Category: Brand Identity

Blog for your Business: Top Tips & Tricks

Posted on by Ellen Turbett

Blogging for your business is an extremely advantageous opportunity. Say how you feel, deliver information in an unfiltered way and educate your audience, all through your own blog.

The mass uptake in online communication in recent years has been immensely overwhelming. It is indisputably problematic to gain exposure and become a familiar and established name. Incidentally, the authority of blogging will provide your company with an opportunity to communicate in an engaging way.

Blogging for business is a great way to reach your target audience. Know your readers. Informative blogs offer valuable and unique content in a memorable voice. A catchy title can make your blog go viral.

Blog Consistency is Key

Consistency is key when it comes to online content for your company. Sharing blog posts on a regular basis will increase your website traffic, driving more online users to visit your website and increasing your position in the online rankings.

Ensure your blog serves a purpose and not only benefits your company. Good content will promote engagement. Find creative ways to keep your audience engaged and once you have established the areas of interest, centre your content around this and avail of the attention available.

Know your Audience

To achieve audience interest, it is recommended that you research the data of your target market and current customers. Doing this will outline a pattern, showcasing the age, location and areas of interest of your site visitors. Once this information is attained, you have the power to engage with your audience in a way that meets their interests and blogging is the perfect way to start.

Keyword research will help you outline the topics that are relevant to your target audience, the questions they are searching for online and the topics your competitors are blogging about. On the other hand, researching key words provides you with an insight into the topics that are not being blogged about. These are gaps in the market and hence are opportunities to provide pioneering content to readers.

Add Personality to your Brand through your Blog

Blogging for your business provides endless opportunities, including adding a personality to your brand identity. Often, organisations are considered to be simply a business that offers a product or service.

The personality of your brand is really important. It is what makes you different from your competitors. Having a brand personality that matches your vision will make sure that you attract your ideal customers. Want to promote this identity? A blog is the perfect way to do this         ! It allows you to talk freely about topics important to your business in a way that your customers will understand.

Answer Frequently Asked Questions

Every business has them. Questions that come up time and time again. Blogging provides the perfect opportunity to put some of these constant queries to bed. Even better, catch the customer with the answer before they ask the question. When writing a blog about a particular product or service, it is recommended that you incorporate all relevant information.

Informative blog posts also pose the opportunity to achieve new leads. If your blog holds a solution to a query of a potential customer, it will likely appear on their search results and lead them directly to you. Delivering informative blogs is important for your organisation as it will be a key deciding factor for potential customers.

Additionally, blogging provides the platform for organisations to share important information with your audience. From sustainability, health and wellbeing to human rights, blogging allows you to share the values of your business freely, boosting corporate social responsibility and engaging with readers.

Be Your Own Biggest Fan

There is no better way to showcase all of the brilliant things your organisation does than through blogging. A blog provides an unfiltered platform to shout about what you do, sharing your achievements, your improvements and your advancements. If your organisation has gone that extra mile on a project, why not write a detailed piece to share this with the world?

Kaizen Brand Evolution are proud of what we do. We enjoy sharing a detailed analysis about our services through our blog platform. Inviting readers, clients and potential customers to experience an insight into the ideas and functioning of our brand.

Like what you see? Great! Stay tuned for more behind the scenes insight.

Get in Touch

At Kaizen Brand Evolution, we work internationally with brands large and small, delivering a suite of brand assets through which to promote their business. From seasonal campaigns to reactionary creative concepts, we are always on hand to understand the creative brief and output the highest quality designs.

Having one of the largest graphic design teams in the country, we are equipped to meet the demands of both large and small organisations. We work to the tightest of deadlines, while always retaining the highest level of design possible.

To discuss a creative project for your business, get in touch with our team via the contact form or on 028 95072007.

Make your Colour Palette Catch Attention

Posted on by Ellen Turbett

When developing a recognisable brand identity, a recognisable colour palette is one of the most important elements in the brand suite of assets. Many identify brands based solely on their colour palettes, used to develop elements such as advertisements, logos and merchandise.

When creating a brand identity for your organisation, it is important to carefully consider your colour palette. In order to boost the familiarity between your colour palette and your brand, it is crucial to develop a theme through your artwork and other assets. Implementing this carefully considered consistency will contribute to developing your brand identity in the future.

Colour Palettes Creates Connection

We as human beings are no strangers to the power of colour and association. When we think of colours, we often associate it with an object, for example; the sun is yellow, the grass is green and the sky is blue.

