Tag: branding dublin

Inspiration for your Brand Implementation

Posted on by Ellen Turbett

Congratulations on your new brand, a wonderful achievement for your business. However, the evolution does not stop there. The next steps are just as crucial to ensure your branding is presented in the highest value possible.

Brand Implementation is an essential part of any brand creation and a step in the process that is often overlooked. A new brand is an exciting, evolutionary experience for your business. Yet, if it is not showcased appropriately, it can develop a motionless and stagnant reputation.

Don’t forget to show off what you have created!  

When conducting a brand refresh, organisations will gladly invest large sums of money into the creation of a robust and engaging brand identity. From research to design to campaign consideration, businesses will often invest as much as it takes to position their company in the best light possible. Yet, when it comes to showcasing all of this to the world, this can often fall short.

Share your ever-evolving brand

Brand Implementation is paramount, to display your brand refresh and deliver the desired message about your organisation in your industry and beyond.

When you have created your new brand, it is paramount to showcase to your customers, clients, stakeholders and wider audience that your organisation is constantly developing, growing and excelling. Promoting your rebrand is just as important, if not more important than creating it.

Tell your story

Organisations share their story through their branding. In order for a brand to be successful, people must be able to see it, hear about it and hold an engaging connection with it.

Delivering a successful Brand Implementation

Whether you have conducted a brand refresh or created a new, exciting brand from scratch, it is important to let the world in on your exciting project, as soon as possible. This can be implemented through numerous platforms, encompassing physical, digital, word-of-mouth and more.

Traditional Brand Implementation

One way to implement your brand would be through producing printable goods. Common examples of physical brand implementation would be posters, business cards and flyers. For example, if your brand is a shop, it may be a good idea for some brochures advertising the good you sell, or if you work remotely, business cards may be an ideal investment.

Here at Kaizen Brand Evolution, we are lucky to have a wonderful sister company and printing studio, Kaizen Print. This service provides convenience and opportunities for our clients, wherein Kaizen Print can create premium physical products for your business. From small format, to large format printing, Kaizen Print have you covered, ensuring you have a high-quality, eye-catching brand implementation people will remember.

Digital Brand Implementation

On the other hand, digital brand implementation is an extremely widespread area of opportunity. This is how your organisation appears online, including your website, making sure it is purposeful, engaging and designed well. As well as this, it is paramount to ensure your social accounts are designed purposefully and catch the attention of online users. It is important to make the most of these useful tools to help increase your brand awareness and sales.

Digital brand implementation can be exciting and engaging across numerous platforms. At Kaizen Brand Evolution, we can help you implement this to the highest of standards. Our esteemed design team can create revolutionary designs that will be sure to make your brand promotion stand out. From website banners, to social media assets, we have your digital brand implementation covered.   

Brand Implementation is Continuous

A common occurrence that organisations can face is an initial brand implementation and a failure to continuously promote afterwards. It is important for businesses to realise that brand implementation is a continuous task and must be applied at all times.

Incidentally, brand implementation is an unremitting part of the branding, marketing and advertising process for any business. In order for an organisation to achieve and maintain recognition, brand implementation must remain continuous and steady via all communication and publication channels.

Get in touch with Kaizen Brand Evolution

At Kaizen, we specialise in evolving brands, creating and maintaining modern identities that you will love.

We also recognise how important continuous brand implementation is. With widespread branding experience, we have worked across a vast industry base, including hospitality, finance, IT, print and science, effectively sharing company messages, communicating their stories and delivering evolution.

At Kaizen Brand Evolution, the customer is at the heart of everything we do. We will work directly with you to showcase your company to the highest of standards.

Get in touch with Kaizen today.

POWER UP YOUR POSTERS

Posted on by Ellen Turbett

To this day, posters have an extremely important role in organisations marketing, advertising and promotional strategies. Although a relatively traditional method of communication, posters remain essential for businesses worldwide.

According to Forbes, people are 70% more likely to remember a business promoted in print in comparison to businesses promoted solely through online communication platforms. 

With this in mind, it is pertinent to place considerable importance on the development of posters through research, the involvement of graphic designers and the opinions of those with experience and expertise.

