Tag: graphic design agency belfast

Pitch Perfect with Pitch Deck Design

Posted on by Ellen Turbett

Pitch deck design is an extremely important tool in the business world. When it comes to investments, it is crucial to have a showstopping pitch deck design to capture the attention of potential investors, partners and stakeholders.

We now live in a world where it takes a lot to impress. Advanced technology and our accessibility to that has massively impacted how we view digital content and projects. It now takes considerably more to excite an audience and in order to excel in a business pitch, this is essential.

Pitch deck design: explained

A pitch deck design is a useful tool used by organisations who are aiming to advance their position in the business world. A pitch deck is usually utilised to showcase a particular area within your business that requires funding to evolve or prosper. The overall goal of a pitch deck design is primarily to achieve a financial investment from potential stakeholders.

The design of your pitch deck is extremely important. As previously mentioned, it is crucial to create an exciting and innovative design in order to achieve the attention deserved. Typically, we would recommend no more than 15 slides in total. Remaining within the 12-15 slide maximum will allow you to deliver a user-friendly, informative and engaging presentation, without overwhelming or appearing tedious to viewers.

When aiming to achieve an investment, it is paramount that your design places a significant importance on speaking directly to the investor. It is important that the investor generates an in-depth understanding of your organisation, your plans, visions and goals.

Deliver a pitch deck design to remember

When it comes to delivering a pitch deck design, the content is undoubtedly the most important element to be delivered. Yet, the way in which this content is delivered is equally significant. The design implemented within your pitch deck is key.

An organisation that portrays utmost professionalism will be viewed in high regard. The level of competence that is displayed in a pitch will represent and mirror your potential to investors and play a considerable role in their decision to capitalise or not.

There are numerous different platforms in which pitch decks can be created on. From InDesign to PowerPoint to Keynote, no matter the device or software, there is a platform available to create an incredible presentation.

Digital or Printed?

Digital is king. When we think of a pitch, we picture an individual standing in front of a digital presentation and delivering it to a room of potential investors. In more recent times, a pitch may be commonly delivered across virtual platforms, such as Zoom or Microsoft Teams. Yet, in order to ensure you observe all possible needs and preferences, it is important to consider the traditional print version of your pitch deck.

Pitch Perfect Pictures

Pitch deck design aims to deliver a presentation and convince potential stakeholders that your organisation is worth investing in. In order to achieve this outcome, it is important to deliver an engaging pitch that is exciting, informative and not overwhelming.

Text can be terrifying if there is too much of it. Yes, providing a detailed document of data can be informative but it will also appear boring, disengaging and difficult to take in. It is advised that a brilliant pitch deck design will showcase a blend of visualisations to break up the important and interesting text, facts and figures.

The involvement of pictures is an innovative way to deliver information in a more digestible manner, potentially through coloured graphs, images and graphics. Incorporating visualisations in your pitch deck will also engage with viewers and hopefully leave a lasting impression and create a memorable association.

Pitch Deck Design at Kaizen Brand Evolution

As pitch deck design is an extremely important area for your organisation and its future success, it is advised that you involve a professional graphic design team in the process.

The industry insight and expertise afforded through working with a professional graphic design team is invaluable, guaranteeing your pitch will be designed to the highest of standards.

At Kaizen Brand Evolution, our experienced team of experts conduct a robust design strategy to deliver an innovative, engaging and informative pitch for organisations just like yours. Working collaboratively with you, our team will create a professional presentation that represents your brand, goals and vision.

To begin a project with Kaizen Brand Evolution please get in touch with our client services team via the contact form or call us on 02895 072007.

Boast about your brand on Billboard & Adshels

Posted on by Ellen Turbett

In the modern day, we can create huge, large-scale campaigns. These campaigns stretch far and wide across social platforms, websites and digital advertisements. Yes, these campaigns are innovative and will hold an impressive reach in audience but will it stop people in their tracks and catch their attention?

The answer to this question is hopefully and often, yes. Online campaigns are extremely successful if implemented correctly. However, we can sometimes find ourselves guilty of overlooking the digital promotions that pop up on our screens. In some cases, we are even oblivious to the fact a campaign is attempting to catch our attention. This is undoubtedly due to overexposure through online platforms. Incidentally, it is important that we consider the potential disregard of campaigns primarily implemented through online means and look at incorporating more areas of promotion. 

Although the use of traditional platforms in advertising and marketing campaigns primarily does not hold the potential to reach audiences at an incomprehensible scale universally, it can leave an all-important lasting impression.

An area of traditional marketing that has an overwhelming role in catching attention is that of billboards and adshels. These large-scale promotional tools are targeting audiences in a bold and unapologetic way.

Bold and Unapologetic Billboard & Adshels

Billboards sit head and shoulders higher than other forms of promotional platforms. Situated at a height, in highly populated areas, billboards aim to make their mark through catching the attention of those out and about and commuting.

Position your Billboard Effectively

A massive benefit of billboards is that they are not tied down to an audience in a specific area. If strategically placed, a billboard can catch the attention of numerous spectators. A genius location for billboards is on a busy dual carriageway or motorway, a passageway for commuters to travel from locations far and wide. An eye-catching billboard design can engage with these commuters instantaneously if implemented correctly, which is the overall goal.

Day or Night: Let there be Light!

Alongside the beneficial use of billboards is the incredibly useful Adshel. Adshels are an innovative promotional tool, appearing on the side of bus stops, in highly populated areas and in shopping centres.

Offering a large area for promotional coverage, adshels are engaging and if designed correctly, really eye-catching. A unique and massively beneficial element of Adshels is their backlit light boxes.

Many traditional forms of promotional platforms are excellent, but only showcase what they have to offer in the daylight. When the sun goes down, so does their ability to promote a campaign. Innovatively, Adshels are the exception to this limitation.

Adshels are accompanied by a useful backlit light box, to showcase a promotional campaign, to the same scale, 24 hours a day, 7 days a week. Additionally, the light box brings an engaging and eye-catching addition to your campaign, drawing attention to your message when it is dark.

Less is Best

When it comes to promotional campaigns, it can become easy to get carried away. Value for money is often associated with fitting as much material as possible in and this can result in a complete information overload.

To create the perfect Billboard or Adshel design, we recommend that less is more. The benefit of including clear and concise information is massive. It is proven that promotional campaigns such as billboards hold an industry average of 6 seconds reading time. With this information in mind, it is important that your design can be read, digested and understood within this short time frame.

Consistency is Key – Especially with Billboard & Adshels

Additionally, it is massively important that your organisation uses the relevant and recognisable branding of their business to appear familiar to your target audience. Consistency is key and maintaining this through large-scale promotion will be extremely beneficial and boost brand identity.

Call-to-action… is it clear?

In everything you do, your call-to-action must be clear and concise. The overall goal of any promotional campaign is to encourage action and the only way to do this is to outline this clearly. To ensure the call-to-action is outlined and recognised, we recommend pairing back your Billboard or Adshel to only a core focus on each design.

Billboard & Adshels with Kaizen Brand Evolution

At Kaizen Brand Evolution, we are proud to maintain an experienced and enthusiastic team of graphic designers. Our team can transform your campaign through the creation of attention-grabbing Billboard and Adshel designs.

