Month: April 2021

Moving your business online is an obvious step for most people, but choosing the right type of website for your business is another question. 

Brochure Websites and EComm Websites couldn’t be more different. And so choosing the right one for your business is essential. 

In this blog post we will endeavour to outline what a brochure website is, what companies they work well for and finally, the advantages of using a brochure website.

What is a Brochure Website?

A brochure website is what you would call a static website in terms of content. This means that site content does not change much, if at all. This kind of website usually has a small number of pages and these pages are structured on one level, only rarely utilising a hierarchy of subpages.

A brochure website is useful when there is something you want to share with the world outside. This could be a small business, a start-up, yourself (think of a CV or portfolio), a future event, something you sell (e.g. a house or some second hand items from your attic), etc. Your first objective is to make something known as soon as possible, first to a circle of people you know, then to a broader target audience. With a brochure website you can’t go wrong; Populate it with clear information, compelling text and photographs and you have a quick, successful receipt of how to promote your business or event.

The Benefits of a Brochure Website 

For some businesses, an eCommerce website just isn’t appropriate to your business model, as a professional web design company, we understand this. If you’re interested in a website that will promote your products/services but you don’t want to integrate an eCommerce platform into your website, here are a few reasons why you should opt for a brochure website.

• Almost Everyone Is Online – A simple reason, but still nevertheless true. We live in a generation where almost every business has a website. If your business doesn’t have a website or if your website is poorly optimised or is sparse in content, you’re missing out on a range of opportunities.. 
  
  
• Advertising Opportunities – It’s similar to a billboard advertisement, only it’s sitting in the most high traffic area in the world, search engine results pages. By claiming your online space, you’re gaining a lot of publicity.
  
  
• Open 24 Hours A Day, 7 Days A Week – Unlike other forms of getting information. The internet is always open. This is fantastic if you’re looking to expand your audience. The internet is always open and can be everywhere at once, enabling you to reach a much larger audience. 
  
• Ideal For Service Focused Businesses – Often many businesses provide services, some of these can’t be easily sold through a simple online transaction. Often the service you provide is different for every customer and one size fits all approach just isn’t appropriate for the type of services you provide.  This is where brochure website design really shines.
  
• Easier To Update – A brochure website is very easy to maintain, unlike a static website. The content is easily updated. Which means you can very easily (with the assistance of a skilled copywriter) optimise your website for search engine results. 
  
  We live in an age of information. Brochure websites, being very simple to update are a great way to share information with your customers. Search engines like Google, Yahoo and Bing love it when websites frequently share relevant information. They want to provide a good user experience for both businesses and consumers. The nature of a brochure website makes it a great candidate for various digital marketing techniques. 
  
• Far More Effective Than Social Media Alone – Whilst social media is a fantastic way to boost your online presence, you might not see that directly translate into sales. Social media is all about interacting with your audience and brochure websites are about informing your potential customers and converting them into customers/clients. 
  
  This means that a brochure website and social media can combine into the ultimate engage and inform combo. Social captures their attention, whilst the brochure website gives them all the information they need. Ideally, the potential customer then thinks “wow! What a great business” and calls you for a quote or purchases your product from a retailer. 

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Creating a brand identity adds value to your business. It contributes to building powerful recognition, credibility and boosting sales and revenue generation as well. 

However, creating a powerful brand identity is not a cakewalk, and it doesn’t happen overnight. It takes several months and sometimes years. 

Some people think that branding is all about creating a powerful logo and other branding elements combining text, colors, and some attractive graphic elements together. It is not true! Branding is much more than just about creating some attractive visual elements. It is a long strategic process that consists of:

• Comprehensive market research
• Competition analysis
• Strategy-making
• Business analysis
• Setting up business goals and objectives
• Designing branding elements using graphic designs 
• Combining branding elements together to create a presentable brand identity
• Launching and promoting brand 
• Maintaining brand value 

It requires a lot of effort and a relevant set of skills to proceed through the brand-making process and successfully complete it. Typically, this strategic process is done by professional brand designers or brand designing agencies. For better results, it is a great option to hire their services instead of trying to design your brand by yourself without having a relevant set of skills and experience. 