The Perks of Posters

Exposure

A massive benefit of using posters as a method of promotion for your business would be the heightened exposure they generate. As a static piece of information, posters have the power to captivate people in ways scrolling on social media cannot.

In order to achieve the highest exposure possible, it is paramount that your organisation considers the importance of poster location. Choosing a position that will reach high volumes of footfall is key, catching the attention of as many people as possible.

Additionally, posters hold the power of flexibility. They can be stuck up on a wall, placed on a table, handed out to commuters… the possibilities are endless. Hence, the importance of a carefully crafted poster design to stand out amongst the crowd.

Recognising your target audience is key. Posters can be often overlooked when it comes to target marketing. Through internal monitoring of engagement, your business should hold a clear idea of a target market. With this information, your business holds the opportunity to engage with interested consumers through visiting areas in which the target audience would frequent to distribute posters. For example: youth clubs, universities, gyms.

Cost Effective

A massive perk to promoting your business through posters links to the cost. The creation, printing and distributing of posters is a relatively cost effective and rewarding initiative.

The longevity of posters enables an impressive return on investment, particularly in comparison to a digital poster, in which will disappear in as little as a *refresh*. Digital posters, although an incredible piece of promotion, are short-lived, remaining on social timelines for short periods of time. Opposingly, printed posters hold a more permanent position, at a similar or lesser cost.

Posters Boost Trustworthiness

It is a well-known fact that online media holds its limitations when it comes to reliability and trustworthiness. Particularly in recent years, the epidemic that is fake news has resulted in a mass reduction of faith in online communication platforms. With this in mind, print media once again holds massive opportunities that were once seen as outdated. Incidentally, the use of posters to promote your business can be seen as a reputable and credible point of communication with consumers.

Increase Brand Awareness

When creating a poster design, it is important to consider your brand identity in the hopes of increasing brand awareness. Businesses should aim to engage with their audience in a consistent way to encourage brand recognition and association.

Kaizen believe that poster design should encompass a recognisable and undeviating design, increasing brand awareness consistently.

Kaizen promote that a poster design should incorporate:

  • Company logo
  • Consistent Colour Scheme
  • Call to Action (contact details / web address)
  • Company Text / Font

Kaizen can help YOU

At Kaizen Brand Evolution, our team of experienced graphic designers have worked on a remarkable number of print campaigns, including poster design. Kaizen have an experienced and dedicated team of graphic designers, and have helped many local and national companies get their print marketing campaign right. We design with purpose and through a measured conversation with you, we will recognise and design your poster accordingly. Whether you need an A3 short run digital poster or an A0 nightclub poster, we’ve created thousands of poster designs for companies like yours.

Poster Portfolio

Kaizen are proud to maintain a competitive and considerable portfolio of poster designs for businesses, proudly promoted throughout the following industries:

  • Hospitality
  • Medical Practices
  • Retail Stores
  • Universities and Schools
  • Art Galleries
  • Council Offices
  • Third Sector Organisations
  • Nightclubs and Bars

At Kaizen, we recognise that developing a poster design is a very unique process that requires careful thought surrounding the design, the distribution and content and the measurements. With wide-spread experience, our graphic designers will create the perfect poster design to meet your promotional goals.

Contact Kaizen to discuss the development of a poster design today.

LEVEL UP YOUR LOGO DESIGN

Posted on by Ellen Turbett

A company logo is an important, stand-out design that will immediately engage with the public. A symbol to promote brand recognition, logos are a key element in the buying process, encouraging customers to invest in your company.

In the modern day, it is paramount to remain vigilant to the ever-changing industries. Organisations must ensure their logos align with company values to enable a stand-out position in the market, remaining competitive and evolutionary.

A logo speaks a thousand words for your business, hence the importance it resonates with the audience. From the typeface, to the mark or symbol, it is important to choose carefully, representing your company in the best possible manner.

Logo Blunders

A common mistake that organisations make is failing to recognise the power and importance of a company logo. More often than not, businesses consider their logo to be a miniscule design element in the bigger picture. This results in a rushed, poorly thought-out design that inevitably fails to showcase the business in all its glory.