Our expertise and industry experience will ensure that your design will lead to successful results and return on investment.

Considering a Billboard or Adshel design campaign? Look no further than Kaizen Brand Evolution. Get in touch today to bring your billboard to life. 

What is the Fascination with Animation?

Posted on by Ellen Turbett

We are all guilty of the constant scroll, image after image, click after click; an endless trance, often failing to take in the information at hand.

The overall goal with digital content is to catch the attention of users. We aim to stand out from the crowd and make an impact; stop them in their scroll. In the modern day, it is harder to do this due to the easy access and over saturation through online platforms.

The only way to guarantee that your content is king, is to do something different, something unique and something revolutionary.

Motion Graphics and Animation

Motion Graphics and Animation are visual concepts, commonly short videos, gifs and infographics used across digital platforms, including websites, emails, social media and digital advertisements.

The Perks of Animation

Alternative to a static image, motion graphics and animation are an eye-catching method of communication. Delivering much more than a simple message, animation allows the story to evolve and interchange, creating a connection with viewers that will leave a lasting impression.

Boost your SEO with Motion Graphics and Animation

Incorporating animation into your online presence is a massively beneficial tool. The algorithm used by Google often prefers visual content, resulting in a higher search ranking for your brand.

Additionally, the incorporation of motion graphics and animation provide site visitors with a reason to stop, engage with your content and potentially take action. Engaging and informative animation content will result in site visitors spending more time on your page which incidentally should boost your position on search engines. 

Use your Time Wisely

In the modern day, time is more precious than ever before. Our productivity is up, our desire to fit more into the day has increased and our capability to work smarter to achieve something in less time has increased. Using our time wisely is key and people are becoming more reluctant to sit down and read an extensive text explaining something online.

Incorporating motion graphics and animation into your online presence will tackle the time sensitive principles many hold today. Through an engaging summary of information, your material can be portrayed efficiently, achieving the same, if not more impact on viewers, in a fraction of the time.

Keeping up with the New Digital Age

Our society is always evolving through new discoveries and advancements in technology. In order to maintain an evolutionary approach, your organisation must adapt to growing trends.

The emerging generations have grown up online, watching animated videos and consuming information at a rapid pace. The use of traditional articles and information documents would be lost on their high-tech intellects and incidentally would fail to achieve company goals.

To effectively target these online users, motion graphics and animation is the way forward. Incorporating collaborative information, stimulating their mind with thought-provoking statements and eye-catching content will result in engagement and achieve in conveying the message, loud and clear.

Motion Graphics and Animation: Bespoke for You

Bringing a story to life through motion graphics and animation requires careful consideration, research and a professional graphic design team.

At Kaizen Brand Evolution, we have a team of Motion Graphic Designers, who are experienced in the field of animation, boasting an impressive portfolio of businesses across both Northern Ireland and the Republic of Ireland. We are proud to have worked on prestige projects for well-known organisations such as Coca-Cola, Peroni and Keogh Crisps.

The Devil is in the Detail

At Kaizen Brand Evolution, each and every project is different. We develop motion graphics and animation content that are bespoke to you and your industry to engage with and inspire your customers.

The detail executed into each project is second to none. Whether your graphic is for Twitter or Times Square, the method of producing visuals is the same, irrespective of output.

Motion Graphics and Animation at Kazien Brand Evolution

Are you considering incorporating animation in your next brand campaign? Look no further. Our experienced graphic design team are happy to discuss a project with you. Through knowledge and expertise, we can assist you in your animation journey, every step of the way.

Get in touch with our team on 028 9507 2007 or email us via the contact form.

Graphic Designers: The Key to Design Success

Posted on by Ellen Turbett

A common misconception surrounding graphic design is that can be a DIY project. Unfortunately, many companies initially fail to recognise the importance of hiring a graphic designer, often leading to a design-at-home project. The renowned reasoning behind this excuse often links to saving money. Yet, the question to ask yourself is, “you are saving money, but are you wasting time?”.

Jack of all Trades, Master of None

Amateur DIY graphic design more often than not, stands out from the crowd, for all the wrong reasons. A logo designed on Microsoft Word, a newspaper advertisement manufactured on Paint, Website Artwork crafted through Photoshop – all resourceful measures, yet the lack of creative expertise could cost your company credibility.

It is important however to acknowledge that this is not the case for all DIY graphic designers. It is becoming more common for those with a creative flair in the marketing, advertising and digital industry to evolve their skills and step into the world of graphic design. If done correctly, this can be a functional and accessible tool for organisations. Yet, it is still advised that a graphic designer is involved to implement the technical design for your business.

The Benefits of Involving Graphic Designers

Involving a graphic designer in the design process for your business provides endless opportunities. This involvement provides your business with guaranteed credibility through a professional visual portfolio. Additionally, a graphic designer aims to create a recognisable and stand-out design that will inevitably boost brand recognition and identity.

Time is Money – Save it!

As mentioned previously, companies often fail to consider the involvement of a graphic designer due to the cost involved. There is an incorrect connotation connected to graphic design, suggesting it can be done in-house, for free, begging the question, why waste the money?

Unfortunately, this statement is vastly incorrect and those who believe it, often face issues relating to time management, failing to meet deadlines and failing to showcase the company with a deserving design concept. Although investing in a graphic designer costs more money than DIY design, it saves massive amounts of time for your organisation.

As the saying goes ‘Time is Money’ and instead of wasting countless hours trying to implement a technical graphic design campaign in-house, it is advised that you invest your money in a professional graphic designer, who can produce exceptional content, in a fraction of the time.

Consistency is Key

A business should always aim to hold a recognisable brand identity. To ensure this, organisations must implement consistent designs to create and maintain a familiar company recollection with customers, clients and competitors.

Remaining consistent in design is key and without professional training, it can be difficult to maintain this. Graphic designers are accustomed to remaining consistent through brand guidelines, sticking to agreed fonts, design, colour palette and measurements. Doing this will ensure a distinct brand, constantly boosting brand identity and remaining competitive in your industry.

Ask the Expert: Graphic Designers

Supplementary to designing all of your content, a graphic designer can provide your organisation with ground-breaking insight into the industry. Graphic designers are experts in their field, with a creative flair like no other. They hold first-hand insight into the dos and don’ts of the design industry and this awareness can be crucial to your success.

Make a Lasting First Impression

Like everything in life, first impressions are key. According to Paradigm, first impressions are 94% design related. With this statistic in mind, the involvement of a professional graphic designer is paramount, ensuring the visual design is excellent, achieving the desired first impression.

Graphic Designers at Kaizen Brand Evolution

At Kaizen, graphic design is our speciality. We have implemented a huge portfolio of design projects in both Northern Ireland and the Republic of Ireland.

From logo design, to billboard design, we have you covered. Our design studio boasts dedication and expertise, ensuring your graphic design is implemented to the highest standard possible.

If you are interested in involving a Graphic Designer, please contact our studio by calling us on +44 (0)28 95 072 007, emailing us at studio@kaizenbrandevolution.com or filling out the form on our contact page.

Better your Brochure Design

Posted on by Ellen Turbett

Amongst the noise of the marvels of modern-day marketing, traditional methods are often overlooked. Yes, we are in a new era, wherein digital, online and instant are key, yet the traditional and physical forms of marketing remain prevalent, in their own unique way.

