Month: January 2022

Discover with Digital Presentations

Posted on by Ellen Turbett

In recent times, the involvement of online communication and digital presentations has increased in our daily lives. Whether it is meetings, events or presentations, we now have multiple options for the structure of this communication; be it in person, on zoom or via communication platforms such as email.

The importance of creating an engaging and interactive digital presentation has never been more important. Due to the massive increase in digital screentime, we get bored more quickly and we lose focus more easily. Unless continuously stimulated and engaged, people fail to take in information. Essentially, your presentation can fall on deaf ears and hazy eyes.

Nevertheless, these occurrences can be avoided by creating breakthrough and engaging content, particularly through digital presentations. To make an impact, people must be impressed. Impressive presentations include ground-breaking graphics; including animation, eye-catching imagery and appropriate and engaging content.

Additionally, impactful digital presentations take time, effort and experience. It is important to consider the reputation of your presentation and invest accordingly. Involving a professional graphic design team will be an invaluable tool when developing a presentation, taking a cutting-edge approach and exceeding your competitors standards. 

Reasons to Invest in a Digital Presentation

The benefits of a professionally created digital presentation are endless. A premium presentation will position your organisation as a top-quality brand, allowing you to showcase your work to clients, customers and colleagues smoothly, professionally and confidently.

If you are an independent professional, potentially running your own business, you are likely to often run your own events or attend trade shows. In this situation, a digital presentation is extremely beneficial, providing a one-click performance to fit in with your busy schedule.

Additionally, if your role requires a one to one meeting with clients, customers or even interviewees, a digital presentation could be an essential tool in boosting your productivity. Involving a professional graphic designer allows you to focus your time and attention on other areas, with knowledge that your digital presentation is in good hands, with the professionals.

Digital Presentations at Kaizen Brand Evolution

At Kaizen Brand Evolution we have vast industry experience in creating exciting, informative and interactive digital presentations. Our creative leaders host business, branding and design presentations all over the country and more recently to an international audience via Zoom.

We understand just how tough it can be to keep an audience’s attention without the appropriate resources. That’s where we come in! Using our experienced background in design, we can help tailor fit your digital presentations and pitch deck designs to ensure your audiences large and small are impressed and engaged.

A digital presentation with Kaizen could be enormously advantageous for your business. Rest assured that your presentation will be purposeful, stylish and align with your company tone of voice and brand identity.

How Do We Create Digital Presentations?

To create a revolutionary digital presentation, our team of graphic designers will initially work collaboratively with you to incorporate all the necessary assets, such as content, images, logos and brand assets. We are understanding that not all organisations have a bank of elaborate assets, therefore we will do our best to accommodate you with licensed imagery to suit your brand identity and your digital presentation if necessary.

In our experience, less is more when it comes to creating memorable and engaging designs. We recommend keeping copy to a minimum, allowing you to do the explaining collaboratively with your audience.

Once we have worked with your team to gain an in-depth understanding of your brand and digital presentation brief, we will begin the design journey. To ensure you are happy with the content, we will work on a small number of slides initially and share these with you for approval. Once you are happy with the progress, our team of graphic designers will work their magic on your presentation.

Need to Edit your Digital Presentation?

We understand that things are changing constantly. The importance of easy access to editing functions is key, ensuring figures, dates and content remains relevant.

When initially discussing your digital presentation design with you, our team will confirm your chosen software platform. We recommend using a software platform that you are proficient in and are comfortable using for editing and making amendments. Our most popular presentation software platforms are Powerpoint, Keynote, Visme and Prezi. However, if you use a bespoke system, we can work to accommodate this. 

Once your digital presentation is completed, we will provide a final document in your chosen format, allowing you to edit and amend, when and if you need to. This feature will ensure your digital presentation is up to date and relevant. Additionally, we will also provide your presentation as screen-ready in PDF format for your convenience.

Are you considering involving a professional graphic design team to create your digital presentation for your next event, meeting or pitch? Look no further. Our experienced graphic design team are happy to discuss a project with you. Through knowledge and expertise, we can assist you in your digital presentation journey, every step of the way.

Get in touch with our team on 028 9507 2007 or email us via the contact form.

Modernize with Mobile Design

Posted on by Ellen Turbett

It can be argued that our mobile phones are the most used, most valued and most important item in the modern day. With instantaneous access to online platforms, providing the ability to search, discover and purchase, it is paramount that our online experience with mobile design is smooth, accessible and user-friendly.

Mobile Phone: A Pocketsize Portable PC

Gone are the days where mobile phones were primarily used for phone calls and text messages. We are now firmly living in the new digital age, where convenience is king and smartphones are queen.

To search for a website is no longer a case of turning on the laptop or desktop, letting it get warmed up and tackling the internet. It is now as simple as a quick search on google and instantaneous mobile friendly results.

The Importance of Incorporating Mobile Design into your Website

When it comes to creating a website, or even implementing a website redesign, we can often become consumed by the desktop design and appearance. Indeed, the desktop design is extremely important and is likely a primary platform that businesses will be viewing your website on. However, mobile design is paramount and must not be overlooked.

