Month: July 2022

Better your Brand with Brochure Design

Posted on by Ellen Turbett

In the modern, digital world, we often fail to consider the continuous benefits of traditional marketing concepts, for example brochure design.

It is undeniable that the benefits of digital platforms in some situations, massively outweigh the perks of traditional platforms. Yet, this is not the case in all situations.

When we think traditional marketing, we think newspapers, posters, brochures, and flyers. It would be unreasonable to suggested their popularity remains the same. Yet, if implemented correctly, their power remains prevalent in the modern day.

Brochure Design

In a digital world, we often overlook some of the most tried and tested traditional opportunities to engage our customers. Brochure and booklet design is still one of the most effective opportunities for your business to develop sales and marketing opportunities, and it is therefore imperative that your brochure design is delivered to the highest of standards.

Printed Brochures

The printed brochure is the concept we are all most familiar with. From annual reports, to sales brochures and seasonal product catalogues. They are often placed in our company through many methods of communication, including postal marketing, public hand-outs, and workplace distribution.

The perks of a printed brochure are second to none. The longevity of their value remains prevalent for days as the brochure will be available to read at all times. Additionally, a brochure can boast a wonderful design that will boost brand identity and reputation.

Digital Brochures

Like all innovative organisations, Kaizen Brand Evolution take pride in evolving with the times and adapting to change. This applies more than ever in the marketing industry comes to marketing techniques.

In addition to creating eye-catching print brochures, we ensure that our designs can be adapted to function in a modern environment. Incorporating innovative ideas, they can be evolved into a contemporary and digital tool.

Understanding that digital delivery is often paramount to a project’s success we output your brochure in any number of required digital formats.

Within interactive, digital brochure designs, we can add advanced functionality such as hyperlinks, UTM tracking codes and animations intended to engage and fascinate your target audiences.

Do your Bit for the Environment

We are now living in a world where it is more important than ever before to look out for the environment in everything we do. Many organisations are taking a stand against waste and as a result are reducing their paper usage.

At Kaizen Brand Evolution, we felt it important to provide clients the choice of digital design as opposed to print, reducing unnecessary distribution. This option is massively beneficial for both the environment and for organisations in promoting your efforts to protect the environment through corporate social responsibility.

Types of Brochure Designs Available

The variety of brochure designs to choose from are endless. The team at Kaizen Brand Evolution have widespread experience across the range and are happy to consider your suggestions throughout the process.

Our most common brochure design projects include:

  • Annual Report
  • Booklet
  • Company Brochure
  • Bulletin
  • Catalogue
  • Directory
  • Guide
  • Handbook
  • Magazine
  • Manual
  • Newsletter
  • Programme
  • Prospectus

Brochure Design at Kaizen Brand Evolution

At Kaizen Brand Evolution, we design brochures for numerous industries across the UK and Ireland. From annual reports to training manuals, sales brochures, and gallery collections, we have experience in designing 1000s of brochure designs for all types of businesses.

Here at Kaizen, we are extremely lucky to have an esteemed partner in print; Kaizen Print. Hence, we have the unrivalled knowledge of understanding what is needed to create a premium, eye-catching brochure design that will be sure to stand ahead of the competition.

Get in touch with our team to discuss a brochure design project. Upon interest, we will explain the professional process in which we undertake to create your product. Once we have agreed on this, we will request content, imagery, and assets that we need to create the design.

Once we have quoted the project and received approval from the client, we will begin the exciting brochure design process. We involve our clients in every step of the process, requesting sign off at every stage. Doing this ensures that we deliver the best possible results, staying on brand and meeting the commercial needs of the project.

When the final product is approved, we will output this promptly and professionally in the agreed formats for print or digital use.

To start a brochure design project with Kaizen Brand Evolution, please get in touch with our team via the contact form or call us on 028 9507 2007.

Perk up your Packaging Design

Posted on by Ellen Turbett

When it comes to packaging design, consideration of the printed output and knowledge on how to achieve this is critical to the project success. Carefully considered packaging will ensure your brand is developed at every touch point of the purchase process.

Creating a relatable and attractive packaging design is very important for businesses, big and small. The packaging design for a product is often a primary element of association for consumers, particularly in a physical setting, such as in retail stores.

For example; when we enter a grocery store and see a can with chromatic red and black packaging design, we instantly associate it with Coca-Cola. This is the overall goal for organisations, to be instantly recognised by their brand identity. Packaging can play an influential role in this process.