When we consider the previous era of traditional marketing, commodities such as brochures were to the fore of power. Undeniably, their popularity has lessened but if done correctly, their power remains mighty.

The Goal of a Brochure Design

Brochures are a prevalent element of a marketing campaign for all organisations, providing massive opportunities to inform and engage with consumers, customers and competitors. If done correctly, a brochure can deliver an innovative experience, displaying your company journey in a visually engaging manner.

Creative Communication

An imperative tool for any organisation is communication with customers. In the modern day, this is easily implemented through online platforms, social posts and email subscriptions.

Although the communication market is widely available in the modern day, there are some newfound limitations linked to this. An overexposure to communication through emails, social media and websites can cause over saturation, that reduces the impact the information can have on the reader.

Incidentally, the development of brochures can create a level of individuality for your organisation and for your information. This method of communication can engage with customers on a more informative and interesting level. This is not only refreshing but also encourages the reader to embrace the information, leaving a lasting impression that may be difficult to replicate through online communication.

Important Elements in your Brochure Design

In order to make an impression on readers, your brochure must stand out from the crowd. It is imperative that your brochure has a unique design that is recognisable and boosts your brand identity.

Secondly, your brochure design should have an interesting pitch, accurate and useful information, applicable and engaging graphics and most importantly, a clear and outlined call to action. 

Call-To-Action

As mentioned above, the call to action is inevitably the most important element of your brochure design. A call-to-action will direct readers to the purpose of the brochure, which aspires for action to be implemented.

Call to actions can have numerous different purposes, from purchase points, website links, discount codes to more information. Yet their purpose is universal, aiming to achieve a reaction from readers.

To ensure readers engage with your intended call to action, it must be a stand-out visualisation. It is recommended that a larger font, a prominent colour or a boarder is used.

Additionally, people love an incentive. Especially when purchasing products or services. To achieve a better response from your call to action, it is advisory to include motivations, such as coupons, promotions or discount codes.

Evolve your Brand to Suit Demand – Interactive Brochures

In the modern era, all organisations must be proficient in adapting to change. The ever-changing trends within industries require tight monitoring and innovation to remain relevant. Incidentally, this is no different when it comes to marketing techniques. As previously mentioned, brochures are a traditional marketing tool, yet with innovative ideas, they can be evolved into a modern and digital tool.

Kaizen are committed to covering all angles for your organisation when it comes to design. When it comes to brochure design, we ensure they are designed and formatted to work in digital formats. Doing this enables widespread delivery of the service, offering both physical and online delivery.

Additionally, providing the choice for customers and clients to avail of the online brochure option is an innovative stance. This can promote your organisations corporate social responsibility, considering the environment and reducing unnecessary distribution.

With our interactive brochure designs, Kaizen can utilise advanced functionality, such as hyperlinks, UTM tracking codes and motion graphics, shaped to involve and impress your target audience.

Brochure Design with Kaizen Brand Evolution

Kaizen Brand Evolution have an esteemed team of design experts who have widespread experience in the brochure design process.

Please get in touch with our team on 028 9507 2007 or through our contact form to begin your brochure design.

What’s the Name of the Game?

Posted on by Ellen Turbett

Naming your brand, company or organisation… initially seems a simple task, doesn’t it? Often, organisations jump at the first name they think of. Doing this fails to consider the vast opportunities presented to them when choosing a brand name.

A name has a massive impact on your company. It is an associative term used by customers, competitors, clients and more. It is paramount that your organisation presents a name that links with the company goals, aims and offerings. 

When in the name stage of a company establishment, it is advisory to involve the expertise of a brand studio. Doing this will not only involve fresh ideas but also offers the opportunity to evolve existing concepts, providing an accomplished opportunity to explore the available options.

A Name to Remember

The importance of a brand name is endless. Be it in-store, online or through word-of-mouth, it is the one term that will be consistently used to refer to your company. The importance of getting it correct is key.

Along with eye-catching visionary branding, the name of your business is the point of first impression. In order to make an outstanding first impression, your company name must stand-out and resonate with your brand. The goal is to make an impression to remember, ensuring your name is ingrained in an individual’s memory.

A memorable name creates a memorable company. 

A Name with Optimum Online Opportunities

When making any decision for your organisation, your online presence must be considered. Unfortunately, it can be an area that is overlooked until it is too late when it comes to choosing a company name.

Your company name will be the point of contact for absolutely everything online. This includes website name, social media handles, advertisements and hashtags. If your name is unique to your business, there should be no issues in getting the best possible domain names and social handles, which will elevate the position of your organisation online. However, if the chosen business name is a common phrase, your organisation may face numerous hurdles, resulting in a less identifiable and clean online presence.

Easy to Recall Brand Name

In the modern day, there are an endless supply or organisations in every industry. To ensure your company stands out from the crowd, it is important to hold a recognisable brand identity and primarily an easy to recall brand name.

With an engaging company name, you will gain credibility and achieve a memorable association with customers, clients and competitors. Holding this recollection amongst the public is the key to success. The goal is to be the first name considered in your industry. This is a common occurrence in the modern day, with company names holding industry related connotations.

  • McDonalds – Fast Food
  • Nike – Trainers
  • Hoover – Vacuum Cleaners.

Additionally, if your business name is easily recalled, it will often boost your search engine optimisation. Customers who are seeking out services in your industry are likely to search for your organisation by name, as opposed to searching for a service.

Create your Brand Name with Kaizen

Kaizen Brand Evolution have widespread first-hand experience in developing brands for organisations just like yours. Whether it is creating a brands identity from scratch, rebranding an out-of-date company or creating a revolutionary brand name, we have you covered.

Kaizen recognise the importance of your company name in the process of developing your brand. Whether your naming journey is established or unidentifiable, Kaizen have an incredible team of creative experts that can discover unique insights into your organisation to create an incredible name. 

In order to creative an authentic and convincing brand name, Kaizen conducts intense research into your organisation, involving their experienced team as well as conducting an intense client consultation. Doing this enables an in-depth understanding of the organisation which will incidentally produce a limitless quantity of ideas.

To make the process of choosing your brand name an enjoyable experience, the Design Director at Kaizen will collaborate all developed ideas into justified and appropriate list of concepts. This process enables you to creative informative and measured decisions on your brand name.

Get in Touch with Kaizen to create your Brand Name

At Kaizen, we pride our creativity and attention to detail. If you are considering a brand name and would like to involve an experienced brand studio, get in touch today.

POWER UP YOUR POSTERS

Posted on by Ellen Turbett

To this day, posters have an extremely important role in organisations marketing, advertising and promotional strategies. Although a relatively traditional method of communication, posters remain essential for businesses worldwide.

According to Forbes, people are 70% more likely to remember a business promoted in print in comparison to businesses promoted solely through online communication platforms. 

With this in mind, it is pertinent to place considerable importance on the development of posters through research, the involvement of graphic designers and the opinions of those with experience and expertise.

The Perks of Posters

Exposure

A massive benefit of using posters as a method of promotion for your business would be the heightened exposure they generate. As a static piece of information, posters have the power to captivate people in ways scrolling on social media cannot.

