Starting a business? How exciting. The opportunities and possibilities are endless. If your business plan has been in the pipeline for a while now, chances are you have had a lot of time to consider important decisions and ideas. From logo design to colour scheme to your brand name, there is a lot to consider and it is important to get it right in the initial stages of development.
Brand Name: Instant success?
Particularly when it comes to brand name choice, there can be great pressure to choose the correct name. In some situations, people have a name in mind from the get go, making the decision very simple and straightforward. This can work out wonderfully in some cases, but all organisations are not as lucky.
In some cases, quickly choosing a name in the initial stages of development can be a risky decision. If the correct time and consideration isn’t afforded to developing a meaningful and expressive brand name, there could be difficulties.
The importance of your brand name
The name is a hugely impactful element of your organisation. Customers, clients, stakeholders etc. will use your brand name to refer to your organisation in discussions and will eventually begin using it as an associative term. To ensure your brand is represented, it is important that your name showcases what your organisation has to offer, connecting with your vision, purpose and goals.
In order to create a brand name that your organisation will be proud of for years to come, it is advised that you involve the skills and expertise of a graphic design and branding studio. Even if you have had a proposed name in the works for as long as you can remember, it is beneficial to consider the creative ideas that may arise from collaborative brainstorming.
Create a name that represents your brand
When creating a brand name, it is important to consider much more than simply what sounds good. It is crucial that your name represents your brand and what is has to offer. For example; if you are an organisation that sells clothes, it is important that your name expresses this clearly and instantly.
Straightforward brand names are crucial
During the brand name mind-mapping process, it is important to always consider the customer and their opinion. In order for your name to be successful, it must be straightforward, understandable, readable and pronounceable.
Conduct consumer research
When making a significant brand decision, it can be considered beneficial to incorporate some consumer research prior to making a final decision. The formality of the consumer research is not necessary in all cases, you could simply conduct research through involving numerous different peers and associates to gather their thoughts and opinions.
The involvement of external opinions will massively benefit your decision as those who are not connected to the brand or the proposed name will likely develop opinions and ideas surrounding it. These external thoughts are important to consider as they could potentially represent the opinions of the general public.
Will your brand name work on social media?
In the modern day, it is crucial to consider the online effects and potential implications when making any brand decision. We are living in an era where online platforms such as websites and social media are potentially the most important feature for your brand. Hence, when deciding on a name, it is important to consider online usage before making a final choice.
A particularly important area to consider when choosing a name is social media representation. To ensure your brand will have a successful experience on socials, it is advised that you explore the available usernames and guarantee that there are not any other brands using the same or similar name.
Conducing this prior research will be beneficial in many ways, allowing online users to find your brand quickly and easily, as well as avoiding any complications with an unrecognisable username.
Additionally, it is advised that organisations research their name on the website front, ensuring they are able to purchase a website that represents their brand name clearly. Website names have become extremely saturated and similarly to social media handles, it is important to choose a name that will allow your organisation to have a website address that is recognisable and easily accessible.
Involve the experts: Kaizen Brand Evolution
At Kaizen Brand Evolution, we have an experienced team of creators with insight into the name generation field. With first-hand industry experience, our team have the ability to create, develop and enhance brand names that suit organisations just like yours.
To start a conversation about brand naming with our team, please call 028 9507 2007 or email us via the contact page.