DIY Logo?

Ever been tasked with a logo design project from a family member? The vast majority of us can vouch for this statement. Merely showing interest in the digital world can convince relatives you are a graphic design genius, resulting in gaining the responsibility to design posters, content and the all-important company logo. Although this is a cheap and cheerful solution, it can be spotted a mile away and fails to showcase your company as a premium, reputable business.

Invest for the Best

An important realisation for any business is investment is key. The longevity and top-quality service will stand the test of time for your company, particularly when it comes to design. A logo design holds an equal power status to that of your products, services and indeed your workforce. Consumers will resonate with company logos that are captivating and this will incidentally boost your reputation and position of trust and establishment.

Fake it until you Make it

As previously mentioned, a well-executed logo design holds the power to position your company as an established, reputable and premium organisation. This is a massive opportunity for businesses just starting out, providing them with an initial platform to build upon. Holding an established reputation from the get go is a massive opportunity for start-up businesses, showcasing your goals and aspirations through a recognisable and premium brand identity.

Logo Design: Where to Begin?

When embarking on a journey to achieve the perfect logo design, it is paramount to carefully consider all elements of your business, its aspirations and its purpose. You must also have a clear understanding of your audience, what they like and aspire to receive from your company. Having a logo that clients resonate with is key, showcasing your business as a customer focused organisation.

Consistency is Key

Having a stand-out logo will make your job considerably easier when it comes to designing artwork, advertisements and merchandise. The colour scheme chosen for your logo will become your staple colour scheme for all thinks design and artwork. This will reduce the time, effort and resources required when developing additional design elements, such as social media content, artwork for billboards and newspaper advertisements.

Inconsistency promotes a fragmented and unproductive reputation for a business, dropping the establishment of a recognisable brand identity and reducing trust. Holding a clear logo, theme and colour scheme will be a massive asset to your organisation, maintaining a clean image and consistent focus. In most cases, the starting point to creating a design package like this is through creating a logo.

Recognisable Logos

Once you have a brilliantly designed logo, the opportunities are endless. The goal for any business is to hold such a strong brand identity that their customers recognise them by their logo alone.

The swooped tick, the giant M, the 3 stripes… we all know them from that simple visualisation. Be it on a global scale, with the likes of Nike, McDonald’s or Adidas or a national scale, with the likes of Boojum, the Guinness Harp or the GAA, there are many instantaneously recognisable logo designs that you will be familiar with due to their unique colour palette or design style.

Moreover, the majority of recognisable logos maintain a very minimalistic design, with very little fuss and indisputably sleek.

How Kaizen can help YOU

At Kaizen Brand Evolution, we have designed hundreds of logos for businesses nationwide. Our experience and understanding of many market sectors and the ability to draw on our skill, ensures we are experts in logo creation. With one of the largest design studio teams, our focus is always on creating a stand-out logo to represent your business to the highest standard possible.

Revamp your Retail Design with Kaizen

Posted on by Ellen Turbett

Although online shopping has evolved into a primary buying habit for many spenders, in-store retail shopping is extensively encouraged to save the High Street and #ShopLocal. For retailers who own physical stores, it is paramount to possess a recognisable brand identity and retail design that invites customers into an experience they will want to relive over again.

The last 20 months has presented extraordinary complications for the retail sector, with massive loss in sales, lockdowns and store closures. As we slowly but surely get back to a sense of normality within the retail industry, there is an enhanced emphasis on the importance of shopping local. This presents a massive opportunity for retail businesses who operate in a physical setting. There is no time quite like the present to revamp your retail design, reintroducing shoppers to the wonderful and exciting world of local retail stores.

Brand Identity

When creating a retail design, it is important to base your project around brand identity. Incorporating your retail brand identity into your physical store boosts customer recognition which will only bring people back. The end goal of a retail design campaign is for customers to identify your brand, know what you sell and understand your company goals.

Consistency is Key

Retail stores are unique, there is no pop-up advertisements, notifications or email alerts to entice customers into the store. It relies on the visual design and store presentation to engage with passing footfall. Incidentally, when it comes to developing your retail design, it is paramount to maintain a uniform focus across all branding. From storefront displays and shopping bags to webpages and social media, there must be a consistent design that is recognisable amongst all company elements.