Don’t Leave Packaging Design Behind

Unfortunately, packaging design can get the back seat when it comes to product design. As the last step in the product process, it can be forgotten about and as a result of this, rushed in the last minute.

It is important to carefully consider this stage. Yes, it is essentially the final step but is a massively important asset to your brand identity.

Packaging design can be used across many platforms, not just in a retail setting. Other uses of packaging design include online product promotion, delivery services and many more.

Stand out from the Crowd

The massive variety across all markets has resulted in a difficulty to stand out in the crowd. Appearing pride of place in a retail setting is the overall goal. Hence to achieve this you must carefully consider your design, remain consistent and boost your brand identity.

We have all done it, bought a product based on their packaging design alone. A beautifully designed packaging concept has enough power to draw attention to a product and encourage purchasing. Yet it is important to realise that the design of your packaging has the power to make or break a customer’s purchasing decision.

Premium Packaging is Key

Packaging is in essence the most important step of the product creation, as it is essentially what makes people purchase your brand. Often though, this is overlooked and the packaging can become an afterthought.

Yet, organisations who involve professional graphic designers in this process have no need to worry about this. Graphic designers recognise and highlight the importance of every step in the product creation process. From the product itself, right through to the packaging, each stage is equally important.

Poorly designed packaging can be detrimental to the success of your product. Consumers will recognise this immediately and incidentally ‘judge a book by its cover’ and avoid purchasing the product.

Packaging Design at Kaizen Brand Evolution

At Kaizen Brand Evolution, we are experienced in the design and development of packaging design for numerous industries. We can produce packaging design for an extensive variety of products. These include food packaging sleeves, gift bags, gift boxes, labelling and many other types of outer packaging.

With great experience in B2C moment of choice decision influencing, our creatives will ensure your brand has the best opportunity for purchase and engagement.

We have an excellent team of dedicated and world class designers, who have helped many organisations evolve their packaging, ensuring that their products are the best looking on the shelves.

Drinks Industry Labels & Packaging

We work with independent and multinational drinks brands to develop their brand strategy, brand activation and their range of packaging including labels and gift boxes.

Kaizen design with overall consideration for your brand strategy, but with a direct commercial focus that ensures our designs can be output in a cost-effective manner. Some of our drinks industry clients include: Bushmills Whiskey, Kraken Rum, Glencree Whiskey, Thompsons Rum and Shortcross Gin.

Start a Packaging Design Project with Kaizen

To begin your project, please get in touch with our client services team 02895 072007.

We will explain the steps, find out about your project and send a quote to bring the project to life.

The Power is in the Poster

Posted on by Ellen Turbett

Posters, a powerful marketing tool that has been utilised for centuries across the world. Securely positioned at the forefront of promotion since its inception, poster design remains a powerful and influential tool for businesses universally.

The Perks of a Poster

A huge perk of using posters as a method of promotion for your brand would be the exposure they gain. In order to achieve the highest exposure possible, it is important that your organisation considers poster location. Choosing a position that will reach high volumes of footfall is key, catching the attention of as many people as possible.

Additionally, posters hold the power of flexibility. They can be placed on a wall, on a table, handed out to commuters. The possibilities are endless.

Involve the Experts

Poster design remains a powerful tool in promotion, hence the importance it holds is second to none. Yet, a common error of judgement by organisations is to conduct a DIY design job.

Often, DIY design jobs can fail to showcase the business in all its glory. Although this is not always the case, with several DIY designers being able to come up with impressive concepts through platforms such as Photoshop and Canva.

Although this is a cost-effective solution, if implemented poorly, it can be spotted a mile away and affect your brand reputation. It is important to always showcase your company as a premium, reputable business and a poorly designed poster can lead to a dip in this opinion.

A valuable realisation for any business when carrying out a marketing and advertising campaign is investment is vital. When creating a promotional tool, particularly a poster, you know it is going to hold a long-term position in society. Availing of top-quality service will stand the test of time for your company. This will lead to impressive results and the deserved recognition.

A business should always aim to hold a recognisable brand identity. To ensure this, organisations must implement consistent designs to create and maintain a familiar company recollection with customers, clients and competitors.

Remaining consistent in design is key and without professional training, it can be difficult to maintain this. Graphic designers are familiar with remaining consistent through brand guidelines, sticking to agreed fonts, design, colour palette and measurements. Doing this will ensure a distinct brand, constantly boosting brand identity and remaining competitive in your industry.

