Month: August 2022

Say it with Social Media!

Posted on by Ellen Turbett

We are living in the new, digital era. Social media is single handily the most powerful tool for business and it is important to capitalise on this.

From Instagram to Twitter, to TikTok and Facebook. Each platform has a different art and getting it right is key. Promote what you do to the endless stream of scrollers.

Failing to maintain a consistent presence on online may result in your organisation going unnoticed and your competitors stealing your target audience and potential customers.

Invest in the best social

Social media has become an incredible resource for staying updated on current events, connecting with friends or family, and engaging with businesses online.

For brands hoping to leverage the popularity of different online platforms and reach the ever-growing user database of those platforms, investment is key.

Developing a well-thought-out social media campaign can be an incredible investment, helping to build brand recognition and boost the success of your business.

Keep up with Competitors

Social media is a brilliant tool, allowing an open access platform to monitor the progress of competitors. Yet, it is crucial that organisations do not get sucked in and begin mirroring the behaviour of their competitors.

Innovative and original behaviour will breed success and ensuring your organisation maintains a competitive edge is key. A massive asset in this process is to hold a consistent presence online.

Communicate with your target audience

Social media is a great platform for organisations to maintain real time communication with customers, clients and target audiences. Hence, continuously updating your platform is key.

Whether you conduct online surveys via your Instagram stories, engage with your audience through question and answer sessions or operate an open direct message policy, all is beneficial.

Additionally, social media can be used to promote your company as a customer focused business and encourage engagement and feedback. Doing this will not only benefit customers, providing them with the best possible service but will also benefit your company, highlighting what your audience wants and incidentally generating ideas for future projects.

Get your timing right

Posting on social media requires considered, calculated planning. Many people still have suspicious holdups about online platforms and do not see the immense power that it holds.

When it comes to posting, timing is key. There are certain times of the day that is best for posting and capitalising on this is key. You could have a perfect social media campaign but the benefits are often disregarded if posted at an incorrect time.

#Hashtags #Are #Key

The power of the hashtag is not to be undermined. They are a valuable tool, used strategically across almost all social media platforms.

Using relatable, relevant and engaging hashtags are key, boosting your exposure and targeting your audience of choice. If correctly implemented, the use of hashtags holds the power to boost your campaign engagement, increase your audience, generate sales and enhance your organic social reach.

Furthermore, using hashtags allows your organisation to get involved in conversations and other important issues on social media. Hence, when running a campaign, it is worthwhile to research topics that are trending in relation to your focus and placing the campaign amongst that conversation through hashtags.

Track your social stats

Getting to know your audience has never been as simple as it is at the moment. Through tracking your audience’s activity, you can gain an accurate understanding into their social habits, with active time being one of them.

Posting content at optimal time, when most of your audience are active on social media is key. This will encourage their engagement and boost your exposure.

How Kaizen can help YOU with social

At Kaizen Brand Evolution, we understand how to navigate platforms and how to perform well on each relevant site.

We understand how each site can be used to benefit your business differently. We use this knowledge to create a social media strategy so you can begin to master your own social media accounts.

For organisations seeking to leverage celebrated insights, social media campaigns can be very worthwhile, targeting the ever-growing users of online communities. Kaizen Brand Evolution differentiate between social platforms and categorise which platforms will work best for you. Incidentally, we can evolve your platform by creating stand-out designs that are sure to surge your insights.

Blog Writing: Tips & Tricks

Posted on by Ellen Turbett

In the modern era of online social sharing, writing a blog holds a massive opportunity for your company. The power of blogging will give your company a competitive edge, boosting your products and services into the online community in an enlightening and engaging way.

Blogging brings a massive boost to an organisations place in the market, increasing custom and growing sales through educating consumers about what you do.

Intriguing titles

When deciding on a blog topic, it is important to consider your audience and the impression this blog will make. Capture their attention instantly, making them want to click straight away!

We have seen it time and time again, where brilliant blogs go unnoticed due to a lazy, boring title. They say “don’t judge a book by its cover” but believe it or not, we all do it. Often, a title alone is enough to draw your attention in. Incidentally, the title of your blog has the power to make or break a readers decision to entertain your blog.

First impressions are key. We find ourselves gravitating towards reading material that hold exciting titles. On the other hand, we often find ourselves overlooking content that have poorly thought-out titles.