Eye-Catching Engagement

Retail stores rely on their merchandise to catch the attention of shoppers. Essentially, current customers are representing the brand by carrying a shopping bag around town, influencing others into the store. To ensure you stand out to shoppers, perfecting your retail design is key. Having a design that stands out amongst the crowd is a necessity, enticing people to explore what you have to offer in-store.

Let your Retail Design do the Talking

Brilliant designs tell stories. Let your retail design speak for itself by ensuring it incorporates the personality of your brand. When revamping your retail design, it is important to envisage what a brand-new shopper would experience…

  • Does the design tell your story?
  • Will it represent your goals and aspirations?
  • Does it appear engaging and interesting?

No matter how good your retail store is, poor representation through retail design can reduce footfall, sales and consequently, success.

To successfully convey your retail company, incorporate your personality. This can be implemented through colour, font, slogans and design. Often overlooked, these elements are extremely important, catching the attention of customers and delivering a lasting first impression. As mentioned previously, it is equally important to implement this across all promotional platforms, be it in-store, online or through advertising to ensure consistency.

Boost Reputation and Trust

Reputation and trust are undoubtedly two of the most important achievements for a business. These are attained through professional and strategized planning and implementation. It is understandable that shoppers prefer to spend their money in retail stores that have polished branding and design. Through an established retail design, shoppers will turn into customers as they engage with what your business through building trust and understanding of what you have to offer. 

Contact Kaizen to Revamp your Retail Design in 2022

At Kaizen Brand Evolution, our graphic design team is made up of some of Ireland’s most qualified professionals. Our first-hand experience within the retail industry is a reassuring bonus for customers. We guarantee a unique understanding of both the obstacles and opportunities presented to your business. With this knowledge, we strive to deliver a high-quality service that will boost your retail design massively.

Keeping up with Kaizen: Rebranding

Posted on by Ellen Turbett

2022. A year holding massive anticipation. 

A year we hope to once again prosper, flourish and succeed.

A year we hope to once again celebrate in style at events, launches and awards.

The much-anticipated return of normality within the industry has provoked an inspiring hunger within companies to excel, rebrand and surpass their previous reputation.

At Kaizen Brand Evolution, our main focus is creating brilliant concepts to evolve your brand and achieve incredible company results. Kaizen work directly with clients to gain an accomplished understanding of their goals and ambitions. Kaizen take pride in their passion and dedication and through our knowledge and expertise, we guarantee admirable outcomes.

Have you been thinking about rebranding, improving your design, or changing your logo?

There has never been a better time to change things up. As we (hopefully) reintroduce ourselves back into normality, why not make some changes to your company that will make you stand out from the crowd.

Keeping up with the constantly evolving trends in society is a massive task but doing so will be rewarded. Kaizen believe it is important to evolve your company brand to boost engagement and productivity. When choosing how to brand your organisation, it is paramount that it clearly reflects exactly what your company stands for. If done correctly, a company rebrand can be a ground-breaking transformation, boosting your organisation’s brand exposure, recognition and awareness.

Why rebrand in 2022?

Has your company focus progressed?

We have all overcome massive obstacles, improved our workforce and boosted our productivity. Sometimes organisations change and outgrow their initial company focus. Many organisations have ventured into areas they never deemed possible before. This is all wonderful but if people cannot recognise this from your brand, you’re missing a trick.

Keep up with the evolving industry by rebranding

The last 2 years have resulted in unanticipated change that nobody could have prepared for. The way we function as professionals has evolved through vast adaptability… working from home, shopping online and communicating remotely are all phrases we have become accustomed to. Very few companies escaped the mass commotion that the pandemic presented, resulting in widespread changes.

Kaizen believe it is paramount that your company has a brand that is relatable and up-to-date, hence the decision to rebrand may be pertinent for you at the moment. The constantly transforming industry has resulted in out-of-touch company branding and what was once considered brilliant, may no longer hold relevancy in a post-pandemic world.