Here we have comprehensively defined the step-by-step process for creating your brand identity or evolving your business as a brand. Check out the guide below!

Comprehensive Market Research and Competition Analysis

Conducting comprehensive market research and competition analysis gives a broad idea about the market trends, demands, and scope. This further helps in making powerful result-driven strategies for designing a brand. 

Before making any decision on brand designing, dive deep into the market data by conducting comprehensive market research. The market data will help you find out the answers to many relevant questions, like:

• Who are your top competitors?
• Who are your target audiences?
• What customers love the most about the product or service you offer to them?
• Which type of product has broad potential in the market? 
• Which is the best-selling product?
• Which time period is ideal for boosting sales?

There are many ways you can find the answers to these questions. Some of the most effective ways are:

• Taking professional assistance from a reliable brand designing agency
• Browsing on the web 
• Conducting offline and online surveys 
• Interacting one-on-one with potential customers or interviewing them
• Collecting data from social media platforms
• Buying customers’ data from data selling websites or companies

A couple of things that you must take out from your research are: 

Lowest-Hanging Fruits- The lowest-hanging fruits refer to those potential customers to whom you can sell your products and services easily. 

Your Real Competitors- There will be many companies that deal with the same products and services you deal with. It is not necessary that all of them are your competitors. Your real competitors are those brands and businesses that are well-established and well-known in the market. 

Interest- The interest of your potential audience: which type of product and quality they like to invest in the most. 

Developing Brand Building Strategies 

Before designing branding elements, such as a logo, business theme, and punchline, it is essential to develop effective branding strategies. With branding strategies, you can smoothly and hassle-freely proceed through the entire brand-making process and develop a really powerful brand identity for your business. 

The data, stats, and information collected from the market research will help you develop powerful branding strategies. 

For making effective branding strategies, you need a team of highly skilled and experienced strategists, market analysts, and graphic designers. 

While making branding strategies, you need to keep a couple of things in mind, such as:

• Your branding strategy will guide your entire brand-making process. You should develop it considering all the factors in mind. If anything goes wrong with your strategy-making, it will affect the entire brand-making process. And maybe you do not get the desired results eventually. 

• You should design your branding strategy sequentially so that it helps in smooth proceeding through every step of the entire brand-designing process. 

Designing Branding Elements 

A brand or brand identity is made up of various tangible and intangible elements, including:

Visual Design Elements- A business logo, name, corporate design & color, background pattern, text, tagline, labels, packaging, etc.

Features- Sensibility of design, relevancy, balance, personality, quality, and the message. 

These branding elements play the most important role in evolving a business as a reputed brand. They must be designed carefully. 

While designing visual design elements, you have to ensure that those elements should clearly convey your message to your potential audiences. They must be compelling and engaging enough to leave a huge impact on your potential audiences and influence their decision-making. 

Your business logo, corporate design, and tagline should complement each other and be relevant to your business. They should have relevancy, design sensibility, and define your business personality. 

For designing compelling and engaging branding elements, it would be a good idea to hire a branding UK agency as they are specialized in this. And the best part is that you get an assurance of getting the desired results. 

Reviewing and Launching the Brand

Once you have done with designing all the branding elements, it is essential to review them before launching. Reviewing your branding elements helps to find the areas that need significant improvements. It also helps ensure that all the elements are designed as per the branding strategy. 

After reviewing and finalizing your brand identity, schedule a brand launch. You can launch your brand using mediums like advertisements, press releases, press briefing, etc. 

Promoting the Brand 

Designing branding elements is not enough to make your brand popular among people; you have to promote it. Running advertising campaigns, using print marketing tools and digital media are some of the best ways to promote your brand identity. You should make full use of them. 

The promotion of your brand increases the recognition and credibility of your business among people. It also helps in maintaining your brand value.