Understand your blog readers

In every aspect of business, it is crucial that you recognise, value and understand your audience. This is no different when it comes to writing a blog.

There is no better way to showcase all the brilliant things your organisation does than through blogging. A blog provides an unfiltered, unlimited and underrated platform to shout about what you do, sharing your achievements, your improvements and your advancements.

Blogging provides an opportunity to educate your audience on matters that are important for your business. Using your platform to blog about your products and services will ensure there is a more well-rounded understanding of your organisation. When readers have a clear vision of what your company has to offer, they are more likely to follow through and become a valued customer.

Featured images and social posts

We are now living in the digital era, where visuals are preferred to text. Unfortunately, this is not good news for blog writers but there are some loop holes that can lure people in and encourage them to take 5 minutes out of their day to read your blog.

Using your own images is even more valuable. Whether you offer products or services, you will find that first-hand images will resonate with readers and intrigue them.

Equally, creating consistent blog posts ensures you will always have content to share on social media. It is so important to share images when posting on social media.

Spending lengthy periods of time carefully creating blog content must be followed up by an impressive promotion plan in order to reach your target customers and potential new audience members. Remaining active on social media is paramount for organisations and ensuring content is continuously fresh and innovative will give you that competitive edge.

Let your blog tell a story

When writing a blog, it is important to consider a brand-new customer, one who has never heard of your products or services. Taking this approach will ensure your content tells a story about your brand, guaranteeing that readers will understand what you are aiming to achieve.

Blogs must be educational and informative in order to work. Although it is desired that customers recognise your brand identity, this is not always the case and you must be prepared for this eventuality.

The 5 W’s in your blog

Who, When, What, Where and Why?

When creating a blog based on your products or services, it is advisory to incorporate the trusty 5 W’s. Who are your target audience? When are your target audience going to realise what the blog is about? What is the product or service you are aiming to showcase and does the blog represent this? Where are your target audience going to avail of your product or service? Why have you chosen to write about this?

Recognise potential questions and answer them

A tip for blogging would be to integrate answers to possible questions into your content. We are all too familiar with google when it comes to questions; just ping in your query and you are likely to have the answer in seconds.

If your blog holds a solution to a query of a potential customer, it will likely appear on their search results and lead them directly to you. Providing engaging and informative blogs is imperative for your organisation as it will be a key deciding factor for potential customers.

Get in Touch

At Kaizen Brand Evolution, we work internationally with brands large and small, delivering a suite of brand assets through which to promote their business.

Having one of the largest graphic design teams in the country, we are equipped to meet the demands of both large and small organisations. We work to the tightest of deadlines, while always retaining the highest level of design possible.

To discuss a creative project for your business, get in touch with our team via the contact form or on 028 95072007.

Brand design to make you stand out

Posted on by Ellen Turbett

A brand design is the visual illustration that the public hold of your organisation. Your brand is the associative feeling that people get when considering your product or service. From first impressions, to long-lasting associations, it is important that your organisation holds an applicable brand design that will capture attention and boast positive reactions.

Branding is an innovative way to create your own narrative and educate your audience. From your service offerings to your company values, it is important that your branding relates to your identity and engages your audience.

Brand design is important for all businesses, whether you are a brand-new business, or an established, long-standing firm. The design that your organisation holds will promote your organisation as a whole, as well as the more complex details. These details include representing your brand strategy, vision, goals, personality and much more. 

Consistency is key

Running a brand requires detailed consideration across all areas, including brand representation. It is crucial to develop a recognisable brand in the early stages of establishment and maintain this over time.

Brand design is a massive asset in this process, helpful in establishing a familiar identity and building trust within your industry. Unfortunately, society has become unsettled and gaining trust is not an easy task due to technical scams. Hence, the importance of an established and consistent brand identity is second to none.  

Like everything, consistency is key. Whether it is online; through websites, social media, or advertisements or physically; in events, posters, billboards or retail, it is paramount to maintain a consistent design. Consistency will create a sense of unity in your brand and promote a recognisable and dependable identity.

Involve the experts in your brand design

One of the most valuable understandings a brand can hold is the benefits of involving the experts in your brand design. Investing in your design is crucial. Availing of top-quality service will stand the test of time for your company, particularly when it comes to design.

Brand design holds an equal power status to that of your products, services and indeed your workforce. Consumers will resonate with a design that is captivating and this will in turn boost your reputation and establishment.