Curb your competitors

Standing out from the crowd is so important. Reaching the target audience ahead of competitors is key and holding a clear and diverse image will enable that. Authenticity is to be admired in the modern day and it is paramount to seek methods to be conspicuous above competitors.

When considering a rebrand, it is important to look at the evolution that has occurred in your industry.

  • Has there been an influx of competitors since your previous brand update?
  • Have your available products and services changed?
  • Do you have a revolutionary unique selling point you believe you could promote further?

It is anticipated that the majority of answers to the above questions are ‘yes’. To ensure your organisation holds a stand-out reputation, it is important to remain ahead of the curve, ensuring you uphold existing clients, target future customers and engage with competitors’ clients.

Kaizen recognise a reoccurring pattern; companies are afraid to change. ‘Why fix what isn’t broken?’. Unfortunately, sitting tight with the safe option frequently consequences a company getting lost in an intensifying crowd of competitors. In order to excel, you must implement calculated thought into being an innovative organisation and incidentally endorse this through unique branding.

An effective rebrand can open doors into new markets, target new customers and position your organisation with an updated demographic and appropriately showcase your company focus.

Motivate your company to do greater things by rebranding

In all aspects of life, remaining consistently motivated is tough. Sometimes all we need is change to reignite the fire within – be it new trainers for the gym, a new diary for work or brand-new rebranding.

Think of it this way… if you are passionate about something, it is important to invest heavily into ensuring it excels. A company rebrand could boost your organisation into the next level, motivating the introduction of even greater things.

Rebranding gains recognition and this is the perfect opportunity to reach out into the industry, taking the plunge and trying new things. Rebranding offers a clean slate for your organisation, utilise this opportunity to introduce brand-new products/services, boost your social media presence and explain your goals and aspirations.

Keep up with Kaizen

At Kaizen, we specialise in brand identity, graphic design, digital, packaging, websites and animation. Evolving brands, Kaizen create modern identities that you will love.  We aim to tell you the truth, designing work that resonates with clients and customers.

With widespread branding experience, we have worked across a vast industry base, including hospitality, finance, IT, print and science, effectively delivering company messages truthfully, communicating their stories and delivering evolution.

It is expected that organisations will evolve over time, expanding their brand identity and focus. In other cases, an organisation may fail to recognise the importance of their branding until they are struggling. Kaizen acknowledge your individual circumstances and will focus on rebranding to suit you.

At Kaizen Brand Evolution, the customer is at the heart of everything we do. We will work directly with you to create a brand that suits your vision and focus, showcasing your company to the highest of standards.

Have we convinced you that 2022 is the perfect time to rebrand your company?

Get in touch with Kaizen about rebranding today.

Tis’ the Season to Spruce up your Social Media

Posted on by Ellen Turbett

Social media is undoubtedly one of, if not the most powerful tool for your company. Whether its Instagram, Facebook, Twitter or TikTok, it is paramount to get out in front, promoting what you do to the endless stream of scrollers.

Social media is an incredible platform for organisations to maintain real time communication with customers, clients and the public. Hence, continuously updating your platform is key.

Track your Insights

It is paramount that your organisation monitors social media usage, ensuring you reach the highest return on investment possible. Tracking insights is the first step in achieving this. Conveniently, the majority of social media platforms understand the importance of chasing insights and have made doing this accessible through a simplified in-platform tool. These tools enable social media users to familiarise themselves with their audience through informative measurements such as reach, shares, gender and age range.

Evolutionary organisations can utilise the data obtained through tracking to evolve their social media campaigns, advancing their audience through engaging and informative posts that appeal to them.

Minimal Cost

There has to be some perks in life… and social media definitely has its perks. Cost effective marketing is key for your organisation and this can certainly be achieved with a brilliant social campaign.

Although social media requires intense purpose and time, it holds massive cost-effective opportunities. It is recommended that every organisation invests into their social campaigns to gain the deserved exposure and reach. It is advised that significant research is invested into social platforms, identifying cost-effective strategies that do not break the bank. Additionally, in some cases, free, organic social posts can perform incredibly well which is a massive boost for your company.