The Technical Bit

Posters are a unique promotional tool, that target audiences from all different demographics, 24/7. It is crucially important to recognise the different audiences that your promotion will be reaching and ensure that it is understandable for all.

People that are looking at these posters every day, need to be able to read them. They need to be able to understand what exactly is going on and act upon your sales message.

Designing a poster requires detailed creative consideration. From the location, to the distance from which it will be viewed and the level of content that is added.

Poster Design at Kaizen Brand Evolution

Lucky for you, here at Kaizen Brand Evolution we know what it takes to design a brilliant poster. Stand out from the crowd while using our tried and tested design techniques.

We have a knowledgeable and enthusiastic team of graphic designers, who have proudly helped many local, national, and international companies get their print marketing campaign right first time. We design with purpose and through a considered discussion with your marketing and sales functions, we will understand and design your poster accordingly.

Whether you need an A3 short run digital poster or an A0 nightclub poster, we have created thousands of poster designs for organisations like yours. With vast experience in poster design of all sizes and for almost every conceivable use, our graphic designers will create the perfect poster design to meet your project goals.

Perfect Poster Design for Every Industry

At Kaizen Brand Evolution, we have the unique benefit of being part of the Belfast’s’ leading poster printing companies; Kaizen Print. With this said we have designed thousands of posters for organisations across the country.

To discuss a creative project, get in touch with our team via the contact form or on 028 95072007.

Logo Design: Stand the Test of Time

Posted on by Ellen Turbett

Logo design is extremely important to any brand or organisation. A logo is the primary identifier for your brand that will immediately engage with the public. Acting as a symbol to represent the brand, your logo plays a key role in boosting brand identity and recognition.

Commonly customers and clients will associate your logo with their experience with your business. Hence, logo design is a key element in the buying process, encouraging customers to invest in your company.

Consider your all-time favourite brand… was the first thing you pictured their logo? It is common that consumers are often able to picture the logo design instantly when they think of a brand, more so than the typeface or name.

Creating a Logo Design for your brand

Logo design is often the first step in any brand development and should be considered at the earliest stages of business planning. As the first step in brand development, there should be a detailed and considerable amount of time spent on logo design. This will ensure that the design begins to take shape how you would like it to, from the outset and throughout the branding stages.

When beginning the logo design process, it is crucial that organisations conduct a thorough mind mapping exercise, to be sure all elements of your brand are considered in the logo development. A brilliant logo design will clearly represent your brand, its goals, and its purpose.

It is equally important that in everything you do, you consider your audience. At the end of the day, your clients, potential customers, and target audience are your most important critics.

In order to target your audience successfully, you must hold a clear understanding of who they are and what they are looking for. By conducting this thorough research, you will be on track to creating a logo that clearly resonates with your audience. This will prove advantageous to your reputation, positioning your organisation as a customer focused brand.

Keep up with your Competitors

We are now living in a world that is constantly changing. Organisations are quickly evolving, shifting and altering their service offerings. In order to keep up with other organisations in your industry and curb the competition, it is important to remain attentive to the altering trends in logo design.

If your organisation has evolved in service offerings, it is important to showcase this through an update to your brand assets. This includes logo design, an extremely important tool for representing your identity. It is crucial that your logos align with company values to permit a stand-out position in the market, remaining competitive and evolutionary.

A logo is the visual representation for your business, hence the importance it resounds with the audience. From the font, to the symbol, it is vital to choose wisely, representing your business in the finest manner.

Involve the Experts in your Logo Design

One of the most valuable understandings a brand can hold is the benefits of involving the experts in your brand design. Investing in your design is crucial. Availing of top-quality service will stand the test of time for your company, particularly when it comes to design.

A logo design holds an equal power status to that of your products, services and indeed your workforce. Consumers will resonate with a logo design that is captivating and this will in turn boost your reputation and establishment.

How Kaizen can help YOU

At Kaizen Brand Evolution, we have designed hundreds of logos for businesses nationwide, as well as on a universal scale. We have one of the largest design studio teams in Belfast and Dublin and our focus is always on developing the best logo to suit your business needs.

Our industry experience and understanding of many market sectors and the ability to draw on our skill, ensures we are experts in logo creation. With one of the largest design studio teams, our focus is always on creating a stand-out logo to represent your business to the highest standard possible.

To discuss a creative project for your business, get in touch with our team via the contact form or on 028 95072007.