Scrolling with the Touch of a Finger (Trackpads are so Last Year)

The user experience when it comes to browsing a website on a mobile phone is very different to that of browsing on a desktop or laptop. Whilst the information should remain the same, the layout will be much different.

In order to ensure all of the website information is displayed in an attractive and engaging way, the screen orientation on a smartphone will appear condensed and tailored. As we are scrolling with a touch of a finger, instead of a mouse or trackpad, it is paramount to consider this and ensure all touchpoints are easily accessible and straightforward.

Nonsensical Navigation will Lose Leads

Designing a website experience to meet the needs of mobile users is key. It is important that they have a positive journey, that will encourage them to revisit the site in future. A poor website experience can leave a lasting impression and deter users from visiting again. Therefore, first impressions are key.

Desktop Design on a Smartphone: A Tiny Text Terror

We have all been there. Scrolling contently online via our smartphones, effortlessly navigating purposively designed websites and then we hit an issue. Desktop design on mobile. A tiny text terror, complemented with a compressed layout and grainy graphics, requiring intense concentration to simply click a touchpoint.

Although your website may be fantastic, incorporating all the elements needed to impress, if it does not appear in a mobile design format, smartphone users will be deterred instantly.  

Websites incorporating mobile design should boast easily navigated pages, with large text and images. Essentially, a simplistic version of your desktop website to deliver convenience and instantaneous information to mobile users.

Smartphone Users Spend More Time Online

Admit it or not, we are all guilty of the hypnotising scroll. Once we fall into the trance, it is hard to snap out of it. Surprisingly, the addictive nature attached to smartphone usage can be a massive benefit for companies who run an online business.

Arguably, we spent a lot more time online via our mobile devices than we do on our desktops. This is likely due to the portable, instantaneous access and it is paramount that businesses take advantage of this through creating an impressive mobile design for their website.

Whether it is on the bus, on the couch or on lunch, people are always using their mobile phones online. Catch their attention with your website and you could be onto something good.

Mobile Design for your Website with Kaizen Brand Evolution

Here at Kaizen Brand Evolution, we work collaboratively with organisations to ensure they receive a website that meets their needs as well as adhering to the latest trends and styles of mobile design.

With more people on the move and using their mobile devices to communicate with others, Mobile Design is vital. It is important that that people can access your business from anywhere at any time and using any device.

When designing a website, it is our duty and priority to ensure that your website is desktop and mobile compatible. This ensures it is both functionable and accessible for all online users.

To start a conversation about mobile design, please call 028 9507 2007 or email us via the contact page

We can help YOU with Website Design

Posted on by Ellen Turbett

Strong website design is vital for any business. Online presence is without a doubt the most important presence any organisation can have in the modern day.

Before we even consider purchasing a product or service, we conduct research online, navigating websites, comparing options and ensuring our purchase decision is the right one.

The online world has never been more competitive and the only way to remain consistent and relevant in success is to evolve, grow and transform your position in the market.

Does your website need a redesign?

In many things, we get stuck in our ways… don’t fix what isn’t broken, right? Wrong. When it comes to website design, it is important to always be open to change and evolution.

The ‘sell-by-date’ of a website is a unique concept, wherein it differs depending on the business and their current position.

Websites that were professionally developed in the first place may require minor tweaks every now and then to maintain a modern and evolving reputation. Whereas armature and poorly developed websites may require some intense TLC.

Welcome with your website design, don’t discourage!

It is advised that you update your website every few years, to keep up with the ever-changing trends. Online users have become accustomed to the increasing easy access and navigating through platforms. As a result of this, users can become extremely frustrated if this premium navigation is not evident across all websites and applications they visit.

The difficulties that may arise as a result of an out-dated website can be detrimental to your organisations online presence, as well as your overall success. Problematic website navigation can lead to customers going elsewhere, for an easier consumer journey to find what they are looking for.

Additionally, outdated website design can reduce trust in your organisation. The rise in online scams have resulted in consumers taking a more guarded and conscious approach to their online habits. Commonly, a dated and unfortunate website design can raise alarm bells, leading to questionable connotations and reluctancy to trust your brand.

Everything needs an update every now and then

Like everything in life, updates and revamps are required. We all change our car, our bedroom design and our wardrobes without hesitation, why should this be any different with our website design? Although it may continue to serve you well and function like clockwork, websites get tired and old – just like the rest of us.  

To beat the aging algorithm, it is recommended that you evolve your website design to ensure it remains relevant as time goes on. Website design can be as simple as a few minor updates or it can be a complete website re-vamp, depending on your requirements.

First impressions are key

When creating a business, first impressions are key. The same applies when it comes to website design. Yes, you may have loyal customers who continue to support your brand over the years. But you will also have potential customers, who have never heard of your business before, that need to be impressed.

First impressions are so important, especially when it comes to website design. Consider your website and your physical store to be on equal par. If you knew a brand-new customer was going to visit your store, you would ensure it was presented beautifully to impress the potential customer.