 

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Are you looking to increase awareness about a new or existing product or service? Well, billboard advertising is the best way to do it right. Just like other marketing methods, there are some costs associated with billboard advertising. Here’s what you need to know about the pros of billboard advertising before venturing into it.

Pros Of Billboard Advertising

Accessible Location 

If the billboard is placed in a location where people can see it effortlessly, you can rest assured that bikers, drivers and anyone walking in the area will see it. You should also include your contact information to make sure that potential customers can reach you whenever they want to do it.

Creating Visual References 

Most people have a strong memory for images compared to large texts. Therefore, billboards are the best way to communicate to potential customers because they will increase brand awareness for your product with a particular image. If the images are attractive and enticing, you can rest assured that the potential customers will pay attention to what your company has to say.

Increase In Sales 

Billboards are unique advertising tools because they can create impulse purchase. A potential customer might be driving and notice your billboard then decide to make the purchase immediately. If they can get the product immediately, you can improve the value proposition of your business as well as the products thus leaving the customer completely satisfied.

Enticing New Customers

Numerous billboards have provided the directions to the store in question. Upon reading the billboard the customer can decide immediately whether or not to proceed to the store to make a purchase. They might decide to proceed to your store immediately or visit it later but whichever the case, providing information about your store on the billboard is a good way to entice more customers.

Targeting Those With A Buying Power 

Anyone viewing your billboard and finding a little interest in it wants to purchase your products. Therefore, you are targeting people with a buying power, especially people who can visit your store and actually purchase products. With a billboard, you can make a blanket advertisement that covers anyone in the target audience and actual customers will proceed to make the purchase.

While all of these benefits may seem pretty easily achieved, without the correct Billboard Design, you run the risk of wasting your opportunity. At Kaizen Brand Evolution, we have a team of designers who are experienced in designing billboards that grab attention and get your message out infront of your customers. 

To speak to our team about your billboard design, you can email us here or visit our website and fill our the contact form.

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Rebranding offers the opportunity to clarify your image and new business goals, which in turn could lead to a more productive discussion of your key benefits and solutions.

A company rebrand is something which must be considered very seriously before the decision is made. If the change is well thought out, well-researched, and carried out properly it can yield positive results that can make a substantial impact on your company now and with future growth.

There are several reasons why a business might choose to start rebranding itself. It may need to connect with its customers on a more significant level. Some companies may need to change different components of their brand message because of current events or preferences. It is a process which can be proactive or reactive depending on what the goals of the organisation happen to be for this effort.

If you are thinking about a rebranding for your business, then here are the pros consider today.

1. Staying current

Keeping your business relevant and current is one of the most common reasons for a company to decide on a rebrand. The perceptions and opinions of brands and industries are constantly evolving, meaning that what was once considered successful and effective, may start to feel dated and out of touch with modern advances.

A successful rebrand can be just the thing a company needs to bring their products and services into the modern world and to the attention of the modern consumer.

2. Differentiating yourself from competitors

Successful businesses will find that after a while other competitors may start to become so much like you and your USP that customers forget what makes your company unique. Similarly, conditions in your industry could mean that it has become so saturated with competition that it’s difficult to distinguish yourself from the next company. 

Consumer perception is paramount and a rebrand can benefit your company by bringing its strengths and successes to light ahead of your competitors.

3. Connect with audiences old and new 

It’s imperative that your company stays ahead of the curve to ensure that your brand values, attitudes and preferences are fully in line with your existing demographic. Much like technology, culture and society also evolve, so it’s likely also that your position within the market may no longer hold appeal to your original audience. A rebrand in this instance could position your business more in line with your demographic and their new expectations whilst also opening your business to appeal to a completely different set of demographics.

4. Shift the company focus 

The best companies are innovative enough to be able to adapt to changing times. As well as staying current, you will need to be able to see a new opportunity for growth and to forecast where this will take you. 