Timing is Key

Posting on social media presents vast opportunities but if not carefully distributed, it can get lost in an endless crowd of competition. Timing is everything. You could have an impeccable social media campaign but the benefits are often overlooked if posted at an incorrect time.

Getting to know your audience has never been as simple as it is presently. Through tracking your audience’s activity, you can gain an accurate understanding into their social habits, with active time being one of them.

Posting content at optimal time, when the majority of your audience are active on social media is key. This will encourage their interaction, ensure their visibility and boost your engagement.

Interactive posts

Interactive posts are an ingenious tool that has been incorporated into social platforms in recent years. To maintain interest from your audience, we recommend the incorporation of interactive posts, encouraging them to engage through ‘question & answer’ sessions, polls and competitions.

Promoting these activities will not only boost interaction between your company and audience but will also encourage a more understood relationship. Obtaining insight through interactive content allows your organisation to become familiar with your audience on a deeper level, pulling out their interests, requirements and opinions. Holding an in-depth understanding of your audience is a huge benefit, guaranteeing you the power to produce social campaigns that are relatable, innovative and customer focused.

Hashtags the Limit

Do you recall when Instagram was in its infancy, hashtags in abundance?

#We #have #launched #a #brand #new #socialmedia #campaign

Thankfully, gone are the days where aggressive and incorrect hashtag usage was a trend. Presently, hashtags are an ingenious tool when used strategically throughout a social media campaign. Carefully choosing your hashtags are key, targeting your envisioned audience in a categorised way.

As previously mentioned, hashtags must be carefully considered, appropriate and specific. If correctly implemented, the use of hashtags holds the power to boost your campaign engagement, increase your audience, generate sales and enhance your organic social reach.

Additionally, using hashtags enable your organisation to get involved in conversations and other important issues on social media. Incidentally, when running a campaign, it is advisable to research topics that are trending in relation to your focus and placing the campaign amongst that conversation through hashtags.

For example, if you are running a social media campaign based on the importance of #sustainability, be sure to research the popular hashtags debating the topic and involve your campaign in the discussion.

Keep up with Competitors

Social media is a powerful too, enabling a 24/7 platform to ‘keep up’ with competitors. Although it is paramount for companies to be original and innovative, we all have our competitors. It is important to ensure your organisation is maintaining a competitive edge in the industry and one way to do this is hold a consistent presence on social media.

Customer Feedback

Finally, social media provides an open platform to communicate directly with customers. Use this opportunity to promote your company as a customer focused business and encourage engagement and feedback. Doing this will not only benefit customers, providing them with the best possible service but will also benefit your company, highlighting what your audience wants and incidentally giving you ideas for future projects or improvements.

How Kaizen can help YOU

Kaizen Brand Evolution recognise the importance of a brilliant social media campaign, we understand the detail required to successfully engage with an audience and identify the benefits of monitoring your social insights. Kaizen Brand Evolution differentiate between social platforms and categorise which platforms will work best for you.

Are you seeking to boost your company audience with social media? Kaizen have you covered. For organisations seeking to leverage applauded insights, social media campaigns can be extremely rewarding, targeting the ever-growing users of online communities. Kaizen Brand Evolution can evolve your social platform by creating stand-out designs that are sure to surge your insights.

The Benefits of Blogging for your Business

Posted on by Ellen Turbett

In the modern era of online social sharing, blogging holds a massive opportunity for your company. Commonly associated with casual topics of discussion, such as beauty, travel and entertainment, the purpose of a blog often fails to gain recognition as a beneficial promotion tool for organisations.

With an overwhelming 4.5 billion people using social media in 2021, it is undoubtedly difficult to gain exposure and become a recognised and established name. Incidentally, the power of blogging will give your company a competitive edge, boosting your products and services into the online community in an enlightening and engaging way.

Blogging brings a massive boost to an organisations place in the market, increasing custom and growing sales through educating consumers about what you do.

Boost your Website Traffic through Blogging

Consistency is key when it comes to online content for your company. Sharing blog posts on a regular basis will undoubtedly increase your website traffic, driving more customers to visit your page and increasing your position in the online rankings.