Gaining and maintaining this established identity is massively beneficial for your organisation, especially in the early stages. Nonetheless, it is also beneficial for long-established organisations to conduct a brand redesign, in order to boost existing opinions and better position your brand for future consideration.

Brand Design at Kaizen Brand Evolution

At Kaizen Brand Evolution, we have a team of experienced graphic designers. We have worked alongside organisations across the UK, Ireland and beyond, creating premium, consistent and recognisable brand designs.

Our branding team have created bespoke brands for some of the most widely known businesses organisations across the country. Some of our branding clients include: Fusion Antibodies, Slims Healthy Kitchen, Down Royal Racecourse, Punchestown Racecourse, McQuillan Companies and United Wines.

Our established experience positions us as industry experts. With widespread knowledge in delivering successful brand design packages for all types of organisations, including B2B, B2C and third sector, we have a vast experience in creating brands that engage your audiences.

Whether you are starting out and need a new innovative design for your business or you are an established organisation who requires a revamp, we can boost your brand massively. Through creating brand designs that can add significant value to your products or services, Kaizen create meaningful change and evolve every brand through innovative design.

At Kaizen Brand Evolution, we strive to create successful and commercially driven brand designs. Each brand design that we conduct is unique and bespoke to your business, promoting the key areas of performance and ensuring a stand-out reputation.

Brand Designs that deliver

We understand and value the importance of individuality when it comes to brand identity. Incidentally, we approach every task with a clean slate and open mind. Through detailed research and collaboration with the team behind your organisation, we will create an exciting, innovative brand design that will showcase the drive and ambition that lives in your brand identity.

Start a project with us

Our team are enthusiastic to create an innovative, recognisable and premium brand design for your organisation. We also understand that the process can be daunting and unknown to your team. Therefore, we promise to provide a detailed introduction to the service and walk you through every stage. We aspire to showcase the endless opportunities that brand design can provide for your organisation.

Brand Name: Get it right first time

Posted on by Ellen Turbett

Deciding on a name for your brand can initially seem like an easy task. In some situations, this can be the case. Some organisations may have been decided on their name for a long time, which is great. Yet, in some cases organisations jump at the first name they can think of, failing to take into consideration the countless name opportunities out there.

Your brand name plays a massive role in your identity. It is often the most recognisable associative term used by the general public. Hence, it is crucial that it makes sense and represents your most important goals, aims and offerings.

Make sure your name is a memorable one

Make them remember your brand name. From Google, to Nike to Starbucks, there is no doubt that absolutely everyone that you ask would be familiar with these, and many other brands. Hence, picking something unique, relevant and understandable is key. The importance of a brand name is endless. Be it in-store, online or through word-of-mouth, it is the one term that will be constantly used to discuss to your business.

In todays environment, there are organisations galore in every industry. Brand names are becoming more difficult to think of due to the sheer lack of original names left. Hence, brand owners have to put their thinking caps on to ensure their company stands out from the crowd. The importance of an individual, identifiable and recognisable brand name has never been more imperative.

Credibility

With a charming brand name, you will increase credibility and achieve a memorable, positive association with customers, clients and competitors. This is key in the modern consumer market as credibility is very hard to come by. Holding an established association with consumers is massively beneficial. The goal is to be the first brand that people think of when they are discussing your industry. For example; when you think fast-food; McDonalds is bound to be up there in your thinking! This is a common occurrence, with company names holding industry related connotations.

How many times have you heard someone talking about ‘hoovering their house’? Did you know ‘Hoover’ is actually a brand name and the correct term is vacuum cleaner? This is a primarily British association that came from a brilliant advertising campaign and brand dominance in the industry. So, even if the consumer doesn’t own a ‘Hoover’ branded vacuum cleaner, they are more than likely going to call it that, from habit! Imagine that! Hoover are the certainly the kings of brand naming.

Will your brand name suit for social?

When making any decision for your business, you must be aware of how that impacts your online presence. Unfortunately, it can be an area that is overlooked until it is too late when it comes to choosing a company name.

Your name will be the point of contact for absolutely everything online. This includes website name, social media handles, advertisements and hashtags. If your name is unique to your business, there should be no issues in getting the best possible domain names and social handles, which will raise the position of your organisation online. However, if the chosen business name is a common expression, word or phrase, you may face numerous issues, resulting in a less identifiable online presence.

