May 2022 - Kaizen Brand Evolution

Retail Design: Remain Relevant

Posted on May 30, 2022May 20, 2022 by Ellen Turbett

Some may argue that retail stores are on the downward spiral when it comes to popularity. Unfortunately, this is the case in some situations, with consumers swapping out their shopping sprees with scrolling, but it is important we do not rule out the power of retail design completely.

Retail design can be an extremely powerful method of persuasion when it comes to encouraging consumers to shop in your store. Attractive retail design is key. You want it to stop people in their tracks and intrigue them.

An impressive design lends a hand in the success of a retailer. The overall goal is to develop a brand that consumers will choose. We all aspire to be the first choice, this is extremely relevant in the retail industry, due to the dropping popularity, as well as the dense competition.

Unfortunately, the industry progress in recent years has seen a new-found intricacy in the process of retail design.

Retail Design: A Customer Experience

Now more than ever, it is crucial to stand out in the crowd. This is no different when it comes to retail design, it is crucial to stand out in the high street or shopping centre!

To create an authentic retail design, you must incorporate your brand identity, bringing it to life through your physical store. A retail store should provide much more than simply products or services to customers. It should provide an experience that will resonate and bring a feeling that customers will identify with, when they consider your brand.

The Consistency within Brand Identity and Retail Design

A common misconception when developing a retail design is that it simply revolves around the physical store. Yet, a successful design will consider much more than simply what is in your bricks and mortar store.

Retailers must consider all elements of their brand identity. To maintain and boost their exposure, they should marry all of their design elements together, maintaining consistency and building familiarity. Ways in which this can be implemented includes a consistent font, logo, colour palette, design feature and retail store.

Create a Retail Design that Consumers will Trust

We now live in an era where unfortunately trust is not easily earned. Consumers have become extremely resilient to trust, particularly in the retail sector as the ‘too good to be true’ termis often proved to be factual.

An area that physical retail stores can use to their advantage is their trustworthiness. Having a real-life store brings a sense of reassurance and trust that online stores sometimes fail to deliver. However, it is important to note that competition is prevalent and shoppers are always going to prefer to spend their money in a retail store that has a polished branding and design.

With this in mind, it is important that brands maintain a premium retail design, updating it where necessary. Through an established retail design, brands have the opportunity to turn consumers into customers or clients by engaging with them through trust, understanding and memorable first impressions.

Incorporate Retail Trends

Trends come and go and it is important to recognise this. Yet, there is a fine line between an enduring trend and a passing phase, known as a micro trend. Longstanding trends will be an asset to your business, showcasing a forward-thinking approach. However, a miscalculated investment into a microtrend can be detrimental and a poor expenditure.

In times gone by, trends did not hold the power that they do now. The popularity of social media has provided a platform for worldwide exposure, reducing the timeframe for brands to hop on board the latest trends, in order to remain relevant. However, the investment of time and money must warrant a return on investment, so brands, particularly in retail must be smart to the areas in which they participate.

Retail Design at Kaizen Brand Evolution

Our design team at Kaizen Brand Evolution is made up of some of Ireland’s most experienced professional graphic designers. Our team of experts have a unique skillset across numerous industries, including the retail industry. This insight has afforded us with a first-hand understanding into the retail environment, the opportunities and the complications to overcome.

Our knowledgeable and enthusiastic team strive to create considered retail design that is suited to your anticipated business vision.

Get in Touch

To discuss a creative project for your business, get in touch with our team via the contact form or on 028 95072007.

Social Media: Make an Impact

Posted on May 26, 2022May 20, 2022 by Ellen Turbett

Whether we like it or not, social media has quickly become a huge part of our day to day lives. From Instagram, Facebook, Twitter to LinkedIn, it is crucial that brands create an engaging presence online, promoting their products or services to the endless stream of scrollers.

Social media is an extremely advantageous platform for organisations to avail of. Providing the opportunity to maintain round the clock communication with customers, clients, stakeholders and the general public.

Unfortunately, society affords little consideration to those brands who choose to remain old-fashioned and stay clear of social media. Failing to withhold a recognisable online presence may lead to your organisation going unnoticed and falling behind social savvy competitors.