Get ahead of the game: Festive Design

Posted on by Ellen Turbett

Yes, it is approaching that time of year again. No, we can’t believe it either! Some are excited and others filled with that all too familiar seasonal dread. If the latter is you, don’t panic! Kaizen Brand Evolution are here to help you combat those stressful hospitality design preparations and get you on track for the most wonderful time of the year.

Menu Design

Let’s face it, when we think Christmas, we think food. The festive period is a time to indulge, eat out and celebrate with delicious seasonal dishes. Aside from the festive food, your restaurant menu is your most important component.

Many hospitality businesses will introduce a festive menu, offering an altered choice of dishes, especially chosen for the Christmas period. Capture attention with a beautifully designed festive menu that will impress customers, before they have even got their food. The quality of the menu itself leaves a lasting impression with your customers. 

Brochure Design

A method of traditional promotion that remains popular to this day is brochure design. Printed or digital brochures? We say both, be sure to target all arenas. Brochures provide opportunities for your business to achieve sales in both a digital and physical setting.

Many organisations have lots of seasonal products and services to promote in the lead up to Christmas. Why not avail of our incredible design service, and go above and beyond customer expectations.  

Christmas Cards

Personalised Christmas Card design is the perfect opportunity to keep in meaningful contact with friends, colleagues or customers this festive season. We provide a variety of choice with pre-designed options or you can design your own with our graphic design team.

Whether it is an employee, a stakeholder or a customer, this personal approach will be effective in showing your sincere appreciation. We recommend that you make a list of recipients that have supported your business during 2022 and use a personalised Christmas card to thank them and wish them an enjoyable break. Make it memorable and you are guaranteed a happy new year with repeated business and a happy workforce.

Gift Vouchers

People love receiving gift vouchers for their favourite local businesses, particularly at Christmas time. Promoting gift vouchers for your business is a genius gateway to target new audiences and boost revenue. The success of gift vouchers stretches far beyond the Christmas period with new customers entering your doors for months to spend their valued revenue.

Invitations and Tickets

They don’t call it sparkle season for nothing! Christmas is the only time of year where it is socially acceptable to go to events every night!

Are you throwing the ultimate Christmas party? Start the event off right with some custom designed invites. Your guests will love them and it provides an opportunity to send all the event details in one fell swoop.

Christmas design at Kaizen Brand Evolution

At Kaizen Brand Evolution, we are experts in designing hospitality stationary for both printed output and digital delivery.

Our design studio have created thousands of festive designs for businesses, charities and other organisations spanning every conceivable market sector.

At Kaizen Brand Evolution, we have the unique benefit of being part of the Belfasts’ leading printing companies. With this said we have designed thousands of graphics for organisations all across the country steeped in print design. Our designs can be seen proudly placed in the following hospitality sectors: Retail Stores, Fast Foods, Nightclubs, Bars, Restaurants and Hotels.

Our experience and knowledge of type, layout and photography ensures we position your brand perfectly, while providing opportunity to meet the strategic goals of the project, whatever they may be. We understand that the delivery of your stationary may take many forms and so our team of graphic designers can expertly output your design for both print and digital delivery.

If you want to explore a design project further, please get in touch with our client service team via the contact form or by calling us on 028 9507 2007.

Wow this Winter with your Event Design

Posted on by Ellen Turbett

We know, we know! Summer has just begun, but winter is coming… faster than you think. Although winter is an unfavourable season for many reasons; the cold, the dark and the dreary, it does have its exceptions. Winter is the ultimate event season, boasting Halloween, Christmas and New Year parties, to name just a few! Whether you are hosting an event or attending a trade show, it is important to make a memorable impression on your audience with event design.

Event branding offers companies, organisations and collectives a chance to massively amplify awareness, using experiential design best practices to offer an impactful and unforgettable experience. Through the power of distinctive, dynamic design, businesses can harness the immense potential of event branding – but it’s only through an intelligent and cohesive approach that you’ll experience the full effect.

Let the experts deliver memorable results

Event planning can be extremely stressful, particularly around the festive season. Why not take the pressure off and involve a professional graphic design team in your planning and implementation? Not only will this take a huge chunk off your workload, it will also ensure the highest quality content is produced and promoted.

There are many complex layers to the task of event design. Many of which go unrecognised until the late stages in planning and preparation. Elements include website design and monitoring, campaign design, branding and promotion, to name a few!

Involving a professional design team in this process offers the prospect of massively amplifying brand awareness for your organisation, using experiential design best practices to produce an attractive and unforgettable experience.