These associations are no different when we think about brands. Organisations such as Coca-Cola are instantaneously linked to the colour red. McDonalds to the colour yellow. ASDA to the colour green. Although these connotations come naturally to the consumer now, this was not always the case. Building colour connections with brands is a detailed and calculated task, developed through consistency and is quite frankly, something to be admired.

Consider Colour Palettes Connotations

From the very early stages of our education, we are taught to associate colours with feelings and emotions. Hence, many of us have deeply engrained connotations that we often subconsciously enforce when we see a particular colour.

Red

Traditionally, the colour red is associated with being alert, sometimes danger, love and excitement. This is an extremely popular colour utilised by modern brands, in a wide variety of different trades, including the food, streaming, car and toy industries. Prominent examples of brands who boast a red colour palette include Coca-Cola, Ferrari, Netflix and Red Bull.

It is undoubtedly understandable why organisations such as those mentioned above use the colour red to present their brand. The supremacy and prominence associated with red is evident through powerful brands, particularly industry giants such as Coca-Cola, Ferrari, Netflix and Red Bull.

Blue

On the other band, the colour blue maintains a considerably mellow reputation, being associated with feelings of trust, inspiration and calm. A very popular colour utilised by brands, often in a calculated and associatory way.

Business giants that are recognised through their blue branding include Facebook, Intel, Ford, Nivea, VISA and Oral-B. Can you recognise the pattern? The majority of organisations that use a blue colour palette are brands that require a considerable depth of trust and confidence. When we think blue, we consider security, sometimes seriousness and sensitivity. These emotions were inventively considered by many powerful brands that use a blue colour palette, recognising their customers and clients would require reassurance and stability.

Green

It can be argued that green is the most prominent associative colour, representing all things sustainability, nature, outdoors and health. Again, these connotations are evident in brands that utilise a green colour palette. Green covers a variety of industries including healthy food, grocery stores, charity shops, skincare and farming machinery.

Many brands that use green colour palettes are food related. The association between green and health is extremely prominent and often consumers seek out green products when grocery shopping. Additionally, we are living in a modern society wherein sustainability is becoming a prominent lifestyle requirement. The colour green maintains a strong association with sustainability and the environment; hence many brands are striving to position themselves in this market through the use of an associative colour palette.

Colour Palettes with Gender Associations

In a traditional, old-fashioned society, there was a clear divide when it came to male and female brand representation, particularly when it came to children. Blue was for boys and pink was for girls. These connotations were evident in branding with industry giants such as Barbie donning pink and Hot Wheels showcasing a blue and red logo.

In recent years, we as a society have finally moved on from these outdated and stereotypical associations, promoting a clear development in colour expression within brands.

Building Consistency Through your Colour Palette

When a brand has established a colour palette, it is crucial to incorporate this into all business elements. Ways in which a brand can implement their colour palette into their business is through logos, retail design, marketing and advertising, merchandise, packaging design and employee uniforms.

Brand Design at Kaizen Brand Evolution

At Kaizen Brand Evolution, our team of creative experts conduct considerable research into your brand, market and competitors in order to create a brand identity that represents your organisation truthfully. When deciding on a colour palette, we collaboratively discuss ideas, concepts and associations.

After your branding project is complete, we will discuss and plan the roll out of your new identity. We will consider multi-channel, organisation wide activities and help prioritise these in line with your agreed business goals.

To start a conversation about brand design, please call 028 9507 2007 or email us via the contact page

The Many Elements of Brand Identity

Posted on by Ellen Turbett

With any organisation, brand identity is essentially the most important tool in the road to success. From brand new companies to established firms, brand identity is revolutionary; shaping businesses, products and services worldwide.

Dedicating time and effort into creating an authentic brand identity is paramount for organisations in the modern day. Placing importance on developing a brand identity will be an extremely rewarding investment for your organisation and implementing this correctly is key.

Brand Identity: Explained

A brand identity brings a sense of individuality and uniqueness to your organisation through recognisable and engaging design assets. Consistent across all platforms, your brand identity is a familiar suite of assets. This suite supports your company image and overall boost brand recognition and engagement. When creating a brand identity, there are a variety of areas to focus on. Kaizen Brand Evolution place careful consideration and importance on these.

Brand Identity Guidelines

The most identifiable organisations in the world all maintain a tight set of brand guidelines, in which they stick to in everything they create. A key element to brand identity is the brand guidelines, which essentially is a bible for your brand to adhere to, including instructions, guidance and things to avoid.

Elements within brand guidelines include logos, colours, imagery, typography, tone, narrative, language, illustration and depending on the brand, potentially many more. Although time consuming at the brands conception, creating and sticking to brand guidelines is an extremely beneficial tool in the long term. Brand guidelines enable organisations to develop and enhance their brand easily and correctly; reducing time, research and avoiding potential mistakes.