Create your Brand Name with Kaizen

Kaizen Brand Evolution have widespread first-hand experience in developing brands for organisations just like yours. Whether it is creating a brands identity from scratch, rebranding an out-of-date company or creating a revolutionary brand name, we have you covered.

Kaizen recognise the importance of your company name in the process of developing your brand. Whether your naming journey is established or unidentifiable, Kaizen have an incredible team of creative experts that can discover unique insights into your organisation to create an incredible name.

In order to creative an authentic and convincing brand name, Kaizen conducts intense research into your organisation, involving their experienced team as well as conducting an intense client consultation. Doing this enables an in-depth understanding of the organisation which will incidentally produce a limitless quantity of ideas.

To make the process of choosing your brand name an enjoyable experience, the Design Director at Kaizen will collaborate all developed ideas into justified and appropriate list of concepts. This process enables you to creative informative and measured decisions on your brand name.

Get in Touch with Kaizen to create your Brand Name

At Kaizen, we pride our creativity and attention to detail. If you are considering a brand name and would like to involve an experienced brand studio, get in touch today.

Brand Implementation: Keeping Up

Posted on by Ellen Turbett

Brand Implementation is a massively important component of brand development that ensures continued success and interest. Developing a new brand is a massive achievement and getting that far is a huge success in itself.

 Yet, a common misconception suggests that once established, the hard work is done. Unfortunately, it is not as easy as that. The next steps are just as crucial to ensure your branding is presented in the highest value possible, through brand implementation.

A fresh brand is an exciting, motivating experience for your business. Yet, if it is not continuously showcased correctly, it can develop a motionless status and fall behind the competition.

Organise your brand implementation

Whether you have started a business from scratch or directed a much-needed brand refresh, the same applies. It is crucial that you conduct a robust promotion campaign and showcase your innovative brand to consumers in your industry.

The methods of promotion are endless and dipping into all areas is recommended. From digital promotion to traditional marketing and word-of-mouth communication, all can make powerful noise about your brand and generate the desired, deserving attention.  

One way to implement your brand would be through producing printable goods, e.g. posters, business cards and flyers. On the other hand, digital brand implementation is an extremely widespread area of opportunity. This is how your organisation appears online, including your website, making sure it is purposeful, engaging and designed well.

Get ahead of your competition

We are now living in a saturated environment, where each industry has a massive portfolio of options. Hence, the importance to stand out from the crowd and remain relevant with a unique selling point has never been more important.

Whether you are the new kid on the block or an OG, it is crucial that you showcase to your audience that you are an innovative brand that is committed to consistent evolution, development and growth. People want the best of the best and if it is evident that they are not going to receive this, they will very quickly move on.

Promoting your business through brand implementation is just as important, if not more important than creating it.

Successfully communicate the story behind your brand

We all love a story. Whether it is one we relate to, one that inspires us or one that makes us feel happy inside. Most businesses have an inspiring story behind them and it is important to share this and build a valued rapport with your audience.

Organisations should share their story through their branding. For a brand to be successful, people must be able to see it, hear about it and hold an engaging connection with it.

Consistency is key with brand implementation

In the initial stages of brand development, business owners are motivated and keen to promote their product or service to the world. It is not unusual for this motivation to begin to dwindle once establishment is complete.

Organisations will gladly invest large sums of money into the creation of a robust and engaging brand identity. From research to design to campaign consideration, businesses will often invest as much as it takes to position their company in the best light possible. Yet, when it comes to showcasing all of this to the world, this can often fall short.

Failure to maintain a consistent momentum in brand implementation can be detrimental to success. It is important for businesses to realise that brand implementation is a continuous task and must be always applied.

Incidentally, brand implementation is a constant part of the branding, marketing and advertising progression for any business. For an organisation to achieve and maintain recognition, brand implementation must remain steady via all communication and publication channels.

Kaizen Brand Evolution can help YOU

At Kaizen Brand Evolution, we specialise in evolving brands, as well as creating and maintaining modern identities that you will love.

We recognise how important continuous brand implementation is. With widespread branding experience, we have worked across a vast industry base, including hospitality, finance, IT, print and science, effectively sharing company messages, communicating their stories, striving for evolution and delivering success.

At Kaizen Brand Evolution, the customer is at the heart of everything we do. We will work directly with you to showcase your company to the highest of standards.

Get in touch with Kaizen today.