This should be no different when presenting your website. It is exactly the same at the end of the day, a customer will visit your site to achieve a first impression of what you offer. Hence, it is paramount that your website design is also presented beautifully to impress the potential customer.

Website Design at Kaizen Brand Evolution

At Kaizen Brand Evolution, we are proud to have a detailed portfolio, having designed and developed hundreds of websites for clients universally. From small brochure style sites, to enterprise level e-commerce stores, we can progress and evolve your online presence to boost and deliver results.

Focusing on creating and redesigning websites that provide consumers with a smooth, efficient and enjoyable online journey is the overall goal. At Kaizen Brand Evolution we match creativity and passion with the technical capability to develop your website into one your customers will love.

Don’t forget the data

With the first-hand knowledge and awareness of the competitiveness throughout online platforms, we place a heightened importance on data driven website design and development.

Kaizen Brand Evolution are a data driven company and use these insights to create a detailed understanding of your customer requirements and habits, achieving the most effective and targeted website possible. 

What we offer in Website Design

We are fortunate to hold esteemed experience in website design. Through working with numerous businesses in both Northern Ireland and Republic of Ireland, as well as further afield, we have developed a robust understanding of the industry.

Whatever your web design project, we’d love to hear from you. To start your website development with Kaizen Brand Evolution, please call us on 028 9507 2007 or email us via the contact form.

What is the Fascination with Animation?

Posted on by Ellen Turbett

We are all guilty of the constant scroll, image after image, click after click; an endless trance, often failing to take in the information at hand.

The overall goal with digital content is to catch the attention of users. We aim to stand out from the crowd and make an impact; stop them in their scroll. In the modern day, it is harder to do this due to the easy access and over saturation through online platforms.

The only way to guarantee that your content is king, is to do something different, something unique and something revolutionary.

Motion Graphics and Animation

Motion Graphics and Animation are visual concepts, commonly short videos, gifs and infographics used across digital platforms, including websites, emails, social media and digital advertisements.

The Perks of Animation

Alternative to a static image, motion graphics and animation are an eye-catching method of communication. Delivering much more than a simple message, animation allows the story to evolve and interchange, creating a connection with viewers that will leave a lasting impression.

Boost your SEO with Motion Graphics and Animation

Incorporating animation into your online presence is a massively beneficial tool. The algorithm used by Google often prefers visual content, resulting in a higher search ranking for your brand.

Additionally, the incorporation of motion graphics and animation provide site visitors with a reason to stop, engage with your content and potentially take action. Engaging and informative animation content will result in site visitors spending more time on your page which incidentally should boost your position on search engines. 

Use your Time Wisely

In the modern day, time is more precious than ever before. Our productivity is up, our desire to fit more into the day has increased and our capability to work smarter to achieve something in less time has increased. Using our time wisely is key and people are becoming more reluctant to sit down and read an extensive text explaining something online.

Incorporating motion graphics and animation into your online presence will tackle the time sensitive principles many hold today. Through an engaging summary of information, your material can be portrayed efficiently, achieving the same, if not more impact on viewers, in a fraction of the time.

Keeping up with the New Digital Age

Our society is always evolving through new discoveries and advancements in technology. In order to maintain an evolutionary approach, your organisation must adapt to growing trends.

The emerging generations have grown up online, watching animated videos and consuming information at a rapid pace. The use of traditional articles and information documents would be lost on their high-tech intellects and incidentally would fail to achieve company goals.

To effectively target these online users, motion graphics and animation is the way forward. Incorporating collaborative information, stimulating their mind with thought-provoking statements and eye-catching content will result in engagement and achieve in conveying the message, loud and clear.

Motion Graphics and Animation: Bespoke for You

Bringing a story to life through motion graphics and animation requires careful consideration, research and a professional graphic design team.

At Kaizen Brand Evolution, we have a team of Motion Graphic Designers, who are experienced in the field of animation, boasting an impressive portfolio of businesses across both Northern Ireland and the Republic of Ireland. We are proud to have worked on prestige projects for well-known organisations such as Coca-Cola, Peroni and Keogh Crisps.

The Devil is in the Detail

At Kaizen Brand Evolution, each and every project is different. We develop motion graphics and animation content that are bespoke to you and your industry to engage with and inspire your customers.

The detail executed into each project is second to none. Whether your graphic is for Twitter or Times Square, the method of producing visuals is the same, irrespective of output.

Motion Graphics and Animation at Kazien Brand Evolution

Are you considering incorporating animation in your next brand campaign? Look no further. Our experienced graphic design team are happy to discuss a project with you. Through knowledge and expertise, we can assist you in your animation journey, every step of the way.

Get in touch with our team on 028 9507 2007 or email us via the contact form.

The Many Elements of Brand Identity

Posted on by Ellen Turbett

With any organisation, brand identity is essentially the most important tool in the road to success. From brand new companies to established firms, brand identity is revolutionary; shaping businesses, products and services worldwide.

