Month: October 2020

So what does a Graphic Designer in Belfast do….

We have worked on hundreds of graphic design projects in Belfast. From working with clients in the Hospitality industry, to the Medical Industry and from Professional Services to Sporting Governing Bodies, and pretty much everything in between.

The term graphic in graphic design literally means a visual that is proper and accurate. The designing part in graphic design is for creating a specific message in a professional and artistic way. The aim here is to produce a piece of visual information for a target audience. The term graphic design also stands for visual communication or communication design.

The creative process involves the client and graphic designer. To create memorable design pieces, the designer uses different visual arts, typography skills, images and layout techniques. The arrangement of various design elements in a graphic design depends on the media such as posters, logos, package, website, etc.

By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimise the user experience.

Why do you need a Graphic Designer in Belfast?

No one can do every work individually without any help. Everyone requires some professional help and ideas to make things better and alluring. Graphic Designers are trained in their ability to attract customers through design. Also, to portray a message effectively through design. To be done correctly, it requires a creative expert. Someone who can combine design, creativity and technology in order to communicate a message. 

But if you’re not convinced just yet, here are our top 5 reasons why you need a Graphic designer in Belfast:

First Impression is the Last Impression

Graphic designing is important for a positive and lasting impression of any business. Good graphic design will ensure you make the right one. A business card, an online ad or a page on your website may be the first business graphic that a prospect may encounter, so any business may need an expert graphic designer.

Creativity to stay ahead of competitors

Graphics Designing is necessary for any business looking to stay ahead in the competition. Create content in an innovative way that may solve a problem or promote an idea. Moreover, great business comes with great showcasing.

For Building Credibility

Graphic designing is important for any business who wants to build credibility in their respective fields. A good content that solves the problem of the audience will make them trust your advice and start to regard you as an expert in your field. Thus, create content consistently to build a dedicated following of people who believe in your messages.

Efficiency and Productivity

If the graphics are badly designed, it can have a negative impact on the worker’s productivity and the workplace’s efficiency. A business’ website is an area that should be perfectly designed and doesn’t create any headache or customers to surf your website. A practical design must have easy navigation, legible fonts, and attractive colors.

Your message signifies

Every business has a story and it needs to be communicated to the audience rightly. Every single element in your design matters and signifies any emotion or feeling that supports your message.

Types of Graphic Design 

At Kaizen, we have worked on a huge range of graphic design projects in Belfast. You name it, we have done it. Anything from business card design right up to billboard design. And everything in between. 

All our graphic Design Services can be found here on our website. But we have listed our most popular ones below. 

Logo Design 

Logo design is vitally important to any business or brand. It is the primary identifier of your organisation and commonly clients will associate it with the experience they have with your business. Think of your favourite brand, and you will be able to picture the logo clearer than you will the typeface or name. Logo design is often the first step in any brand development and should be considered at the earliest stages of business planning.

Campaign Design 

A great campaign is something that a brand can really shout about. It’s often the cornerstone of the rebranding process, where it brings everything that has been done together, and lets you launch your company to the next level. It’s because of this reason that the campaign needs to be perfect. If just one element is unclear, it can negate the impact of your campaign and the opportunity it presents.

Advertising Design 

Advertising can and does cover a whole host of opportunities; everything from print advertising to digital material such as websites, social channels and PPC advertising. When it comes to advertising design, whether it is a complete campaign review, or just a small one-off advert, it’s vitally important that everything is done to absolute perfection. Your advertising is what your customers see and feel when you are promoting your product, service or business. Ensure the right message is portrayed at every step of the process through considered advertising designs.

Billboard & Adshel Design 

Bigger is better right? Well, you don’t get a much bigger advertising opportunity than 48-Sheet or 96-Sheet billboards. When you are marketing at a local or national level, a graphic design team that understands how to create impactful out of home advertising is critical to your project’s success.

Designing at scale for outdoor advertising purposes requires consideration for many elements not required in other design functions. Visibility while in transit is critical and our team always suggests a less is more approach to your roadside advertising designs.

Poster Design 

Posters have been at the forefront of advertising and marketing since its inception, and are used by almost every company and organisation across the UK & Ireland, not just Belfast. It’s because of this, that it is imperative when designing a poster that you use a design studio with expertise and experience in this field. People that are looking at these posters everyday, need to be able to read them. They need to be able to understand what exactly is going on and act upon your sales message. Whether you need an A3 short run digital poster or an A0 nightclub poster, we’ve created thousands of poster designs for organisations like yours.

Annual Report Design 

Annual reports are an integral part of communicating with key stakeholders in your organisation. They are however often text heavy documents with financial data that can often be overwhelming to stakeholders. To achieve exceptional and engaging annual report design our design team will create a clear system of delivering financial reports. We will create engaging infographics where appropriate and will always use best practice typography and type layout to ensure a consistent and easy to follow content structure.

