Category: Social Media Campaigns

Say it with Social Media!

Posted on by Ellen Turbett

We are living in the new, digital era. Social media is single handily the most powerful tool for business and it is important to capitalise on this.

From Instagram to Twitter, to TikTok and Facebook. Each platform has a different art and getting it right is key. Promote what you do to the endless stream of scrollers.

Failing to maintain a consistent presence on online may result in your organisation going unnoticed and your competitors stealing your target audience and potential customers.

Invest in the best social

Social media has become an incredible resource for staying updated on current events, connecting with friends or family, and engaging with businesses online.

For brands hoping to leverage the popularity of different online platforms and reach the ever-growing user database of those platforms, investment is key.

Developing a well-thought-out social media campaign can be an incredible investment, helping to build brand recognition and boost the success of your business.

Keep up with Competitors

Social media is a brilliant tool, allowing an open access platform to monitor the progress of competitors. Yet, it is crucial that organisations do not get sucked in and begin mirroring the behaviour of their competitors.

Innovative and original behaviour will breed success and ensuring your organisation maintains a competitive edge is key. A massive asset in this process is to hold a consistent presence online.

Communicate with your target audience

Social media is a great platform for organisations to maintain real time communication with customers, clients and target audiences. Hence, continuously updating your platform is key.

Whether you conduct online surveys via your Instagram stories, engage with your audience through question and answer sessions or operate an open direct message policy, all is beneficial.

Additionally, social media can be used to promote your company as a customer focused business and encourage engagement and feedback. Doing this will not only benefit customers, providing them with the best possible service but will also benefit your company, highlighting what your audience wants and incidentally generating ideas for future projects.

Get your timing right

Posting on social media requires considered, calculated planning. Many people still have suspicious holdups about online platforms and do not see the immense power that it holds.

When it comes to posting, timing is key. There are certain times of the day that is best for posting and capitalising on this is key. You could have a perfect social media campaign but the benefits are often disregarded if posted at an incorrect time.

#Hashtags #Are #Key

The power of the hashtag is not to be undermined. They are a valuable tool, used strategically across almost all social media platforms.

Using relatable, relevant and engaging hashtags are key, boosting your exposure and targeting your audience of choice. If correctly implemented, the use of hashtags holds the power to boost your campaign engagement, increase your audience, generate sales and enhance your organic social reach.

Furthermore, using hashtags allows your organisation to get involved in conversations and other important issues on social media. Hence, when running a campaign, it is worthwhile to research topics that are trending in relation to your focus and placing the campaign amongst that conversation through hashtags.

Track your social stats

Getting to know your audience has never been as simple as it is at the moment. Through tracking your audience’s activity, you can gain an accurate understanding into their social habits, with active time being one of them.

Posting content at optimal time, when most of your audience are active on social media is key. This will encourage their engagement and boost your exposure.

How Kaizen can help YOU with social

At Kaizen Brand Evolution, we understand how to navigate platforms and how to perform well on each relevant site.

We understand how each site can be used to benefit your business differently. We use this knowledge to create a social media strategy so you can begin to master your own social media accounts.

For organisations seeking to leverage celebrated insights, social media campaigns can be very worthwhile, targeting the ever-growing users of online communities. Kaizen Brand Evolution differentiate between social platforms and categorise which platforms will work best for you. Incidentally, we can evolve your platform by creating stand-out designs that are sure to surge your insights.

Social Media: Make an Impact

Posted on by Ellen Turbett

Whether we like it or not, social media has quickly become a huge part of our day to day lives. From Instagram, Facebook, Twitter to LinkedIn, it is crucial that brands create an engaging presence online, promoting their products or services to the endless stream of scrollers.

Social media is an extremely advantageous platform for organisations to avail of. Providing the opportunity to maintain round the clock communication with customers, clients, stakeholders and the general public.

Unfortunately, society affords little consideration to those brands who choose to remain old-fashioned and stay clear of social media. Failing to withhold a recognisable online presence may lead to your organisation going unnoticed and falling behind social savvy competitors.