Dedicating time and effort into creating an authentic brand identity is paramount for organisations in the modern day. Placing importance on developing a brand identity will be an extremely rewarding investment for your organisation and implementing this correctly is key.

Brand Identity: Explained

A brand identity brings a sense of individuality and uniqueness to your organisation through recognisable and engaging design assets. Consistent across all platforms, your brand identity is a familiar suite of assets. This suite supports your company image and overall boost brand recognition and engagement. When creating a brand identity, there are a variety of areas to focus on. Kaizen Brand Evolution place careful consideration and importance on these.

Brand Identity Guidelines

The most identifiable organisations in the world all maintain a tight set of brand guidelines, in which they stick to in everything they create. A key element to brand identity is the brand guidelines, which essentially is a bible for your brand to adhere to, including instructions, guidance and things to avoid.

Elements within brand guidelines include logos, colours, imagery, typography, tone, narrative, language, illustration and depending on the brand, potentially many more. Although time consuming at the brands conception, creating and sticking to brand guidelines is an extremely beneficial tool in the long term. Brand guidelines enable organisations to develop and enhance their brand easily and correctly; reducing time, research and avoiding potential mistakes.

Logo Design

A company logo is a vital brand design that will engage with the public and boost brand identity. A representation to promote brand recognition, logos speak a thousand words, hence the importance it engages with your target audience and enhances identity.

Like everything in branding, consistency is key. This is no different when it comes to logo design. Inconsistency promotes an unidentifiable business reputation.  A brilliant logo will aid your organisation in boosting brand identity through many ways, including convenience. Once the consistency is established through developing a brilliant logo design, this will reduce the time, effort and resources needed when creating additional design elements.

Colour Palette

When developing a recognisable brand identity, colour palette is one of the most important elements in the suite of assets. Many identify brands based solely on their colour palette used to develop elements such as advertisements, e.g. Coca-Cola and McDonalds. This recognition is developed through consistency and is something to be admired.

When creating your own brand identity, it is important to consider your colour palette, attempting to develop a theme through your artwork. Implementing this will contribute to your developing brand identity in the future.

Typography

Holding a consistent font and typography is imperative in the identity building process to ensure clear readability as well as a steady theme. The typography essentially explains your brand to the consumer, through outlining the product or service information, hence the importance of getting it correct is second to none.

When developing the typography, font must be considered, decided on and stuck to. It is advisable that the use of alternating font design is limited within your organisation as an overflow can reduce the standard of the design and make the product difficult to read.

As part of the typography, the size and positioning of fonts should be intricately decided and added to the brand guidelines for future direction. Ensuring a consistent and carefully measured typography will ensure your brand identity is visually striking and avoids a disorderly and distasteful reputation.  

Photography Styling

As part of an attainable brand, a photography styling is required to achieve the desired visual display for your organisation. Many organisations obtain an impressive reputation based on their photography styling alone.

In the modern world of social media, particularly linking to Instagram and Pinterest, an unwavering aesthetic is paramount to achieve a high status in the eye of many consumers. The success of these photography based social media platforms alone proves the power of imagery, hence obtaining a consistent and recognisable photography style within your brand identity is advised.

Illustrative Design

When building a brand, involving a professional graphic designer with experience in developing a dependable illustrative design is advisable. Over time, your organisation will undoubtedly create numerous campaigns, require promotional assets and social media content, all of which require a design.

To achieve a premium brand identity, create an illustrative design that is unique to your brand. Doing this will ensure all content developed for your brand maintains a familiar set of in-house design features and will appear recognisable for viewers. Additionally, creating an illustrative design package will allow your organisation to create content at a faster pace, with reduced planning, briefing and preparation.

Brand Narrative

The 5 W’s: Who, When, What, Where and Why?

As human beings, we are all curious and explorative. We want to know stories, reasons and explanations. The curiosity within us is important to incorporate in the development of a brand identity through a story or narrative. Presenting a brand narrative that will engage with people and present them with an understanding of your organisations values and goals is key.

Brand loyalty stems directly from brand narrative and relatability. If a consumer, shareholder or investor relates to your story or admires it, they are likely to show interest and engage with your brand.

An example of an inspiring brand narrative that has boosted the success and popularity of a brand is Gymshark. Started by 19-year-old student Ben Frances, Gymshark has developed into one of the fastest growing brands in the fitness world. The unique narrative that Gymshark obtain is key, placing them as a driven and unique brand that will be remembered.

Language and Tone of Voice

The language and tone of voice used by a brand is extremely important, creating your theme and unique position in the market. Brand language and tone involve the words, phrases, statements and type of conversations that your organisation starts and takes part in.

With access to a constant stream of information via social media, it is important to stand out from the crowd and create a unique and engaging communicative style. As part of your brand guidelines, all members of your company should be aware of the type of language and tone of voice to use in communication, in order for all messages to appear genuine, on theme and appropriate to your brand identity.

