Category: Label Design

Crack the Consumer with Label Design

Posted on by Ellen Turbett

Label Design is an important element of your marketing plan for any product at the point of sale. Whether your product is highly regarded and recognisable or brand new to the market, the importance of a premium label design remains the same. The design of your packaging is a key way to generate new interest amongst customers, as well as target those who are familiar with your brand.

Aside from looking good on the shelf, labels provide important and necessary information to customers, helping you create an enlightening and explanatory first impression of your product.

Your label is your voice

Your label acts as a voice for all of your hard work. After the detailed creation, development and finalisation of your product, the label design is considered. No matter how amazing your product is, without an impressive label, it can easily go unnoticed. Your product needs an exciting and attractive label promotion in order to catch the attention of consumers and generate the desired and deserving sales.

The power of a label

We all do it. Scan the shelves for an attractive label to assist us in our consumer decision-making. The power of label design plays a pivotal role in product perception. Hence, the importance of ensuring your label design is up to standard is imperative.

What makes an attractive label? Like everything, beauty is subjective and you are not going to please all audiences with your design. Yet, it is undeniable that some product labels seem to jump out on the shelf, whilst others go unnoticed.

Some characteristics, combined with various psychological factors, can easily determine whether your label catches someone’s attention or gets lost in a sea of similar products. Studies have shown that the most successful of all product labels tend to share some very simple, common attributes.

Brand identity in label design

Like absolutely everything, sticking to your brand identity when creating a label design is key. Brands should always be striving to boost their identity with new audiences, as well as maintain recognition with their existing customers.

Following through with a consistent design for all items in your portfolio will be extremely rewarding for your brand identity. Upholding an unvarying design in all of your product labels will be a rewarding process. This will boost brand recognition and persuade consumers to repeat purchase it if they hold positive opinions towards your brand.

Font and colour, keep it consistent!

When designing a label for your product, it is important to maintain consistency across the board. This means across all areas, including font, imagery and colour scheme. To the average person, these features may consciously go unrecognised but do not question the power minor elements hold in the bigger picture.

Fonts are a vital element in the process, delivering arguably the most important details on the label, the product outline and information. Limiting the number of fonts being used when creating a label design is key. Striving for a uniform, premium design is the goal and alternating fonts will reduce this, making your label design look informal and difficult to read.

Whilst font patterns can often go unnoticed, colour patterns do not. As consumers, we often recognise a brand through their colour palette before anything else. We are all attracted to colours, particularly bright ones.

As said time and time again, consistency is key. Every organisation maintains an in-house colour palette in which they use as part of their brand identity. When developing your label design, it is crucial that you stick to this and implement your recognisable brand colours. The goal is to make the product jump off the shelf to the attention of consumers and the combination of lively and joyful colours will undoubtedly lead to a fetching label design.

Label Design at Kaizen Brand Evolution

At Kaizen Brand Evolution, our team of graphic designers have extensive experience working with a wide range of organisations to create exciting and attention-grabbing labels.

We can design a label that elevates your brand, without compromising on design or performance. Labels are a popular way for every business to add a personal touch to their product. On top of that, they can be a cost-effective method with a great return.

To discuss a project for your business, get in touch via the contact form or on 028 95072007.

Let’s Talk about Label Design

Posted on by Ellen Turbett

Label design is one of the most important features when creating a product. Undoubtedly, label design plays a pivotal role in consumer decision-making, particularly in a physical setting, such as a supermarket.

When creating a label design, it is extremely important to develop something that will resonate with customers, explain your product clearly and effectively, as well as represent your brand and everything it stands for.

Label Design is a key marketing tool for any product at the point of sale. Whether your product is a well-known brand, recognisable to all, or a brand-new company, just starting out, the design of your label is a key way to generate interest amongst customers.

Label Design and Consumer Decision-Making

It can be argued that eye-catching labels are extremely powerful. Powerful enough to encourage customers to purchase a product, with no prior knowledge to the brand, the product itself or its reputation. Engaging and inviting label designs can be enough to persuade purchase behaviour. Incidentally, this makes the process of even more important.

We have all experienced the impact of a brilliant label. Whether we decided to switch up our shampoo due to a new eye-catching label, or swapped out our choice of washing liquid due to the beautiful display of ingredients on a new product label. Simple scenarios such as these demonstrate the importance of labelling for product perception, and show how important it is to ensure your design and quality maintains a premium standard.

When Things Go Wrong

In some situations, brands can fall victim to a poorly designed label. These mistakes can be extremely detrimental for your organisation. A pertinent and hot example of poorly designed labels can be seen in the most recent episode of The Apprentice. In this episode, the teams were tasked to create a brand-new baby food, in which one team decided to take the name ‘First Time Foodies’.