To achieve optimum website traffic, it is recommended that you research the data of your target market and current customers. Doing this will outline a pattern, showcasing the age, location and areas of interest of your site visitors. Once this information is attained, you have the power to engage with your audience in a way that meets their interests and blogging is the perfect way to start.

The goal for any organisation is to be recognised for their hard work, hence blog writing is a key feature in achieving this.

Content is King

In our instantaneous world, remaining relevant is a tremendous task. According to WordPress, over 70 million blog posts are shared every month. With these figures in mind, it is important to keep up to date with trends, changes and competition. Many organisations are familiar with updating their website and social media platforms to remain relevant. Whilst this is necessary, it does not allow the flexibility to share a detailed insight into the functioning of the company. Blogging provides your organisation with a platform to boost your reputation in the industry, promoting your adaptability with to the world. Sharing content through a blog allows your organisation to hold a direct line of communication with customers and ensure they are heavily involved in the progression.

Brand Awareness through Blogging

The power of blogging can promote your organisation in many platforms. It is a prime location for explaining to your audience what it is you do and how you stand out against the competition. Blogs allow you to go into comprehensive detail on the products and services you offer, which incidentally could encourage new customers.

Catch Questions and Queries

A tip for blogging would be to incorporate solutions to possible queries that readers may have. For example, if writing a blog about Billboard and Adshels, it is advisable to incorporate figures, measurements and lead times, which could potentially target those searching the web for answers. If your blog holds a solution to a query of a potential customer, it will likely appear on their search results and lead them directly to you. Providing engaging and informative blogs is imperative for your organisation as it will be a key deciding factor for potential customers.

Consistency is Key when Blogging

Like everything in life, we thrive on consistency and routine. This should be no different when blogging for your company. According to HubSpot, organisations that publish 16 or more blog posts per month generate 4.5% more leads than those that publish 4 or less. An advisable strategy for any organisation would be to create a plan for blog posting, ensuring a recognisable timeline for weekly sharing – for example: Monday 10am and Friday 3pm. This will not only develop an organised structure internally but will also create a posting timeframe that readers will begin to recognise.

Educate and Engage

Blogging provides an opportunity to educate your audience on matters that are important for your business. Whether you want to encourage the importance of sustainability or promote the benefits of incorporating employee wellbeing into your organisation, blogging allows you to share your opinion freely. There is a great opportunity to boost corporate social responsibility by sharing your internal values. Doing this may engage with a reader and create a potential customer for your company.

Additionally, using your platform to blog about your products and services will ensure there is a more well-rounded understanding of your organisation. When readers have a clear vision of what your company has to offer, they are more likely to follow through and become a valued customer.

Blogs Create Social Media Content

A massive benefit to creating consistent blog posts is that you will never run out of social media content. Spending lengthy periods of time carefully creating blog content must be followed up by an impressive promotion plan in order to reach your target customers and potential new audience members. Kaizen Brand Evolution recommend that you share your blog post on social media to boost brand visibility and expand reach. Remaining active on social media is paramount for organisations and ensuring content is continuously fresh and innovative will give you that competitive edge.

Blog about what you do!

There is no better way to showcase all of the brilliant things your organisation does than through blogging. A blog provides an unfiltered, unlimited and underrated platform to shout about what you do, sharing your achievements, your improvements and your advancements. If your organisation has gone that extra mile on a project, why not write a detailed case study to share this with the world?

Providing a detailed analysis about what your company does on a blog will invite readers, clients and potential customers to experience an insight into the ideas and functioning of your organisation. This transparent awareness projected onto the reader will build a level of trust that is invaluable for any organisation.

People are curious, feed that curiosity with engaging and exciting blog content and you are winning!

Boost your Brand Awareness with Billboards

Posted on by Ellen Turbett

Modern day marketing and advertising promote a driving force on digital exposure and online engagement. Often, the benefits of traditional advertising fail to receive deserved recognition, due to the old-fashioned associations it holds. It is paramount for organisations to remain open to a variety of advertising platforms, to ensure they reach a widespread target market. This can be done through opting into Out-of-Home advertising, incorporating Billboards and Adshels.

Key Areas of Advertising

The goal of an organisation is to constantly reach and engage with potential and existing customers.