Promoting a unique selling point (USP), using words and phrases that relate to your brand and maintaining clear copywriting rules to uphold consistency will boost customer awareness and incidentally boost brand identity in turn.

Brand Identity Design at Kaizen Brand Evolution

Supported by research, experience and knowledge, our professional team of graphic designers will develop a brilliant brand identity for your organisation. Through collaborative discussion and justification of decisions, your identity will adhere to agreed business objectives and represent your brand faultlessly.

Please get in touch with Kaizen Brand Evolution about the creation of your brand identity. Contact our studio by calling us on +44 (0)28 95 072 007, emailing us at studio@kaizenbrandevolution.com or filling out the form on our contact page.

Event Design: Make a Comeback to Remember

Posted on by Ellen Turbett

Unfortunately, like almost everything, events have taken a backseat over the last 2 years. The anticipation surrounding the planning and preparation is something we all miss and hope to once again experience in the near future.

As the world begins to recover and reawaken, the opportunities are endless. With the correct planning and implementation, you can make a comeback to remember. 

Whether you are hosting your own event or attending a trade show, it is equally important to make a memorable impression on your audience or attendees.

Happy people tell the world, disappointed people tell the world faster.

When it comes to events, it is paramount to create a function that is to a high-standard for all in attendance. To obtain a premium reputation with customers, clients, stakeholders and potential investors, the attention to detail should be unmatched.

Event design is an extremely important element when hosting. Yet, it is a stage in preparation that commonly gets overlooked or rushed. Poorly designed and implemented event elements, such a branding is often easily spotted and this can be detrimental to your company reputation and image.

Involve a graphic design team in your event preparation

To ensure you pull out all the stops when event hosting or attending a trade show, the involvement of a graphic design team is advised, to ensure the highest quality content is produced and promoted.

Event design is a complex tool, covering many areas, including animation, website content, campaign design and promotional design. Incorporating a professional team in the event design process offers the prospect of massively amplifying brand awareness for your organisation. Using experiential design best practices will undoubtedly produce an engaging and memorable experience.

Consistency is Key

When hosting an event or attending a trade show, the overall goal is to impress your audience. In order to achieve brand recognition and create a memorable impression, consistency in event design is key. Whether your event is a one-off occurrence or a frequent experience, holding consistent design is advisable to ensure both a high standard of delivery and a familiar brand identity.

Maintaining this consistency can be difficult without the involvement of a professional in event design. Graphic designers are experienced in developing projects that hold a uniform template through meeting careful considered brand guidelines; using brand fonts, design, imagery and colours. Without the correct design knowledge, implementing event design in-house can be time consuming and unobtainable for your business.

Spectators are Supreme

When running an event or participating in a trade show, creating an engaging and impressive journey for attendees is paramount. Ensuring your event provides an engaging and immersive experience for attendees is key. This can be implemented through numerous measures, including premium design, delivering your core message in an expressive and engaging way.

Gain Expert Advice

Involving a professional in the event design for your business holds endless possibilities. Opportunities include access to advice and insight from experienced industry experts. Graphic designers are specialists in their field, working in the event industry frequently. Hence, they hold an updated and evolving understanding of trends, the event dos and don’ts and the vast opportunities available. This insight can be massively beneficial for your business, creating a competitive edge when hosting events or attending trade shows.

Event Design at Kaizen Brand Evolution

At Kaizen Brand Evolution, we have widespread and detailed experience in the event industry. Through working with businesses across Northern Ireland and Republic of Ireland, we have developed an esteemed portfolio in event design. As well as working with businesses, we have also collaborated with event organisers directly, providing professional design advice and execution to ensure the correct display of products and design for their events.

From content design, including logos, posters, roller banners, and even packaging design for table favours to website design and animation for presentations and video features, we have you covered. Kaizen Brand Evolution can guarantee that your event design requirements are planned, implemented and executed to the highest standard, boosting your position as a premium focused organisation.

Hosting an event in 2022 or attending a trade show and want to stand out from the crowd? Kaizen Brand Evolution can help you out.

If you are interested in involving a Graphic Designer in your event design, please contact our studio by calling us on +44 (0)28 95 072 007, emailing us at studio@kaizenbrandevolution.com or filling out the form on our contact page.

Eye-Catching Label Design you will Love

Posted on by Ellen Turbett

The importance of an eye-catching and engaging label design is significant. Labels are not only informative and explanatory, they are a gateway into the exploration of a product or service.

Label design is a key marketing tool for any product or service at the point of sale. After the detailed creation, development and finalisation, your product requires an exciting and attractive promotion to catch the attention of consumers and generate the desired sales.

A Label Design that makes you LOOK

It has happened to us all… the lure of an eye-catching label has sucked us into interest. From pester power at the toy store, with beautiful barbie dolls boasting bright labels to curiosity at the convenience store, picking up a bottle of wine, simply for its ‘lovely’ label.

Situations like these are all too common for consumers and it is paramount for organisations to target this area of interest, creating labels that simply cannot be ignored.

