Month: March 2022

Event Design: Make it a Day to Remember

Posted on by Ellen Turbett

As we finally relax back into the swing of events, why not consider a revamp? There is no time like the present to inject some newness into your event design assets.

Many organisations attend or host numerous events across the working calendar. Whether you are attending a trade show or hosting an awards night, it is crucial that you maintain a consistent event design across all your materials.

When you are attending, or hosting an event, it is important to showcase to attendees what you have to offer. Presenting your organisation in a premium, high-quality manner is a brilliant way to boost your company reputation, as well as evoke interest in your brand.

Events are an exciting opportunity to network with others. After a long 2 years of restrictions, we are finally getting the opportunity to attend and host events. With this hiatus, many of us have taken time out to rebrand, evolve and grow. What better way to showcase your evolution than through event design?

The Importance of Event Design

Creating event branding will be a massive benefit for organisations. Event design offers a massive opportunity to boost brand awareness through consistent exposure, to offer an impactful and unforgettable experience.

By promoting your organisation through recognisable, engaging and exciting event design, attendees will build a rapport with your company, boosting your brand position for future opportunities.

Logo Design

Whether you are simply attending an event, or you are hosting your own, you need to have a stand-out, professional logo. Particularly when you are hosting an event, it is beneficial to have a logo to represent the event itself.

Logo design is the primary identifier for your organisation. This is no different when it comes to events. Individuals will associate an event or experience with a logo. For example, when we think of the Oscars, we think of the famous golden man, with Comic Relief, our minds instantly go to the red nose and for Children in Need, Pudsey Bear.

It is undeniable that when we think of popular events, we instantly picture the logo before we acknowledge the organisations typeface or name. With this in mind, it is paramount to place significant importance on developing a logo within event design in the early stages of planning and implementation.

Advertising Design

Once your organisation has established a logo design for your event, the next step is design. In order to promote the event, whether you are attending one or hosting one, you will need promotional advertising, such as posters, brochures, online graphics and potentially, billboards and adshels.

Advertising your event is a crucial step in the process in order to gain exposure with relevant bodies, including potential attendees, potential sponsors and stakeholders.

A successful event design will maintain consistency across the board. This will be implemented throughout the advertising design concept, ensuring the same colour palette, typography, brand guidelines and imagery are utilised across the board.

The benefits of consistency are massive, boosting customer recognition and building a reputation for your organisation and your event. Whether it is a promotional poster, an online post, or an information brochure distributed at the event, it is important that these elements maintain a similar design and personality. 

Wayfinding Design

Attention to detail is key when it comes to event design. Attendees will notice the finer details and the consideration of this will stand in your organisations favour.

A design feature that would be a beneficial consideration for organisations when implementing event design would be wayfinding. Wayfinding design is a bespoke method of navigation within an establishment.

When hosting or attending an event, it is important that attendees feel welcome and comfortable.  Incorporating wayfinding into your event design would be a plausible touch. Providing easy navigation through wayfinding will make an attendees journey straightforward and more enjoyable. Additionally, your branding will be visible to all, at every point in the process. 

Menu Design

Depending on your type of event, menu design may be a beneficial incorporation. For certain events, particularly awards or dances, there is a meal included. It is human nature when attending an event to head straight to the menu to see what is on offer.

Why not add a special touch by personalising your menu design to align with your brand guidelines? Menu design at an event will promote your organisation even further, displaying branding across all tables and guaranteeing interest.

The Benefits of Event Design

Event design is a massively beneficial tool, promoting a top-class reputation and providing an inclusive feel for attendees. Whatever the definitive aim of your event is, whether it’s to boost brand exposure, advance awareness on a topic or promote sales and subscriptions, the journey an attendee takes from start to finish needs to be subtly and strategically designed.

To discuss a creative project, get in touch with our team via the contact form or on 028 95072007.

The Important Elements of Retail Design

Posted on by Ellen Turbett

For organisations who work within the retail industry, it is imperative to withhold both a successful brand identity and retail design, as well as a retail identity with a positive shopping experience.