The Perks of Social Media

Like everything in life, there are pros and cons to the use of social media. Yet for instance, when it comes to business, the pros most certainly outweigh the cons. Social media is an incredibly valuable research tool for brands. The platform allows them to monitor competitors, connect with potential customers, investors and target audiences. These platforms also provide industry insight in real time, showcasing the top trends, as well as the passing fazes.

For brands that are either starting out or aiming to boost their brand identity and recognition, the use of social media is invaluable.

Impactful Social Campaigns we LOVE

Dove – #ShowUs

Dove is known for their impactful, human interest campaign design. Their widespread representation and positivity towards the human body is something to be admired. Particularly on social, where this is not always evident.

In 2021, Dove struck again with an impactful, user-generated campaign, cleverly captured with the name #ShowUs. The campaign was led with simplicity, asking social followers to show off their beauty, in all different shapes and sizes.

Through research, Dove discovered the disappointing representation of women in society. Body stereotypes are a massive issue worldwide and this campaign shone a light on the beautiful differences within us.

There is a key takeaway for brands from this campaign success. Dove’s #ShowUs campaign arguably performed so well due to its personal, relatable message, in which many consumers resonated with. In addition, the clever use of a hashtag quickly created a social trend, wherein online users could easily access other participants posts and interact with one another. When mind mapping ideas for your next social media campaign, think outside the box, consider your audience and incorporate your company values.

Spotify Wrapped

December. The month of Santa, Snow and Spotify Wrapped. Launched in 2015 and quickly rebranded in 2017, the Spotify Wrapped social media campaign promotes an aesthetically pleasing summary of an individual’s music habits for the year.

The ingenious graphic design team behind Spotify quickly caught on to the picture-perfect personas that we are all guilty of portraying on social media. The beautiful graphics, the fanciful filters and the desire to project our musical opinion, onto anyone that will listen.

Not only did Spotify excel with their own campaign, they also had a helping hand, with massive exposure from their audiences. A cool 1.2 million Spotify users shared the campaign to their own social media, promoting the platform, far and wide.

This campaign provides us with numerous learning curves, including the pinnacle point that is: it’s not what you post, its how you post it. Data is data, we see it every day, many of us shiver at the sight of a spreadsheet… so why is this campaign any different?

Let’s face it. Who is entertained by statistics? Long story short, everyone apparently, if it is presented in an #Instagramable design that allows you to show off your musical taste.

Genius Spotify, Genius.

Social Media Campaigns at Kaizen Brand Evolution

Kaizen Brand Evolution have a team of enthusiastic industry experts, who understand the dedication required to create and deliver an engaging social media campaign. Through evaluating your brand, as well as your proposed social platforms and target audience, we are able to categorise which areas you should be focusing on, in order to receive the best return on investment.

Are you struggling with your social media? Get in touch with Kaizen Brand Evolution for some industry tips. We can impart our wisdom through creating a detailed social plan, with stand-out designs and engaging material.

Availing of this service will not only resolve the confusion that comes with social media, but it will provide you with an understanding into the navigation of social media, affording you the knowledge to confidently manage your own social accounts in the future.

To discuss a logo design project, get in touch with our team via the contact form or on 028 95072007.

3 signs its time for a company re-brand

Posted on May 23, 2022May 17, 2022 by Ellen Turbett

It isn’t uncommon for organisations to evolve and outgrow their initial branding concept. Think of it logically, we as individuals do not remain the same over time, we advance and grow, leading us down new avenues and directions in life.

What was once a perfect brand identity may now seem disconnected, outdated and in need of a revamp. In other cases, you may not have afforded enough attention to your branding concept when initially implementing this. If this is the case, it is paramount to realise this as early as possible and conduct a re-brand, allowing your organisation to progress, under a new, more fitting brand.

Is your brand is stuck in the past?

We are living in a fast-paced, ever-changing society. This can be both a good thing and a bad thing. Unfortunately, society can get very bored, very quickly and it is important to be reactive to this, in order to stay relevant.

It is no surprise that things become outdated, out of touch and in need of a refresh. We all get to the point where we need a new car, a new phone and a new haircut. It is no different in the business world. Your brand may have been the next best thing when it stepped onto the scene but unless it keeps up with the times, it may fall behind and fail to maintain its position in a very saturated market.

It is recommended that you regularly examine your brand logo, design, website, storefront, merchandise and print advertising to check if it remains relevant.