Three key areas of marketing and advertising to target audience:

  • Digital Advertising

The benefits of promoting your organisation through digital platforms needs no introduction. Digital is undoubtedly the most prominent and relied on platform in the modern day. Social media, animation and web design, to name a few, are prominent features in an advertising plan, targeting an audience 24/7.

  • In-Print and Media Advertising

Secondly, advertising promoted through newspapers, television and radio remain key for engagement and outreach. Although it does not hold the same instantaneous speed, it continues to be a reliable promotion tool. Unlike social media or online promotion, where an advertisement quickly disappears once the page is refreshed, in-print advertisements are permanent, often residing in homes for numerous days. Additionally, advertisements via television and radio, if done correctly, have the power to resonate with the reader.

  • Out-of-Home Advertising

Finally, out-of-home advertising, including billboards and adshels embody a prominent and engaging investment, beneficial for both large-scale organisations and smaller companies. Reaching a vast audience, billboards and adshels ensure that your organisation is being advertised at all times, catching the customer at moments they are unable to scroll online or engage in media.

Catch the Commute

In most cases, traffic is not a welcomed experience. Yet, when your organisation is advertising via billboards and adshels, traffic is hailed a favourable occurrence. According to The Independent, travelling to work is currently taking longer than ever before, with the daily commute now taking up to an hour every day. Hence, the rise of travel time presents a rise of opportunities for investing in billboards and adshels.

Prime Location

Careful consideration is required when deciding the location of a billboard or adshel, choosing a position that will reach high volumes of traffic and footfall to catch the attention of as many individuals as possible.

Additionally, recognising your target audience is also key. Many fail to place billboards and adshels under the bracket of easily targetable advertising, yet it is possible and very important. Through internal monitoring of engagement, your organisation should hold a clear idea of their target audience, target location and target market. Incidentally, there may be key areas of importance: such as a particular city, town or highly populated area.

Less is More

When spending on advertising, many believe it is important to squeeze in as much information as possible, getting value for money. Yet, it is important to remember that when dealing with adshels and billboards, you have a short period of time to catch the attention of an individual. Be it driving on the motorway or walking in the city centre, an instantaneous message is key. You have approximately 6 seconds to make an impact with your billboard design. Kaizen believe a brief and explanatory design that showcases exactly what your organisation is trying to promote will be enough to encourage a call for action.  

No Company Too Small for Billboards

Billboard and adshel advertising hold numerous incorrect connotations, including the idea they are for large-scale, corporate companies only. Kaizen wish to promote that they prove beneficial for all organisations, no matter the size or reach. Additionally, it is widely believed that billboards and adshels are massively expensive, exceeding company budgets. Yet, they are arguably a very affordable piece of advertising material, with an audience reach wider than the majority.

Boost Brand Identity and Awareness

Kaizen believe that all company marketing and advertising should encompass a recognisable and uniform design, boosting brand awareness at all times. The goal of any company should be to engage with an audience that immediately recognises their branding and what they offer.

Kaizen promote that in order to boost brand identity and awareness, a billboard or adshel should incorporate:

  • Company logo
  • Recognisable company colour scheme
  • Call to action contact details – e.g. website
  • Company text font
  • Company slogan if applicable

Kaizen can create your Billboard and Adshels

At Kaizen Brand Evolution, graphic design is our speciality. Our team have worked on an impressive number of outdoor campaigns, encompassing adshels and billboards for organisations throughout Northern Ireland. Kaizen have first hand experience in recognising the benefits of investing in adshels and billboards for your company, providing top quality design to ensure success.

Did you Know?

Kaizen work alongside Northern Ireland’s most established outdoor advertiser, Clear Channel NI, allowing us to offer an extensive variety of services in both specific and widespread areas.

Get Started

Kaizen understand the importance of effective marketing and advertising for your organisation. We believe you should show off your company. Go big or go home with a 48-Sheet or 96-Sheet billboard. Kaizen have a graphic design team that recognise the importance of developing an eye-catching out-of-home advertising campaign.

Contact Kaizen to discuss the development of a Billboard or an Adshel today.