Consistency is key with event design

When hosting an event, the overall goal is to impress your audience and ensure they have a wonderful time. Equally, you hope to receive the deserved recognition and reputation boost.

To achieve the optimum brand recognition and create a memorable impression with attendees, it is crucial that your event design is consistent. Whether your event is a one-off occurrence or a frequent experience, holding consistent design is advisable to ensure both a high standard of delivery and a familiar brand identity.

Maintaining this consistency can be difficult without the involvement of a professional in event design. Graphic designers are experienced in developing projects that hold a unform template through meeting careful considered brand guidelines; using brand fonts, design, imagery and colours. Without the correct software or design knowledge, implementing event design in-house can be both time consuming and unobtainable for your business.

Consider your attendee

Creating a sense of togetherness throughout your event branding is especially important where the attendee journey is concerned. The journey an attendee takes from entrance to exit needs to be subtly and strategically designed.

With all elements of the event working together, the journey from A to B should be seamless, that way, your audience will have the most immersive and engaging experience possible. Maintaining a sense of perspective throughout the event branding process guarantees results.

It’s by keeping one eye on the big picture, exploring how different elements interact and how they work to communicate your core message, that you’ll deliver a meaningful and memorable event.

The benefits of event design

Event design is a massively beneficial tool, promoting a top-class reputation and providing an inclusive feel for attendees. Whatever the definitive aim of your event is, whether it’s to boost brand exposure, advance awareness on a topic or promote sales and subscriptions, the journey an attendee takes from start to finish needs to be subtly and strategically designed.

Within Kaizen Brand Evolution, we have worked with a number of different businesses, right across Belfast and Northern Ireland, as well as event organisers themselves, to provide them with the right display products and design for their events.

Our designers will make sure that the design used for your event material are the best you can get, being both eye catching as well as durable, so that no matter where you are, potential customers and clients will notice you and want to come and talk to you.

To discuss a creative project, get in touch with our team via the contact form or on 028 95072007.

The Wonder of Wayfinding Design

Posted on by Ellen Turbett

Wayfinding design is an enlightening experience, guiding and steering people through their surroundings. From arrow markers to directional stickers, the opportunities are endless to deliver a simply understood wayfinding design.

Whether you own a small warehouse or a skyscraper block of office space, wayfinding is a must. Everyone who visits your organisation, be it staff or visitors should be able to freely navigate their surroundings in a straightforward manner. The goal of wayfinding is to direct people through unfamiliar settings. To achieve this, a thorough planning and implementation is required, using the correct language, typography, colour palette, all of which maintain and boost your brand identity.

Create a positive atmosphere from the get go with wayfinding design!

We have all been there. Getting lost in a new environment is never fun and often leaves a feeling of embarrassment. This is not the desired association that brands want visitors to create when visiting their organisation. Hence, the importance of wayfinding design.

To combat any confusion from the get go, wayfinding navigation can be extremely useful. When providing navigation, it is crucial to deliver this in an easily interpreted manner, this will not only benefit attendees, it will also assist your staff members by reducing direction enquiries. Additionally, using a unique wayfinding design will help you to promote your brand throughout the location. 

The skill in designing wayfinding is understanding the visual and physical clues that help pull people through a space without the need for intensive signage. In doing so, the interpretive journey is much less stressful and therefore, much more enjoyable.

Seize the opportunity for some shameless self-promo

Designing your wayfinding design from scratch can provide many opportunities to boost brand recognition.  Yes, purchasing typical, generic signage will save your brand time and money but in the long run, it can depreciate your organisations reputation and brand identity.

In order to boost your brand identity at all times, it is important to seize every opportunity that comes your way. Incorporating your brand guidelines into all elements of your business is key, including that of wayfinding design. To promote and represent your brand highly, it is important to remain consistent in your design.

It is often the case where organisations invest highly in large-scale branding, leaving very little budget for smaller scale elements. Wayfinding design presents a unique opportunity, it is designed to be looked for. This alone should encourage organisations to avail of branded wayfinding, guaranteeing a boost in brand representation and incidentally, recognition.

What wayfinding design works for you?

Identification

Identification wayfinding design offers an informative clarification to visitors, outlining where they are presently located. This wayfinding signage is frequently used in offices, outlining rooms such as the ‘Meeting Room’.

Regulatory

Regulatory wayfinding is an extremely vital design, alerting individuals of regulations, rules and laws. These signs are essential when it comes to ensuring safety and compliance. Common regulatory wayfinding can be seen in ‘No Parking’, ‘No Smoking’ and ‘Wear a Mask’ signs.