Re-brand if your identity no longer represents your purpose

As previously mentioned, it is expected that brands will grow and change over time. This evolution cannot be predicted when initially developing a brand identity. Hence, it is important to recognise this and consider a re-brand once developments have been made.

A brand identity must showcase your organisation in all of its glory, making it clear to clients, customers and stakeholders what it exactly is that you offer.

What is the point in making company advancements if you are not going to show them off through innovative branding?

Re-brand if you are trying to target a new audience

Target audiences grow and change over the years. This is all to do with societies trends and the age groups that are associated with these trends.

A prime example of this is the recent surge of popularity in Crocs. Until 2021, Crocs were considered to be a fairly ‘uncool’ brand of shoes amongst young people. Targeted at an older audience, as well as medical staff for work purposes, Crocs were rarely entertained by an adolescent. This all changed in the summer of 2021. Crocs became a major hit with young people and this was all down to their launch of ‘platform crocs’ which boasted a higher sole and youthful colours. Since this surge in popularity, Crocs have grabbed the attention and ran, evolving their brand in many ways, in order to secure their new, youthful target market.

When monitoring your brand progress, it is important to research your target audience to get a feel for what they are interested in. This will allow your business to adapt in order to meet the needs and desires of this market. If you fail to consider this element, your brand will fall behind and receive an outdated reputation.

Re-brand your organisation with Kaizen Brand Evolution

Here at Kaizen Brand Evolution, we are experts at re-branding. We have a widespread team of experts who are equipped with industry insight. In order to create the perfect re-brand for your business, we take the process very seriously, with a step-by-step plan of action.

In the initial stages, we will take a brief from our client, deconstruct this and have a number of our experienced designers interpret it in their own, unique and innovative way. We place the client at the centre of everything we do and aim to involve them in the process, every step of the way. Once our team has carefully considered the brief, we will invite the client into view all possible design concepts, discuss them and give them time to choose a favourite to move forward with. Once a final concept is chosen, the magic begins and the process of bringing a re-brand to life unfolds.

When choosing a re-branding with Kaizen Brand Evolution, we appreciate it can be difficult to decide on a new brand identity. In order to make the process easier for our clients, we create our design concepts using real life resources and produce digital images to match your industry. For example; if you are hoping to re-brand your music store, we will create digital images of a music store and fill it with the design concepts to give you a real life feel of what it would look like.

Have we convinced you that now is the time to re-brand?

To discuss a creative project or re-brand for your business, get in touch with our team via the contact form or on 028 95072007.

Logo Design we know and LOVE

Posted on May 18, 2022June 7, 2022 by Ellen Turbett

Logo design is extremely important to any business or brand. It is the primary identifier of your organisation and frequently clients will associate it with the experience they have with your business.

Consider your favourite brand, and you will instantly picture the logo clearer than you will the typeface or name. Logo design is often the first step in brand development and should be carefully considered at the earliest stages of business planning.

Apple

We all know it. Most of us love it. Apple. Undoubtedly the most powerful technology brand in the world. The logo is instantly recognisable, even to those who aren’t digitally minded.

Aside from a design change in its first year of trading, the apple logo has remained virtually the same, bar a few colour alterations, since 1977. This is a concept we rarely see, with business logos commonly changing a lot over time.

The benefit of this unchanged logo guarantees that audiences will not forget it in a hurry. People now subconsciously associate the bitten apple with the brand and any major changes would dissolve this association massively.

Fun fact: did you know that Apple have a rule that in movies, villains cannot use their products? Only the good guys. Hence, you will never see Lord Voldemort or The Joker with an iPhone.

McDonalds

Another brand we know and love from their logo is McDonald’s. It can be spotted from a mile away, with its unique and bright colour scheme. However, McDonald’s wasn’t always as we know it today. In its founding year, 1937, the company was established as ‘The Airdome’… imagine that! This name and logo lasted a mere three years, when the McDonald family decided to acclaim their family name.

‘McDonalds Famous Barbecue’ as it was known between 1940 and 1953 boasted a boring, black and blocky logo, completely parallel to now. In 1953, the franchise dropped the ‘Famous Barbecue’ and simply became ‘McDonalds’. Since then, both the name and the logo have remained consistent, dominating the logo market with the huge arching M.

Similarly to Apple, McDonald’s logo consistency has worked in their favour. We have all looked into the skies at one point, in hopes of seeing the yellow arches in the nearby distance. If this were to change, the novelty and association with the McDonald’s brand would be lost and the popularity would significantly reduce.