Getting a label design right is no simple task. It requires detailed consideration and execution, incorporating the all-important characteristics that will generate interest and sales.

Uniform Branding in Label Design

When developing a label, it is important to stick to your in-house branding style as much as you can, ensuring your existing customers instantly recognise your product and potential new customers gain brand recognition and familiarity.

Maintaining a uniform design in all of your label designs will be a rewarding process. A uniform design will ensure consumers instantaneously recognise a product. This familiarity can persuade consumers to purchase it if they hold favourable opinions towards your brand. For example, although Kellogg’s have an endless selection of cereal products with unique design, they remain uniform and recognisable due to the familiar Kellogg’s logo and in-house design.

Figure out your Font

When it comes to branding, it is crucial to maintain a consistent design. This is no different with label design, particularly when it comes to font. Fonts are a vital element in the process, delivering arguably the most important details on the label, the product outline and information.

It is advisory when developing a label to limit the number of different fonts used. An overflow of font designs will make your label look cheap and difficult to read, this will immediately appear off-putting and reduce product interest.

Secondly, the size and positioning of fonts is also important to consider. Ensuring the font is the correct size avoids a crowded or difficult to read label. A balanced and visually attractive label will boast carefully measured font distribution.

Does your Label Design need Images?

When developing a label design, as previously mentioned, it is important to incorporate your in-house branding and design. Different companies will have different elements as part of their design package, some will have a stand-out logo, others will include a mascot or a catchy slogan.

Whatever your organisation boasts as part of your brand identity, it is important to incorporate this, where possible in label design. Implementing this gives your consumer a quick and familiar way to differentiate and recognise your product from its label.

Colour Co-Ordination

To put it quite simply, we are all attracted to colours, particularly bright and exciting colours. The way your product is perceived on the shelf in a store or through a scroll on a website, initially depends on the colours used in the label design, therefore it is paramount that this is implemented correctly.

Similarly to fonts, images and logos, your organisation will host an in-house colour scheme, that is recognisable to customers and unique to your brand. When developing a label design, it is advisory that you utilise your brand colours, to boost brand identity and engage in a recognisable way with consumers. Additionally, the brighter the better when it comes to colour. The goal is to make the product jump off the shelf to the attention of consumers and the incorporation of bright and joyful colours will certainly contribute to an engaging label design.

Mesmerise with Metallic Label Design

If your brand is promoting a premium product, why not go that extra mile to promote luxuriousness through your label design. Foil blocking is a beautiful embellishment used to showcase products of a high-standard in a deluxe fashion.

When a product is of a premium standard, it is important to showcase this through label design, ensuring it stands out from the crowd and is promoted to a high-standard, as deserved. Moreover, when consumers are seeking goods of a luxury status, they will expect and seek-out a refined and sophisticated label.

Label Design at Kaizen Brand Evolution

Our team of graphic designers have extensive experience working with a wide range of business to create exciting and attention-grabbing labels. We can design a label that elevates your brand, without compromising on design or performance. Labels are a popular way for every business to add a personal touch to their product. On top of that, they can be a cost-effective method with a great return.

To discuss a creative project for your business, get in touch with our team via the contact form or on 028 95072007.

The ABC’s of Advertising Design

Posted on by Ellen Turbett

Advertising design is arguably the most powerful tool within any organisation’s marketing strategy. Aimed at generating exposure, sales and brand awareness, advertising campaigns are imperative in the success of your business.

Advertising can be implemented in many ways and with our constantly evolving society, the possibilities are limitless. From print media, including newspapers, posters, flyers and billboards to digital platforms, including websites, social media and PPC advertising, the opportunities are widespread, as well as the target audiences.

The Benefits of Advertising for your Business

Advertising can and should be implemented at all times within organisations, yet many fail to understand the importance of this, until they too have executed a robust and intense advertising campaign.

The benefits of conducting an advertising campaign for your business are endless, with guaranteed positive outcomes, including an increase in brand awareness within the industry, a boost of brand recognition, promoting what your company has to offer, as well as an increase in sales and profit through promoting a call to action within your target audience and beyond.  

A Consistent Advertising Design is Key

Whether you are advertising your business through a comprehensive campaign, or simply creating a one-off advertisement, the attention to detail and uniformity remains imperative. When advertising your organisation, it is so important to engage with your audience in a recognisable way, to ensure both brand recognition as well as consistency in advertising.

When promoting an advertisement, your organisation must communicate with potential customers effectively to make an impression and achieve the anticipated outcomes. In order to achieve these results, it is advised that organisations involve a professional graphic design team to conduct their advertising design. Investing in this expert service will boast massive achievements for your advertising campaigns, positioning your business as a focused, premium and established organisation.

Advertising Through Print Media

Unfortunately, there is a common misconception within the advertising industry in the modern-day regarding print media. People fail to recognise and acknowledge the immense power and privilege presented through advertising via print media due to the outdated associations it holds.

In order to succeed in advertising, it is important that organisations remain open to advertising through a variety of platforms, including print media, to ensure they reach a variety of audiences, young and old, as well as new and existing.