The Perks of Social Media

Like everything in life, there are pros and cons to the use of social media. Yet for instance, when it comes to business, the pros most certainly outweigh the cons. Social media is an incredibly valuable research tool for brands. The platform allows them to monitor competitors, connect with potential customers, investors and target audiences. These platforms also provide industry insight in real time, showcasing the top trends, as well as the passing fazes.

For brands that are either starting out or aiming to boost their brand identity and recognition, the use of social media is invaluable.

Impactful Social Campaigns we LOVE

Dove – #ShowUs

Dove is known for their impactful, human interest campaign design. Their widespread representation and positivity towards the human body is something to be admired. Particularly on social, where this is not always evident.

In 2021, Dove struck again with an impactful, user-generated campaign, cleverly captured with the name #ShowUs. The campaign was led with simplicity, asking social followers to show off their beauty, in all different shapes and sizes.

Through research, Dove discovered the disappointing representation of women in society. Body stereotypes are a massive issue worldwide and this campaign shone a light on the beautiful differences within us.

There is a key takeaway for brands from this campaign success. Dove’s #ShowUs campaign arguably performed so well due to its personal, relatable message, in which many consumers resonated with. In addition, the clever use of a hashtag quickly created a social trend, wherein online users could easily access other participants posts and interact with one another. When mind mapping ideas for your next social media campaign, think outside the box, consider your audience and incorporate your company values.

Spotify Wrapped

December. The month of Santa, Snow and Spotify Wrapped. Launched in 2015 and quickly rebranded in 2017, the Spotify Wrapped social media campaign promotes an aesthetically pleasing summary of an individual’s music habits for the year.

The ingenious graphic design team behind Spotify quickly caught on to the picture-perfect personas that we are all guilty of portraying on social media. The beautiful graphics, the fanciful filters and the desire to project our musical opinion, onto anyone that will listen.

Not only did Spotify excel with their own campaign, they also had a helping hand, with massive exposure from their audiences. A cool 1.2 million Spotify users shared the campaign to their own social media, promoting the platform, far and wide.

This campaign provides us with numerous learning curves, including the pinnacle point that is: it’s not what you post, its how you post it. Data is data, we see it every day, many of us shiver at the sight of a spreadsheet… so why is this campaign any different?

Let’s face it. Who is entertained by statistics? Long story short, everyone apparently, if it is presented in an #Instagramable design that allows you to show off your musical taste.

Genius Spotify, Genius.

Social Media Campaigns at Kaizen Brand Evolution

Kaizen Brand Evolution have a team of enthusiastic industry experts, who understand the dedication required to create and deliver an engaging social media campaign. Through evaluating your brand, as well as your proposed social platforms and target audience, we are able to categorise which areas you should be focusing on, in order to receive the best return on investment.

Are you struggling with your social media? Get in touch with Kaizen Brand Evolution for some industry tips. We can impart our wisdom through creating a detailed social plan, with stand-out designs and engaging material.

Availing of this service will not only resolve the confusion that comes with social media, but it will provide you with an understanding into the navigation of social media, affording you the knowledge to confidently manage your own social accounts in the future.

To discuss a logo design project, get in touch with our team via the contact form or on 028 95072007.

Tis’ the Season to Spruce up your Social Media

Posted on by Ellen Turbett

Social media is undoubtedly one of, if not the most powerful tool for your company. Whether its Instagram, Facebook, Twitter or TikTok, it is paramount to get out in front, promoting what you do to the endless stream of scrollers.

Social media is an incredible platform for organisations to maintain real time communication with customers, clients and the public. Hence, continuously updating your platform is key.

Track your Insights

It is paramount that your organisation monitors social media usage, ensuring you reach the highest return on investment possible. Tracking insights is the first step in achieving this. Conveniently, the majority of social media platforms understand the importance of chasing insights and have made doing this accessible through a simplified in-platform tool. These tools enable social media users to familiarise themselves with their audience through informative measurements such as reach, shares, gender and age range.