In order to achieve the highest exposure possible, it is paramount that your organisation considers the importance of poster location. Choosing a position that will reach high volumes of footfall is key, catching the attention of as many people as possible.

Additionally, posters hold the power of flexibility. They can be stuck up on a wall, placed on a table, handed out to commuters… the possibilities are endless. Hence, the importance of a carefully crafted poster design to stand out amongst the crowd.

Recognising your target audience is key. Posters can be often overlooked when it comes to target marketing. Through internal monitoring of engagement, your business should hold a clear idea of a target market. With this information, your business holds the opportunity to engage with interested consumers through visiting areas in which the target audience would frequent to distribute posters. For example: youth clubs, universities, gyms.

Cost Effective

A massive perk to promoting your business through posters links to the cost. The creation, printing and distributing of posters is a relatively cost effective and rewarding initiative.

The longevity of posters enables an impressive return on investment, particularly in comparison to a digital poster, in which will disappear in as little as a *refresh*. Digital posters, although an incredible piece of promotion, are short-lived, remaining on social timelines for short periods of time. Opposingly, printed posters hold a more permanent position, at a similar or lesser cost.

Posters Boost Trustworthiness

It is a well-known fact that online media holds its limitations when it comes to reliability and trustworthiness. Particularly in recent years, the epidemic that is fake news has resulted in a mass reduction of faith in online communication platforms. With this in mind, print media once again holds massive opportunities that were once seen as outdated. Incidentally, the use of posters to promote your business can be seen as a reputable and credible point of communication with consumers.

Increase Brand Awareness

When creating a poster design, it is important to consider your brand identity in the hopes of increasing brand awareness. Businesses should aim to engage with their audience in a consistent way to encourage brand recognition and association.

Kaizen believe that poster design should encompass a recognisable and undeviating design, increasing brand awareness consistently.

Kaizen promote that a poster design should incorporate:

  • Company logo
  • Consistent Colour Scheme
  • Call to Action (contact details / web address)
  • Company Text / Font

Kaizen can help YOU

At Kaizen Brand Evolution, our team of experienced graphic designers have worked on a remarkable number of print campaigns, including poster design. Kaizen have an experienced and dedicated team of graphic designers, and have helped many local and national companies get their print marketing campaign right. We design with purpose and through a measured conversation with you, we will recognise and design your poster accordingly. Whether you need an A3 short run digital poster or an A0 nightclub poster, we’ve created thousands of poster designs for companies like yours.

Poster Portfolio

Kaizen are proud to maintain a competitive and considerable portfolio of poster designs for businesses, proudly promoted throughout the following industries:

  • Hospitality
  • Medical Practices
  • Retail Stores
  • Universities and Schools
  • Art Galleries
  • Council Offices
  • Third Sector Organisations
  • Nightclubs and Bars

At Kaizen, we recognise that developing a poster design is a very unique process that requires careful thought surrounding the design, the distribution and content and the measurements. With wide-spread experience, our graphic designers will create the perfect poster design to meet your promotional goals.

Contact Kaizen to discuss the development of a poster design today.

LEVEL UP YOUR LOGO DESIGN

Posted on by Ellen Turbett

A company logo is an important, stand-out design that will immediately engage with the public. A symbol to promote brand recognition, logos are a key element in the buying process, encouraging customers to invest in your company.

In the modern day, it is paramount to remain vigilant to the ever-changing industries. Organisations must ensure their logos align with company values to enable a stand-out position in the market, remaining competitive and evolutionary.

A logo speaks a thousand words for your business, hence the importance it resonates with the audience. From the typeface, to the mark or symbol, it is important to choose carefully, representing your company in the best possible manner.

Logo Blunders

A common mistake that organisations make is failing to recognise the power and importance of a company logo. More often than not, businesses consider their logo to be a miniscule design element in the bigger picture. This results in a rushed, poorly thought-out design that inevitably fails to showcase the business in all its glory.

DIY Logo?

Ever been tasked with a logo design project from a family member? The vast majority of us can vouch for this statement. Merely showing interest in the digital world can convince relatives you are a graphic design genius, resulting in gaining the responsibility to design posters, content and the all-important company logo. Although this is a cheap and cheerful solution, it can be spotted a mile away and fails to showcase your company as a premium, reputable business.

Invest for the Best

An important realisation for any business is investment is key. The longevity and top-quality service will stand the test of time for your company, particularly when it comes to design. A logo design holds an equal power status to that of your products, services and indeed your workforce. Consumers will resonate with company logos that are captivating and this will incidentally boost your reputation and position of trust and establishment.

Fake it until you Make it

As previously mentioned, a well-executed logo design holds the power to position your company as an established, reputable and premium organisation. This is a massive opportunity for businesses just starting out, providing them with an initial platform to build upon. Holding an established reputation from the get go is a massive opportunity for start-up businesses, showcasing your goals and aspirations through a recognisable and premium brand identity.

Logo Design: Where to Begin?

When embarking on a journey to achieve the perfect logo design, it is paramount to carefully consider all elements of your business, its aspirations and its purpose. You must also have a clear understanding of your audience, what they like and aspire to receive from your company. Having a logo that clients resonate with is key, showcasing your business as a customer focused organisation.

Consistency is Key

Having a stand-out logo will make your job considerably easier when it comes to designing artwork, advertisements and merchandise. The colour scheme chosen for your logo will become your staple colour scheme for all thinks design and artwork. This will reduce the time, effort and resources required when developing additional design elements, such as social media content, artwork for billboards and newspaper advertisements.

Inconsistency promotes a fragmented and unproductive reputation for a business, dropping the establishment of a recognisable brand identity and reducing trust. Holding a clear logo, theme and colour scheme will be a massive asset to your organisation, maintaining a clean image and consistent focus. In most cases, the starting point to creating a design package like this is through creating a logo.

Recognisable Logos

Once you have a brilliantly designed logo, the opportunities are endless. The goal for any business is to hold such a strong brand identity that their customers recognise them by their logo alone.

The swooped tick, the giant M, the 3 stripes… we all know them from that simple visualisation. Be it on a global scale, with the likes of Nike, McDonald’s or Adidas or a national scale, with the likes of Boojum, the Guinness Harp or the GAA, there are many instantaneously recognisable logo designs that you will be familiar with due to their unique colour palette or design style.

Moreover, the majority of recognisable logos maintain a very minimalistic design, with very little fuss and indisputably sleek.

How Kaizen can help YOU

At Kaizen Brand Evolution, we have designed hundreds of logos for businesses nationwide. Our experience and understanding of many market sectors and the ability to draw on our skill, ensures we are experts in logo creation. With one of the largest design studio teams, our focus is always on creating a stand-out logo to represent your business to the highest standard possible.

Revamp your Retail Design with Kaizen

Posted on by Ellen Turbett

Although online shopping has evolved into a primary buying habit for many spenders, in-store retail shopping is extensively encouraged to save the High Street and #ShopLocal. For retailers who own physical stores, it is paramount to possess a recognisable brand identity and retail design that invites customers into an experience they will want to relive over again.

The last 20 months has presented extraordinary complications for the retail sector, with massive loss in sales, lockdowns and store closures. As we slowly but surely get back to a sense of normality within the retail industry, there is an enhanced emphasis on the importance of shopping local. This presents a massive opportunity for retail businesses who operate in a physical setting. There is no time quite like the present to revamp your retail design, reintroducing shoppers to the wonderful and exciting world of local retail stores.

