Month: December 2020

In business, nothing ever stays the same. Fresh competition could be hot on your heels, your business may have grown, or you’re identifying new trends in the market. The world’s most successful businesses learn to reposition and evolve their brands to stay relevant to audiences, time and time again. It’s a proven model for continued success.

All that being said, there are times when a rebrand is in order. With a comprehensive rebranding strategy and the help of experienced brand strategists, the rebranding process can be smooth and efficient. However, it’s important to understand the pros of rebranding. It’s also critical to recognise the importance of having a carefully developed rebranding strategy, in addition to having a well-organised timeline for implementing the rebranding process. You can also evaluate your reasons for rebranding, and whether it truly makes sense to go through the process.

The Benefits of Rebranding

The positive effects of rebranding a company are pretty clear. After all, the purpose of a rebrand is to improve your image in one or more ways, with the goal of becoming more relevant, more competitive and more profitable in your target market. If there aren’t many positive outcomes of rebranding, then why would anyone spend the time or effort to go through it?

Reinvigorate your business image 

Rebranding is not just a vanity exercise but a calculated business decision. It’s a conscious decision to improve your business reputation and image. Dated branding not only damages the perception of your business but does nothing to motivate your team. A fresh new brand identity can add energy to a business, both inside and out

Attract New Customers

After you’ve been in the market for some time, your image and company message may have become stagnant, and maybe even irrelevant to your audience. While your goals and mission as a company may have adapted over time to your customers’ unique needs and challenges, your brand may not clearly reflect that anymore. By rebranding your image, your company personality or your target audience you can attract new customers and rekindle an interest from your existing audience.

Achieve New Goals

Another benefit to rebranding is that you can significantly shift the focus of your efforts, allowing you to achieve new goals. Some of your new goals may be to develop new products or to improve existing ones. Or, you may decide to have your employees become more involved in advocating on behalf of your company, in which case a rebrand is a great excuse to get everyone in the company involved.

Increase Engagement

Whenever you add something new and exciting to your product line, or make a change to your brand, you have the opportunity to make a big splash. You can use a rebrand as a chance to get people talking about your company on social media. Instead of fearing the change, you can show existing and potential customers what is great about the changes you are making, and why you are making them.

Streamline Messaging

Somewhere along the line, your message and brand may have become diluted or inconsistent. A rebrand offers the opportunity to bring everything back to the main focus again. If getting your online reputation under control has been on the back burner this could be the perfect time to get to it, and kill two birds with one stone.

In conclusion..

The importance of branding to a company cannot be overstated. The world’s top companies are successful because they use their brand to communicate their products.

If your branding isn’t right, then it’s important to consider rebranding your company. It might seem like a long and difficult task now, but by following the pointers in this post, you should find it a lot easier!

Your brand is the core of your business, and it’s important you get it right. Getting your branding right will play a key role in the success of your business.

Now that you know the benefits of rebranding, and how to run your rebranding project, what do you think?

To speak to our team about your rebrand in 2021, you can call on 02895072007 or email us at studio@kaizenbrandevoltuion.com.

Rebranding your business can be a tough decision.

It’s a little bit like when your favourite item of clothing becomes too tight or worn out. You know it’s time for an upgrade, but nostalgia makes it difficult to make the change. Furthermore, if you spend every waking hour managing the day to day aspects of running your business, it’s easy to miss that its time to shake things up.

Rebranding your business at the right time can breathe new life into your marketing, help you to reconnect with lapsed customers and widen your base to reach whole new market segments. Launching a rebrand when it is not necessary, however, can be very expensive and may actually have a negative impact on your marketing and sales.

It is, therefore, important to consider your move carefully and make sure that you launch a rebranding campaign at the right time. Here are some key signs it may be time to rebrand your business;

1. You Aren’t Attracting the Correct Market

If you started your business in the correct way, chances are you were targeting a very specific target market at the start. However, you may have found that this market wasn’t as interested in your products as you thought. Maybe they are, but your price point is wrong for them. Maybe your idea of this target market was too broad, and you actually need to target one of several sub-markets that you are now much more aware of.

Rebranding can be a great way to either increase your brand’s appeal with your original target market, or to change your brand’s identity and target an entirely new one

2. Your Company Feels Stuck and You’re No Longer Excited By It

This is more of a personal point than a business one, but if you don’t feel proud of your business when talking about it to others, or you don’t feel motivated to keep growing it, it may not quite be the right kind of business for you.

This is more important than you might think – you need to be motivated and passionate to do your best work.

If it is possible to rebrand your company to something that will make you excited again, this is one of the most important things you can do – and who knows, it might have the same result for your customers!

3. To Represent a Change of Ownership or Merger

If you have purchased a business from somebody else, then rebranding it to suit your own goals can be a great way to take ownership and align the business with your own goals for it. Equally, in the case of a merger, the goals and objectives of the newly created entity can be quite different from your original targets.A rebranding can represent this change in direction and help get across the message of what your business can offer.