Evolutionary organisations can utilise the data obtained through tracking to evolve their social media campaigns, advancing their audience through engaging and informative posts that appeal to them.

Minimal Cost

There has to be some perks in life… and social media definitely has its perks. Cost effective marketing is key for your organisation and this can certainly be achieved with a brilliant social campaign.

Although social media requires intense purpose and time, it holds massive cost-effective opportunities. It is recommended that every organisation invests into their social campaigns to gain the deserved exposure and reach. It is advised that significant research is invested into social platforms, identifying cost-effective strategies that do not break the bank. Additionally, in some cases, free, organic social posts can perform incredibly well which is a massive boost for your company.

Timing is Key

Posting on social media presents vast opportunities but if not carefully distributed, it can get lost in an endless crowd of competition. Timing is everything. You could have an impeccable social media campaign but the benefits are often overlooked if posted at an incorrect time.

Getting to know your audience has never been as simple as it is presently. Through tracking your audience’s activity, you can gain an accurate understanding into their social habits, with active time being one of them.

Posting content at optimal time, when the majority of your audience are active on social media is key. This will encourage their interaction, ensure their visibility and boost your engagement.

Interactive posts

Interactive posts are an ingenious tool that has been incorporated into social platforms in recent years. To maintain interest from your audience, we recommend the incorporation of interactive posts, encouraging them to engage through ‘question & answer’ sessions, polls and competitions.

Promoting these activities will not only boost interaction between your company and audience but will also encourage a more understood relationship. Obtaining insight through interactive content allows your organisation to become familiar with your audience on a deeper level, pulling out their interests, requirements and opinions. Holding an in-depth understanding of your audience is a huge benefit, guaranteeing you the power to produce social campaigns that are relatable, innovative and customer focused.

Hashtags the Limit

Do you recall when Instagram was in its infancy, hashtags in abundance?

#We #have #launched #a #brand #new #socialmedia #campaign

Thankfully, gone are the days where aggressive and incorrect hashtag usage was a trend. Presently, hashtags are an ingenious tool when used strategically throughout a social media campaign. Carefully choosing your hashtags are key, targeting your envisioned audience in a categorised way.

As previously mentioned, hashtags must be carefully considered, appropriate and specific. If correctly implemented, the use of hashtags holds the power to boost your campaign engagement, increase your audience, generate sales and enhance your organic social reach.

Additionally, using hashtags enable your organisation to get involved in conversations and other important issues on social media. Incidentally, when running a campaign, it is advisable to research topics that are trending in relation to your focus and placing the campaign amongst that conversation through hashtags.

For example, if you are running a social media campaign based on the importance of #sustainability, be sure to research the popular hashtags debating the topic and involve your campaign in the discussion.

Keep up with Competitors

Social media is a powerful too, enabling a 24/7 platform to ‘keep up’ with competitors. Although it is paramount for companies to be original and innovative, we all have our competitors. It is important to ensure your organisation is maintaining a competitive edge in the industry and one way to do this is hold a consistent presence on social media.

Customer Feedback

Finally, social media provides an open platform to communicate directly with customers. Use this opportunity to promote your company as a customer focused business and encourage engagement and feedback. Doing this will not only benefit customers, providing them with the best possible service but will also benefit your company, highlighting what your audience wants and incidentally giving you ideas for future projects or improvements.

How Kaizen can help YOU

Kaizen Brand Evolution recognise the importance of a brilliant social media campaign, we understand the detail required to successfully engage with an audience and identify the benefits of monitoring your social insights. Kaizen Brand Evolution differentiate between social platforms and categorise which platforms will work best for you.

Are you seeking to boost your company audience with social media? Kaizen have you covered. For organisations seeking to leverage applauded insights, social media campaigns can be extremely rewarding, targeting the ever-growing users of online communities. Kaizen Brand Evolution can evolve your social platform by creating stand-out designs that are sure to surge your insights.