In order to achieve an engaging identity that can be implemented into a physical retail store, your organisation must initially build an innovative, relatable brand identity of its own. Bringing your brand identity into your retail store requires careful consideration and detailed design, ensuring that all elements of your brand blend within the physical store.

Consistency is Key

A brand identity within a retail store aims to create a memorable and positive shopping experience for customers. To ensure this brand identity ties into your retail design, it is paramount that consistency is maintained. All customer touch points must tie into your brand identity, incorporating a consistent logo, font, assets such as brochures, posters, signs and packaging and finally, the look and feel must fit in with the retail design.

Elements to Involve in Retail Design

Logo Design

When designing your logo, it is important to incorporate elements that are relatable to your organisation. Doing this will ensure a consistent and recognisable association between your logo and your brand. This will encourage customers to develop an affiliation with your design and incidentally your physical retail store.

No matter the scale of your organisation, your logo must clearly convey your purpose. The use of a professional logo design will guarantee your organisation prime positioning for the products and services that you offer.

The overall goal with logos when it comes to retail design is to develop an association with shoppers, wherein they are aware of your offerings and want to visit your store, time and time again.

Poster Design

Poster design is a very powerful, traditional tool in advertising for business, particularly in retail. Although many would consider the concept to be old fashioned, it holds an imperative position in a retail promotional campaign to this day. Particularly when it comes to promoting your retail store, posters can be situated on the windows of your physical location, in areas surrounding it and also in relevant locations to entice customers to seek out your store.

To ensure that your retail brand identity is maintained, it is advised that posters are designed incorporating the relevant brand identity used throughout your retail store. This will boost customer recognition as well as increase your brand identity amongst consumers.

Wayfinding Design

Many organisations who function in a retail setting fail to recognise the endless opportunities that are available in boosting brand identity and recognition. Right down to the finest detail, including that of wayfinding design can be a useful tool in retail design.

When developing a brand identity, it is vital to incorporate your brand guidelines and house style into all elements of your business. This is equally as important when it comes to internal assets, such as wayfinding. To promote and represent your brand highly, it is important to remain consistent in your design.

Using wayfinding is an innovative way to further promote your brand identity and unique character through providing an exciting, collaborative and engaging journey through your store. Promoting a clear and unique brand character is a beneficial tool for organisations as it encourages shoppers to remember and think fondly of your brand and retail store in the future.

Packaging Design

Whether it is packaging that will appear pride of place in your retail store or packaging that will be photographed and promoted through your online store, it is important to stand out, remain consistent and boost your brand identity.

Incorporating important elements such as logo, colour palette and relevant graphic on packaging design is key. Customers who purchase products in retail stores essentially become promoters once they leave the premises, through carrying your product through the town centre or sharing it on social media. The more premium the packaging design, the more likely a customer will be encouraged to show it off.

Retail Design at Kaizen Brand Evolution

At Kaizen Brand Evolution, our team of experienced graphic designers are innovative industry leaders across numerous sectors, including the retail industry. Our first-hand knowledge and insight provide us with a brilliant understanding of the retail environment, what works and what should be avoided.

Ensuring your organisation maintains a consistent and inviting personality is the overall goal and we look forward to discussing a retail design project with you and your team.

Get in Touch

To discuss a creative project in retail design for your business, get in touch with our team via the contact form or on 028 95072007.

Let’s Talk about Label Design

Posted on by Ellen Turbett

Label design is one of the most important features when creating a product. Undoubtedly, label design plays a pivotal role in consumer decision-making, particularly in a physical setting, such as a supermarket.

When creating a label design, it is extremely important to develop something that will resonate with customers, explain your product clearly and effectively, as well as represent your brand and everything it stands for.

Label Design is a key marketing tool for any product at the point of sale. Whether your product is a well-known brand, recognisable to all, or a brand-new company, just starting out, the design of your label is a key way to generate interest amongst customers.

Label Design and Consumer Decision-Making

It can be argued that eye-catching labels are extremely powerful. Powerful enough to encourage customers to purchase a product, with no prior knowledge to the brand, the product itself or its reputation. Engaging and inviting label designs can be enough to persuade purchase behaviour. Incidentally, this makes the process of even more important.