Pitch Deck Design

Some of the greatest brands in the world were first communicated to potential investors, stakeholders and partners through the use of pitch deck design. While the content of course is king in a pitch deck, how effectively and efficiently the message is communicated can have impact the recipients. We are experts in presentation and pitch deck design, working with some of the countries leading brands and most innovative startups, creating engaging presentations.

Menu Design 

Menus are one of the most important pieces of marketing and sales materials available to restaurateurs. A well crafted menu will not only drive increased sales, but assist in directing customers to the purchases you wish to sell more of.

As a design studio our team understands the psychology of purchasing and how design can influence this. Our team of dedicated graphic designers have undertaken thousands of menu design projects throughout our business and they use this knowledge and skill set to great use in creating your menu design.

So now that you know what we do as Graphic Designers, we have a blog post dedicated to ‘Why You Should Hire A Graphic Designer’.

If you are in need of a Graphic Designer in Belfast, please don’t hesitate to contact our studio by calling us on +44 (0)28 95 072 007, emailing us at studio@kaizenbrandevolution.com or filling out the form on our contact page.

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After having some time to reflect on our own site over the past 6 months, we decide it was time to redesign and rebuild our website. Evolve it, if you will.

Our internal team got to work on what would become the new online home for Kaizen Brand Evolution. Now here we are, a few months later with a brand new site that truly reflects our recent work and where we are as a company today.

If we didn’t have the spare time over lockdown to explore the idea of developing a new website, would we have done it? Would we have spent the time designing and building it? Who knows. What we do know, is that while the past 6 months COVID-19 has caused a huge upset for most businesses, us alike. It forced us to press pause, re-evaluate and learn to do things differently. So while there have been huge downsides to the past 6 months, this is one positive we can take from it. Having the time to work on our new website.

So now we ask you – Is it time for a new website design and build?

Gone are the days of finding companies in your local print Yellow Pages. Now, people do nearly all of their product and service research online. However, this doesn’t mean you can have a website quickly slapped together and forget about it afterward. It takes time and knowledge to create a good website, and it’s well worth it if done correctly and maintained over its lifetime. Is your website losing you business? According to a new survey, 81% of internet users think less of a business if the website is not updated, and 39% would think twice about using a product or service if the website is not fresh, user friendly and current.

So, if you’re wondering how your site compares, here are some warning signs that it may be time to for an upgrade.

You’re getting traffic but no sales

You may well be in the position where your website has previously worked for you and your business, but you have noticed that sales seems to have dried up. If you find yourself in this situation then it’s time to take action. A large amount of traffic without sales suggests that you have an established website in the search engines, but there is something blocking your visitors from buying with you.

Before you go spending on a new website, it’s important that you make sure that there isn’t anything simple that you may be missing. There are many reasons why your customers may not be buying through your website that could well be because of a specific issue on your site. Rather than a more general usability issue, it could be that you are experiencing one of the following problems;

• Part or all of your payment gateway is broken
• Vital information isn’t displaying or is broken
• Your site works on some devices and browsers but not others
• You experience regular server errors or problems
• You haven’t updated the website in a long time
• Competitors are offering something you are not

If however, after looking closely at possible problems, you can’t find any blocks like the above, then it may well be time to think about investing in a new website. If you’re getting traffic but no sales then you are leaving money on the table. Here’s when it’s time to spend some cash;

No Clear Call To Action

One of the most common design mistakes is a lack of a clear call to action. Things like “contact us”, “shop now”, “watch video”, “sign up”, etc. are important for driving potential customers further down the buying funnel. These elements will encourage them to take an action that will benefit your business. Getting traffic to your site is nice, but it doesn’t mean much if people leave without taking any meaningful action.

Not Optimized For Google

A big sign that you need to update your website is if it wasn’t designed with search engines in mind. If Google can’t easily index your site, you likely won’t be showing up on the first page of search results. If your customers can’t find you, then they’ll likely go with whatever business is showing up at or near the top, as these companies are seen as more legitimate by many people.

Your website is unresponsive

Over half of web traffic is now made via mobile. And depending on your industry, it can be much higher than this. If you work B2C then your customers will invariably access your site via mobile phone. If your website isn’t responsive then you may as well be cutting off over half of your audience. 

Your site is difficult to navigate

Besides responsiveness, navigation issues are the next biggest killer when it comes to your sales. Your customers are not patient when it comes to their experience with you. If you can’t fulfil their requirements in a few shorts seconds or within a few clicks then they will disappear into the ether never to be seen again. Making your website as easy as possible to navigate is vital to ensuring you convert the traffic that is coming to your site. 

You are getting left behind

With ever-advancing technology comes ever-increasing expectations. While your website may be more or less functional, is it capable of providing the solutions that your customers expect? If you’re not looking forward then you will soon be left behind. Make sure you keep ahead of the curve and seek out the advantages made possible by new technologies. 

If you think that it may be time to invest in a new website but you aren’t quite sure, then don’t hesitate to get in touch with our friendly team. At Kaizen Brand Evolution we can help you diagnose any issues that may be affecting your site. So, if you’re looking for honest and open advice on whether or not to take the plunge then get in touch today via our contact form or by calling 028 9507 2007.