Month: February 2022

Tips and Tricks for your Logo Design

Posted on by Ellen Turbett

Logo design is undoubtedly, one of, if not the most important design tool for a business starting out. It is the overall and primary identifier of your organisation. Often the first and most recognisable design element for customers, clients and competitors.

In the initial stages of developing a brand, logo design is often to the fore of importance. As the first step in brand development, there should be a detailed and considerable amount of time spent on logo design. This will ensure that the design begins to take shape how you would like it to, from the outset and throughout the branding stages.

Relatable Logos

When designing your logo, it is important to incorporate elements that are relatable to your brand and your organisation. Doing this will ensure a consistent and recognisable association between your logo and your brand. Failing to achieve a relatable logo may result in your customers failing to develop an affiliation with your design.

No matter how big or small your organisation, your logo must clearly convey your purpose, vision and goals. The use of a professional and identifiable logo design will guarantee your organisation is positioned perfectly for the products and services that you offer.

Logo Design at Kaizen Brand Evolution

Branding is our specialty at Kaizen Brand Evolution. We have created numerous logo designs for organisations across Belfast, Dublin and much further afield.

We take massive pride in our work and are pleased to say our customers also take great pride in our results. Our widespread experience makes us industry experts, with a keen eye for excellent logo design. Our graphic design team is one of the largest, and our focus is always on boosting our knowledge and bettering our services to suit the needs and wants of businesses, just like yours.

Invest in your Logo Design

Like everything, the amount invested into logo design will depend on your organisation, your aspirations and your end goal.

At Kaizen Brand Evolution, we tailor each project according to the deliverables and outputs of your design. Our bespoke service offers an initial consultation with clients, to generate a detailed understanding of the logo design plan and expectations.

Once our initial consultation is complete, we will create a detailed timeline and quote for your logo design, ensuring you are continuously kept in the loop of your design journey.

Logo Design Creation Timeframe

For every design project, there are different timeframes required. Fortunately, at Kaizen Brand Evolution, we have completed numerous projects to allow us to create a guide timeframe for you.

We are proud to maintain a robust design process that enables optimum output in the shortest period of time. Our guided timeframe for logo design creations is based on the 2–3-week mark but can vary depending on your project.

Logo Formats and Formalities

To ensure you have full accessibility of your logo, we will ensure we provide them to you in numerous formats, including digital and print. We will work to meet your requirements but our most common outputs for print are eps and pdf. On the digital side, we can create your logo design as a jpg or a png.

Additionally, your logo may come in numerous different varieties and all of these will be provided to you in all formats. Whether your logo has numerous different colour options or alternating foundations, we will ensure you have all elements on hand, at all times.

Your Rights, Your Logo

On completion of your project, we pass all ownership of the logo to you. This means that your organisation logo is all yours and you own the copyright. We will send over all files once we have received full payment from you and the exciting part begins. You have full disclosure to use the logo how you please.

Even more, we will keep a trustworthy backup of all project files on our system, just in case you do not have access to them at any stage, for any reason.

Logo Design Flexibility

At Kaizen Brand Evolution, we offer full flexibility on our services when it comes to location. Yes, we are a Belfast based studio, however our client services spread far and wide across the world.

Through remote platforms, we can connect with clients to create logo designs internationally. Whether you are in Newry or New York, we can level up your logo design.

Get in Touch

To discuss a creative project for your business, get in touch with our team.

The Benefits of Brand Design

Posted on by Ellen Turbett

A brand design is the visual representation that people hold of your business. From the initial first impressions, to the lasting familiar image, it is paramount that your organisation holds a relatable and innovative brand design that will catch the attention of customers, clients and stakeholders.

A brand design is an extremely important element of the branding process. The design that your organisation holds is essentially the visualisation that will promote your organisation as a whole, as well as the more intricate details. These details include representing your brand strategy, vision, goals, personality and much more. 

A premium design promotes a premium brand 

“You can’t judge a book by its cover”

A term we are all too familiar with, yet, we all do exactly that. Although we mean no harm, we create judgemental decisions, based on our impressions of how things initially look and appear. This is no different when it comes to judging brands on their design.

In the initial stages of development, it is advised that consideration is granted to the design execution. A carefully executed brand design will place your organisation as a reliable, trustworthy and established company.