Logo Design

A company logo is a vital brand design that will engage with the public and boost brand identity. A representation to promote brand recognition, logos speak a thousand words, hence the importance it engages with your target audience and enhances identity.

Like everything in branding, consistency is key. This is no different when it comes to logo design. Inconsistency promotes an unidentifiable business reputation.  A brilliant logo will aid your organisation in boosting brand identity through many ways, including convenience. Once the consistency is established through developing a brilliant logo design, this will reduce the time, effort and resources needed when creating additional design elements.

Colour Palette

When developing a recognisable brand identity, colour palette is one of the most important elements in the suite of assets. Many identify brands based solely on their colour palette used to develop elements such as advertisements, e.g. Coca-Cola and McDonalds. This recognition is developed through consistency and is something to be admired.

When creating your own brand identity, it is important to consider your colour palette, attempting to develop a theme through your artwork. Implementing this will contribute to your developing brand identity in the future.

Typography

Holding a consistent font and typography is imperative in the identity building process to ensure clear readability as well as a steady theme. The typography essentially explains your brand to the consumer, through outlining the product or service information, hence the importance of getting it correct is second to none.

When developing the typography, font must be considered, decided on and stuck to. It is advisable that the use of alternating font design is limited within your organisation as an overflow can reduce the standard of the design and make the product difficult to read.

As part of the typography, the size and positioning of fonts should be intricately decided and added to the brand guidelines for future direction. Ensuring a consistent and carefully measured typography will ensure your brand identity is visually striking and avoids a disorderly and distasteful reputation.  

Photography Styling

As part of an attainable brand, a photography styling is required to achieve the desired visual display for your organisation. Many organisations obtain an impressive reputation based on their photography styling alone.

In the modern world of social media, particularly linking to Instagram and Pinterest, an unwavering aesthetic is paramount to achieve a high status in the eye of many consumers. The success of these photography based social media platforms alone proves the power of imagery, hence obtaining a consistent and recognisable photography style within your brand identity is advised.

Illustrative Design

When building a brand, involving a professional graphic designer with experience in developing a dependable illustrative design is advisable. Over time, your organisation will undoubtedly create numerous campaigns, require promotional assets and social media content, all of which require a design.

To achieve a premium brand identity, create an illustrative design that is unique to your brand. Doing this will ensure all content developed for your brand maintains a familiar set of in-house design features and will appear recognisable for viewers. Additionally, creating an illustrative design package will allow your organisation to create content at a faster pace, with reduced planning, briefing and preparation.

Brand Narrative

The 5 W’s: Who, When, What, Where and Why?

As human beings, we are all curious and explorative. We want to know stories, reasons and explanations. The curiosity within us is important to incorporate in the development of a brand identity through a story or narrative. Presenting a brand narrative that will engage with people and present them with an understanding of your organisations values and goals is key.

Brand loyalty stems directly from brand narrative and relatability. If a consumer, shareholder or investor relates to your story or admires it, they are likely to show interest and engage with your brand.

An example of an inspiring brand narrative that has boosted the success and popularity of a brand is Gymshark. Started by 19-year-old student Ben Frances, Gymshark has developed into one of the fastest growing brands in the fitness world. The unique narrative that Gymshark obtain is key, placing them as a driven and unique brand that will be remembered.

Language and Tone of Voice

The language and tone of voice used by a brand is extremely important, creating your theme and unique position in the market. Brand language and tone involve the words, phrases, statements and type of conversations that your organisation starts and takes part in.

With access to a constant stream of information via social media, it is important to stand out from the crowd and create a unique and engaging communicative style. As part of your brand guidelines, all members of your company should be aware of the type of language and tone of voice to use in communication, in order for all messages to appear genuine, on theme and appropriate to your brand identity.

Promoting a unique selling point (USP), using words and phrases that relate to your brand and maintaining clear copywriting rules to uphold consistency will boost customer awareness and incidentally boost brand identity in turn.

Brand Identity Design at Kaizen Brand Evolution

Supported by research, experience and knowledge, our professional team of graphic designers will develop a brilliant brand identity for your organisation. Through collaborative discussion and justification of decisions, your identity will adhere to agreed business objectives and represent your brand faultlessly.

Please get in touch with Kaizen Brand Evolution about the creation of your brand identity. Contact our studio by calling us on +44 (0)28 95 072 007, emailing us at studio@kaizenbrandevolution.com or filling out the form on our contact page.