Brand Identity

When creating a retail design, it is important to base your project around brand identity. Incorporating your retail brand identity into your physical store boosts customer recognition which will only bring people back. The end goal of a retail design campaign is for customers to identify your brand, know what you sell and understand your company goals.

Consistency is Key

Retail stores are unique, there is no pop-up advertisements, notifications or email alerts to entice customers into the store. It relies on the visual design and store presentation to engage with passing footfall. Incidentally, when it comes to developing your retail design, it is paramount to maintain a uniform focus across all branding. From storefront displays and shopping bags to webpages and social media, there must be a consistent design that is recognisable amongst all company elements.

Eye-Catching Engagement

Retail stores rely on their merchandise to catch the attention of shoppers. Essentially, current customers are representing the brand by carrying a shopping bag around town, influencing others into the store. To ensure you stand out to shoppers, perfecting your retail design is key. Having a design that stands out amongst the crowd is a necessity, enticing people to explore what you have to offer in-store.

Let your Retail Design do the Talking

Brilliant designs tell stories. Let your retail design speak for itself by ensuring it incorporates the personality of your brand. When revamping your retail design, it is important to envisage what a brand-new shopper would experience…

  • Does the design tell your story?
  • Will it represent your goals and aspirations?
  • Does it appear engaging and interesting?

No matter how good your retail store is, poor representation through retail design can reduce footfall, sales and consequently, success.

To successfully convey your retail company, incorporate your personality. This can be implemented through colour, font, slogans and design. Often overlooked, these elements are extremely important, catching the attention of customers and delivering a lasting first impression. As mentioned previously, it is equally important to implement this across all promotional platforms, be it in-store, online or through advertising to ensure consistency.

Boost Reputation and Trust

Reputation and trust are undoubtedly two of the most important achievements for a business. These are attained through professional and strategized planning and implementation. It is understandable that shoppers prefer to spend their money in retail stores that have polished branding and design. Through an established retail design, shoppers will turn into customers as they engage with what your business through building trust and understanding of what you have to offer. 

Contact Kaizen to Revamp your Retail Design in 2022

At Kaizen Brand Evolution, our graphic design team is made up of some of Ireland’s most qualified professionals. Our first-hand experience within the retail industry is a reassuring bonus for customers. We guarantee a unique understanding of both the obstacles and opportunities presented to your business. With this knowledge, we strive to deliver a high-quality service that will boost your retail design massively.

Keeping up with Kaizen: Rebranding

Posted on by Ellen Turbett

2022. A year holding massive anticipation. 

A year we hope to once again prosper, flourish and succeed.

A year we hope to once again celebrate in style at events, launches and awards.

The much-anticipated return of normality within the industry has provoked an inspiring hunger within companies to excel, rebrand and surpass their previous reputation.

At Kaizen Brand Evolution, our main focus is creating brilliant concepts to evolve your brand and achieve incredible company results. Kaizen work directly with clients to gain an accomplished understanding of their goals and ambitions. Kaizen take pride in their passion and dedication and through our knowledge and expertise, we guarantee admirable outcomes.

Have you been thinking about rebranding, improving your design, or changing your logo?

There has never been a better time to change things up. As we (hopefully) reintroduce ourselves back into normality, why not make some changes to your company that will make you stand out from the crowd.

Keeping up with the constantly evolving trends in society is a massive task but doing so will be rewarded. Kaizen believe it is important to evolve your company brand to boost engagement and productivity. When choosing how to brand your organisation, it is paramount that it clearly reflects exactly what your company stands for. If done correctly, a company rebrand can be a ground-breaking transformation, boosting your organisation’s brand exposure, recognition and awareness.

Why rebrand in 2022?

Has your company focus progressed?

We have all overcome massive obstacles, improved our workforce and boosted our productivity. Sometimes organisations change and outgrow their initial company focus. Many organisations have ventured into areas they never deemed possible before. This is all wonderful but if people cannot recognise this from your brand, you’re missing a trick.

Keep up with the evolving industry by rebranding

The last 2 years have resulted in unanticipated change that nobody could have prepared for. The way we function as professionals has evolved through vast adaptability… working from home, shopping online and communicating remotely are all phrases we have become accustomed to. Very few companies escaped the mass commotion that the pandemic presented, resulting in widespread changes.

Kaizen believe it is paramount that your company has a brand that is relatable and up-to-date, hence the decision to rebrand may be pertinent for you at the moment. The constantly transforming industry has resulted in out-of-touch company branding and what was once considered brilliant, may no longer hold relevancy in a post-pandemic world.

Curb your competitors

Standing out from the crowd is so important. Reaching the target audience ahead of competitors is key and holding a clear and diverse image will enable that. Authenticity is to be admired in the modern day and it is paramount to seek methods to be conspicuous above competitors.

When considering a rebrand, it is important to look at the evolution that has occurred in your industry.

  • Has there been an influx of competitors since your previous brand update?
  • Have your available products and services changed?
  • Do you have a revolutionary unique selling point you believe you could promote further?

It is anticipated that the majority of answers to the above questions are ‘yes’. To ensure your organisation holds a stand-out reputation, it is important to remain ahead of the curve, ensuring you uphold existing clients, target future customers and engage with competitors’ clients.

Kaizen recognise a reoccurring pattern; companies are afraid to change. ‘Why fix what isn’t broken?’. Unfortunately, sitting tight with the safe option frequently consequences a company getting lost in an intensifying crowd of competitors. In order to excel, you must implement calculated thought into being an innovative organisation and incidentally endorse this through unique branding.

An effective rebrand can open doors into new markets, target new customers and position your organisation with an updated demographic and appropriately showcase your company focus.

Motivate your company to do greater things by rebranding

In all aspects of life, remaining consistently motivated is tough. Sometimes all we need is change to reignite the fire within – be it new trainers for the gym, a new diary for work or brand-new rebranding.

Think of it this way… if you are passionate about something, it is important to invest heavily into ensuring it excels. A company rebrand could boost your organisation into the next level, motivating the introduction of even greater things.

Rebranding gains recognition and this is the perfect opportunity to reach out into the industry, taking the plunge and trying new things. Rebranding offers a clean slate for your organisation, utilise this opportunity to introduce brand-new products/services, boost your social media presence and explain your goals and aspirations.

Keep up with Kaizen

At Kaizen, we specialise in brand identity, graphic design, digital, packaging, websites and animation. Evolving brands, Kaizen create modern identities that you will love.  We aim to tell you the truth, designing work that resonates with clients and customers.

With widespread branding experience, we have worked across a vast industry base, including hospitality, finance, IT, print and science, effectively delivering company messages truthfully, communicating their stories and delivering evolution.

It is expected that organisations will evolve over time, expanding their brand identity and focus. In other cases, an organisation may fail to recognise the importance of their branding until they are struggling. Kaizen acknowledge your individual circumstances and will focus on rebranding to suit you.

At Kaizen Brand Evolution, the customer is at the heart of everything we do. We will work directly with you to create a brand that suits your vision and focus, showcasing your company to the highest of standards.

Have we convinced you that 2022 is the perfect time to rebrand your company?