Gaining and maintaining this respect and established identity is massively beneficial for your organisation, especially in the early stages. Nonetheless, it is also beneficial for long-established organisations to conduct a brand redesign, in order to boost existing opinions and better position your brand for future consideration.

Promote a consistent Brand Identity

Design is not only beneficial for gaining an established identity or promoting a recognisable visual identity. It is also important to promote consistency. When it comes to promoting your organisation, there are numerous platforms and arenas that your brand will be showcased.

Whether it is online through websites, social media or advertisements or physically, in events, posters, billboards or retail, it is paramount to maintain a consistent design. Consistency will create a sense of unity in your brand and promote a recognisable and dependable identity.

Common misconceptions with Brand Design

When we consider brand design, we often draw attention and focus towards the logo. It is important to understand that design stretches beyond logo design but incidentally, it is a great starting point in the process.

When thinking about brand design, it must cover numerous elements, including the logo, the visual elements to promotional tools, such as posters, merchandise, packaging and retail.

Your brand design is what people visualise when they think of your product, service or organisation. Branding and design educates and describes your offering when you’re not there to do so.

Brand Design with Kaizen Brand Evolution

At Kaizen Brand Evolution, we have a team of experienced graphic designers. We have worked alongside organisations across the UK, Ireland and beyond, creating premium, consistent and recognisable brand designs.

Our established experience positions us as industry experts. With widespread knowledge in delivering successful brand design packages for all types of organisations, including B2B, B2C and third sector, we have a vast experience in creating brands that engage your audiences.

Whether you are starting out and need a new innovative design for your business or you are an established organisation who requires a revamp, we can boost your brand massively. Through creating brand designs that can add significant value to your products or services, Kaizen create meaningful change and evolve every brand through innovative design.

At Kaizen Brand Evolution, we strive to create successful and commercially driven brand designs. Each brand design that we conduct is unique and bespoke to your business, promoting the key areas of performance and ensuring a stand-out reputation.

In every brand project we deliver the following outputs:

  • Logo Design
  • Brand Language
  • Brand Narrative
  • Typography Styling
  • Colour Palette
  • Tone of Voice
  • Photography Direction
  • Illustrative Direction
  • Brand Guidelines

Brand Designs that deliver

We understand and value the importance of individuality when it comes to brand identity. Incidentally, we approach every task with a clean slate and open mind. Through detailed research and collaboration with the team behind your organisation, we will create an exciting, innovative brand design that will showcase the drive and ambition that lives in your brand identity.

Over the years, our experienced team have developed wonderful brand designs for numerous popular organisations, including some household names, such as Slims Healthy Kitchen, Punchestown Racecourse and Applegreen.

Start a project with us

Our team are enthusiastic to create an innovative, recognisable and premium brand design for your organisation. We also understand that the process can be daunting and unknown to your team, therefore we promise to provide a detailed introduction to the service and walk you through every stage. We aspire to showcase the endless opportunities that brand design can provide for your organisation.

Revamp with Brand Research & Development

Posted on by Ellen Turbett

In order to generate an understanding and build ideas of an industry, business or environment, we must conduct thorough research and development. By completing a successful research and development process, organisations can collate in-depth information, brand-new ideas and methods to boost and improve their businesses position in their industry.

Research and development not only provides a detailed understanding into the industry in which an organisation works from, but it also provides opportunities to expand into new areas and unveil gaps in the industry.

Showcasing this forward thinking not only enables organisations to remain relevant, it also provides the opportunity to exceed expectations and position themselves in front of competitors, filling the gap in the market.

The aim of conducting Brand Research & Development

In the initial stages of conducting a brand research project, it is important to carefully look at the industry as a whole. Once this has been explored, you should hold a detailed understanding of the industry itself, your competitors and your customers.

Incorporating the opinions of others will be advantageous, enabling an understanding of what they are happy with, what they want or need from your organisation and what they would like to see change in the future. 

When you have gathered this information, you should be able to clearly outline a plan for development. These developments could include changes to existing products or services within your organisation, the adaption to change through incorporating new assets or an overall revamp.

Whatever changes you do decide to make, must be calculated and beneficial for your organisation in the current market, or in a new market you are trying to break into.

Research & Development can encourage an innovative brand

Conducting brand research and development is a valuable exercise for organisations. Although it can be time consuming, it will hold useful outcomes for the success of a brand in the long term.