Directional 

The most popular form of wayfinding is directional design. Directional wayfinding supports individuals in their journey around a specific location. Common directional signs point out entrances and exits.

Informational

The final category of wayfinding is informational design. Providing valuable information to individuals, informational wayfinding is commonly used to deliver answers to frequently asked questions, including ‘WIFI Available’ and ‘Free Parking’.

Wayfinding Design at Kaizen Brand Evolution

At Kaizen Brand Evolution, we have widespread and detailed experience in designing wayfinding. Through working with numerous businesses across Northern Ireland and the Republic of Ireland, we have developed an esteemed portfolio in wayfinding.

We can help you progress your brand identity through wayfinding design. We can help you with the planning, design and implementation, ensuring this is executed appropriately and successfully.

Wayfinding can be unclear if designed unprofessionally. Our graphic designers are experienced in creating clear, attractive wayfinding designs. This ensures visitors experience a smooth and enjoyable journey.

We aspire to create wayfinding designs that make visitors almost spend as much time looking at it as they do with whatever they are on-site to see. To discuss a creative project for your business, get in touch with our esteemed team of graphic designers via the contact form or on 028 95072007.

Crack the Consumer with Label Design

Posted on by Ellen Turbett

Label Design is an important element of your marketing plan for any product at the point of sale. Whether your product is highly regarded and recognisable or brand new to the market, the importance of a premium label design remains the same. The design of your packaging is a key way to generate new interest amongst customers, as well as target those who are familiar with your brand.

Aside from looking good on the shelf, labels provide important and necessary information to customers, helping you create an enlightening and explanatory first impression of your product.

Your label is your voice

Your label acts as a voice for all of your hard work. After the detailed creation, development and finalisation of your product, the label design is considered. No matter how amazing your product is, without an impressive label, it can easily go unnoticed. Your product needs an exciting and attractive label promotion in order to catch the attention of consumers and generate the desired and deserving sales.

The power of a label

We all do it. Scan the shelves for an attractive label to assist us in our consumer decision-making. The power of label design plays a pivotal role in product perception. Hence, the importance of ensuring your label design is up to standard is imperative.

What makes an attractive label? Like everything, beauty is subjective and you are not going to please all audiences with your design. Yet, it is undeniable that some product labels seem to jump out on the shelf, whilst others go unnoticed.

Some characteristics, combined with various psychological factors, can easily determine whether your label catches someone’s attention or gets lost in a sea of similar products. Studies have shown that the most successful of all product labels tend to share some very simple, common attributes.

Brand identity in label design

Like absolutely everything, sticking to your brand identity when creating a label design is key. Brands should always be striving to boost their identity with new audiences, as well as maintain recognition with their existing customers.

Following through with a consistent design for all items in your portfolio will be extremely rewarding for your brand identity. Upholding an unvarying design in all of your product labels will be a rewarding process. This will boost brand recognition and persuade consumers to repeat purchase it if they hold positive opinions towards your brand.

Font and colour, keep it consistent!

When designing a label for your product, it is important to maintain consistency across the board. This means across all areas, including font, imagery and colour scheme. To the average person, these features may consciously go unrecognised but do not question the power minor elements hold in the bigger picture.

Fonts are a vital element in the process, delivering arguably the most important details on the label, the product outline and information. Limiting the number of fonts being used when creating a label design is key. Striving for a uniform, premium design is the goal and alternating fonts will reduce this, making your label design look informal and difficult to read.

Whilst font patterns can often go unnoticed, colour patterns do not. As consumers, we often recognise a brand through their colour palette before anything else. We are all attracted to colours, particularly bright ones.

As said time and time again, consistency is key. Every organisation maintains an in-house colour palette in which they use as part of their brand identity. When developing your label design, it is crucial that you stick to this and implement your recognisable brand colours. The goal is to make the product jump off the shelf to the attention of consumers and the combination of lively and joyful colours will undoubtedly lead to a fetching label design.

Label Design at Kaizen Brand Evolution

At Kaizen Brand Evolution, our team of graphic designers have extensive experience working with a wide range of organisations to create exciting and attention-grabbing labels.

We can design a label that elevates your brand, without compromising on design or performance. Labels are a popular way for every business to add a personal touch to their product. On top of that, they can be a cost-effective method with a great return.

To discuss a project for your business, get in touch via the contact form or on 028 95072007.