We have all experienced the impact of a brilliant label. Whether we decided to switch up our shampoo due to a new eye-catching label, or swapped out our choice of washing liquid due to the beautiful display of ingredients on a new product label. Simple scenarios such as these demonstrate the importance of labelling for product perception, and show how important it is to ensure your design and quality maintains a premium standard.

When Things Go Wrong

In some situations, brands can fall victim to a poorly designed label. These mistakes can be extremely detrimental for your organisation. A pertinent and hot example of poorly designed labels can be seen in the most recent episode of The Apprentice. In this episode, the teams were tasked to create a brand-new baby food, in which one team decided to take the name ‘First Time Foodies’.

Unfortunately, poorly executed and misjudged design work was implemented and their label turned out to be a disaster. What the team thought to be a clever use of design features, replacing the 2 O’s in ‘foodies’ with food bowls, turned into a catastrophic failure, reading to clients and customers as ‘First Time Dies’.

This poorly judged label design resulted in their product receiving zero sales, further proving that no matter how good the product is, if the label does not showcase it in a brilliant light, it is unlikely to excel and achieve the recognition it deserves.

Involving the Experts

When it comes to label design, it is advised that organisations invest and involve the expertise of graphic designers in the process. From the fonts, to the imagery and graphics, to the logos and consistency, it is imperative that your design is delivered to the highest of standards, in order to promote your organisation effectively.

At Kaizen Brand Evolution, we recognise and understand the importance of label design and believe that every organisation should use them to their advantage, ensuring they achieve the best possible results for their product.

Label design can be considered a first impression, with customers, clients or even competitors. We are always encouraged to make a brilliant and memorable first impression and label design is no different. The aspiration is for people to engage with your label and incidentally generate a memorable experience with the product, so when they see it again in future, they are encouraged to re-purchase.

Label Design at Kaizen Brand Evolution

Our team of experienced graphic designers at Kaizen Brand Evolution are dedicated to creating brilliant, innovative and eye-catching label designs for organisations just like yours.

Our industry insights and first-hand knowledge allows us to determine whether your label catches someone’s attention or gets lost in the crowd. Incidentally, our team have extensive experience in working with a variety of organisations across numerous sectors, creating bespoke and innovative label designs.

We can design a label that compliments and represents your brand, without compromising on performance. Labels are a popular way for every business to add a personal touch, character or personality to their product. On top of that, they can be a cost-effective promotional method, with a great return.

Get in Touch

There are endless opportunities when it comes to label design for organisations. Along with numerous other advantages, the promotion of your product requires an excellent label design in order to excel and receive the recognition it deserves.

Cutting corners can save time and money but often the outcomes lead to issues and potentially catastrophic downfalls for organisations. Hence, whatever your vision, you can be sure that the team at Kaizen Brand Evolution will deliver on an excellent, innovative label design.

To discuss a creative project for your business, get in touch with our team via the contact form or on 028 95072007.

Brochure Design: Boost your Brand

Posted on by Ellen Turbett

We are living in the new digital age. An age wherein content is king and digital is queen. In the digital age, we often forget how important the traditional methods of communication once were in our society, such as brochure design. We frequently overlook some of the most tried and tested methods of communication and opportunities to engage with customers, clients, stakeholders and importantly, competitors.

Brochure Design

Brochure design was once one of the most, if not the most popular method of promotion for organisations. Informative, high-quality and attractive brochures were an unmissable tool for promotional advertisers.

Often overlooked in the modern day, brochures remain one of the most effective and engaging promotional tools for organisations. Enabling them to stand out from the crowd, brochures provide businesses with a physical and lasting competitive edge.

Stand out from the crowd

Hence, the lasting impact and importance of brochure design means it is imperative that they are created and implemented to the highest of standards, ensuring a lasting and positive impression.

An impactful brochure design can deliver a lot more than simply the information within it. It can also boost the reputation of your organisation and brand. Premium design, paper and layout will boost your position and assist your brand in creating a high-quality name for itself.

The opportunities are endless

When you think of brochures, you automatically go to the physical, foldable and compact design, often found at events and information desks.

Yes, printed brochures are the most popular and commonly used brochure design but it doesn’t stop there.