Get in touch with Kaizen about rebranding today.

Tis’ the Season to Spruce up your Social Media

Posted on by Ellen Turbett

Social media is undoubtedly one of, if not the most powerful tool for your company. Whether its Instagram, Facebook, Twitter or TikTok, it is paramount to get out in front, promoting what you do to the endless stream of scrollers.

Social media is an incredible platform for organisations to maintain real time communication with customers, clients and the public. Hence, continuously updating your platform is key.

Track your Insights

It is paramount that your organisation monitors social media usage, ensuring you reach the highest return on investment possible. Tracking insights is the first step in achieving this. Conveniently, the majority of social media platforms understand the importance of chasing insights and have made doing this accessible through a simplified in-platform tool. These tools enable social media users to familiarise themselves with their audience through informative measurements such as reach, shares, gender and age range.

Evolutionary organisations can utilise the data obtained through tracking to evolve their social media campaigns, advancing their audience through engaging and informative posts that appeal to them.

Minimal Cost

There has to be some perks in life… and social media definitely has its perks. Cost effective marketing is key for your organisation and this can certainly be achieved with a brilliant social campaign.

Although social media requires intense purpose and time, it holds massive cost-effective opportunities. It is recommended that every organisation invests into their social campaigns to gain the deserved exposure and reach. It is advised that significant research is invested into social platforms, identifying cost-effective strategies that do not break the bank. Additionally, in some cases, free, organic social posts can perform incredibly well which is a massive boost for your company.

Timing is Key

Posting on social media presents vast opportunities but if not carefully distributed, it can get lost in an endless crowd of competition. Timing is everything. You could have an impeccable social media campaign but the benefits are often overlooked if posted at an incorrect time.

Getting to know your audience has never been as simple as it is presently. Through tracking your audience’s activity, you can gain an accurate understanding into their social habits, with active time being one of them.

Posting content at optimal time, when the majority of your audience are active on social media is key. This will encourage their interaction, ensure their visibility and boost your engagement.

Interactive posts

Interactive posts are an ingenious tool that has been incorporated into social platforms in recent years. To maintain interest from your audience, we recommend the incorporation of interactive posts, encouraging them to engage through ‘question & answer’ sessions, polls and competitions.

Promoting these activities will not only boost interaction between your company and audience but will also encourage a more understood relationship. Obtaining insight through interactive content allows your organisation to become familiar with your audience on a deeper level, pulling out their interests, requirements and opinions. Holding an in-depth understanding of your audience is a huge benefit, guaranteeing you the power to produce social campaigns that are relatable, innovative and customer focused.

Hashtags the Limit

Do you recall when Instagram was in its infancy, hashtags in abundance?

#We #have #launched #a #brand #new #socialmedia #campaign

Thankfully, gone are the days where aggressive and incorrect hashtag usage was a trend. Presently, hashtags are an ingenious tool when used strategically throughout a social media campaign. Carefully choosing your hashtags are key, targeting your envisioned audience in a categorised way.

As previously mentioned, hashtags must be carefully considered, appropriate and specific. If correctly implemented, the use of hashtags holds the power to boost your campaign engagement, increase your audience, generate sales and enhance your organic social reach.

Additionally, using hashtags enable your organisation to get involved in conversations and other important issues on social media. Incidentally, when running a campaign, it is advisable to research topics that are trending in relation to your focus and placing the campaign amongst that conversation through hashtags.

For example, if you are running a social media campaign based on the importance of #sustainability, be sure to research the popular hashtags debating the topic and involve your campaign in the discussion.

Keep up with Competitors

Social media is a powerful too, enabling a 24/7 platform to ‘keep up’ with competitors. Although it is paramount for companies to be original and innovative, we all have our competitors. It is important to ensure your organisation is maintaining a competitive edge in the industry and one way to do this is hold a consistent presence on social media.

Customer Feedback

Finally, social media provides an open platform to communicate directly with customers. Use this opportunity to promote your company as a customer focused business and encourage engagement and feedback. Doing this will not only benefit customers, providing them with the best possible service but will also benefit your company, highlighting what your audience wants and incidentally giving you ideas for future projects or improvements.

How Kaizen can help YOU

Kaizen Brand Evolution recognise the importance of a brilliant social media campaign, we understand the detail required to successfully engage with an audience and identify the benefits of monitoring your social insights. Kaizen Brand Evolution differentiate between social platforms and categorise which platforms will work best for you.

Are you seeking to boost your company audience with social media? Kaizen have you covered. For organisations seeking to leverage applauded insights, social media campaigns can be extremely rewarding, targeting the ever-growing users of online communities. Kaizen Brand Evolution can evolve your social platform by creating stand-out designs that are sure to surge your insights.

The Benefits of Blogging for your Business

Posted on by Ellen Turbett

In the modern era of online social sharing, blogging holds a massive opportunity for your company. Commonly associated with casual topics of discussion, such as beauty, travel and entertainment, the purpose of a blog often fails to gain recognition as a beneficial promotion tool for organisations.

With an overwhelming 4.5 billion people using social media in 2021, it is undoubtedly difficult to gain exposure and become a recognised and established name. Incidentally, the power of blogging will give your company a competitive edge, boosting your products and services into the online community in an enlightening and engaging way.

Blogging brings a massive boost to an organisations place in the market, increasing custom and growing sales through educating consumers about what you do.

Boost your Website Traffic through Blogging

Consistency is key when it comes to online content for your company. Sharing blog posts on a regular basis will undoubtedly increase your website traffic, driving more customers to visit your page and increasing your position in the online rankings.

To achieve optimum website traffic, it is recommended that you research the data of your target market and current customers. Doing this will outline a pattern, showcasing the age, location and areas of interest of your site visitors. Once this information is attained, you have the power to engage with your audience in a way that meets their interests and blogging is the perfect way to start.

The goal for any organisation is to be recognised for their hard work, hence blog writing is a key feature in achieving this.

Content is King

In our instantaneous world, remaining relevant is a tremendous task. According to WordPress, over 70 million blog posts are shared every month. With these figures in mind, it is important to keep up to date with trends, changes and competition. Many organisations are familiar with updating their website and social media platforms to remain relevant. Whilst this is necessary, it does not allow the flexibility to share a detailed insight into the functioning of the company. Blogging provides your organisation with a platform to boost your reputation in the industry, promoting your adaptability with to the world. Sharing content through a blog allows your organisation to hold a direct line of communication with customers and ensure they are heavily involved in the progression.

Brand Awareness through Blogging

The power of blogging can promote your organisation in many platforms. It is a prime location for explaining to your audience what it is you do and how you stand out against the competition. Blogs allow you to go into comprehensive detail on the products and services you offer, which incidentally could encourage new customers.

Catch Questions and Queries

A tip for blogging would be to incorporate solutions to possible queries that readers may have. For example, if writing a blog about Billboard and Adshels, it is advisable to incorporate figures, measurements and lead times, which could potentially target those searching the web for answers. If your blog holds a solution to a query of a potential customer, it will likely appear on their search results and lead them directly to you. Providing engaging and informative blogs is imperative for your organisation as it will be a key deciding factor for potential customers.