Google

Founded in 1998, Google is a youthful 24 years old. Yet contrary to its young position in society, it needs no introduction, being the most popular search engine in the world.

The Google logo is one we will all recognise, even those of us who claim no association with online platforms. The colourful, eye-catching and dominant design was first created in the founding days of the business and has changed very little since then.

The firm’s recognisable position in society has afforded Google great flexibility with their logo. Taking a unique stance, Google famously alter their logo design temporarily to represent current affairs and important historical dates. They have the power to do this as they know their brand recognition is strong and does not require consistent promotion.

If you closely study the Google logo, you will recognise a disrupted pattern. The first four letters follow the familiar primary colour pattern, showcasing blue, red, yellow and blue again. This consistency is then interrupted by the introduction of green, a secondary colour. This green is then followed by red, reintroducing the primary colour pattern.

Some may consider this colour palette a miscalculated pattern, yet the meaning holds much more than this. There is a significant, ground-breaking message promoted through their uncoordinated logo.

By not following the pattern, Google are promoting an innovative, pioneering and revolutionary approach. With the introduction of green, steering away from the typical design, Google are promoting their mission; to break the mould, to go beyond what is expected and show they are not afraid to break the rules.

Consistency is Key in Logo Design

Although Google choose to interrupt the pattern, there is a clear sense of uniformity in all the brands discussed above. Consistency is key. The majority of brands that hold recognisable and dominant logos are those that remain consistent and avoid major design change over time.

With Apple, McDonalds and Google, although there may be slight tweaks in the form of font change or colour saturation, the structure of the logo remains virtually unchanged.

It is important that organisations take note of this consistency and recognise this when developing a brand logo. There must be careful consideration afforded to the logo design task, as the opportunity to make drastic changes in the future may present issues for brand identity.

Logo Design with Kaizen Brand Evolution

At Kaizen Brand Evolution, we are proud to have designed logos for products, services and organisations both locally and internationally. Our team of design experts have a unique industry understanding and with this, we are able to draw from our experiences and create innovative, engaging and memorable logo designs.

Kaizen Brand Evolution have one of the largest design studio teams in Belfast or Dublin and our focus is always on developing the best logo to suit your business needs.

To discuss a logo design project, get in touch with our team via the contact form or on 028 95072007.

Campaign designs to shout about in 2022

Posted on May 12, 2022May 17, 2022 by Ellen Turbett

Great campaign designs are something that a brand can really shout about. Additionally, these brands strive to generate a positive public interest, encouraging them to shout also.

Marketing campaigns present massive opportunities for organisations. Yet, those campaigns that succeed require intense planning, co-ordination and considered implementation.

The overall goal of conducting a brand campaign is to promote a product or service, generating exposure across numerous platforms. If executed effectively, a campaign will provide an organisation with a huge boost in reputation and interest.

The power of platforms

In the modern day, we have access to numerous communication platforms that allow us to share and explore campaigns universally. Successful campaign designs not only have the power to succeed on a local scale but the opportunity to go viral is also presented. In recent years, we have seen campaigns take over the world, sparking excitement, emotions and opinions.

Viral campaign designs in 2022

‘Should have gone to Specsavers’

Specsavers are renowned for their light-hearted campaigns, showcasing clever associations between restricted vision and daily mishaps.

Recently, Specsavers sparked success with their 2022 campaign, that aspires to progress their famous slogan even further. The campaign in question proved particularly successful, with their billboard element going viral on social media platforms worldwide.

Specsavers enlisted a theme of accidental mishaps across their billboards, showcasing a number of errors in their design. It is important to note that these errors are not made inadvertently but with calculated consideration.

The display of incorrect product placing is to represent the consequences of restricted vision and the impact that this can have on your performance. Through wrongly positioned sentences, upside down designs, and a billboard actually swallowing a ladder behind it, Specsavers certainly delivered their message.

This campaign sparked excitement across the world, achieving the coveted viral status on platforms including Twitter, LinkedIn and Facebook. It is with no doubt that those who were unfamiliar with Specsavers before are well in the know now.

‘If you can dream it, tweet it’

Twitter is an established social media platform. The site permits users the opportunity to project their opinion instantaneously to a large audience. For their recent campaign, Twitter cleverly merged two very powerful influences, celebrities and the average twitter user.

