brand design belfast Archives - Kaizen Brand Evolution

Logo design is undoubtedly, one of, if not the most important design tool for a business starting out. It is the overall and primary identifier of your organisation. Often the first and most recognisable design element for customers, clients and competitors.

In the initial stages of developing a brand, logo design is often to the fore of importance. As the first step in brand development, there should be a detailed and considerable amount of time spent on logo design. This will ensure that the design begins to take shape how you would like it to, from the outset and throughout the branding stages.

Relatable Logos

When designing your logo, it is important to incorporate elements that are relatable to your brand and your organisation. Doing this will ensure a consistent and recognisable association between your logo and your brand. Failing to achieve a relatable logo may result in your customers failing to develop an affiliation with your design.

No matter how big or small your organisation, your logo must clearly convey your purpose, vision and goals. The use of a professional and identifiable logo design will guarantee your organisation is positioned perfectly for the products and services that you offer.

Logo Design at Kaizen Brand Evolution

Branding is our specialty at Kaizen Brand Evolution. We have created numerous logo designs for organisations across Belfast, Dublin and much further afield.

We take massive pride in our work and are pleased to say our customers also take great pride in our results. Our widespread experience makes us industry experts, with a keen eye for excellent logo design. Our graphic design team is one of the largest, and our focus is always on boosting our knowledge and bettering our services to suit the needs and wants of businesses, just like yours.

Invest in your Logo Design

Like everything, the amount invested into logo design will depend on your organisation, your aspirations and your end goal.

At Kaizen Brand Evolution, we tailor each project according to the deliverables and outputs of your design. Our bespoke service offers an initial consultation with clients, to generate a detailed understanding of the logo design plan and expectations.

Once our initial consultation is complete, we will create a detailed timeline and quote for your logo design, ensuring you are continuously kept in the loop of your design journey.

Logo Design Creation Timeframe

For every design project, there are different timeframes required. Fortunately, at Kaizen Brand Evolution, we have completed numerous projects to allow us to create a guide timeframe for you.

We are proud to maintain a robust design process that enables optimum output in the shortest period of time. Our guided timeframe for logo design creations is based on the 2–3-week mark but can vary depending on your project.

Logo Formats and Formalities

To ensure you have full accessibility of your logo, we will ensure we provide them to you in numerous formats, including digital and print. We will work to meet your requirements but our most common outputs for print are eps and pdf. On the digital side, we can create your logo design as a jpg or a png.

Additionally, your logo may come in numerous different varieties and all of these will be provided to you in all formats. Whether your logo has numerous different colour options or alternating foundations, we will ensure you have all elements on hand, at all times.

Your Rights, Your Logo

On completion of your project, we pass all ownership of the logo to you. This means that your organisation logo is all yours and you own the copyright. We will send over all files once we have received full payment from you and the exciting part begins. You have full disclosure to use the logo how you please.

Even more, we will keep a trustworthy backup of all project files on our system, just in case you do not have access to them at any stage, for any reason.

Logo Design Flexibility

At Kaizen Brand Evolution, we offer full flexibility on our services when it comes to location. Yes, we are a Belfast based studio, however our client services spread far and wide across the world.

Through remote platforms, we can connect with clients to create logo designs internationally. Whether you are in Newry or New York, we can level up your logo design.

Get in Touch

To discuss a creative project for your business, get in touch with our team.

A brand design is the visual representation that people hold of your business. From the initial first impressions, to the lasting familiar image, it is paramount that your organisation holds a relatable and innovative brand design that will catch the attention of customers, clients and stakeholders.

A brand design is an extremely important element of the branding process. The design that your organisation holds is essentially the visualisation that will promote your organisation as a whole, as well as the more intricate details. These details include representing your brand strategy, vision, goals, personality and much more.

A premium design promotes a premium brand

“You can’t judge a book by its cover”

A term we are all too familiar with, yet, we all do exactly that. Although we mean no harm, we create judgemental decisions, based on our impressions of how things initially look and appear. This is no different when it comes to judging brands on their design.

In the initial stages of development, it is advised that consideration is granted to the design execution. A carefully executed brand design will place your organisation as a reliable, trustworthy and established company.

Gaining and maintaining this respect and established identity is massively beneficial for your organisation, especially in the early stages. Nonetheless, it is also beneficial for long-established organisations to conduct a brand redesign, in order to boost existing opinions and better position your brand for future consideration.

Promote a consistent Brand Identity

Design is not only beneficial for gaining an established identity or promoting a recognisable visual identity. It is also important to promote consistency. When it comes to promoting your organisation, there are numerous platforms and arenas that your brand will be showcased.

Whether it is online through websites, social media or advertisements or physically, in events, posters, billboards or retail, it is paramount to maintain a consistent design. Consistency will create a sense of unity in your brand and promote a recognisable and dependable identity.

Common misconceptions with Brand Design

When we consider brand design, we often draw attention and focus towards the logo. It is important to understand that design stretches beyond logo design but incidentally, it is a great starting point in the process.

When thinking about brand design, it must cover numerous elements, including the logo, the visual elements to promotional tools, such as posters, merchandise, packaging and retail.

Your brand design is what people visualise when they think of your product, service or organisation. Branding and design educates and describes your offering when you’re not there to do so.

Brand Design with Kaizen Brand Evolution

At Kaizen Brand Evolution, we have a team of experienced graphic designers. We have worked alongside organisations across the UK, Ireland and beyond, creating premium, consistent and recognisable brand designs.

Our established experience positions us as industry experts. With widespread knowledge in delivering successful brand design packages for all types of organisations, including B2B, B2C and third sector, we have a vast experience in creating brands that engage your audiences.

Whether you are starting out and need a new innovative design for your business or you are an established organisation who requires a revamp, we can boost your brand massively. Through creating brand designs that can add significant value to your products or services, Kaizen create meaningful change and evolve every brand through innovative design.

At Kaizen Brand Evolution, we strive to create successful and commercially driven brand designs. Each brand design that we conduct is unique and bespoke to your business, promoting the key areas of performance and ensuring a stand-out reputation.

In every brand project we deliver the following outputs:

Logo Design
Brand Language
Brand Narrative
Typography Styling
Colour Palette
Tone of Voice
Photography Direction
Illustrative Direction
Brand Guidelines

Brand Designs that deliver

We understand and value the importance of individuality when it comes to brand identity. Incidentally, we approach every task with a clean slate and open mind. Through detailed research and collaboration with the team behind your organisation, we will create an exciting, innovative brand design that will showcase the drive and ambition that lives in your brand identity.

Over the years, our experienced team have developed wonderful brand designs for numerous popular organisations, including some household names, such as Slims Healthy Kitchen, Punchestown Racecourse and Applegreen.

Start a project with us

Our team are enthusiastic to create an innovative, recognisable and premium brand design for your organisation. We also understand that the process can be daunting and unknown to your team, therefore we promise to provide a detailed introduction to the service and walk you through every stage. We aspire to showcase the endless opportunities that brand design can provide for your organisation.

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Tips and Tricks for your Logo Design