Continuous research and development will position your business as an innovative and evolutionary brand. To ensure you keep up with the ever-evolving trends, it is important to hold an up-to-date understanding of the environment in which you trade in.

Failing to carry out regular research and development can result in futile investment in areas that no longer benefit your brand. For example, a product that was once massively popular, may no longer hold the same position in the market, therefore the investment into this product is impractical and the funds could be invested elsewhere, boosting your brand and bettering your position in the industry.

Research & Development at Kaizen Brand Evolution

At Kaizen Brand Evolution, we are passionate about success and innovation. We aspire to help your brand achieve its potential through detailed Brand Research and Development.

Is your business not performing to the standard it should be? This is an extremely disappointing problem that can arise and it is important to get to the bottom of it as soon as possible to avoid future performance issues.

If your organisation isn’t doing as well as you had anticipated and you don’t know the reason why this is happening, we can help you out.

Evaluation

To understand and make sense of your current position in the market, Kaizen can evaluate your brand. This evaluation will allow us to assess your organisations pitfalls, which allows us to adjust your course to enable your business to get back on track.

Objective viewpoint

During our research and development, we take an objective viewpoint towards your organisation. This permits us to compile an educated document, outlining the areas that we believe would benefit from development or a revamp.

Steering you in the right direction

Our experienced team of brand experts will conduct thorough research and development for your organisation. Through this, we will assess every inch of your brand to ensure we get an in-depth understanding of the position it holds, the areas it is performing well in, the issues that it is facing and the opportunities it holds. This detailed understanding and insight will enable us to steer your organisation in the right direction for the future.

Insight, suggestions and improvements

With our insight gathered through brand research and development, our team are able to provide you with active suggestions on how to improve your brand. This can be done through creating brand guidelines and brand strategies, boosting your brands potential and providing you with achievable and reachable aspirations for your brands future, with a step-by-step guide on how to get there.

Get in Touch with Kaizen Brand Evolution

Does your organisation require brand research and development to ensure it remains relevant in 2022? We have you covered.

At Kaizen Brand Evolution, we have a team of experienced brand designers. Our first-hand industry experience guarantees a unique understanding of research and development into the obstacles, advantages and opportunities faced by organisations. With this knowledge, we strive to deliver a high-quality service that will boost your brand massively.

Inspiration for your Brand Implementation

Posted on by Ellen Turbett

Congratulations on your new brand, a wonderful achievement for your business. However, the evolution does not stop there. The next steps are just as crucial to ensure your branding is presented in the highest value possible.

Brand Implementation is an essential part of any brand creation and a step in the process that is often overlooked. A new brand is an exciting, evolutionary experience for your business. Yet, if it is not showcased appropriately, it can develop a motionless and stagnant reputation.

Don’t forget to show off what you have created!  

When conducting a brand refresh, organisations will gladly invest large sums of money into the creation of a robust and engaging brand identity. From research to design to campaign consideration, businesses will often invest as much as it takes to position their company in the best light possible. Yet, when it comes to showcasing all of this to the world, this can often fall short.

Share your ever-evolving brand

Brand Implementation is paramount, to display your brand refresh and deliver the desired message about your organisation in your industry and beyond.

When you have created your new brand, it is paramount to showcase to your customers, clients, stakeholders and wider audience that your organisation is constantly developing, growing and excelling. Promoting your rebrand is just as important, if not more important than creating it.

Tell your story

Organisations share their story through their branding. In order for a brand to be successful, people must be able to see it, hear about it and hold an engaging connection with it.

Delivering a successful Brand Implementation

Whether you have conducted a brand refresh or created a new, exciting brand from scratch, it is important to let the world in on your exciting project, as soon as possible. This can be implemented through numerous platforms, encompassing physical, digital, word-of-mouth and more.

Traditional Brand Implementation

One way to implement your brand would be through producing printable goods. Common examples of physical brand implementation would be posters, business cards and flyers. For example, if your brand is a shop, it may be a good idea for some brochures advertising the good you sell, or if you work remotely, business cards may be an ideal investment.

Here at Kaizen Brand Evolution, we are lucky to have a wonderful sister company and printing studio, Kaizen Print. This service provides convenience and opportunities for our clients, wherein Kaizen Print can create premium physical products for your business. From small format, to large format printing, Kaizen Print have you covered, ensuring you have a high-quality, eye-catching brand implementation people will remember.

