goes down, so does their ability to promote a campaign. Innovatively, Adshels are the exception to this limitation.

Adshels are accompanied by a useful backlit light box, to showcase a promotional campaign, to the same scale, 24 hours a day, 7 days a week. Additionally, the light box brings an engaging and eye-catching addition to your campaign, drawing attention to your message when it is dark.

Less is Best

When it comes to promotional campaigns, it can become easy to get carried away. Value for money is often associated with fitting as much material as possible in and this can result in a complete information overload.

To create the perfect Billboard or Adshel design, we recommend that less is more. The benefit of including clear and concise information is massive. It is proven that promotional campaigns such as billboards hold an industry average of 6 seconds reading time. With this information in mind, it is important that your design can be read, digested and understood within this short time frame.

Consistency is Key – Especially with Billboard & Adshels

Additionally, it is massively important that your organisation uses the relevant and recognisable branding of their business to appear familiar to your target audience. Consistency is key and maintaining this through large-scale promotion will be extremely beneficial and boost brand identity.

Call-to-action… is it clear?

In everything you do, your call-to-action must be clear and concise. The overall goal of any promotional campaign is to encourage action and the only way to do this is to outline this clearly. To ensure the call-to-action is outlined and recognised, we recommend pairing back your Billboard or Adshel to only a core focus on each design.

Billboard & Adshels with Kaizen Brand Evolution

At Kaizen Brand Evolution, we are proud to maintain an experienced and enthusiastic team of graphic designers. Our team can transform your campaign through the creation of attention-grabbing Billboard and Adshel designs.

Our expertise and industry experience will ensure that your design will lead to successful results and return on investment.

Considering a Billboard or Adshel design campaign? Look no further than Kaizen Brand Evolution. Get in touch today to bring your billboard to life. 

Graphic Designers: The Key to Design Success

Posted on by Ellen Turbett

A common misconception surrounding graphic design is that can be a DIY project. Unfortunately, many companies initially fail to recognise the importance of hiring a graphic designer, often leading to a design-at-home project. The renowned reasoning behind this excuse often links to saving money. Yet, the question to ask yourself is, “you are saving money, but are you wasting time?”.

Jack of all Trades, Master of None

Amateur DIY graphic design more often than not, stands out from the crowd, for all the wrong reasons. A logo designed on Microsoft Word, a newspaper advertisement manufactured on Paint, Website Artwork crafted through Photoshop – all resourceful measures, yet the lack of creative expertise could cost your company credibility.

It is important however to acknowledge that this is not the case for all DIY graphic designers. It is becoming more common for those with a creative flair in the marketing, advertising and digital industry to evolve their skills and step into the world of graphic design. If done correctly, this can be a functional and accessible tool for organisations. Yet, it is still advised that a graphic designer is involved to implement the technical design for your business.

The Benefits of Involving Graphic Designers

Involving a graphic designer in the design process for your business provides endless opportunities. This involvement provides your business with guaranteed credibility through a professional visual portfolio. Additionally, a graphic designer aims to create a recognisable and stand-out design that will inevitably boost brand recognition and identity.

Time is Money – Save it!

As mentioned previously, companies often fail to consider the involvement of a graphic designer due to the cost involved. There is an incorrect connotation connected to graphic design, suggesting it can be done in-house, for free, begging the question, why waste the money?

Unfortunately, this statement is vastly incorrect and those who believe it, often face issues relating to time management, failing to meet deadlines and failing to showcase the company with a deserving design concept. Although investing in a graphic designer costs more money than DIY design, it saves massive amounts of time for your organisation.

As the saying goes ‘Time is Money’ and instead of wasting countless hours trying to implement a technical graphic design campaign in-house, it is advised that you invest your money in a professional graphic designer, who can produce exceptional content, in a fraction of the time.

Consistency is Key

A business should always aim to hold a recognisable brand identity. To ensure this, organisations must implement consistent designs to create and maintain a familiar company recollection with customers, clients and competitors.

Remaining consistent in design is key and without professional training, it can be difficult to maintain this. Graphic designers are accustomed to remaining consistent through brand guidelines, sticking to agreed fonts, design, colour palette and measurements. Doing this will ensure a distinct brand, constantly boosting brand identity and remaining competitive in your industry.