In addition to print, there is also a digital opportunity when it comes to brochure design. To keep up and remain relevant in the new digital age, organisations have had to adapt, quickly and intuitively.

Interactive Brochure Design

Interactive brochures are an innovative way to create an informative brochure, appearing in a digital format. These digital brochures can be utilised across online platforms, including computers, tablets and mobile devices.

Creating an interactive brochure is an extremely beneficial tool for your organisation, allowing you to promote on a large-scale platform without having to worry about distribution and delivery, as required for the physical format.

Additionally, interactive brochures provide further opportunities to promote your organisation and the topic of discussion within the brochure. The interactive element enables the implementation of advanced functionality. These functions can include hyperlinks, UTM tracking codes and motion graphics designed to engage and captivate your target audience.

Types of Brochure Design

When we consider brochures, we often think of a typical booklet. Yes, a booklet is the most commonly interchanged name for a brochure but there are numerous other types of brochures that are equally as impactful if created professionally.

Brochures come in all shapes and sizes, including the following:

  • Annual Report
  • Bulletin
  • Catalogue
  • Directory
  • Guide
  • Handbook
  • Magazine
  • Manual
  • Newsletter
  • Programme
  • Prospectus

Brochure Design at Kaizen Brand Evolution

At Kaizen Brand Evolution, we have a team of creative experts who have worked on thousands of brochure design campaigns for organisations just like yours! Our experience is widespread and spans across numerous sectors, including business, charity and other areas in the market sector.

Our graphic designers maintain first-hand experience in brochure design and this enables us to create an innovative and advantageous design for your organisation.

At Kaizen, we recognise that the promotion and delivery of brochures require numerous formats to remain relevant in the modern day. Our team of graphic designers can expertly output your brochure design for both print and digital delivery.

With a partner business in print, we have the unrivalled knowledge of understanding what is required to create a world class printed brochure that stands out against the competition.

Additionally, having a partner printer business will ensure a prompt and efficient project completion. Kaizen Brand Evolution recognise and understand the importance of a prompt turnaround on projects, particularly brochures that may be required for events or functions.

Get in Touch to discuss Brochure Design today!

We are experts in designing brochures for both printed output and digital delivery. If you want to explore a brochure design project further, please get in touch with our client service team via the contact form or by calling us on 028 9507 2007.

We look forward to hearing from you.

Prep for Summer with Menu Design

Posted on by Ellen Turbett

Whether it is a family day out, a visitors’ tour tea break or a summers day dinner, your menu design must be prepared and meet customer demands. Menu design is an ever-changing concept that must be carefully monitored to maintain relevancy in the hospitality industry.

Whether you update your menu annually, twice a year or seasonally, it is imperative that it showcases your offerings in an engaging and tempting way.

The Multi-Purpose Menu Design

Menu design is no longer tied down to one purpose. Gone are the days where the first time we see a menu is in the restaurant or café. How many times have you decided on a location to eat in and instantaneously went looking online for the menu?

Traditionally, menus hold the purpose of providing customers with a variety of choices within a restaurant or cafe. This purpose is extremely important as it is a key stage in the customers experience. However, the menu traditionally did not hold a massive responsibility, as the customer was already in the restaurant or café, which is the overall desired outcome.

The Modern Menu

Yet, in the modern day, menu design holds a much higher responsibility. Alongside reviews, online impressions and recommendations, the menu often plays an instrumental role in the decision-making process. When deciding where to eat or drink, it has become common practice to research the establishment online. This research includes looking for and analysing the restaurant menu.

With this in mind, detailed consideration should be granted to the menu design within your organisation. In the initial brainstorming stages, your menu design should be considerate of much more than the food and drink. The layout, the design features and the brand representation are equally important and must be carefully considered.  

Create a Marvellous Menu

When deciding on the design features of your menu, it is important that you showcase personality and individuality into it. Every business aims to have a unique selling point and often this can be overlooked when creating a menu design. Yet, it can be one of the most important features in the design.

When someone reads your menu, whether that is online or walking past your eatery, you want them to be wowed.

Yes, it is important to carefully consider the food and drink items that are chosen for your menu. This is arguably the most important decision. However, the involvement of enhancing elements such as quirky features and brand slogans is also beneficial.