Digital Brand Implementation

On the other hand, digital brand implementation is an extremely widespread area of opportunity. This is how your organisation appears online, including your website, making sure it is purposeful, engaging and designed well. As well as this, it is paramount to ensure your social accounts are designed purposefully and catch the attention of online users. It is important to make the most of these useful tools to help increase your brand awareness and sales.

Digital brand implementation can be exciting and engaging across numerous platforms. At Kaizen Brand Evolution, we can help you implement this to the highest of standards. Our esteemed design team can create revolutionary designs that will be sure to make your brand promotion stand out. From website banners, to social media assets, we have your digital brand implementation covered.   

Brand Implementation is Continuous

A common occurrence that organisations can face is an initial brand implementation and a failure to continuously promote afterwards. It is important for businesses to realise that brand implementation is a continuous task and must be applied at all times.

Incidentally, brand implementation is an unremitting part of the branding, marketing and advertising process for any business. In order for an organisation to achieve and maintain recognition, brand implementation must remain continuous and steady via all communication and publication channels.

Get in touch with Kaizen Brand Evolution

At Kaizen, we specialise in evolving brands, creating and maintaining modern identities that you will love.

We also recognise how important continuous brand implementation is. With widespread branding experience, we have worked across a vast industry base, including hospitality, finance, IT, print and science, effectively sharing company messages, communicating their stories and delivering evolution.

At Kaizen Brand Evolution, the customer is at the heart of everything we do. We will work directly with you to showcase your company to the highest of standards.

Get in touch with Kaizen today.

Pro Tips for Brand Profiling

Posted on by Ellen Turbett

In order for a product or service to excel, it needs to have an appropriate, relatable brand profiling. Additionally, it is important that the business holds a detailed understanding of customers, clients and potential investors.

Arguably, many business owners hold an understanding of their brand, customers and competitors. However, this is often a generalised understanding that requires more depth and consideration.

To gain a thorough understanding of customers, it is important that brands follow a brand profiling process. This will permit business owners to consider the brand persona associated with the stakeholders within the organisation.

Brand Profiling: A Misunderstood Process

Brand profiling can be a misunderstood. It is essentially the process wherein an organisation discovers and develops a brand personality. In this process, it is important to create a brand profile that will not only represent your brand in an appropriate way but also in a manner that will engage with and resonate with your target audience. 

A brand profile should embody what your brand has to offer and clearly outline the reasons why it offers a particular product or service.

When should my business conduct Brand Profiling?

When it comes to brand profiling, organisations must conduct this as regularly as possible. Doing this ensures that your brand profile is up to date, as well as your knowledge of customers, clients and stakeholders.

At Kaizen Brand Evolution, we carry out brand profiling on a regular basis. This is conducted multiple times a year and particularly when we introduce a new service into our brand.

Kaizen Brand Evolution: Brand Profiling

At Kaizen, we are an experienced team of experts when it comes to all things branding. We have conducted brand profiling for many businesses across numerous sectors, including PLCs, FMCG consumer brands and private organisations.

We would advise that businesses who operate in a B2B and B2C market, as well as those in third sector organisations invest in brand profiling. This will enable a boost in communication with their customers, clients and stakeholders.

The Importance of Getting it Right

When brand profiling, it is important to dedicate time to research and development. It is paramount to design a brand profile that relates to the organisation it represents. When researching, it is beneficial to consider your brand strategy and concept, including core values, goals and mission statement.

Brand Profiling Process

At Kaizen Brand Evolution, our clients are at the heart of everything we do. We involve our clients to ensure the best possible outcome. When conducting brand profiling, we initially speak to the client to find out what you want. The vision of the client will be evolved through looking at how a business acts both internally and to its customers.

When the research is concluded and all of the relevant information is obtained, the team at Kaizen begin to research how the brand functions. This covers how team members communicate for the brand, how they act and how they react.

This observation will be carefully curated into the company brand guidelines. This will ensure that all organisation members are on the same page, using the correct language, tone and actions. This also avoids team members going “off-brand” which can be damaging for brand identity and reputation.

Think, Feel, Say & Do

Using techniques trained in by IBM, we develop our core personas across an avatar or multiple avatars. We use the distinct areas of Think, Feel, Say & Do to fully understand the factors that affect our personas decisions to use or buy from us, or otherwise. This process is usually conducted as a workshop whereby our commercial and design team leads prompt and shape the process of brand profiling.