Consistency is Key when Blogging

Like everything in life, we thrive on consistency and routine. This should be no different when blogging for your company. According to HubSpot, organisations that publish 16 or more blog posts per month generate 4.5% more leads than those that publish 4 or less. An advisable strategy for any organisation would be to create a plan for blog posting, ensuring a recognisable timeline for weekly sharing – for example: Monday 10am and Friday 3pm. This will not only develop an organised structure internally but will also create a posting timeframe that readers will begin to recognise.

Educate and Engage

Blogging provides an opportunity to educate your audience on matters that are important for your business. Whether you want to encourage the importance of sustainability or promote the benefits of incorporating employee wellbeing into your organisation, blogging allows you to share your opinion freely. There is a great opportunity to boost corporate social responsibility by sharing your internal values. Doing this may engage with a reader and create a potential customer for your company.

Additionally, using your platform to blog about your products and services will ensure there is a more well-rounded understanding of your organisation. When readers have a clear vision of what your company has to offer, they are more likely to follow through and become a valued customer.

Blogs Create Social Media Content

A massive benefit to creating consistent blog posts is that you will never run out of social media content. Spending lengthy periods of time carefully creating blog content must be followed up by an impressive promotion plan in order to reach your target customers and potential new audience members. Kaizen Brand Evolution recommend that you share your blog post on social media to boost brand visibility and expand reach. Remaining active on social media is paramount for organisations and ensuring content is continuously fresh and innovative will give you that competitive edge.

Blog about what you do!

There is no better way to showcase all of the brilliant things your organisation does than through blogging. A blog provides an unfiltered, unlimited and underrated platform to shout about what you do, sharing your achievements, your improvements and your advancements. If your organisation has gone that extra mile on a project, why not write a detailed case study to share this with the world?

Providing a detailed analysis about what your company does on a blog will invite readers, clients and potential customers to experience an insight into the ideas and functioning of your organisation. This transparent awareness projected onto the reader will build a level of trust that is invaluable for any organisation.

People are curious, feed that curiosity with engaging and exciting blog content and you are winning!

Boost your Brand Awareness with Billboards

Posted on by Ellen Turbett

Modern day marketing and advertising promote a driving force on digital exposure and online engagement. Often, the benefits of traditional advertising fail to receive deserved recognition, due to the old-fashioned associations it holds. It is paramount for organisations to remain open to a variety of advertising platforms, to ensure they reach a widespread target market. This can be done through opting into Out-of-Home advertising, incorporating Billboards and Adshels.

Key Areas of Advertising

The goal of an organisation is to constantly reach and engage with potential and existing customers.

Three key areas of marketing and advertising to target audience:

  • Digital Advertising

The benefits of promoting your organisation through digital platforms needs no introduction. Digital is undoubtedly the most prominent and relied on platform in the modern day. Social media, animation and web design, to name a few, are prominent features in an advertising plan, targeting an audience 24/7.

  • In-Print and Media Advertising

Secondly, advertising promoted through newspapers, television and radio remain key for engagement and outreach. Although it does not hold the same instantaneous speed, it continues to be a reliable promotion tool. Unlike social media or online promotion, where an advertisement quickly disappears once the page is refreshed, in-print advertisements are permanent, often residing in homes for numerous days. Additionally, advertisements via television and radio, if done correctly, have the power to resonate with the reader.

  • Out-of-Home Advertising

Finally, out-of-home advertising, including billboards and adshels embody a prominent and engaging investment, beneficial for both large-scale organisations and smaller companies. Reaching a vast audience, billboards and adshels ensure that your organisation is being advertised at all times, catching the customer at moments they are unable to scroll online or engage in media.

Catch the Commute

In most cases, traffic is not a welcomed experience. Yet, when your organisation is advertising via billboards and adshels, traffic is hailed a favourable occurrence. According to The Independent, travelling to work is currently taking longer than ever before, with the daily commute now taking up to an hour every day. Hence, the rise of travel time presents a rise of opportunities for investing in billboards and adshels.

Prime Location

Careful consideration is required when deciding the location of a billboard or adshel, choosing a position that will reach high volumes of traffic and footfall to catch the attention of as many individuals as possible.

Additionally, recognising your target audience is also key. Many fail to place billboards and adshels under the bracket of easily targetable advertising, yet it is possible and very important. Through internal monitoring of engagement, your organisation should hold a clear idea of their target audience, target location and target market. Incidentally, there may be key areas of importance: such as a particular city, town or highly populated area.

Less is More

When spending on advertising, many believe it is important to squeeze in as much information as possible, getting value for money. Yet, it is important to remember that when dealing with adshels and billboards, you have a short period of time to catch the attention of an individual. Be it driving on the motorway or walking in the city centre, an instantaneous message is key. You have approximately 6 seconds to make an impact with your billboard design. Kaizen believe a brief and explanatory design that showcases exactly what your organisation is trying to promote will be enough to encourage a call for action.  

No Company Too Small for Billboards

Billboard and adshel advertising hold numerous incorrect connotations, including the idea they are for large-scale, corporate companies only. Kaizen wish to promote that they prove beneficial for all organisations, no matter the size or reach. Additionally, it is widely believed that billboards and adshels are massively expensive, exceeding company budgets. Yet, they are arguably a very affordable piece of advertising material, with an audience reach wider than the majority.

Boost Brand Identity and Awareness

Kaizen believe that all company marketing and advertising should encompass a recognisable and uniform design, boosting brand awareness at all times. The goal of any company should be to engage with an audience that immediately recognises their branding and what they offer.

Kaizen promote that in order to boost brand identity and awareness, a billboard or adshel should incorporate:

  • Company logo
  • Recognisable company colour scheme
  • Call to action contact details – e.g. website
  • Company text font
  • Company slogan if applicable

Kaizen can create your Billboard and Adshels

At Kaizen Brand Evolution, graphic design is our speciality. Our team have worked on an impressive number of outdoor campaigns, encompassing adshels and billboards for organisations throughout Northern Ireland. Kaizen have first hand experience in recognising the benefits of investing in adshels and billboards for your company, providing top quality design to ensure success.

Did you Know?

Kaizen work alongside Northern Ireland’s most established outdoor advertiser, Clear Channel NI, allowing us to offer an extensive variety of services in both specific and widespread areas.

Get Started

Kaizen understand the importance of effective marketing and advertising for your organisation. We believe you should show off your company. Go big or go home with a 48-Sheet or 96-Sheet billboard. Kaizen have a graphic design team that recognise the importance of developing an eye-catching out-of-home advertising campaign.

Contact Kaizen to discuss the development of a Billboard or an Adshel today.

Boundary CrossFit – brand identity

Posted on by YBmMqGwLx0

Understanding the Brand

The newest player in the CrossFit arena, ‘Boundary CrossFit’ came to us to create create a unique brand identity and system to showcase their brand new high-end facility, to help them prepare it for launch and growth within the industry. Their ambition was to achieve a modern, bold narrative that would pay homage to the raw industrial nature of the sport but also the physical interiors within the gym itself.

    The Logo Build

    The vast majority of us have heard of or have some kind of idea about what CrossFit is. For those who don’t CrossFit in recent years has become much more than just a choice of exercise. The growing CrossFit brand has become a culture amongst likeminded passionate individuals. We felt that this was a primary message we needed to get across through the Boundary Brand Identity Narrative. We needed to pay homage to the people who commit and support these gyms. We wanted to capture the spirit of these individuals and their culture and lifestyle.