The Benefits of Blogging for your Business

Posted on by Ellen Turbett

In the modern era of online social sharing, blogging holds a massive opportunity for your company. Commonly associated with casual topics of discussion, such as beauty, travel and entertainment, the purpose of a blog often fails to gain recognition as a beneficial promotion tool for organisations.

With an overwhelming 4.5 billion people using social media in 2021, it is undoubtedly difficult to gain exposure and become a recognised and established name. Incidentally, the power of blogging will give your company a competitive edge, boosting your products and services into the online community in an enlightening and engaging way.

Blogging brings a massive boost to an organisations place in the market, increasing custom and growing sales through educating consumers about what you do.

Boost your Website Traffic through Blogging

Consistency is key when it comes to online content for your company. Sharing blog posts on a regular basis will undoubtedly increase your website traffic, driving more customers to visit your page and increasing your position in the online rankings.

To achieve optimum website traffic, it is recommended that you research the data of your target market and current customers. Doing this will outline a pattern, showcasing the age, location and areas of interest of your site visitors. Once this information is attained, you have the power to engage with your audience in a way that meets their interests and blogging is the perfect way to start.

The goal for any organisation is to be recognised for their hard work, hence blog writing is a key feature in achieving this.

Content is King

In our instantaneous world, remaining relevant is a tremendous task. According to WordPress, over 70 million blog posts are shared every month. With these figures in mind, it is important to keep up to date with trends, changes and competition. Many organisations are familiar with updating their website and social media platforms to remain relevant. Whilst this is necessary, it does not allow the flexibility to share a detailed insight into the functioning of the company. Blogging provides your organisation with a platform to boost your reputation in the industry, promoting your adaptability with to the world. Sharing content through a blog allows your organisation to hold a direct line of communication with customers and ensure they are heavily involved in the progression.

Brand Awareness through Blogging

The power of blogging can promote your organisation in many platforms. It is a prime location for explaining to your audience what it is you do and how you stand out against the competition. Blogs allow you to go into comprehensive detail on the products and services you offer, which incidentally could encourage new customers.

Catch Questions and Queries

A tip for blogging would be to incorporate solutions to possible queries that readers may have. For example, if writing a blog about Billboard and Adshels, it is advisable to incorporate figures, measurements and lead times, which could potentially target those searching the web for answers. If your blog holds a solution to a query of a potential customer, it will likely appear on their search results and lead them directly to you. Providing engaging and informative blogs is imperative for your organisation as it will be a key deciding factor for potential customers.

Consistency is Key when Blogging

Like everything in life, we thrive on consistency and routine. This should be no different when blogging for your company. According to HubSpot, organisations that publish 16 or more blog posts per month generate 4.5% more leads than those that publish 4 or less. An advisable strategy for any organisation would be to create a plan for blog posting, ensuring a recognisable timeline for weekly sharing – for example: Monday 10am and Friday 3pm. This will not only develop an organised structure internally but will also create a posting timeframe that readers will begin to recognise.

Educate and Engage

Blogging provides an opportunity to educate your audience on matters that are important for your business. Whether you want to encourage the importance of sustainability or promote the benefits of incorporating employee wellbeing into your organisation, blogging allows you to share your opinion freely. There is a great opportunity to boost corporate social responsibility by sharing your internal values. Doing this may engage with a reader and create a potential customer for your company.

Additionally, using your platform to blog about your products and services will ensure there is a more well-rounded understanding of your organisation. When readers have a clear vision of what your company has to offer, they are more likely to follow through and become a valued customer.

Blogs Create Social Media Content

A massive benefit to creating consistent blog posts is that you will never run out of social media content. Spending lengthy periods of time carefully creating blog content must be followed up by an impressive promotion plan in order to reach your target customers and potential new audience members. Kaizen Brand Evolution recommend that you share your blog post on social media to boost brand visibility and expand reach. Remaining active on social media is paramount for organisations and ensuring content is continuously fresh and innovative will give you that competitive edge.

Blog about what you do!

There is no better way to showcase all of the brilliant things your organisation does than through blogging. A blog provides an unfiltered, unlimited and underrated platform to shout about what you do, sharing your achievements, your improvements and your advancements. If your organisation has gone that extra mile on a project, why not write a detailed case study to share this with the world?

Providing a detailed analysis about what your company does on a blog will invite readers, clients and potential customers to experience an insight into the ideas and functioning of your organisation. This transparent awareness projected onto the reader will build a level of trust that is invaluable for any organisation.

People are curious, feed that curiosity with engaging and exciting blog content and you are winning!

