Category: Advertising Design

Get ahead of the game: Festive Design

Posted on by Ellen Turbett

Yes, it is approaching that time of year again. No, we can’t believe it either! Some are excited and others filled with that all too familiar seasonal dread. If the latter is you, don’t panic! Kaizen Brand Evolution are here to help you combat those stressful hospitality design preparations and get you on track for the most wonderful time of the year.

Menu Design

Let’s face it, when we think Christmas, we think food. The festive period is a time to indulge, eat out and celebrate with delicious seasonal dishes. Aside from the festive food, your restaurant menu is your most important component.

Many hospitality businesses will introduce a festive menu, offering an altered choice of dishes, especially chosen for the Christmas period. Capture attention with a beautifully designed festive menu that will impress customers, before they have even got their food. The quality of the menu itself leaves a lasting impression with your customers. 

Brochure Design

A method of traditional promotion that remains popular to this day is brochure design. Printed or digital brochures? We say both, be sure to target all arenas. Brochures provide opportunities for your business to achieve sales in both a digital and physical setting.

Many organisations have lots of seasonal products and services to promote in the lead up to Christmas. Why not avail of our incredible design service, and go above and beyond customer expectations.  

Christmas Cards

Personalised Christmas Card design is the perfect opportunity to keep in meaningful contact with friends, colleagues or customers this festive season. We provide a variety of choice with pre-designed options or you can design your own with our graphic design team.

Whether it is an employee, a stakeholder or a customer, this personal approach will be effective in showing your sincere appreciation. We recommend that you make a list of recipients that have supported your business during 2022 and use a personalised Christmas card to thank them and wish them an enjoyable break. Make it memorable and you are guaranteed a happy new year with repeated business and a happy workforce.

Gift Vouchers

People love receiving gift vouchers for their favourite local businesses, particularly at Christmas time. Promoting gift vouchers for your business is a genius gateway to target new audiences and boost revenue. The success of gift vouchers stretches far beyond the Christmas period with new customers entering your doors for months to spend their valued revenue.

Invitations and Tickets

They don’t call it sparkle season for nothing! Christmas is the only time of year where it is socially acceptable to go to events every night!

Are you throwing the ultimate Christmas party? Start the event off right with some custom designed invites. Your guests will love them and it provides an opportunity to send all the event details in one fell swoop.

Christmas design at Kaizen Brand Evolution

At Kaizen Brand Evolution, we are experts in designing hospitality stationary for both printed output and digital delivery.

Our design studio have created thousands of festive designs for businesses, charities and other organisations spanning every conceivable market sector.

At Kaizen Brand Evolution, we have the unique benefit of being part of the Belfasts’ leading printing companies. With this said we have designed thousands of graphics for organisations all across the country steeped in print design. Our designs can be seen proudly placed in the following hospitality sectors: Retail Stores, Fast Foods, Nightclubs, Bars, Restaurants and Hotels.

Our experience and knowledge of type, layout and photography ensures we position your brand perfectly, while providing opportunity to meet the strategic goals of the project, whatever they may be. We understand that the delivery of your stationary may take many forms and so our team of graphic designers can expertly output your design for both print and digital delivery.

If you want to explore a design project further, please get in touch with our client service team via the contact form or by calling us on 028 9507 2007.

Advertising campaigns we won’t forget in a hurry

Posted on by Ellen Turbett

Advertising provides a massive opportunity for organisations. If implemented correctly, brands can evolve their identity massively through advertising, particularly through print and digital platforms. When it comes to advertising design, whether it is a complete campaign review, or simply a one-off advertising campaign to promote a single product or service, it is crucial that everything is implemented to the highest of standards.

An advertising campaign, by definition is ‘an organised course of action to promote a product or service’. Hence, your advertising is what your customers can see and feel, when you are promoting your product or service. Ensuring the right message is portrayed at every step of the process is vital, and this can be implemented through well-thought-out, measured advertising design.