This process is incredibly powerful in removing any doubt of who our customers are and it incredibly worthwhile to engage in, regardless of the stage you are in with your branding.

Start Brand Profiling Today

At Kaizen Brand Evolution, we have an esteemed design team in Belfast. Omagh and Dublin, with widespread experience. Our designers understand both the functional and technical requirements and can use their expertise to blend the two into a beautifully executed brand.

To start a project with Kaizen Brand Evolution, please get in touch with our team on 028 9507 2007.

Stand Out with your Brand Strategy

Posted on by Ellen Turbett

When starting a business, there are so many exciting areas of thought, preparation and execution. From the location, the products and services, to the name and logo design; we can often become completely consumed and forget to pause and reflect on the purpose and goal of the brand. The brand strategy is an essential piece of the puzzle when it comes to starting or re-branding an organisation. It is often considered the driving force across all aspects of the organisation.

Having a robust and well thought out strategy will be a massive benefit to your success. Whether your focus is a product or service, it is crucial to hold reachable goals that are outlined and identifiable through a road map that guides and shapes your project. Incidentally, a well thought out brand strategy will be an essential asset in guaranteeing the utmost prospect to be successful in the long term.

What is a Brand Strategy?

A brand strategy is a detailed and comprehensive plan. The goal is to clearly outline the purpose of your brand, what it aspires to achieve, how it plans to do that and the reasons for your project.

Creating a Brand Strategy

In order to create a robust and attainable brand strategy, there are numerous areas that should be discussed and implemented into the plan.

It is important to consider your brand objectives, this includes the goals and aspirations of your organisation. When developing brand objectives, people often incorporate the SMART acronym, including smart, measurable, achievable, relevant and time-measured objectives.

Secondly, it is a must that you consider the key customer attributes or personas. Modern day customers must be treated with the greatest importance to safeguard loyalty and satisfaction. When creating a brand strategy, it is paramount to consider the position of customers and ensure they are wholeheartedly incorporated into the strategy for success.

Finally, to succeed in creating a successful brand strategy, an organisation must highlight their definition of success within the project. The success of an organisation is often subjective and can be difficult to clearly measure. Yet, it is important to carefully consider and highlight a specific definition of success that is unique to your organisation.

Professional Brand Development

Involving a professional team of brand creators into your project will be massively beneficial for your organisation. Collaborative and experience driven discussions will aid the development of a justifiable and attainable strategy.

No matter the type of business, whether it is a new-start, an established company looking to rebrand or an international firm seeking a strategy revamp, we can help. The team at Kaizen Brand Evolution are experienced industry experts who are more than happy to assist in the creation of your brand strategy. Our outstanding industry knowledge in developing strategies for products and services is second to none.

How to Create a Successful Brand Strategy

Through collaborative discussion, we will assist you in defining the purpose and goals of your organisation. These elements will contribute to the development of a successful strategy that conveys the personality and motivation of your business.

The creative experts at Kaizen Brand Evolution are qualified in identifying measurable objectives, key persona profiling and driving success. We take pride in our ability to precisely recognise the areas that stand out to potential customers and clients, as well as the key factors that influence consumer decision-making.  

The Ever-Changing Environment

A brand strategy must remain variable throughout an organisations progress to allow for amendments and evolution to suit the success and expansion of the project if applicable. On the other hand, a brand strategy must also remain variable to adapt and overcome any implications that may occur unexpectedly.

In the modern day, our environment and popular culture is constantly evolving and changing. It is important to ensure that organisations consider these ever-changing ideologies and adapt their strategy to meet the current demands, trends and purposes. Doing this will ensure your business remains relevant, purposeful and successful in the long term, not simply through a passing phase.

Brand Strategy at Kaizen Brand Evolution

At Kaizen Brand Evolution, we have assisted numerous businesses in the creation and development of their brand strategy. If this is something that you are considering, please get in touch with our team of experts to discuss your strategy on 028 9507 2007 or via our contact form on our website and we’ll arrange a meeting.

Better your Business with a Brand Audit

Posted on by Ellen Turbett

In order to progress and evolve, it is important to monitor our successes and failures to learn and grow from them. This is extremely important when it comes to running a successful business. To understand your organisation’s position in the market, you must conduct a brand audit.