Brand Identity is Key

The golden rule with design for your organisation is consistency. In order to boost and maintain a brand identity, we must establish a recognisable and consistent set of brand guidelines that are used throughout the design process. The benefit of this is to build a recognisable association with customers, which should incidentally encourage them to come back and recommend to a friend.

The Psychology of Menu Design

When creating a menu design, it is paramount that you consider the psychology behind it. This will incidentally assist you in creating a menu that encourages customers to visit and persuades them that you serve the best that the industry has to offer.

An innovative menu should showcase your restaurant or café’s personality. This personality should be inviting and exciting to customers old and new. Additionally, your menu should centre around your organisation’s objectives, advance your productivity and entice your customers.

Menu Design at Kaizen Brand Evolution

Kaizen Brand Evolution have widespread experience across a variety of industries, including the hospitality sector.

With this experience and industry insight, our team of graphic designers have first-hand knowledge and understanding of the psychology of menu design. At Kaizen Brand Evolution, we recognise how important it is for us to deliver a menu that not only looks good, but also focuses in on your brand identity and purpose.

With experience in creating menu design across Belfast, Dublin and beyond, Kaizen Brand Evolution have worked with eatery giants, such as Boojum, Tribal Burger and Slims Healthy Kitchen.

Transformative menu design is a feature that should not be overlooked. Our understanding of many market sectors and the ability to draw from our experience, ensures we are experts in menu creation.

To discuss a creative project for your business, get in touch with our team via the contact form or on 028 95072007.

Prove it with Packaging Design

Posted on by Ellen Turbett

Creating a justifiable and engaging packaging design is extremely important for businesses, large and small. The packaging design for a product is often a primary element of association for customers, clients, competitors and stakeholders. Particularly in a physical setting, such as in retail stores, events or on display.

Packaging design is undoubtedly one of the most important design features for an organisation, particularly for organisations who specialise in products.

Packaging is as important as Products

A common misconception when it comes to promoting products is that as long as the product itself is top quality, the rest will fall into place. This couldn’t be further from the truth. Unless each and every element of the process is premium, you will drastically fall down in success.

Incidentally, organisations with this narrow perception will likely struggle to understand why their top of the range product is not performing to the high standard that had been anticipated.

Yes, you may have a premium, high-quality product, but unless the packaging design that houses the product is to the same standard and level of professionalism, the entire product will reduce in customer value and fail to achieve the deserving and justified success.

Packaging Design that Fits

Once you have understood the importance of packaging design, it is time to ensure that it is created to a standard that maintains your brand identity and promotes your organisation in a justifiable and relatable manner.

Consistency is King, Identity is Queen

When people see your product on the shelf or in a store, the desired goal is recognition. We all aspire to create engaging, exciting and recognisable brands. For example, you go into the corner shop and spot a red metallic can with large lettering… instantly you recognise this as Coca-Cola.

Recognisable and eye-catching brands generate their infamous and instantaneously familiar identities through consistency in promotion, design and packaging.

Quality Consideration

As previously mentioned, packaging design can receive the short straw when it comes to planning and implementation. Often, people get so caught up in the product itself, that the packaging becomes an afterthought.

It is crucial this does not happen and rest assured if it does, people are going to catch on. Have you ever purchased something and instantly felt unimpressed due to the poor-quality packaging? Never judge a book by its cover… unless it has atrocious packaging design.

Whether it is a gift bag that gives way as soon as a drop of rain falls or a box that starts to collapse when lifted off the shelf, people take note and quickly form an opinion on the product inside. No matter how great it may be.

With this in mind, it is imperative that your packaging design is high quality and true to your brand identity.

Involve the Industry Experts in your Packaging Design

When creating packaging, it is advisory to involve industry experts, particularly graphic designers in the process. Considered packaging will ensure your brand is developed at every touch point of the purchase process.

At Kaizen Brand Evolution, our team of creative experts have widespread industry experience. This insight has afforded our team an understanding in consumer purchase behaviour. This enables us to deliver what works and avoid what doesn’t. We can create a packaging design that will target the customer you hope to impress.

Packaging Design: What does it cover?