Considering implementing an advertising design? We have you covered. Check out a few of our favourite advertising campaigns in recent years that have worked a trick.

Share a Coke with: Kaizen

You would be hard-pressed in finding a person who is not familiar with the Coca-Cola empire. Although this is a wonderful position to be in, it also presents difficulties for the brand in creating a trailblazing advertising campaign, when they are already known on an extensive scale.

In 2011, Coca-Cola begun a revolutionary campaign, targeting an audience that not often receives global attention. The individual. Share a Coke With…, by Coca-Cola was an ingenious campaign that targeted the normal person, sending them on a hunt to find their name on the famous red and black bottle. Every Tom, Dick and Harry had their own personalised Coke bottle and it was, for a time, the greatest thing to happen!

Coca-Cola thought of everything with this campaign, promoting a sense of representation which is massively important in the modern day.

We either are them or we know them, but there are always a few frustrated individuals who can never find their name on personalised products. Coca-Cola had the foresight to consider this and offered a personalisation service, offering those unique named customers a customised bottle.

The localisation, representation and inclusivity were something to be admired with this campaign. Although a worldwide promotion, Coca-Cola customised their advertising campaigns to resonate with the audience within particular locations. For example; the billboards across Ireland boasted names such as Tadhg, Aoife and Roísín and those in Italy included local names such as Giuseppe, Rosalia and Franco.

McDonald’s – Our Food: Your Questions

Similarly to Coca-Cola, McDonald’s is a brand that requires little to no introduction. However, the associations with the McDonald’s brand have not always been positive. Over the years, there has been an ongoing debate about the quality of their food products.

We have all heard the rumours… but McDonald’s were keen to put those to bed, with a clever, transparent advertising campaign. Releasing a behind the scenes look into the McDonald’s brand, the fast-food chain answered questions about their food quality, products and reliability.

McDonald’s wanted to showcase to their customers that their opinion and concerns mattered. This campaign was not implemented quietly but showcased for the world to see, by answering over 20,000 questions on online platforms, as well as traditional platforms including billboards, train stations and in print.

What makes these advertising campaigns stand out from the crowd?

If we refer to the above examples of successful advertising, there are numerous patterns. Many of these patterns lead to the exposure and success of these campaigns.

Transparency in advertising campaigns

Trust is uncommon in the modern day. We are all sceptics, cautious of the catch and concerned about the consequences. Consumers seek transparency in brands prior to forming an opinion. Promoting a sense of transparency in your advertising campaign is massively beneficial. This will encourage confidence in your brand amongst important consumers, including investors, customers, clients and stakeholders.

McDonald’s were spot on with their transparent campaign, massively boosting their reputation by showing that they have nothing to hide from their customers. This incidentally changed the way a lot of people thought about McDonald’s and put to bed a lot of false rumours about the brand.

Localisation in advertising campaigns

Advertising campaign localisation is a massive opportunity for brands, particularly those that function on a worldwide scale. When a brand is universal, we often feel disconnected to their story.

There is a simple, yet effective way to combat this. Localisation. The process is often overlooked but is extremely beneficial and you will reap the rewards from consumers on a massive scale. Coca-Cola encapsulated this perfectly in their Share a Coke With… campaign. This initiative enforced a localised promotion across the world, from Cavan to Chicago to Croatia, they had it covered.

Building these associative terms brings a sense of familiarity and representation to brand identity. Which in turn will create a positive opinion and encourage association.

Advertising Design at Kaizen Brand Evolution

At Kaizen Brand Evolution, we work internationally with brands large and small, delivering a suite of digital assets through which to promote their business. From seasonal campaigns to reactionary creative concepts, we are always on hand to understand the creative brief and output the highest quality advertising designs.

Having one of the largest graphic design teams in the country, we are equipped to meet the demands of both large and small organisations. We work to the tightest of deadlines, while always retaining the highest level of design possible.

