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OHO – Food to Go
Deliverables
- Naming
- Branding
- Campaign Design
- Digital Strategy
- App Assets
A Thai Food Concept Like No Other
OHO Thai is a new healthy take away concept launched in 2020. Working with the Kaizen Brand Evolution studio from ideation through to execution, we provided a suit of services for the leadership team including: Naming, Branding, Campaign Development, Print & Digital Strategy. The first of the takeaways opened in Newry, with 2 further locations opening before January 2021.
Brand Name Generation
What's in a name?
We were tasked with creating a unique and identifiable name to begin developing the brand. We followed a structured process of name generation and provided options to support the overall business and operational objectives. OHO is a fantastic Thai expression used when you are amazed or shocked. As a starting point, we believe this captured the essence of the business and allowed us direct and create incredibly strong and justified brand designs.
Branding
Take Away Brand Development
In our experience, developing brands for the hospitality trade, we must effectively engage and communicate your product offering to a huge demographic range. They must support the overall organisation goals and deliver clear, effective messaging to you customer base. With the OHO brand, we focused on delivering a strong, vibrant identity, rich photography and the use of creative language to build the brand story.