A brand audit is an excellent method used to discover the inner workings of our business through analysing why certain things work and why other things do not. Additionally, it will create a clear outline of your organisation’s strengths, weaknesses, opportunities and threats.

In our ever-changing world, it is extremely important to always reflect on your business and ensure it continues to function at the highest of standards to safeguard success and return on investment. If your organisation begins to fall behind in terms of progress, there will be a rapid decline in interest, success and position in the market. Therefore, the importance of reflection and development is key.

This is when a brand audit can come in to save the day.

What is a Brand Audit?

A brand audit is a project that is implemented by industry professionals, to discover and highlight your businesses prospects. Within a brand audit project, research is conducted to understand your business and the markets that you operate in. Brand Audits take a respectful review of your market, and outline the opportunities that you can take advantage of, as well as the challenges you may face and how to manage these.

Why choose us to conduct your Brand Audit?

At Kaizen Brand Evolution, we are an esteemed team of experts who aspire to assist your business in their growth as much as possible. Through widespread experience, we have worked with organisations across numerous sectors, including start-ups, established businesses and international firms.

Incidentally, we have a detailed understanding of the requirements of all types of businesses and believe we have the knowledge and expertise to deliver a brand audit successfully for your business, no matter its status or sector.

Refresh your Position

Understandably, it can be difficult to recognise the strengths and weaknesses within your business from an insider point of view, therefore the involvement of an external expert is massively beneficial.

Whether you want to better your position in your current market through an evolved unique selling point, or if you want to excel in a brand-new market that you have never explored before, a brand audit will unveil the areas in which you can refresh your position.

We understand the potential reluctance and hesitancy to change your brand. To ensure an organic and natural transition, we respectfully challenge your position in the marketplace and work collaboratively with you to fully understand the opportunities and challenges that your business faces.

With a collaborative approach, our team can work alongside your organisation to gain an informative insight that will enable a detailed and correct brand audit to highlight numerous ways to evolve as a brand.

Focusing in on the areas that your organisation is not performing to the expected standard in, we will take an all-encompassing approach and outline ways in which you could improve both in that specific area and overall. Additionally, a brand audit will seek out areas that your business does not have a presence in and consider the potential benefits of introducing a presence in these areas.

The 3-Step Brand Audit Process

At Kaizen Brand Evolution, once we have completed a detailed brand audit for your business, we will create and present 3 individual brand concepts to your management team. It is important to note that a brand audit will result in a brand refresh, not a complete company rebrand, therefore the concept is not as scary and overwhelming as it may initially seem.

Concept No.1 – The Safe Option

The first concept that we will present to your business is that of a safe method. This concept will be a detailed evolution of your existing brand design to provide a much-needed refresh. Although a safe option, it will still deliver in boosting your position in the market.

Concept No.2 – Exploring your Design

Secondly, we will step out of your comfort zone slightly and objectively explore designs and opportunities that meet and exceed the requirements of your organisation.

Concept No.3 – Wild Card

In the third brand audit concept, we love to push the boundaries and exceed all expectations. We utilise our creative flair and pitch an evolved, objective brand that completely transforms your businesses current position.

Why 3-Steps?

At Kaizen Brand Evolution, we have conducted hundreds of brand audits for numerous businesses and have found that by providing 3 individually thought out and researched brand options, we encourage collaborative discussions and assist in the decision-making process. Additionally, we often find that businesses take elements from each of the 3 concepts, which can be extremely beneficial.

A Successful Brand Audit at Kaizen Brand Evolution

Once carefully executed, an effective brand audit will have visibly acknowledged and placed your organisation in high regard in both existing and new markets.

Our brand audit projects are executed with utmost effort and detail. To ensure your brand audit is implemented successfully, we enforce a 4-week timeline to allow our creative team of experts the appropriate amount of time to research and develop your audit.

We understand that time is an extremely important asset for any business and aim to be as productive as possible when conducting your audit. Nonetheless, we also understand the importance of a detailed, premium and robust execution that we believe is worth the wait.

When it comes to cost, each and every business is different. Depending on a variety of factors unique to your organisation, we will create a unique quote for a brand audit with us. Get in touch with our team of experts for an initial discussion on your potential brand audit and we will be able to provide all the important details you need to make the all-important decisions.