Yet, cleverly, these individuals were actually one in the same. Dominating major cities in the USA, Twitter showcased billboards that presented well known celebrities, including Niall Horan and Demi Lovato. These billboards included an original tweet by the global star prior to their fame, tweeting out their ambitions, alongside an image of them living out that dream in reality.

Twitter embraced their privileged position as one of the most popular social media platforms out there, aware they did not necessarily require any additional exposure, they decided to go a different route. The slogan ‘if you can dream it, tweet it’ is an evolutionary concept, targeting the emotions of the public. Hence, instead of trying to sell a product or service with this campaign, Twitter simply showcased to the world the power of hard work, determination and drive, all qualities that those who appeared on the billboards had in abundance.

Welcome Back – Guinness

Over the last 2 years, we have all suffered many consequences of the pandemic. As we began to see a return to normality, Guinness saw the perfect opportunity to strike with a clever, emotional and sincere campaign.

The campaign was rolled out primarily on TV, with a short but sweet advertisement showcasing times throughout the pandemic, when we could not socialise with friends. As the video plays out, it becomes clear that they are conveying the beloved black and white Guinness through other objects. With a door, a pair of socks, a bin and many more, the familiar black to white ratio could be seen throughout the vacant, still towns and cities. Finally, at the end of the advert, we saw friends rejoice in their own company, with a pint of ‘the black stuff’ in hand, returning to a sense of familiar normality.

This campaign, similarly to Twitter, targets the emotions of the consumer directly. Showcasing the hardships that many organisations have faced in recent times, Guinness delivered a positive message, proving in the darkest of times, there will always be light at the end of the tunnel.

Create campaigns designs that will spark conversation

Innovative campaigns get people talking. The desired outcome of a campaign design is to spark conversation, interest and generate a return on investment.

The goal is to create eye-catching designs that drive conversations. To ensure the conversations align with the campaign goals, it is paramount you enforce a clear message in your campaign. At the end of the day, if people are noticing and talking about your campaign, they are assisting in the promotion by spreading the word far and wide.

Campaign Design at Kaizen Brand Evolution

At Kaizen Brand Evolution, we take pride in creating campaign designs that outsmart competitors. Developing campaign designs that follow a precise timeline, Kaizen guarantees your time and money are utilised wisely and productively. Through widespread experience, across numerous industries, we take an all-encompassing approach to achieve your objectives, exceeding campaign goals.

Our esteemed design studio is experienced in developing striking content that will make your campaign stand out from the crowd. From digital design, including newsletters, social cards and digital advertisements. To traditional printed design, including posters, billboards, flyers and packaging design, we have you covered.

To discuss a creative project, get in touch with our team via the contact form or on 028 95072007.

Wow with your Website Design

Posted on May 9, 2022May 3, 2022 by Ellen Turbett

Firmly positioned in the digital era, it is imperative that business owners place a considerable importance on securing an impressive website design.

Once upon a time, there was a minority of industries that thrived online. Website design was merely an additional asset for business, yet not entirely necessary. Firms relied on the hustle and bustle of the high street, word of mouth promotion and over the counter purchases. Oh, how the tables have turned.

The past two decades has seen the escalation of e-Commerce, the wonder of websites and the intensification of internet. We now live in a business world where organisations must maintain a predominant position online. If they fail to do so, they risk invisibility with a large market of consumers.

The importance of an impressive website design

The internet provides us with an endless platform of research opportunities. Our online exposure provides us with a wealth of knowledge into what makes an intelligible website and what does not. Incidentally, years of surfing the web has afforded online users with a level of knowledge, wherein they become frustrated if a website does not meet the anticipated expectations.

First impressions are key and, in many situations, your website will be a consumers first impression of your brand. With this insight in mind, it is crucial that when developing a website design, you take into consideration the introduction of your brand and all it has to offer.

Instantaneous society expectations

We live in a fast-paced society, where everything is prompt and accessible. With this luxury comes expectations. We as a society are likely to favour products and services that meet our fast-paced expectations and quickly disregard those that fail to do so.

It is crucial to consider this pattern of behaviour when developing a website design. An impressive website design must be prompt, easily navigated and provide the ability to either find necessary information easily or purchase a product or service effortlessly.