Depending on what your product is, packaging can come in many different shapes and sizes. At Kaizen Brand Evolution, we can cater to numerous different types of packaging design. From labels, boxes and sleeves for food or products to drinks industry labels and packaging, we have you and your product covered. 

Packaging Design with Kaizen Brand Evolution

To begin your project with Kaizen Brand Evolution, get in touch with our client services team. From the initial consultation, right through until the final product, we take care and consideration to guarantee we deliver what is right for you and your brand.

We work in partnership with packaging printers all across the UK & Ireland to ensure our packaging and labelling designs can be expertly output in the most effective and efficient manner.

Get in touch via the contact form or call us on 02895 072007.

Boast about your brand on Billboard & Adshels

Posted on by Ellen Turbett

In the modern day, we can create huge, large-scale campaigns. These campaigns stretch far and wide across social platforms, websites and digital advertisements. Yes, these campaigns are innovative and will hold an impressive reach in audience but will it stop people in their tracks and catch their attention?

The answer to this question is hopefully and often, yes. Online campaigns are extremely successful if implemented correctly. However, we can sometimes find ourselves guilty of overlooking the digital promotions that pop up on our screens. In some cases, we are even oblivious to the fact a campaign is attempting to catch our attention. This is undoubtedly due to overexposure through online platforms. Incidentally, it is important that we consider the potential disregard of campaigns primarily implemented through online means and look at incorporating more areas of promotion. 

Although the use of traditional platforms in advertising and marketing campaigns primarily does not hold the potential to reach audiences at an incomprehensible scale universally, it can leave an all-important lasting impression.

An area of traditional marketing that has an overwhelming role in catching attention is that of billboards and adshels. These large-scale promotional tools are targeting audiences in a bold and unapologetic way.

Bold and Unapologetic Billboard & Adshels

Billboards sit head and shoulders higher than other forms of promotional platforms. Situated at a height, in highly populated areas, billboards aim to make their mark through catching the attention of those out and about and commuting.

Position your Billboard Effectively

A massive benefit of billboards is that they are not tied down to an audience in a specific area. If strategically placed, a billboard can catch the attention of numerous spectators. A genius location for billboards is on a busy dual carriageway or motorway, a passageway for commuters to travel from locations far and wide. An eye-catching billboard design can engage with these commuters instantaneously if implemented correctly, which is the overall goal.

Day or Night: Let there be Light!

Alongside the beneficial use of billboards is the incredibly useful Adshel. Adshels are an innovative promotional tool, appearing on the side of bus stops, in highly populated areas and in shopping centres.

Offering a large area for promotional coverage, adshels are engaging and if designed correctly, really eye-catching. A unique and massively beneficial element of Adshels is their backlit light boxes.

Many traditional forms of promotional platforms are excellent, but only showcase what they have to offer in the daylight. When the sun goes down, so does their ability to promote a campaign. Innovatively, Adshels are the exception to this limitation.

Adshels are accompanied by a useful backlit light box, to showcase a promotional campaign, to the same scale, 24 hours a day, 7 days a week. Additionally, the light box brings an engaging and eye-catching addition to your campaign, drawing attention to your message when it is dark.

Less is Best

When it comes to promotional campaigns, it can become easy to get carried away. Value for money is often associated with fitting as much material as possible in and this can result in a complete information overload.

To create the perfect Billboard or Adshel design, we recommend that less is more. The benefit of including clear and concise information is massive. It is proven that promotional campaigns such as billboards hold an industry average of 6 seconds reading time. With this information in mind, it is important that your design can be read, digested and understood within this short time frame.

Consistency is Key – Especially with Billboard & Adshels

Additionally, it is massively important that your organisation uses the relevant and recognisable branding of their business to appear familiar to your target audience. Consistency is key and maintaining this through large-scale promotion will be extremely beneficial and boost brand identity.

Call-to-action… is it clear?

In everything you do, your call-to-action must be clear and concise. The overall goal of any promotional campaign is to encourage action and the only way to do this is to outline this clearly. To ensure the call-to-action is outlined and recognised, we recommend pairing back your Billboard or Adshel to only a core focus on each design.