Ask the Expert: Graphic Designers

Supplementary to designing all of your content, a graphic designer can provide your organisation with ground-breaking insight into the industry. Graphic designers are experts in their field, with a creative flair like no other. They hold first-hand insight into the dos and don’ts of the design industry and this awareness can be crucial to your success.

Make a Lasting First Impression

Like everything in life, first impressions are key. According to Paradigm, first impressions are 94% design related. With this statistic in mind, the involvement of a professional graphic designer is paramount, ensuring the visual design is excellent, achieving the desired first impression.

Graphic Designers at Kaizen Brand Evolution

At Kaizen, graphic design is our speciality. We have implemented a huge portfolio of design projects in both Northern Ireland and the Republic of Ireland.

From logo design, to billboard design, we have you covered. Our design studio boasts dedication and expertise, ensuring your graphic design is implemented to the highest standard possible.

If you are interested in involving a Graphic Designer, please contact our studio by calling us on +44 (0)28 95 072 007, emailing us at studio@kaizenbrandevolution.com or filling out the form on our contact page.

Better your Brochure Design

Posted on by Ellen Turbett

Amongst the noise of the marvels of modern-day marketing, traditional methods are often overlooked. Yes, we are in a new era, wherein digital, online and instant are key, yet the traditional and physical forms of marketing remain prevalent, in their own unique way.

When we consider the previous era of traditional marketing, commodities such as brochures were to the fore of power. Undeniably, their popularity has lessened but if done correctly, their power remains mighty.

The Goal of a Brochure Design

Brochures are a prevalent element of a marketing campaign for all organisations, providing massive opportunities to inform and engage with consumers, customers and competitors. If done correctly, a brochure can deliver an innovative experience, displaying your company journey in a visually engaging manner.

Creative Communication

An imperative tool for any organisation is communication with customers. In the modern day, this is easily implemented through online platforms, social posts and email subscriptions.

Although the communication market is widely available in the modern day, there are some newfound limitations linked to this. An overexposure to communication through emails, social media and websites can cause over saturation, that reduces the impact the information can have on the reader.

Incidentally, the development of brochures can create a level of individuality for your organisation and for your information. This method of communication can engage with customers on a more informative and interesting level. This is not only refreshing but also encourages the reader to embrace the information, leaving a lasting impression that may be difficult to replicate through online communication.

Important Elements in your Brochure Design

In order to make an impression on readers, your brochure must stand out from the crowd. It is imperative that your brochure has a unique design that is recognisable and boosts your brand identity.

Secondly, your brochure design should have an interesting pitch, accurate and useful information, applicable and engaging graphics and most importantly, a clear and outlined call to action. 

Call-To-Action

As mentioned above, the call to action is inevitably the most important element of your brochure design. A call-to-action will direct readers to the purpose of the brochure, which aspires for action to be implemented.

Call to actions can have numerous different purposes, from purchase points, website links, discount codes to more information. Yet their purpose is universal, aiming to achieve a reaction from readers.

To ensure readers engage with your intended call to action, it must be a stand-out visualisation. It is recommended that a larger font, a prominent colour or a boarder is used.

Additionally, people love an incentive. Especially when purchasing products or services. To achieve a better response from your call to action, it is advisory to include motivations, such as coupons, promotions or discount codes.

Evolve your Brand to Suit Demand – Interactive Brochures

In the modern era, all organisations must be proficient in adapting to change. The ever-changing trends within industries require tight monitoring and innovation to remain relevant. Incidentally, this is no different when it comes to marketing techniques. As previously mentioned, brochures are a traditional marketing tool, yet with innovative ideas, they can be evolved into a modern and digital tool.

Kaizen are committed to covering all angles for your organisation when it comes to design. When it comes to brochure design, we ensure they are designed and formatted to work in digital formats. Doing this enables widespread delivery of the service, offering both physical and online delivery.

Additionally, providing the choice for customers and clients to avail of the online brochure option is an innovative stance. This can promote your organisations corporate social responsibility, considering the environment and reducing unnecessary distribution.

With our interactive brochure designs, Kaizen can utilise advanced functionality, such as hyperlinks, UTM tracking codes and motion graphics, shaped to involve and impress your target audience.

Brochure Design with Kaizen Brand Evolution

Kaizen Brand Evolution have an esteemed team of design experts who have widespread experience in the brochure design process.

Please get in touch with our team on 028 9507 2007 or through our contact form to begin your brochure design.