Unfortunately, poorly executed and misjudged design work was implemented and their label turned out to be a disaster. What the team thought to be a clever use of design features, replacing the 2 O’s in ‘foodies’ with food bowls, turned into a catastrophic failure, reading to clients and customers as ‘First Time Dies’.

This poorly judged label design resulted in their product receiving zero sales, further proving that no matter how good the product is, if the label does not showcase it in a brilliant light, it is unlikely to excel and achieve the recognition it deserves.

Involving the Experts

When it comes to label design, it is advised that organisations invest and involve the expertise of graphic designers in the process. From the fonts, to the imagery and graphics, to the logos and consistency, it is imperative that your design is delivered to the highest of standards, in order to promote your organisation effectively.

At Kaizen Brand Evolution, we recognise and understand the importance of label design and believe that every organisation should use them to their advantage, ensuring they achieve the best possible results for their product.

Label design can be considered a first impression, with customers, clients or even competitors. We are always encouraged to make a brilliant and memorable first impression and label design is no different. The aspiration is for people to engage with your label and incidentally generate a memorable experience with the product, so when they see it again in future, they are encouraged to re-purchase.

Label Design at Kaizen Brand Evolution

Our team of experienced graphic designers at Kaizen Brand Evolution are dedicated to creating brilliant, innovative and eye-catching label designs for organisations just like yours.

Our industry insights and first-hand knowledge allows us to determine whether your label catches someone’s attention or gets lost in the crowd. Incidentally, our team have extensive experience in working with a variety of organisations across numerous sectors, creating bespoke and innovative label designs.

We can design a label that compliments and represents your brand, without compromising on performance. Labels are a popular way for every business to add a personal touch, character or personality to their product. On top of that, they can be a cost-effective promotional method, with a great return.

Get in Touch

There are endless opportunities when it comes to label design for organisations. Along with numerous other advantages, the promotion of your product requires an excellent label design in order to excel and receive the recognition it deserves.

Cutting corners can save time and money but often the outcomes lead to issues and potentially catastrophic downfalls for organisations. Hence, whatever your vision, you can be sure that the team at Kaizen Brand Evolution will deliver on an excellent, innovative label design.

To discuss a creative project for your business, get in touch with our team via the contact form or on 028 95072007.

Eye-Catching Label Design you will Love

Posted on by Ellen Turbett

The importance of an eye-catching and engaging label design is significant. Labels are not only informative and explanatory, they are a gateway into the exploration of a product or service.

Label design is a key marketing tool for any product or service at the point of sale. After the detailed creation, development and finalisation, your product requires an exciting and attractive promotion to catch the attention of consumers and generate the desired sales.

A Label Design that makes you LOOK

It has happened to us all… the lure of an eye-catching label has sucked us into interest. From pester power at the toy store, with beautiful barbie dolls boasting bright labels to curiosity at the convenience store, picking up a bottle of wine, simply for its ‘lovely’ label.

Situations like these are all too common for consumers and it is paramount for organisations to target this area of interest, creating labels that simply cannot be ignored.

Getting a label design right is no simple task. It requires detailed consideration and execution, incorporating the all-important characteristics that will generate interest and sales.

Uniform Branding in Label Design

When developing a label, it is important to stick to your in-house branding style as much as you can, ensuring your existing customers instantly recognise your product and potential new customers gain brand recognition and familiarity.

Maintaining a uniform design in all of your label designs will be a rewarding process. A uniform design will ensure consumers instantaneously recognise a product. This familiarity can persuade consumers to purchase it if they hold favourable opinions towards your brand. For example, although Kellogg’s have an endless selection of cereal products with unique design, they remain uniform and recognisable due to the familiar Kellogg’s logo and in-house design.

Figure out your Font

When it comes to branding, it is crucial to maintain a consistent design. This is no different with label design, particularly when it comes to font. Fonts are a vital element in the process, delivering arguably the most important details on the label, the product outline and information.

It is advisory when developing a label to limit the number of different fonts used. An overflow of font designs will make your label look cheap and difficult to read, this will immediately appear off-putting and reduce product interest.

Secondly, the size and positioning of fonts is also important to consider. Ensuring the font is the correct size avoids a crowded or difficult to read label. A balanced and visually attractive label will boast carefully measured font distribution.

Does your Label Design need Images?

When developing a label design, as previously mentioned, it is important to incorporate your in-house branding and design. Different companies will have different elements as part of their design package, some will have a stand-out logo, others will include a mascot or a catchy slogan.

Whatever your organisation boasts as part of your brand identity, it is important to incorporate this, where possible in label design. Implementing this gives your consumer a quick and familiar way to differentiate and recognise your product from its label.