Billboard & Adshels with Kaizen Brand Evolution

At Kaizen Brand Evolution, we are proud to maintain an experienced and enthusiastic team of graphic designers. Our team can transform your campaign through the creation of attention-grabbing Billboard and Adshel designs.

Our expertise and industry experience will ensure that your design will lead to successful results and return on investment.

Considering a Billboard or Adshel design campaign? Look no further than Kaizen Brand Evolution. Get in touch today to bring your billboard to life. 

Perfect your Poster Design to target Summer Strollers

Posted on by Ellen Turbett

Poster design is a very powerful, traditional tool in marketing and advertising for business. Although many would consider the concept to be old fashioned, it holds an imperative position in a promotional campaign to this day.

When creating a promotional poster for your organisation, it is advised that you involve experts in design. This ensures the involvement of the required experience and expertise to create a ground-breaking poster.

Catch the Commute 

It can be argued that the most beneficial time of the year to deliver a surge of posters would be during the nicer, warmer months. The reason for this simply being, more people are out and about.

In the winter, we seldom spend our time strolling through the town or city. If we do, it is often accompanied by a vision restricting coat or an umbrella. Hence, autumn/winter poster campaigns can often go unnoticed and the benefits are unrecognisable.

On the other hand, in the summer, we are out and about. Whether you decide to walk to work or take a relaxing evening stroll, it is undeniable that more people are taking advantage of the outdoors. The footfall in towns and cities multiples during the spring and summer months, with more people taking note of their surroundings, including that of promotional advertising.

Catch their Attention

It is no secret that the modern individual has a reduced attention span. This is due to the instantaneous speed in which we receive our online information. With this in mind, it is important to deliver an eye-catching poster that will capture the attention of the public, quickly and informatively.

Involve the Experts in your Poster Design

When creating a poster, there are numerous elements that require deep consideration, from the typography, the colourway and the imagery selection.

The people who are going to see these posters on shop windows, nightclub walls and on public transport have to be impressed, recognising the call to action instantaneously.

The public must understand what exactly is the purpose of the poster and this must encourage them to act upon your sales message. Whether you need an A3 short run digital poster or an A0 nightclub poster, the attention to detail is equal and the involvement of a graphic design expert is advised.

Designing a Poster

At Kaizen Brand Evolution, we take pride in our poster designs. We can make your posters stand out from the crowd and catch the required attention it deserves.

Using our tried and tested design techniques, we have an experienced team of graphic designers on hand to deliver impressive results. From local businesses to international organisations, we have produced impressive poster campaigns that deliver in a successful marketing and advertising campaign. 

Kaizen Brand Evolution take a considerate and responsible approach to creating your poster design. We create with purpose and through comprehensive research, we recognise your company vision and design your poster accordingly.

Where do I put my posters?

Starting a poster campaign can be an overwhelming and often unknown territory for some. The task of poster campaigns stretches far beyond that of designing the poster itself. Creative consideration must be granted to deciding the location of the poster, whether it will be inside or outside, or both.

Additionally, the area in which the poster is situated must be carefully considered. Research must be carried out on areas to determine where the target audience will mostly reside. This will help you decide the prime location for your posters.

Once that is decided, it is important to consider the size of your poster and the distance from which it will be viewed and the level of content that is added.

All of these important decisions can be daunting to approach, however with the involvement of an experienced graphic design team, they can be agreed on with practised insight and expertise.

Opportunities with Poster Design

Poster design, although a traditional marketing and advertising method, holds endless opportunities. At Kaizen Brand Evolution, we are proud to be a part of Belfast’s leading printing companies. We have created posters for numerous sectors across Belfast and beyond. From retail to nightclubs to university posters, we have you covered.

Step-by-Step Poster Design

At Kaizen, our clients are at the heart of everything we do. If you decide to involve our expertise in your poster design, we will take you through a step-by-step process and involve your opinion at every stage.

Initially, we will conduct a meeting with you and once the primary stages are outlined, our client services team will be in touch with our design briefing sheets. Once you have provided us with all the required elements and a detailed brief, including content, logos, brand guidelines etc., the fun can begin. 

To discuss a creative project in poster design for your business, get in touch with our team via the contact form or on 028 95072007.