Print media is an umbrella term, covering advertisements through newspapers, posters, billboards, flyers and business cards. Although these platforms are often overlooked, they continue to hold a vital position in society and it would be incompressible to ignore this in a successful advertising campaign.

The perks of print media are unmatched. Although they cannot be instantaneously published like social media or website advertisements, but they hold a lasting impression through permanent print, with their bold and engaging design.

Advertising Through Digital Platforms

Promoting your organisation through digital advertising campaigns provide endless scope and possibilities. Digital platforms are extremely influential tools when it comes to advertising, whether it is website, social media or video advertising, the potential reach is powerful and the target audience is accessible 24/7.

Involving a design team in your advertising is key when conducting digital advertising, and the industry experience obtained by the design team will undoubtedly boost exposure and insights. When advertising through digital platforms, it is important to hold a robust understanding of the opportunities and limitations of each digital platform to ensure implementation is conducted in the best possible manner, ensuring success and return on investment.

Advertising Design at Kaizen Brand Evolution

At Kaizen Brand Evolution, we have an established team of graphic designers, with widespread industry experience implementing successful advertising campaigns and projects. With an impressive portfolio, we have worked alongside numerous organisations, large and small, both locally and internationally.

Our extensive experience is a massive asset for Kaizen Brand Evolution, positioning us as a knowledgeable agency, with experience in a variety of industries, providing insight into what to look for and what to avoid when advertising your organisation.

Whether you wish to conduct a robust advertising campaign to promote a brand-new product or service, or simply wish to advertise your organisation to a new and growing target audience through a one-of-post, Kaizen Brand Evolution will develop an admirable advertising design to suit your aspirations, timeline and budget. 

Through working closely with your organisation, we are able to develop an internal knowledge of your focus, visions and goals. With this in-depth knowledge, Kaizen Brand Evolution will hold an invaluable understanding of what your company is all about and how to successfully advertise them.

To discuss an advertising design project for your organisation, get in touch with our team via the contact form or on 028 95072007.

The Power of Pitch Deck Design

Posted on by Ellen Turbett

If implemented correctly, pitch deck design is a powerful tool used to communicate with potential investors, clients, stakeholders and partners. The goal of a pitch deck is to attract, engage and impress those who will be an invaluable asset to an organisation’s development.

What is a Pitch Deck?

A pitch deck is essentially a method utilised by businesses who are trying to boost their position in the market by incorporating investors who will provide the all-important capital that is required for success and accomplishment.

A typical pitch desk design boasts 10/15 impressive and engaging slides, incorporating a brief synopsis about your organisation, your goals and your future vision. In order to achieve the overall goal of investment, it is paramount that your pitch desk is implemented to the highest standard, showcasing your organisation in a confident and premium light.

The Power of Pictures

A key area of importance in a pitch deck design is the visualisation. It must hold an interesting design and the best way to implement this is through topical images and graphics. The use of images and graphics not only showcases your organisation visually, but also engages with viewers in a memorable way, ensuring your pitch deck is effortlessly remembered and to the fore of potential investors thinking.

Additionally, the use of imagery and graphics will also ensure your pitch desk is more exciting. Potential investors will be accustomed to long and boring pitches, with endless realms of informative text, facts and figures; this provides an all-important opportunity to be different and stand out from the crowd and gain a competitive edge.

Pitch Deck Design

In order to achieve the optimum outcome for your organisation, the involvement of a professional design team is advisory when creating a pitch deck design. Hiring a professional graphic design agency is an invaluable decision, engaging with a team of experienced designers with in-depth knowledge and understanding of the implementation of pitch deck design. Whist the content within the pitch comes from you, the delivery of this can be revolutionised through effective design and implementation.

A typical pitch deck is designed through presentation platforms such as PowerPoint, Keynote or InDesign, primarily presented via a projector board, as well as printed for physical format. When considering the design of your pitch deck, it is important that your images and graphics are premium, ensuring they will be presented in a high-quality format irrespective of the platform the pitch is being viewed on.

Content is Key

It is advisory to involve the expertise of an external design team for the implementation of your pitch deck design, but it is crucial that your internal research is top notch in order to succeed with the content involved. 

When choosing what areas to cover in your pitch, it is vital to conduct extensive research in a detailed level on your organisation. The content within your pitch should provide a journey for potential investors, showcasing your purpose, your goals, both long and short term, as well as the all-important reason why your company is a worth-while investment.

Furthermore, your content should focus not only on your organisation but also the market in which it is a part of. Conducting external research throughout the market is key, detailing your competitors, trends, downfalls and potential areas of interest in the future, within your industry. This widespread knowledge and monitoring will position you as a focused and informed organisation that will boost your impressions on potential investors.

Pitch Deck Design at Kaizen

At Kaizen Brand Evolution, we have an esteemed team of graphic designers with widespread experience in creating revolutionary pitch deck designs. Our tried and tested design process can be implemented for your business, working alongside your team for advisory insight throughout the design process.