    The brandmark was created with the brand name at the soul of its direction. The term ‘ Boundary’ illustrates a conflicting ideology it can reflect a division, a defense mechanism, but also a sense of place, a sense of strength.

    The word itself has such a powerful narrative that it was an organic development that the brand mark would be a strong typographic word mark.

    The logo is set in a modern Flat-Sided san serif typeface, a style also known as ‘gaspipe’. The modular letters evoke modernity and industrialism. The type led brandmark visualises the feeling of the word ‘Boundary’ and encapsulates the narrative of the brand. To further project the narrative of the brand an organic underline was incorporated to bring a softer contrast to the modular typemark. To amalgamate the strength of the word with the raw passion and commitment to the people who belong within it. 

    This notion of a warrior, war paint, the raw grit and dedication associated with the physically experience of the brand. The underline creates a device that can be used throughout the brand roll out as a visual sense of the word ‘bound’ to create metaphors and links through visual assets. The line device also enables ‘Crossfit’ to be neatly combined within the logo but also easily removed when needed and to ensure brand longevity. This strong typographic approach creates a unique typographic identity, which will become a natural association to the ‘Boundary’ brand.

    The strength evoked within the logo helps to resonate with the desired audience of the brand. There is an immediate connection to the name ‘Boundary’ and the visual depiction of the meaning of the word throughout the type. This typographic language that will be used throughout the brand roll out creates a direct and powerful connection to audience the brand is trying to attract. A loyal client base who share like-minded goals, who are passionate about being a part of the ‘Boundary’ culture. 

    Photography

    A creative direction for the photography was developed to further enhance the narrative of the brand. It is people focused to give the audience a true reflection of the ‘Boundary’ culture and to ensure the right people invest in that culture. The imagery depicts loyalty to the brand a common visual trend associated with the sports industry and the nature of the CrossFit community. Promoting through imagery of branded sportswear and to evoke this sense of belonging and passion. To showcase the hard work, dedication and passion valued by the ‘Boundary’ brand. 

    An image treatment has also been developed for the brand to create gritty, high contrast visuals that portray movement and energy. Contrast plays a primary role within the narrative of the ‘Boundary’ brand, with the confident stand alone brandmark the physical experience of the brand needed to be further introduced throughout the brand imagery as a storytelling device to stand out within a crowed industry.

    Brand Colour

    The brand colours will primarily be black and white to reflect a modern and minimal tone of voice. However, to achieve the contrast and successfully reflect the brand values associated with this industry and its audience a warm red palette was introduced as a secondary colour device for the brand to utilise. 

    Red is a strong colour that has a direct cultural connotation to passion and love, but also has conflicting meanings of jeopardy or boundaries, and in this case over coming these physical boundaries the blood, the sweat and the tears reflective of the industry and resonates with the target audience.

    Brand Language

    To further enhance the brand narrative of unity and strength we developed a tagline to define Boundary as its own culture, the unity of the people who experience it ‘Bound by Passion’.

    Typography is one of the main devices used within this brand. The modular san serif typeface that not only gives life to the brandmark, will also encapsulate the entire brand story. The large type family allows us to utilize the typeface throughout. 

    Kaizen Brand Evolution

    At Kaizen Brand Evolution we understand the difficulties that brands face in evolving their brand and in keeping it fresh. If you’d like to find out more about what we can offer you can visit our brand identity page. Alternatively, you can get in touch via our contact form or by calling 028 9507 2007.

    Design of the Boojum Food Truck

    Posted on by YBmMqGwLx0

    This month in Kaizen Brand Evolution we had the pleasure of working on the concepts and design of Boojum’s brand new offering –The Boojum Food Truck. The Food truck is now available for bookings across the whole of Ireland for events, festivals, weddings and pretty much any party you can think of. The food truck craze has taken America by storm and the owners of Boojum felt that Ireland was the perfect place to launch their own!

    We created the campaign, additional web pages and Food truck design itself for the launch and already it has had major bookings for festivals and events across the province. ‘You see me rollin’ is the lead campaign for the food truck encompassing the rolling of the burrito and the food truck rolling down the road. The vehicle design is big, bold and extremely eye catching. The branding was also ‘rolled’ out across video, print and digital campaigns. We are, as always very proud of the work done and wish the Boojum food truck all the success it deserves.

    Shebelle’s Brand Identity

    Posted on by YBmMqGwLx0
    Shebelle required a brand identity to reflect high end, ethically sourced hair extensions and associated beauty products. During a temple ritual in India women donate their hair to the gods. The temples used to burn this high quality human hair but now they auction it on the open market and channel the profits back into community projects. The hair is locally made into wefts and Shebelle only chooses product from companies with proven ethical standards in manufacture, employee relations and charity work, especially the education of women and girls. The products that enrich the hair are derived from andiroba oil found wild in South and Central America and in Africa. This blend of quality ingredients and ethical sourcing was the foundation for a strong branding position.

     

    We designed a luxurious, contemporary brand identity that sets Shebelle apart from their competitors. Patterns, photography and colour play their part in telling the story with each product having a separate, localised illustration. Traditional Indian, African and South American patterns weave through the packaging and marketing materials. The product launch is set for launch in late Summer 2016.

    Sylvester’s is open

    Posted on by YBmMqGwLx0

    Belfasts’ newest restaurant, Sylvester’s approached Kaizen Brand Evolution to create a contemporary brand identity and logo design which celebrated the owner’s late grandfather ‘Sylvester.’ They required a brand identity that reflected the close knit family atmosphere that the owners pride themselves on. This was to be a completely new venture from the entrepreneurs, who already have an established track record, owning a successful chain of restaurants across Belfast – ‘Manny’s’.

    Logo Design Belfast – Restaurants and Cafes

    Sylvester’s opened its doors last bank holiday weekend and it was a joy to see it doing so well on opening day. The Antrim Road has been missing a hip little establishment and Sylvester’s really stands out as a leader in the area. The design of the brand identity firmly plans the legacy of ‘Sylvester’ and it’s evident across the restaurant. His image can be seen on signage and branded products throughout, with a custom portrait created in-house.

    Aside from the original logo design project, we also undertook a suite of projects including signage, promotional material and menu design.

      Sylvesters Cafe, Belfast

      The Sylvesters Cafe Kitchen brand has been incredibly well received in the marketplace and this is backed up by an exceptional food, drink and customer service offering. Located on the Antrim Road, Belfast this cafe has become a regular destination for diners from all across Belfast.

      Harry Pearce Pentagram

      Posted on by YBmMqGwLx0

      On Dec 10 2015 the design team at Kaizen Brand Evolution took a trip to the Connor Lecture theatre at Ulster University for a talk by Pentagram’s Harry Pearce. The University of Ulster Design department really pulled it out of the bag with this booking. Pearce gave an awe-inspiring talk through his life’s work with a look through the window to how it is to be a partner in Pentagram. Pearce’s work with the Royal Academy of Arts stood out for me, his dedication to Ai Weiwei’s up and coming show really highlighted the importance of getting involved with a client and learning from them on a personal level improves the end result. A fantastic night that left the KBE team hungry for more.