The wonderful world of websites

When it comes to developing a website, there are numerous different platforms to choose from.

e-Commerce Website Design

An e-Commerce website is used by organisations who wish to sell products or services online. Familiar brands who function through e-Commerce sites include Amazon, Etsy and eBay. Similar to organisations who operate out of a physical store on the high street, e-Commerce firms require the resources to make sales, yield currency and provide confirmation of purchase.

Technically speaking, there are two elements to an e-commerce website, a storefront and a checkout. These terms are transparent in their meaning, an online storefront mirrors that of a real-life shopfront, allowing brands to display products or services for customers to browse through. A checkout is the part of the site that permits purchase and conformation of sale.

Is an e-Commerce site for you?

If your business wishes to sell products and services online, an e-Commerce site is suitable for you. It is extremely beneficial for brands to afford consumers the opportunity to purchase their products or services online. This platform allows brands to widen their target market and appeal to customers on a global scale.

Brochure Website Design

A brochure website can be described as an informative website. Consider it similar to that of a real-life brochure, providing detailed information on a product or service. These websites do not offer the service of buying or selling, the platform is strictly for informative and display purposes only.

Popular brochure websites include Primark, B&M Bargains and Poundland. Brochure websites require detailed information, striking visualisations and engaging content.

Is a Brochure site for you?

A brochure website is a brilliant platform to deliver detailed information to consumers, without wishing to sell directly online. Advantageously, brochure design websites require little maintenance once established, beyond minor updates when and if required. Additionally, new-start businesses often begin their online journey with a brochure design site, affording the opportunity to build their presence before taking a leap into e-Commerce.

If your business wishes to promote a product or service online, without requiring a purchase method, a brochure site is suitable for you. Industries that commonly avail of a brochure site would be real estate agents, hair and beauty salons, as well as educational organisations.

Start your website design with Kaizen Brand Evolution

At Kaizen Brand Evolution, we have a team of experienced digital experts who have developed websites for organisations universally. Whether you are interested in an e-Commerce site, a brochure site or require some professional insight into which would work best for your brand. Whatever your website design project, we would love to hear from you.

Ready to start your website design journey today? Get in touch with our design team via the contact for or call us on 028 95072007.

Make your Colour Palette Catch Attention

Posted on May 5, 2022April 29, 2022 by Ellen Turbett

When developing a recognisable brand identity, a recognisable colour palette is one of the most important elements in the brand suite of assets. Many identify brands based solely on their colour palettes, used to develop elements such as advertisements, logos and merchandise.

When creating a brand identity for your organisation, it is important to carefully consider your colour palette. In order to boost the familiarity between your colour palette and your brand, it is crucial to develop a theme through your artwork and other assets. Implementing this carefully considered consistency will contribute to developing your brand identity in the future.

Colour Palettes Creates Connection

We as human beings are no strangers to the power of colour and association. When we think of colours, we often associate it with an object, for example; the sun is yellow, the grass is green and the sky is blue.

These associations are no different when we think about brands. Organisations such as Coca-Cola are instantaneously linked to the colour red. McDonalds to the colour yellow. ASDA to the colour green. Although these connotations come naturally to the consumer now, this was not always the case. Building colour connections with brands is a detailed and calculated task, developed through consistency and is quite frankly, something to be admired.

Consider Colour Palettes Connotations

From the very early stages of our education, we are taught to associate colours with feelings and emotions. Hence, many of us have deeply engrained connotations that we often subconsciously enforce when we see a particular colour.

Red

Traditionally, the colour red is associated with being alert, sometimes danger, love and excitement. This is an extremely popular colour utilised by modern brands, in a wide variety of different trades, including the food, streaming, car and toy industries. Prominent examples of brands who boast a red colour palette include Coca-Cola, Ferrari, Netflix and Red Bull.

It is undoubtedly understandable why organisations such as those mentioned above use the colour red to present their brand. The supremacy and prominence associated with red is evident through powerful brands, particularly industry giants such as Coca-Cola, Ferrari, Netflix and Red Bull.

Blue

On the other band, the colour blue maintains a considerably mellow reputation, being associated with feelings of trust, inspiration and calm. A very popular colour utilised by brands, often in a calculated and associatory way.

Business giants that are recognised through their blue branding include Facebook, Intel, Ford, Nivea, VISA and Oral-B. Can you recognise the pattern? The majority of organisations that use a blue colour palette are brands that require a considerable depth of trust and confidence. When we think blue, we consider security, sometimes seriousness and sensitivity. These emotions were inventively considered by many powerful brands that use a blue colour palette, recognising their customers and clients would require reassurance and stability.