4. The Business is Becoming Unfocused

Maybe scope creep has you offering more for your clients and customers than you originally intended. Maybe you’ve invested in too many different areas and the company’s focus is no longer as narrow as it should be.

You could even be losing sight of the original aims you had when creating the business. This is all too common in business, especially as companies begin to scale and grow. In the busy day-to-day grind of running a business, combined with the pressures of a competitive marketplace, it is easy for your focus to shift so that you suddenly find yourself focusing on services and goals that are completely different from your original intentions.

As you start the rebranding process, begin by returning to your business’ original mission, vision and core goals. Build your new brand strategy so that it is completely instep with these elements and will position your perfectly to meet your goals.

5. The Marketplace has Evolved

Some industries stay the same forever, whereas others are in a constant state of change. Competition can also drive changes in the marketplace and force you to react.

If you feel like customers are looking for something slightly different to what they were when you first began operating, it may be time for a change.

Similarly, if competitors have begun to offer unique propositions that are getting the attention of your target market, it might be time to respond with your own new offerings.

Regular rebranding is a crucial part of staying competitive and appealing in a competitive and changing industry.

6. You Don’t Stand Out Enough

This can be a big problem – if your branding is too similar to your competition, it needs to be adapted to allow you to stand out from the competition and grab your customers’ attention. It may be that competition has grown and developed significantly since your business started, or it could just be that you didn’t give branding as much thought as it deserved.

Either way, blending in with your competition is a strong sign that it is time to rebrand your business. Look for a way to appeal to your ideal customers while being authentic to your brand’s identity and values.

It is important to find a way to differentiate your business from your competitors while not losing sight of who you are. Don’t try to make your business stand out by pretending to be something you are not. Instead, think about your unique selling points (USPs). What are the products or services you offer that your competitors do not? What makes you different from them?

The answers to these questions should form the basis of your rebranding.

If you are still on the fence about a rebrand in 2021, why not arrange a call with our studio team on 02895072007, use our contact form, or email us at studio@kaizenbrandevolution.com.

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Motion graphics are one of the most powerful tools for branding and marketing.

Video marketing and animation grows year on year. It’s effortless to consume, it’s effective at conveying information, and when done well, it’s a joy to watch.

But with so many video marketing options available, why would you choose to use motion graphics over another method?

Let’s start by looking at exactly what motion graphics is. We’ll then go on to discuss the benefits of motion graphics for branding and marketing.

What are motion graphics?

Motion graphics is a type of animation that uses text, graphics, colour, and movement to create visually striking video content.

In general, motion graphics is used for videos that do not feature characters and do not have a strong narrative. For that reason, it’s often used for logo animations, product animation videos and explainer videos.

For decades, motion graphics have been used by leading brands across industries. They are a proven, effective method of conveying key messages clearly, concisely, and beautifully.

Why use motion graphics

Almost any business can benefit from video marketing, but it’s important that you choose the right type. In order to do that, it’s good to have a basic understanding of the different types of animation available. With that in mind, here are six of the key benefits of motion graphics.

1. Motion graphics are perfect for logo animations

Motion graphics are ideal for logo animations. If you need your logo to jump out, a simple logo animation is a tried and true method to achieve it. From Coca-Cola, to MasterCard, to Hewlett Packard, logo animations are used by every major brand.

The advantage of an animated logo is quite simply that it catches the eye. If you want people to remember your brand name and logo and with some particular video content, then an animated logo is the proven way to do it.

2. Great if your product isn’t visually strong

If your product or service does have a strong visual side – for example, an app, a software product, or a technology component – then motion graphics can come to your aid. By using graphics, you can brand a product or service so that even the least visually appealing product becomes attractive.

In the world of digital products, motion graphics are increasingly important for branding and marketing. Consider brands such as Uber, Spotify, or Headspace, whose visual identity is consolidated with careful and consistent use of graphics and animation – the user remains immersed in the visual world of the brand as they use the product. It’s powerful stuff, and it’s helped to build some of the biggest tech brands in the world today.

3. Enables sophisticated and elegant visual branding

For some brands, 2D and 3D animation can seem too casual. One of the advantages of motion graphics is that it can enable you to create a sophisticated feel for your visual branding. This is more suitable for many corporate brands, as well as a lot of technology companies.

By choosing the right typeface, font, colours, voiceover, and even types of movement, it’s possible to craft motion graphics that perfectly represent the personality of your brand. It’s simple and powerful and it means that engaging and visually appealing video can be a reality for literally any sort of brand.

4. Ideal for clear communication of facts, stats, and benefits

Motion graphics are great for conveying information in a simple and pure way. They enable you to remove clutter, forcing you to focus on your core message. For marketing, this is extremely valuable. By restricting you to basic yet powerful visual elements, motion graphics get straight to the point.

This means that motion graphics are often ideal for explainer videos. If you need to convey complex information to customers, then the purity and directness of motion graphics are often just what’s needed.