To discuss a creative project for your business, get in touch with our team via the contact form or on 028 95072007.

How to Implement an A* Advertising Design

Posted on by Ellen Turbett

Advertising is an extremely important promotional tool for organisations large and small. Whether your product or service is highly regarded in society, or brand new to the market, advertising design is crucial in order to generate the recognition and admiration deserved.

Advertising offers widespread prospects for businesses, across numerous sectors and industries. From traditional print advertising through newspapers, posters, billboards to modern, digital advertising through social media, websites and online advertisements, the opportunities are endless. 

When beginning an advertising campaign, it is important to take a step back and complete a thorough and comprehensive mind mapping session. When creating an advertising design, regardless of the scale or size of the project, it is imperative to ensure everything is implemented successfully, ensuring organisation reputation is maintained, brand identity is boosted and the desired promotion is achieved.

At the end of the day, advertising design is what customers, competitors, stakeholders and clients see when you are promoting your product. This exposure will lead individuals to generate opinions towards your organisation and it is crucial that the best possible outcome is achieved to guarantee success. To safeguard your business reputation throughout an advertising campaign it is paramount to ensure the right message is portrayed at every step of the process, through considered design and implementation.

Traditional Advertising Design through Print Media

As previously outlined, advertising campaigns take numerous different forms, from traditional to modern, to online and offline. When we think of advertising, we often go straight to the traditional concept, including posters, flyers, direct mail and billboards. These traditional methods of advertising design are crucial in order to generate exposure for your organisation offline.

There are widespread benefits to traditional media that are often disregarded by those who idolise the digital, instantaneous advertising opportunities. Yes, undoubtedly digital advertising is an incredible tool for promotion but the power of print media is not to be overlooked.

The Benefits of Traditional Advertising

Print advertising is a unique tool for organisations to take advantage of, wherein the published material holds a lasting impression through permanent print. Be it a poster on a busy street, or an advertisement in a newspaper, it is not going anywhere (until it is removed that is). Unlike digital advertising, print media will linger in the view of consumers for a considerable period of time. Digital media relies on an instantaneous algorithm wherein it pops up on your screen and with a quick refresh, you may never see it again.

Additionally, we have become accustomed to receiving emails and notifications on our devices and this has unfortunately resulted in a sense of disregard and disinterest in some cases. When it comes to receiving communication, the roles have certainly reversed. Once upon a time, individuals scorned at the sight of a direct mail letter arriving in their letterbox and revelled at the opportunity to open an email. Whereas now, many appear disassociated with their overflowing email inbox and take more interest in their infrequent delivery of direct mail.

Finally, there is something so magical about print media. The design, the colours, the finish are all elements that catch our attention whilst out and about. Whether we notice a billboard whilst driving on a busy motorway, or we catch sight of a poster in a shop window, or we come into possession of a business flyer whilst walking through the city centre. There is something so special about eye-catching, innovative advertising design. If implemented correctly, it can obtain a widespread reach and lasting impression amongst the public.

Modern Advertising Design through Digital Media

We are now well and truly living in the digital age. We are completely reliant on electronic devices for almost all of our everyday activities. It is important that organisations take advantage of this digital craze and implement a robust and consistent advertising campaign.

The advantages that come with promotion through digital platforms are massively advantageous for organisations large and small. From affordability to widespread reach, with an impactful advertising design, the opportunities are endless.

The Benefits of Digital Advertising

Digital advertising is an extremely powerful tool when it comes to promotion. If implemented correctly, it can have an incomprehensible reach, all at an affordable cost.

A massive advantage of digital advertising is that in some situations, it is free. Yes, there is an element of sponsorship and promotion that requires investment and this is strongly advised in order to achieve the deserving reach for your firm. Yet, the use of free digital services is not to be disregarded and a simple post on social media, if implemented correctly, can excel beyond expectations.

