Boutique Hotel Branding

Opportunity

First opened in 1945, this wonderful 4* hotel in Belfast has been owned and managed for the past 20 years, by two generations of the Macklin family. In 2020/2021, the decision was taken to redevelop the entire property. As part of this Kaizen were engaged to develop brand stories, identities and supporting sales/marketing campaigns. For The Malone hotel, its function rooms, bar and restaurant. This comprehensive project of hotel branding, restaurant branding and bar branding is perfectly aligned with the skills and understanding within Kaizen. Experience we have gained over the past 12 years as a branding and design agency. Through an acute understanding of the current, past and future customers, we were able to create a narrative that would support the growth plans for the hotel. In addition to lending equal weighting to its internal brands.

Hotel Branding Belfast

Process

When developing a new brand for an existing business such a hotel or restaurant, we are mindful to consider all stakeholders. Ultimately the customer is first, but the vision, inspiration and hard work of the owners and management team have presented this opportunity. We will always be respectful of the heritage of the business, but with one eye firmly on the strategic goals and the future opportunities. Working on the hotel branding, the restaurant branding and bar branding concurrently, our studio were in the opportune position to align all three brands strategically. The brands were designed to work cohesively as a unit, but also must be strong enough to stand alone. We successfully completed this through the identification of our target markets within each cost centre. Delivering robust brands for each and will support them individually through ongoing graphic design and brand support. On completion of the projects had 3 unique brands The Greyhound - Bar The Gallery - Restaurant The Malone - Overall Hotel Branding

Graphic Design

Creative Outputs

Following the successful completion of the hotel branding, the restaurant branding and the bar branding, we have continued to support the business. Primarily with the creation of ongoing assets to support their sales and marketing departments. Our work as a graphic design agency ensures that our experience in delivering multiple concurrent campaigns across digital and traditional media. From wedding brochure design, motion and animation projects, web development and social media assets. Our team of graphic designers are incredibly well versed and willing to help you create the most innovative and effective designs possible.