Green

It can be argued that green is the most prominent associative colour, representing all things sustainability, nature, outdoors and health. Again, these connotations are evident in brands that utilise a green colour palette. Green covers a variety of industries including healthy food, grocery stores, charity shops, skincare and farming machinery.

Many brands that use green colour palettes are food related. The association between green and health is extremely prominent and often consumers seek out green products when grocery shopping. Additionally, we are living in a modern society wherein sustainability is becoming a prominent lifestyle requirement. The colour green maintains a strong association with sustainability and the environment; hence many brands are striving to position themselves in this market through the use of an associative colour palette.

Colour Palettes with Gender Associations

In a traditional, old-fashioned society, there was a clear divide when it came to male and female brand representation, particularly when it came to children. Blue was for boys and pink was for girls. These connotations were evident in branding with industry giants such as Barbie donning pink and Hot Wheels showcasing a blue and red logo.

In recent years, we as a society have finally moved on from these outdated and stereotypical associations, promoting a clear development in colour expression within brands.

Building Consistency Through your Colour Palette

When a brand has established a colour palette, it is crucial to incorporate this into all business elements. Ways in which a brand can implement their colour palette into their business is through logos, retail design, marketing and advertising, merchandise, packaging design and employee uniforms.

Brand Design at Kaizen Brand Evolution

At Kaizen Brand Evolution, our team of creative experts conduct considerable research into your brand, market and competitors in order to create a brand identity that represents your organisation truthfully. When deciding on a colour palette, we collaboratively discuss ideas, concepts and associations.

After your branding project is complete, we will discuss and plan the roll out of your new identity. We will consider multi-channel, organisation wide activities and help prioritise these in line with your agreed business goals.

To start a conversation about brand design, please call 028 9507 2007 or email us via the contact page

Deliver through Digital Presentations

Posted on May 2, 2022May 3, 2022 by Ellen Turbett

We are now firmly positioned in the new digital age. A generation that are now heavily relying on the use of digital platforms in order to function productively and successfully.

Now, more than ever, we place a considerable importance on digital services when working, partaking in leisurely activities and communicating with others.

Digital Presentation Remotely

Over the last two years, we seen a surge in digital communication, forcing us to adapt our skills and evolve our understanding of working remotely. An extremely beneficial tool within this time has been digital presentations, that are easily adaptable.

We have become accustomed to attending Zoom, Teams and online workshops. Many of these interactions fail to make their mark and become a distant memory quite quickly. In order to successfully make an impact through a remote digital presentation, it is crucial to create an exhibition that will be engaging, memorable and interactive.

Digital Presentation to a Live Audience

As we finally return to the prospect of live events, in-person meetings and networking, the pressure is on to dust off the presenter personality and deliver digital presentations to a live audience once more.

One way to reduce the presentation qualms is confidence in your content. Involving the experts in your digital presentation design can guarantee an exciting presentation that will undoubtedly impress audiences.

When considering what content you wish to incorporate in your presentation, it is important to envisage what the audience expect. Collaborative communication is a brilliant way to maintain the audience’s attention. This can be done through asking the audience for their participation, asking engaging questions and including interesting videos. Large amounts of text and monotone discussion can be quite off-putting and tedious so it is crucial to consider how the audience will react.

What makes a great Digital Presentation?

In order to catch the attention of attendees, a digital presentation must be striking and memorable. A great presentation requires consistency, using company logos, imagery and assets that represent and boost your brand identity. Additionally, presentations that are original and innovative will capture attendees and make them remember. To create influential impression, the inclusion of revolutionary graphics; including animation, striking imagery and fitting and attractive content.

Digital Presentations at Kaizen Brand Evolution

At Kaizen Brand Evolution, we have a team of experienced graphic designers who have created and evolved digital presentations over the years. Our team recognise the importance of authenticity and involve the client in every step of the process to ensure the final presentation represents your brand in all of its glory.

To begin your digital presentation project with Kaizen Brand Evolution, get in touch with our client services team. From the initial consultation, right through until the final product, we assure that we will deliver what is right for you, your organisation and your clients.

Get in touch via the contact form or call us on 02895 072007.