Advertising design promoted through digital platforms also holds an important element of flexibility. In our ever-changing environment, information can change almost instantaneously. In order for your organisation to remain relevant and up-to-date, the use of digital advertising is advised. This will enable a sense of flexibility wherein you can amend advertising design quickly and easily where necessary, when required.

Advertising Design at Kaizen Brand Evolution

At Kaizen Brand Evolution, we work globally with organisations at a large and small scale, creating advertising design campaigns to be implemented both digitally and traditionally. From seasonal campaigns to reactionary creative concepts, we are always on hand to understand the creative brief and output the highest quality advertising designs.

To discuss a creative project for your business, get in touch with our team via the contact form or on 028 95072007.

The ABC’s of Advertising Design

Posted on by Ellen Turbett

Advertising design is arguably the most powerful tool within any organisation’s marketing strategy. Aimed at generating exposure, sales and brand awareness, advertising campaigns are imperative in the success of your business.

Advertising can be implemented in many ways and with our constantly evolving society, the possibilities are limitless. From print media, including newspapers, posters, flyers and billboards to digital platforms, including websites, social media and PPC advertising, the opportunities are widespread, as well as the target audiences.

The Benefits of Advertising for your Business

Advertising can and should be implemented at all times within organisations, yet many fail to understand the importance of this, until they too have executed a robust and intense advertising campaign.

The benefits of conducting an advertising campaign for your business are endless, with guaranteed positive outcomes, including an increase in brand awareness within the industry, a boost of brand recognition, promoting what your company has to offer, as well as an increase in sales and profit through promoting a call to action within your target audience and beyond.  

A Consistent Advertising Design is Key

Whether you are advertising your business through a comprehensive campaign, or simply creating a one-off advertisement, the attention to detail and uniformity remains imperative. When advertising your organisation, it is so important to engage with your audience in a recognisable way, to ensure both brand recognition as well as consistency in advertising.

When promoting an advertisement, your organisation must communicate with potential customers effectively to make an impression and achieve the anticipated outcomes. In order to achieve these results, it is advised that organisations involve a professional graphic design team to conduct their advertising design. Investing in this expert service will boast massive achievements for your advertising campaigns, positioning your business as a focused, premium and established organisation.

Advertising Through Print Media

Unfortunately, there is a common misconception within the advertising industry in the modern-day regarding print media. People fail to recognise and acknowledge the immense power and privilege presented through advertising via print media due to the outdated associations it holds.

In order to succeed in advertising, it is important that organisations remain open to advertising through a variety of platforms, including print media, to ensure they reach a variety of audiences, young and old, as well as new and existing.

Print media is an umbrella term, covering advertisements through newspapers, posters, billboards, flyers and business cards. Although these platforms are often overlooked, they continue to hold a vital position in society and it would be incompressible to ignore this in a successful advertising campaign.

The perks of print media are unmatched. Although they cannot be instantaneously published like social media or website advertisements, but they hold a lasting impression through permanent print, with their bold and engaging design.

Advertising Through Digital Platforms

Promoting your organisation through digital advertising campaigns provide endless scope and possibilities. Digital platforms are extremely influential tools when it comes to advertising, whether it is website, social media or video advertising, the potential reach is powerful and the target audience is accessible 24/7.

Involving a design team in your advertising is key when conducting digital advertising, and the industry experience obtained by the design team will undoubtedly boost exposure and insights. When advertising through digital platforms, it is important to hold a robust understanding of the opportunities and limitations of each digital platform to ensure implementation is conducted in the best possible manner, ensuring success and return on investment.

Advertising Design at Kaizen Brand Evolution

At Kaizen Brand Evolution, we have an established team of graphic designers, with widespread industry experience implementing successful advertising campaigns and projects. With an impressive portfolio, we have worked alongside numerous organisations, large and small, both locally and internationally.