5. It can help you to achieve new goals.

Rebranding gives you an opportunity to shift the focus of your organisational efforts if there is a new goal that you wish to achieve. When your company has the privilege of serving customers for a long time, there is a need sometimes to improve your existing product lines or develop new ones. 

6. It can increase engagement levels with your customers.

If you add a product or service to your existing line of options, or make a change to your brand, then there is an opportunity to create a significant splash of interest in what you offer. The process of rebranding offers a chance to engage with people on multiple platforms about your new value proposition. It is a way to encourage social media communities to share and discuss this important moon for your company. You will also have new ways to show people how your changes will benefit them in the future. You get to explain why the alterations to your brand were necessary, and why you as a business decided to implement them.

Client Testimonial

“When our business first started, we created our own logo and brand, however as a company we had huge plans for growth and development and realised that we wanted to take our business to the next level, and to do so, we needed a new brand that was professional looking.After a few initial discussions with Kaizen about our business and how we wanted to be seen, Ryan and the wider design team at Kaizen presented our new brand to us. We went into this meeting knowing we would be pleased with the outcome, but we were blown away by what we actually got. Our new brand now represents our company well and is more desirable to our clients and customers. Having our brand on point will be very beneficial to us in the longer run as we aim to grow and build on what we have already achieved as a company.

– Chris at Energise Sales

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In today’s business world more and more marketers have taken it upon themselves to draw up and design their own assets and campaigns. This trend has increased in recent times for a number of reasons. Some of the motivations behind this include; 

• Business owners demanding more for less
• Marketers taking initiative and learning new skills
• Free design platforms increasing accessibility
• Free design platforms improving in capability
• Business filling resource gaps (either temporarily or otherwise)

There are a number of reasons why many marketers choose to opt for designing their own assets. Many of them out of necessity and many simply because, why not? After all, designing your own assets is an admirable initiative to take. This being said there are a number of reasons why you might want to invest in seeking professional help. A graphic designer can help in a number of ways;

The finer details

Ability in regards to design varies among amateurs. Many amateur designers can complete work that ranges from passable to actually rather good. Without years of training and experience of completing design work day in and day out however, there will almost always be a discrepancy in quality. And it is in the attention to the finer detail that this can make a big difference. A good graphic designer understands their trade and can manipulate design tools to create designs that go that extra mile towards achieving superior end results. 

Consistency

Being consistent in your design is one of the primary sticking points for amateurs. Professional design pays attention to your brand guidelines and always abides by them. Without the technical training, many amateur designers can attempt to follow brand guidelines but will invariably fall short. Brand guidelines can be very particular and exacting in the expectations they set. If your design is just a few pixels out you can fall short in producing something that drives engagement or increases enquiries and sales. 

Professional insight

Many of us consider ourselves to have a creative eye. The difference when it comes to hiring professionals is in the experience of creating high-impact design day in and day out. Professional graphic designers have cut their teeth by working with brands every day to solve design problems. Professional graphic designers understand what works and what doesn’t. Design is about more than just creating something that looks nice, it’s about getting results. Work is granted to designers on their capability to bring a return on investment. Designers understand this and they know how to create designs that really deliver. 

Scope

Another major difference between amateurs and professionals is in their ability to cope with all manner of design tasks. Amateurs may be able to create high-quality designs for web pages, social media posts or email campaigns, but this may not stretch to whole websites. While an amateur may be able to fill in the gaps for design here and there when it comes to the bigger stuff, it can soon become overwhelming. For projects where you may need to invest more time and money, having a professional on-hand can provide reassurance. By opting for a professional graphic designer you can minimise risk and maximise reward. 

At Kaizen Brand Evolution we have worked with numerous brands to help them create stunning designs that work. Our professional design team work with you to understand your challenges and find design solutions for your problems. Whether for big or small brands, we know how to maximise ROI and help you get more bang for your buck. To find out more about how you can benefit from help from our team of graphic designers get in touch via our contact form or by calling 028 9507 2007.