Characteristics and Fundamental Principles of Logo Designing

Posted on: June 24, 2021 1:06 pm

Rebranding | Kaizen Brand Evolution

A logo is a quick visual representation of a company, business, or organization. It briefly explains the people about your company, products & services, and the benefits you provide to them. Simply and straightforwardly, it is a visual identification of your business.

It consists of various visual design elements, such as alphabets, symbols, shapes, colors, etc. The perfect combination of these elements creates an outstanding logo design that makes a long-lasting impression on customers.

Designing a brand logo seems like a cakewalk, but it is much more challenging than you think. It is a strategic process that includes:

  • Understanding the business and audiences
  • Researching to collect market data
  • Analyzing the market trends
  • Conducting competition analysis
  • Designing different elements of the logo
  • Combining all elements to create an outstanding visual representation

Typically, professional logo design services or a brand designing agency is responsible for designing brand logos. However, you can also create one on your own. But if you don’t have enough knowledge and experience of logo designing, your logo may lack clarity, effectiveness, and engaging elements that are a must to drive results. Therefore, it is the best option to hire a professional logo designer.

There are some fundamental principles of logo designing that a designer must follow while designing a brand logo. We will comprehensively discuss those principles in this writing piece. But before we move on to that section, let’s explore the different characteristics of a logo design.

What Are Some Different Characteristics of A Logo?

A brand logo has many different characteristics that play a crucial role in how people experience your brand. When you choose or design them correctly, people fall in love with them at the very first sight.

Here are some most common logo characteristics that you need to select and design correctly. Check them out below!

Shape- Each element of your brand logo is crucial for effective visual communication. When you choose or design them, make sure they complement your business type, objectives, and vision.

While choosing a specific shape, you need to keep in mind that every shape has a different characteristic, and all of them do not perfectly meet your logo requirements. You need to choose a specific shape that you want your brand to look like.

Size- Your brand logo represents your business in different channels, such as print marketing materials (letterheads, business cards, brochures, etc.), online platforms, and advertising banners. You cannot feature the same size of the logo in all these channels as their requirements are different. Therefore, it is always a good idea to have at least four different versions of your logo of different sizes. You can determine the different sizes of your logo based on the requirements of different channels.

Color- Color is the most dominating element of a logo. It helps you make a powerful impression on your potential audiences and influence them to associate with your interest. Just like shapes, colors also have different characteristics and emotional connotations. For example, Red is the color of blood, and it indicates urgency and alertness.

So, while choosing a color or a color palette for your logo, make sure you choose a color that conveys your emotions and messages to your audiences.

Typography- Typography refers to designs, styles, and layouts of text. It is equally important as the shape, size, and color of your logo.

First, create a line that has an in-depth meaning and conveys a powerful message to your audience. Then, you need to make your line impressive and pleasant to the eyes by making the best use of fonts, styles, and layouts.

Fundamental Principles

The fundamental principles of logo designing comprehensively describe how your brand logo should look and how it should be to your audience. Here we have mentioned the five most important fundamental principles. Check them out below!

Simplicity- Some people think that creating a graphic-loaded brand logo makes a significant impact on audiences. However, things are different. The more you add to your logo, the more complex you make it for your audiences.

Remember, a logo that gives your brand a clear message to your audience is considered the most impactful logo. So, keep your logo simple yet effective.

Memorability- People remember those brand logos that are visually awesome and give a clear message to them. Use complementary colors, designs, and other relevant elements and strategically place them to create a stand-out logo. It will leave a lasting impression on the audience’s mind, and they will recall your brand so often.

Modern and Timeless- Designing a logo based on the current trends is a great idea, but remember, the trends change from time to time. A movement is hot today, but it will run out of steam with the passing time.

So, before choosing a particular trend for your logo design, make sure it is timeless and perfect for the long run.

Complementary- All the graphic elements, including shapes, colors, texts, and designs, should complement each other. It is the most fundamental principle of logo and graphic designing.

Suppose you want to choose two different colors for the color palette of your logo. The color combinations like blue with red, green with yellow, and orange with yellow are the best options to choose from as they complement each other. Similarly, the shapes, fonts, and designs should be complementary to each other.

Balance- A balanced logo is catchy and pleasant to the eyes. It grabs people’s attention quickly and leaves a lasting impression on them.

Use the method of proportion and symmetry to create a balanced brand logo.

Versatility- A brand logo is used in many different ways on different channels, for example:

  • On advertisement banners
  • On print materials, such as newspapers, magazines, letterheads, etc.
  • On websites, blogs, and social media platforms
  • On caps, bands, and other wears
  • On clothes

A brand logo should maintain its integrity and serve its original purposes in all situations. It should clearly convey your message to your audiences.