Our extensive experience is a massive asset for Kaizen Brand Evolution, positioning us as a knowledgeable agency, with experience in a variety of industries, providing insight into what to look for and what to avoid when advertising your organisation.

Whether you wish to conduct a robust advertising campaign to promote a brand-new product or service, or simply wish to advertise your organisation to a new and growing target audience through a one-of-post, Kaizen Brand Evolution will develop an admirable advertising design to suit your aspirations, timeline and budget. 

Through working closely with your organisation, we are able to develop an internal knowledge of your focus, visions and goals. With this in-depth knowledge, Kaizen Brand Evolution will hold an invaluable understanding of what your company is all about and how to successfully advertise them.

To discuss an advertising design project for your organisation, get in touch with our team via the contact form or on 028 95072007.

Rejuvenate your Packaging Design in 2022

Posted on by Ellen Turbett

A new year brings endless opportunities. It is a time for change, a time for evolution, a time for doing better. This should be no different in your business. As your organisation enters 2022, take time to consider the areas that could do with a revival and refresh.

An asset in organisations that often gets overlooked is packaging design. Yes, it is essentially the final step in the buying and selling process for your company but is a massively important asset to your brand identity.

Whether it is packaging that will appear pride of place in your retail store, packaging that will be photographed and promoted through your online store or packaging that will be used for online orders and delivered to your valued customers door, it is important to stand out, remain consistent and boost your brand identity.

They say “don’t judge a book by its cover” but believe it or not, we all do it, especially as a consumer. Often, a packaging design alone is enough to draw your attention to a product, be it online or in-store. Incidentally, the design of your packaging has the power to make or break a customer’s buying decision.

Make a Stand-Out First Impression with your Packaging Design

First impressions are key. This is no different in the buying process. We often find ourselves gravitating towards products that hold exciting designs, be it online or instore, the likelihood is, if the design stands out, you will investigate.

On the other hand, we often find ourselves overlooking products that have poorly designed packaging. This often links to our belief on first impressions – ‘if the packaging isn’t exciting, the product inside probably isn’t either’.

This is an area wherein many organisations face issues. You can invest a fortune in your product, website, brand identity, but if your packaging fails to showcase how brilliant your product is, it is likely to fail.

Let your Packaging Design Tell your Story

When developing a packaging design, it is important to consider a brand-new customer, one who has never heard of your products or services. Taking this approach will ensure your packaging tells a story about your brand, guaranteeing that customers will understand what you are aiming to achieve.

Packaging must be educational and informative in order to work. Although it is desired that customers recognise your brand identity, this is not always the case and you must be prepared for this eventuality.

The 5 W’s

Who, When, What, Where and Why?

When creating a design for your products, it is advisory to incorporate the trusty 5 W’s. Who are your target audience? When are your target audience going to realise what the product is based on the packaging? What is the product inside the packaging and does the design represent this? Where are your target audience going to come into contact with your packaging? Why have you chosen to design your packaging in a particular way?

Consider the Logistics

Although the design is our primary focus with your packaging, it is paramount to ensure that it is a manageable design, boasting the correct elements to guarantee functionality. Your packaging must be a protective shield for the product inside, as well as providing the necessary information for a customer to know what the product is. Additionally, your packaging design must be eye-catching on the shelf or the web page, this is so important, ensuring it draws the customers attention to your product, over a competitor’s product.

Packaging Design with Kaizen

At Kaizen, we recognise the importance of packaging design. We hold esteemed relationships with packaging printers across the UK and Ireland to guarantee our packaging can be proficiently developed to ensure success for your product.

Kaizen can create packaging design for a wide variety of products, including food packaging sleeves, gift bags, gift boxes, labelling and essentially all types of outer packaging.

With esteemed clients such as Bushmills Whiskey, Slims Healthy Kitchen and Thompsons Rum, Kaizen have an outstanding team of experts, who have advanced packaging design for many products, ensuring they appear pride of place in-store and online.