We understand the importance of a quick turnaround on design. Through a robust timeline, Kaizen Brand Evolution have a team of experienced and devoted pitch deck designers that can work to deadlines that suit you and your potential investors.

Additionally, we understand there can be last minute, unavoidable changes within your pitch. With this in mind, we ensure your presentation can be edited at any time by transferring the information into your chosen software. This not only provides the option to edit if necessary but also allows you to update details that may change over a period of time between pitches.

To discuss a pitch deck design for your organisation, get in touch with Kaizen Brand Evolution via the contact form or on 028 95072007.

Annual Report Design – Telling a Compelling Story

Posted on by Michael
Irish Football Association Annual Report Design - Kaizen Brand Evolution
Irish Football Association 2020 annual report design created by Kaizen Brand Evolution

The Annual Report is a critical part of a good business marketing strategy, both internally and externally.  Above all, it is the story of your business, whether it be for your investors, your customers or even your employees.  Annual Reports typically include:

  • The company’s financial data summary
  • Financial statements
  • General corporate information
  • Auditor’s report
  • Accounting policies
  • Financial transactional highlights
  • Letter from the CEO
  • Company Partners/Members’ Portfolios

Reasons Why Annual Reports are Important

An annual report is primarily for giving company financial performance to investors, but has evolved and therefore it is key your company should go with an impactful report. Go with a professional to make the most of your annual report design.

Annual Reports Communicate With Investors

Annual Reports are an integral part of a strategy to attract and retain investors, and ultimately illustrates proper management.  Above all, regular communication is good to keep everyone informed and the annual report is your most critical communication.

Builds Customer Trust

Annual Reports inform on a company’s statistics and vision, building trust in the brand.  They are also key to conveying the company’s stability and profitability.

Attracts & Retains Employees

No longer solely for investors, the annual report reassures employees with company success and awareness of any pitfalls/issues.  In addition, annual reports illustrate that the employer understands the marketplace and above all, has a vision.

Informs & Influences the Media

Reporters monitor and give details of a company’s fiscal year performance, health and future plans for coming fiscal years. In addition, any impacts to the community are illustrated.  Therefore, a clear and concise report is paramount in ensuring the correct message is conveyed.

Highlights Achievements

The annual report recaps the company’s mission statement, history and goals.  Following, it conveys the successes over the fiscal year, including but not limited to financial success, market share achievements, research progress, or any employee awards.

Therefore, engaging your audience is key and how to engage has evolved.  Annual report design is focused on visual content which compliments the text and holds the attention of your audience.

Compelling Annual Report Design Strategies

Statistics Featured With Infographics

Infographics should be kept focused.  A high level understanding of the presented statistic must be instant and should retain the attention of your audience.  There are various infographics you can select from to present your statistics effectively:

  • Statistical
  • Timeline
  • Process
  • Geographic
  • Informational
  • Hierarchical

A professional annual report design consultation with an expert can advise on what infographics can be utilised for a most effective presentation.

Effective Data Illustration

Your annual report is the story of your company’s fiscal year.  Think of it as a story and present it as such.  Use a unique cover page to grab the audience’s attention and interest.  The cover should include infographic elements and photography to best leave a favourable impression on your audience.

Share some of the main company highlights in the beginning of your report.  Allow your audiences to understand what you want them to readily comprehend.

Effective Photography Use

Photography adds the human element to your annual report.  When utilised effectively, photography an attract and inspire investors and shareholders, having a measureable effect on their decision making.

Following determining which pages would benefit from photography use, consult with an annual report designer to position in the most compelling way to grip your audience.  High-resolution photography is best practice to use in your report design.

Make It Interactive & Engaging

Keep the audience engaged with any relevant video presentations, image presentations, GIFs, and other elements in the digital form of your report.  Various interactive elements including graphs, subtle animations and characters will assist in making your annual report more compelling.  You want your audience inspired and engaged to review your most critical communication and adding some life will guarantee that.

Comparison Infographic

Giving context to your company’s performance allows you to tell the fulsome story about your fiscal year, without any ambiguity.  Comparison infographics clearly illustrate year on year performance effectively and efficiently.  Future growth expectations can also be made impactful with the use of comparison infographics.  A professional annual report designer can assist in advising on most impactful utilisation of comparison infographics.

Create a Short Motion Graphic

Make your report enticing and exciting.  Thank, welcome and impress audiences by creating a short motion graphic to introduce your report. 

There are many elements to consider when drafting your annual report, notwithstanding the content itself.  The story is one critical element to convey, but how you iterate that story is just as crucial for a successful annual report.  Consider your audience and how you want to convey the story of your company’s fiscal year in the most engaging and enticing manner.  It is your grandest statement, therefore, your design should be grand and well laid out.

Start a Project With Us

To begin an annual report project with Kaizen, or to discuss how we might work together further, please get in touch. Our client services team are available to contact on 028 9507 2007. Alternatively you can send us a direct message via the contact form. We look forward to working with you soon!