Boost your Brand Awareness with Billboards

Posted on by Ellen Turbett

Modern day marketing and advertising promote a driving force on digital exposure and online engagement. Often, the benefits of traditional advertising fail to receive deserved recognition, due to the old-fashioned associations it holds. It is paramount for organisations to remain open to a variety of advertising platforms, to ensure they reach a widespread target market. This can be done through opting into Out-of-Home advertising, incorporating Billboards and Adshels.

Key Areas of Advertising

The goal of an organisation is to constantly reach and engage with potential and existing customers.

Three key areas of marketing and advertising to target audience:

  • Digital Advertising

The benefits of promoting your organisation through digital platforms needs no introduction. Digital is undoubtedly the most prominent and relied on platform in the modern day. Social media, animation and web design, to name a few, are prominent features in an advertising plan, targeting an audience 24/7.

  • In-Print and Media Advertising

Secondly, advertising promoted through newspapers, television and radio remain key for engagement and outreach. Although it does not hold the same instantaneous speed, it continues to be a reliable promotion tool. Unlike social media or online promotion, where an advertisement quickly disappears once the page is refreshed, in-print advertisements are permanent, often residing in homes for numerous days. Additionally, advertisements via television and radio, if done correctly, have the power to resonate with the reader.

  • Out-of-Home Advertising

Finally, out-of-home advertising, including billboards and adshels embody a prominent and engaging investment, beneficial for both large-scale organisations and smaller companies. Reaching a vast audience, billboards and adshels ensure that your organisation is being advertised at all times, catching the customer at moments they are unable to scroll online or engage in media.

Catch the Commute

In most cases, traffic is not a welcomed experience. Yet, when your organisation is advertising via billboards and adshels, traffic is hailed a favourable occurrence. According to The Independent, travelling to work is currently taking longer than ever before, with the daily commute now taking up to an hour every day. Hence, the rise of travel time presents a rise of opportunities for investing in billboards and adshels.

Prime Location

Careful consideration is required when deciding the location of a billboard or adshel, choosing a position that will reach high volumes of traffic and footfall to catch the attention of as many individuals as possible.

Additionally, recognising your target audience is also key. Many fail to place billboards and adshels under the bracket of easily targetable advertising, yet it is possible and very important. Through internal monitoring of engagement, your organisation should hold a clear idea of their target audience, target location and target market. Incidentally, there may be key areas of importance: such as a particular city, town or highly populated area.

Less is More

When spending on advertising, many believe it is important to squeeze in as much information as possible, getting value for money. Yet, it is important to remember that when dealing with adshels and billboards, you have a short period of time to catch the attention of an individual. Be it driving on the motorway or walking in the city centre, an instantaneous message is key. You have approximately 6 seconds to make an impact with your billboard design. Kaizen believe a brief and explanatory design that showcases exactly what your organisation is trying to promote will be enough to encourage a call for action.  

No Company Too Small for Billboards

Billboard and adshel advertising hold numerous incorrect connotations, including the idea they are for large-scale, corporate companies only. Kaizen wish to promote that they prove beneficial for all organisations, no matter the size or reach. Additionally, it is widely believed that billboards and adshels are massively expensive, exceeding company budgets. Yet, they are arguably a very affordable piece of advertising material, with an audience reach wider than the majority.

Boost Brand Identity and Awareness

Kaizen believe that all company marketing and advertising should encompass a recognisable and uniform design, boosting brand awareness at all times. The goal of any company should be to engage with an audience that immediately recognises their branding and what they offer.

Kaizen promote that in order to boost brand identity and awareness, a billboard or adshel should incorporate:

  • Company logo
  • Recognisable company colour scheme
  • Call to action contact details – e.g. website
  • Company text font
  • Company slogan if applicable

Kaizen can create your Billboard and Adshels

At Kaizen Brand Evolution, graphic design is our speciality. Our team have worked on an impressive number of outdoor campaigns, encompassing adshels and billboards for organisations throughout Northern Ireland. Kaizen have first hand experience in recognising the benefits of investing in adshels and billboards for your company, providing top quality design to ensure success.

Did you Know?

Kaizen work alongside Northern Ireland’s most established outdoor advertiser, Clear Channel NI, allowing us to offer an extensive variety of services in both specific and widespread areas.

Get Started

Kaizen understand the importance of effective marketing and advertising for your organisation. We believe you should show off your company. Go big or go home with a 48-Sheet or 96-Sheet billboard. Kaizen have a graphic design team that recognise the importance of developing an eye-catching out-of-home advertising campaign.

Contact Kaizen to discuss the development of a Billboard or an Adshel today.