Brand Profiling Archives - Kaizen Brand Evolution

Blogging for your business is an extremely advantageous opportunity. Say how you feel, deliver information in an unfiltered way and educate your audience, all through your own blog.

The mass uptake in online communication in recent years has been immensely overwhelming. It is indisputably problematic to gain exposure and become a familiar and established name. Incidentally, the authority of blogging will provide your company with an opportunity to communicate in an engaging way.

Blogging for business is a great way to reach your target audience. Know your readers. Informative blogs offer valuable and unique content in a memorable voice. A catchy title can make your blog go viral.

Blog Consistency is Key

Consistency is key when it comes to online content for your company. Sharing blog posts on a regular basis will increase your website traffic, driving more online users to visit your website and increasing your position in the online rankings.

Ensure your blog serves a purpose and not only benefits your company. Good content will promote engagement. Find creative ways to keep your audience engaged and once you have established the areas of interest, centre your content around this and avail of the attention available.

Know your Audience

To achieve audience interest, it is recommended that you research the data of your target market and current customers. Doing this will outline a pattern, showcasing the age, location and areas of interest of your site visitors. Once this information is attained, you have the power to engage with your audience in a way that meets their interests and blogging is the perfect way to start.

Keyword research will help you outline the topics that are relevant to your target audience, the questions they are searching for online and the topics your competitors are blogging about. On the other hand, researching key words provides you with an insight into the topics that are not being blogged about. These are gaps in the market and hence are opportunities to provide pioneering content to readers.

Add Personality to your Brand through your Blog

Blogging for your business provides endless opportunities, including adding a personality to your brand identity. Often, organisations are considered to be simply a business that offers a product or service.

The personality of your brand is really important. It is what makes you different from your competitors. Having a brand personality that matches your vision will make sure that you attract your ideal customers. Want to promote this identity? A blog is the perfect way to do this ! It allows you to talk freely about topics important to your business in a way that your customers will understand.

Answer Frequently Asked Questions

Every business has them. Questions that come up time and time again. Blogging provides the perfect opportunity to put some of these constant queries to bed. Even better, catch the customer with the answer before they ask the question. When writing a blog about a particular product or service, it is recommended that you incorporate all relevant information.

Informative blog posts also pose the opportunity to achieve new leads. If your blog holds a solution to a query of a potential customer, it will likely appear on their search results and lead them directly to you. Delivering informative blogs is important for your organisation as it will be a key deciding factor for potential customers.

Additionally, blogging provides the platform for organisations to share important information with your audience. From sustainability, health and wellbeing to human rights, blogging allows you to share the values of your business freely, boosting corporate social responsibility and engaging with readers.

Be Your Own Biggest Fan

There is no better way to showcase all of the brilliant things your organisation does than through blogging. A blog provides an unfiltered platform to shout about what you do, sharing your achievements, your improvements and your advancements. If your organisation has gone that extra mile on a project, why not write a detailed piece to share this with the world?

Kaizen Brand Evolution are proud of what we do. We enjoy sharing a detailed analysis about our services through our blog platform. Inviting readers, clients and potential customers to experience an insight into the ideas and functioning of our brand.

Like what you see? Great! Stay tuned for more behind the scenes insight.

Get in Touch

At Kaizen Brand Evolution, we work internationally with brands large and small, delivering a suite of brand assets through which to promote their business. From seasonal campaigns to reactionary creative concepts, we are always on hand to understand the creative brief and output the highest quality designs.

Having one of the largest graphic design teams in the country, we are equipped to meet the demands of both large and small organisations. We work to the tightest of deadlines, while always retaining the highest level of design possible.

To discuss a creative project for your business, get in touch with our team via the contact form or on 028 95072007.

In order for a product or service to excel, it needs to have an appropriate, relatable brand profiling. Additionally, it is important that the business holds a detailed understanding of customers, clients and potential investors.

Arguably, many business owners hold an understanding of their brand, customers and competitors. However, this is often a generalised understanding that requires more depth and consideration.

To gain a thorough understanding of customers, it is important that brands follow a brand profiling process. This will permit business owners to consider the brand persona associated with the stakeholders within the organisation.

Brand Profiling: A Misunderstood Process

Brand profiling can be a misunderstood. It is essentially the process wherein an organisation discovers and develops a brand personality. In this process, it is important to create a brand profile that will not only represent your brand in an appropriate way but also in a manner that will engage with and resonate with your target audience.

A brand profile should embody what your brand has to offer and clearly outline the reasons why it offers a particular product or service.

When should my business conduct Brand Profiling?

When it comes to brand profiling, organisations must conduct this as regularly as possible. Doing this ensures that your brand profile is up to date, as well as your knowledge of customers, clients and stakeholders.

At Kaizen Brand Evolution, we carry out brand profiling on a regular basis. This is conducted multiple times a year and particularly when we introduce a new service into our brand.

Kaizen Brand Evolution: Brand Profiling

At Kaizen, we are an experienced team of experts when it comes to all things branding. We have conducted brand profiling for many businesses across numerous sectors, including PLCs, FMCG consumer brands and private organisations.

We would advise that businesses who operate in a B2B and B2C market, as well as those in third sector organisations invest in brand profiling. This will enable a boost in communication with their customers, clients and stakeholders.

The Importance of Getting it Right

When brand profiling, it is important to dedicate time to research and development. It is paramount to design a brand profile that relates to the organisation it represents. When researching, it is beneficial to consider your brand strategy and concept, including core values, goals and mission statement.

Brand Profiling Process

At Kaizen Brand Evolution, our clients are at the heart of everything we do. We involve our clients to ensure the best possible outcome. When conducting brand profiling, we initially speak to the client to find out what you want. The vision of the client will be evolved through looking at how a business acts both internally and to its customers.

When the research is concluded and all of the relevant information is obtained, the team at Kaizen begin to research how the brand functions. This covers how team members communicate for the brand, how they act and how they react.

This observation will be carefully curated into the company brand guidelines. This will ensure that all organisation members are on the same page, using the correct language, tone and actions. This also avoids team members going “off-brand” which can be damaging for brand identity and reputation.

Think, Feel, Say & Do

Using techniques trained in by IBM, we develop our core personas across an avatar or multiple avatars. We use the distinct areas of Think, Feel, Say & Do to fully understand the factors that affect our personas decisions to use or buy from us, or otherwise. This process is usually conducted as a workshop whereby our commercial and design team leads prompt and shape the process of brand profiling.

This process is incredibly powerful in removing any doubt of who our customers are and it incredibly worthwhile to engage in, regardless of the stage you are in with your branding.

Start Brand Profiling Today

At Kaizen Brand Evolution, we have an esteemed design team in Belfast. Omagh and Dublin, with widespread experience. Our designers understand both the functional and technical requirements and can use their expertise to blend the two into a beautifully executed brand.

To start a project with Kaizen Brand Evolution, please get in touch with our team on 028 9507 2007.

Category: Brand Profiling

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