To discuss a project with us, contact Kaizen Brand Evolution on 028 9507 2007 or email us via the contact page.

Why not update your Wayfinding Design?

Posted on by Ellen Turbett

Wayfinding design is an informative experience, guiding and navigating people through their surroundings. From arrow markers to social distancing stickers, the opportunities are endless to deliver an easily understood wayfinding design.

The goal of wayfinding design is to steer individuals in the correct direction in difficult to navigate settings. To achieve these goals wayfinding design must incorporate the correct language, typography, colour palette and represent your brand identity clearly.

When designing wayfinding, it is important to understand the visual and physical clues that are beneficial and often necessary to pull people through a space without the need for intensive and unpleasant signage.

Wayfinding plays an important part of each and every interpretive journey. Undoubtedly, signage and notices have a significant role in navigating and leading visitors through spaces. Though the benefits of wayfinding prove overriding and effective, providing an intuitive, comfortable and enjoyable experience for guests.

Whether you need to kit out a small workplace or a massive company warehouse or head office, it is paramount that attendees are appropriately directed through your space using wayfinding design.

Invest in your Brand Identity through Wayfinding Design

Many make the neglectful decision to purchase cheap and typical signage for their business. Failing to invest in wayfinding can result in complications for your visitors, leading to confusion and mix-ups for.  Additionally, choosing to use poorly designed and created signage can depreciate your organisations reputation and brand identity.

When developing a brand identity, it is vital to incorporate your brand guidelines and house style into all elements of your business. This is equally as important when it comes to internal assets, such as wayfinding. To promote and represent your brand highly, it is important to remain consistent in your design.

Provide Comfort and Clarity for your Visitors

When visiting your business, you want attendees to feel comfortable and secure in their surroundings. Creating informative and engaging wayfinding design will enforce an understandable and interactive navigation tool for visitors. This will not only ensure they are aware of where they are, where they have to go and how to get there, but it will also enforce a sense of security in their visit. 

Promote your Brand Character through Innovative Design

Through creating and using wayfinding design that is unique to your organisation, massive opportunities are available. Using wayfinding is an innovative way to further promote your brand identity and unique character through providing an exciting, collaborative and engaging journey through your brand location.

Promoting a clear and unique brand character is a beneficial tool for organisations as it encourages visitors to remember and think fondly of your brand in the future.

The Different Types of Wayfinding Design

According to wayfinding expert Ernest Dwight, there are four different types of wayfinding design, including identification, directional, informational, and regulatory signs.

Identification

Identification wayfinding design provides an informative explanation to visitors, outlining where they are currently located. Commonly recognisable identification wayfinding signage is used in offices, outlining rooms such as ‘Meeting Room’ ‘Canteen’ and ‘Boardroom’. Additionally, identification wayfinding is commonly used when outlining ‘Toilet’, ‘Bin’ and ‘Parking’.

Directional 

The most common form of wayfinding design is directional. Directional wayfinding assists in navigating individuals in their journey around a particular location. Common directional signs point out entrances, exits, staircases and overall, provide direction when necessary.

Regulatory

Regulatory wayfinding is a particularly important design, notifying individuals of regulations, rules and laws. These signs are essential when it comes to ensuring safety and compliance. Providing individuals with necessary information, including warnings, guidance and alerts, common regulatory wayfinding can be identified as ‘No Parking’, ‘No Smoking’ and ‘Wear a Mask’.

Informational

The final type of wayfinding design is informational. Providing beneficial information to individuals, informational wayfinding is commonly used to provide answers to frequently asked questions, including ‘WIFI Available’, ‘Free Parking after 6pm’ and ‘Children go FREE’.

Wayfinding Design at Kaizen Brand Evolution

At Kaizen Brand Evolution, we can help you evolve and boost your brand identity through wayfinding design. We can help you with the design and execution, ensuring this is implemented correctly and successfully.

Wayfinding can be confusing and inconsistent if it is difficult to understand and interpret. Our graphic designers are experienced in creating clear, attractive and unique wayfinding designs, allowing visitors to experience a smooth and enjoyable journey.

We aspire to create wayfinding designs that make visitors almost spend as much time looking at it as they do with whatever they are on-site to see.

To discuss a creative project in for your business, get in touch with our esteemed team of graphic designers via the contact form or on 028 95072007.