Colour Co-Ordination

To put it quite simply, we are all attracted to colours, particularly bright and exciting colours. The way your product is perceived on the shelf in a store or through a scroll on a website, initially depends on the colours used in the label design, therefore it is paramount that this is implemented correctly.

Similarly to fonts, images and logos, your organisation will host an in-house colour scheme, that is recognisable to customers and unique to your brand. When developing a label design, it is advisory that you utilise your brand colours, to boost brand identity and engage in a recognisable way with consumers. Additionally, the brighter the better when it comes to colour. The goal is to make the product jump off the shelf to the attention of consumers and the incorporation of bright and joyful colours will certainly contribute to an engaging label design.

Mesmerise with Metallic Label Design

If your brand is promoting a premium product, why not go that extra mile to promote luxuriousness through your label design. Foil blocking is a beautiful embellishment used to showcase products of a high-standard in a deluxe fashion.

When a product is of a premium standard, it is important to showcase this through label design, ensuring it stands out from the crowd and is promoted to a high-standard, as deserved. Moreover, when consumers are seeking goods of a luxury status, they will expect and seek-out a refined and sophisticated label.

Label Design at Kaizen Brand Evolution

Our team of graphic designers have extensive experience working with a wide range of business to create exciting and attention-grabbing labels. We can design a label that elevates your brand, without compromising on design or performance. Labels are a popular way for every business to add a personal touch to their product. On top of that, they can be a cost-effective method with a great return.

To discuss a creative project for your business, get in touch with our team via the contact form or on 028 95072007.

Rejuvenate your Packaging Design in 2022

Posted on by Ellen Turbett

A new year brings endless opportunities. It is a time for change, a time for evolution, a time for doing better. This should be no different in your business. As your organisation enters 2022, take time to consider the areas that could do with a revival and refresh.

An asset in organisations that often gets overlooked is packaging design. Yes, it is essentially the final step in the buying and selling process for your company but is a massively important asset to your brand identity.

Whether it is packaging that will appear pride of place in your retail store, packaging that will be photographed and promoted through your online store or packaging that will be used for online orders and delivered to your valued customers door, it is important to stand out, remain consistent and boost your brand identity.

They say “don’t judge a book by its cover” but believe it or not, we all do it, especially as a consumer. Often, a packaging design alone is enough to draw your attention to a product, be it online or in-store. Incidentally, the design of your packaging has the power to make or break a customer’s buying decision.

Make a Stand-Out First Impression with your Packaging Design

First impressions are key. This is no different in the buying process. We often find ourselves gravitating towards products that hold exciting designs, be it online or instore, the likelihood is, if the design stands out, you will investigate.

On the other hand, we often find ourselves overlooking products that have poorly designed packaging. This often links to our belief on first impressions – ‘if the packaging isn’t exciting, the product inside probably isn’t either’.

This is an area wherein many organisations face issues. You can invest a fortune in your product, website, brand identity, but if your packaging fails to showcase how brilliant your product is, it is likely to fail.

Let your Packaging Design Tell your Story

When developing a packaging design, it is important to consider a brand-new customer, one who has never heard of your products or services. Taking this approach will ensure your packaging tells a story about your brand, guaranteeing that customers will understand what you are aiming to achieve.

Packaging must be educational and informative in order to work. Although it is desired that customers recognise your brand identity, this is not always the case and you must be prepared for this eventuality.

The 5 W’s

Who, When, What, Where and Why?

When creating a design for your products, it is advisory to incorporate the trusty 5 W’s. Who are your target audience? When are your target audience going to realise what the product is based on the packaging? What is the product inside the packaging and does the design represent this? Where are your target audience going to come into contact with your packaging? Why have you chosen to design your packaging in a particular way?

Consider the Logistics

Although the design is our primary focus with your packaging, it is paramount to ensure that it is a manageable design, boasting the correct elements to guarantee functionality. Your packaging must be a protective shield for the product inside, as well as providing the necessary information for a customer to know what the product is. Additionally, your packaging design must be eye-catching on the shelf or the web page, this is so important, ensuring it draws the customers attention to your product, over a competitor’s product.

Packaging Design with Kaizen

At Kaizen, we recognise the importance of packaging design. We hold esteemed relationships with packaging printers across the UK and Ireland to guarantee our packaging can be proficiently developed to ensure success for your product.

Kaizen can create packaging design for a wide variety of products, including food packaging sleeves, gift bags, gift boxes, labelling and essentially all types of outer packaging.

With esteemed clients such as Bushmills Whiskey, Slims Healthy Kitchen and Thompsons Rum, Kaizen have an outstanding team of experts, who have advanced packaging design for many products, ensuring they appear pride of place in-store and online.